Rurall

What Rurall does

Rurall S.P.A. is an Italian digital infrastructure company (Società Per Azioni) headquartered in Rome with operations in Brescia and Jolanda di Savoia, focused on driving the digital and ecological transition of Italy's agri-food sector. The company operates a dual-product platform comprising Made in Rurall — a seed-to-table traceability platform covering field treatments, animal management, transformation, transport, logistics, and consumer-facing recycling engagement — and Data Rurall — an IoT-based big data infrastructure that aggregates sensor, environmental, and territorial data into a unified national layer. Both products feed into INFRAGRI, a national data platform funded under Italy's PNRR (Mission 4 Component 2 Line 3.1) to support precision agriculture, sustainability certification, and supply chain governance.

The company serves three customer segments: agricultural businesses (digital transformation, IoT deployment, data infrastructure), public administration and government entities (territorial data access, agricultural intelligence, environmental monitoring), and digital service companies (agricultural data services and interoperability). Revenue is generated through managed infrastructure services, recurring subscriptions on the traceability platform, and Big Data-as-a-Service monetization. Its technology and commercial ecosystem is anchored by a four-party structure: BF Spa (Bonifiche Ferraresi, Italy's largest agricultural operator by utilized area at 7,750 hectares) provides sector expertise and distribution; Antares Vision Group brings pharmaceutical-grade traceability technology; Bluarancio SpA serves as appointed data processor and IT backbone; and the broader Coldiretti network — Italy's largest agricultural trade association — provides market reach and regulatory credibility. Go-to-market is primarily direct enterprise sales supplemented by industry-event presence (e.g., Innovation Village). The company is privately held, GDPR-compliant, and Italian-only in its stated geographic footprint.

Name

Rurall

Legal name

Rurall S.P.A.

Website

https://rurall.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rurall S.P.A. is an Italian digital infrastructure company providing IoT-based big data aggregation and seed-to-table traceability platforms for Italy's agri-food sector, serving agricultural businesses, public administration, and digital service companies through managed services, subscriptions, and Big Data-as-a-Service.

Ownership category

akta.pro rank

Product category

Agricultural Technology (AgriTech)

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

akta.pro secondary industries

Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

Keywords

• Agri-food traceability
• Agricultural data infrastructure
• IoT farm management
• Supply chain traceability
• Precision agriculture platform

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Digital Infrastructure Services: Provides digital infrastructure services to agricultural businesses and public administration, collecting and distributing multi-source data through IoT networks. Revenue is generated through technology services that enable data-driven agricultural management.
2. Traceability Platform (Made in Rurall): Offers supply chain traceability solutions enabling businesses to track products from seed to table. Supports recall management, quality controls, sustainability certifications, brand protection, and customer engagement.
3. Big Data as a Service (AaS): Provides data analytics and interrogation services to clients and partners, including context data, monitoring, maps, databases, and process information delivered as-a-service.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Rurall is an Italian digital infrastructure company that builds and operates software platforms for the agri-food sector. Its core offerings are Made in Rurall, a traceability platform enabling seed-to-table supply chain visibility, and Data Rurall, an IoT-based Big Data infrastructure that aggregates sensor, environmental, and operational data for agricultural intelligence. These platforms feed the INFRAGRI national data platform, which supports precision agriculture, sustainability certification, and supply chain governance for Italian agri-food businesses and public institutions.

Product overview

Rurall operates as a Rural & Urban Digital Hub offering two core interconnected products: Made in Rurall (a traceability platform) and Data Rurall (an IoT-based Big Data infrastructure). Both products feed into and leverage the INFRAGRI national data platform, which unifies agricultural data at scale. Made in Rurall provides supply chain traceability and consumer engagement, while Data Rurall aggregates sensor and field data for analytics. The ecosystem supports precision agriculture, sustainability certification, and digital transformation of Italian agri-food.

Differentiator

Problem solved

Functional benefit

Brands

• Data Rurall: Digital infrastructure that involves local networks using IoT technology for individual companies or portions of territory, generating a national entity to manage and support agri-food data demand.
• Made in Rurall

Products and services

• Made in Rurall Digital ecosystem and traceability platform for the agri-food supply chain that enables end-to-end product tracking from seed to table. Supports quality control, certification, brand protection, recall management, and consumer engagement for Italian agri-food producers and supply chain operators.
• Data Rurall IoT-based digital infrastructure that aggregates multi-source data including sensors, IoT systems, environmental monitoring, territorial and management data, and delivers Big Data analytics as-a-service to public and private stakeholders in the agricultural sector.
• INFRAGRI National data platform for the knowledge, innovation, and valorization of the Italian agri-food sector. Integrates heterogeneous data sources including sensors, IoT systems, environmental measurements, territorial and management data to support advanced precision agriculture, sustainability, and supply chain governance models.

Quantifiable outcome

• 68% of executives consider traceability very or extremely important
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• BF Spa - Bonifiche FerrarescoreStrategic or Co-development PartnerBF Spa is Italy's largest agricultural company by utilized agricultural area (SAU) with 7,750 hectares. The company operates as an infrastructure of excellence in Italy, transforming from traditional agricultural operator to an innovative entity managing consumer-oriented production and offering advanced technological goods and services to farmers, generating value through the entire agro-industrial supply chain.
• Antares Vision GroupcoreTechnology or IntegrationWorld leader in pharmaceutical traceability, providing solutions to major global producers (over 50% of top 20 multinationals) and government authorities. Active in Life Science, Beverage, Food, Cosmetic, Chemical, and Packaging sectors. Serves as technological partner of excellence in digitalization and innovation.
• Bluarancio SpAcoreTechnology or IntegrationIT services company founded in 2001 from the merger of three Italian IT companies. Specializes in portal development, asset management, data warehouse, business intelligence, e-commerce, ERP, CRM, and B2C/B2B platform integration. Competencies include Oracle, SQL-Server, Maria DB, PostgreSQL, MySQL, Microsoft Dynamics, Sharepoint, and Pentaho.
• ColdiretticoreStrategic or Co-development PartnerItaly's largest agricultural trade association. Rurall operates within the Coldiretti ecosystem, with data purposes connected to Coldiretti's founding values and agricultural mission. Privacy policy indicates data usage aligned with Coldiretti's statutory purposes.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Conservis: US farm management software platform providing data-driven planning, budgeting, and traceability tools for row crop operations. Comparable to Rurall on the data management, decision support, and traceability functionalities bundled into Data Rurall and Made in Rurall.
• Taranis: AI-powered precision agriculture intelligence platform using aerial imagery and field-level data to support agronomic decisions. Comparable to Rurall's remote sensing and decision-support capabilities feeding the INFRAGRI national platform.
• Elaisian: Italian precision agriculture platform using IoT sensors and satellite data to support olive, vineyard, and orchard operators. Comparable to Rurall as an Italian ag-tech peer with overlapping precision agriculture, IoT, and data analytics offerings.
• xFarm: Swiss-Italian digital farming platform providing farm management software, IoT connectivity, and data analytics to farmers and agrifood operators. Highly comparable to Rurall's Data Rurall and Made in Rurall combination, serving a closely overlapping European customer base.
• CropX: Precision agriculture platform combining soil sensors, satellite imagery, and farm data analytics to drive agronomic decisions. Comparable to Rurall on the farm-data management, IoT, and decision-support layer of Data Rurall and INFRAGRI.
• Farmers Edge: Public precision agriculture and farm data management platform combining IoT sensors, satellite imagery, and analytics for growers. Comparable to Rurall's Data Rurall product line in both business model and customer base.
• FoodLogiQ: SaaS food traceability and supply chain transparency platform serving food producers, manufacturers, and retailers. Directly comparable to Rurall's Made in Rurall traceability product and its multi-stakeholder traceability use cases.

Broad incumbents

• Climate FieldView (Bayer): Bayer's digital farming platform aggregating field data, satellite imagery, and agronomic analytics across millions of acres globally. Comparable to Rurall's Data Rurall and INFRAGRI as a broad incumbent in farm data infrastructure, though much larger and global.
• Granular (Corteva): Farm management software owned by Corteva, providing crop planning, financial tracking, and operational analytics for large farms. Comparable to the farm-management and decision-support services Rurall offers through Data Rurall and INFRAGRI.
• IBM Food Trust: IBM's blockchain-based food supply chain traceability network, adopted by major global retailers and food companies. Comparable to Rurall's Made in Rurall traceability offering as a broad incumbent with similar enterprise positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rurall-it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rurall