Rush Action Game

What Rush Action Game does

Rush Action Game (legal entity SAS RUSH) is a French physical entertainment operator founded in 2015 in Talence, near Bordeaux. It designs, franchises, and operates an Action Game experience that, unlike traditional escape rooms, centers on physical and tactical challenges rather than puzzles and logic, across 10 themed rooms played in a 60-minute session by teams of 2 to 5. The format is positioned as inspired by Fort Boyard and is delivered via a network of 14 dedicated physical centers across France under a franchise model, with a 15th location in Aix-en-Provence listed as under development. Customer coverage spans nine French regions including Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur, Hauts-de-France, Grand Est, Occitanie, Nouvelle-Aquitaine, Bourgogne-Franche-Comté, and Pays de la Loire.

The core product combines a proprietary game concept and themed set design with an in-game scoring system whose player performance is converted into donations via a partnership with the environmental charity Wings of the Ocean (announced May 2023, replacing the prior Surfrider Foundation relationship). The technology stack is non-proprietary and primarily physical/operational; the digital layer consists of a WordPress-based multi-site web platform hosted on OVH infrastructure and built by creative agency Socreativ, supporting online booking, gift card sales, group payment splitting, and franchise lead capture. The company cites automated game rooms as enabling lower center-level staffing ratios to support franchise unit economics.

Rush Action Game operates a hybrid direct-to-consumer and franchise model. At the parent level, SAS RUSH monetizes via franchise entry fees and ongoing royalties. Center-level revenue is generated through per-person game tickets (€25-26 adult, €22-22.50 for under-20s or under-26s with ID, special youth pricing in some centers), premium modular packages including Kids Party (€28-32/player with refreshments and cake) and Game & Chill (€28.50/player with soft drink), corporate Team Building packages (€50-65/player including catering and drinks), EVG/EVJF bachelor/bachelorette packages with free guest-of-honor drinks and photobooth access, prepaid Gift Cards in denominations for 1-8+ persons (€25-€200, 2-year validity), and CSE (Comité d'Entreprise) bulk ticket packs (50-100 tickets at 15-23% volume discounts). Customer segments include families and friends groups, children's birthday parties, bachelor/bachelorette parties, and SME and mid-market corporate team-building buyers.

Name

Rush Action Game

Legal name

SAS RUSH

Website

https://rushactiongame.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rush Action Game is a French entertainment operator that designs, franchises, and runs physical Action Game centers featuring 10 themed physical and tactical challenges per 60-minute session. It serves families, children's groups, bachelor/bachelorette parties, and corporate team-building buyers across 14 locations in France.

Ownership category

akta.pro rank

Product category

Indoor Entertainment and Adventure Gaming

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYCRALALAM

Escape Room Games & Mystery Puzzle Boxes Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Board Games and Puzzles

Keywords

• Indoor entertainment centers
• Action game venues
• Escape room alternative
• Team building events
• Children birthday parties

Headquarters

HQ city

Talence

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Game Session Tickets: Per-person ticket sales for 1-hour game sessions. Individual bookings made online with full payment required at time of reservation. Primary revenue stream.
2. Gift Cards: Prepaid gift cards sold in denominations for 1-8+ persons, valid for 2 years from purchase date. Digital or physical envelope formats available.
3. Birthday Party Packages: Kids Party formula including 1 hour of gameplay plus 30-45 minutes of refreshments with drinks, cake, candy, and a souvenir photo.
4. Corporate/Team Building Events: Private events for companies with options including debrief packages with drinks and appetizers, full catering events, and battle mode privatization. Customized quotes for groups.
5. Franchise Fees: Revenue from franchisees who pay to open Rush Action Game centers under the established brand and concept.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rush Action Game operates a physical adventure game concept inspired by Fort Boyard, where teams of 2-5 players compete across 10 themed challenge rooms over 60 minutes, earning points through physical and tactical challenges rather than puzzles or logic problems. The company sells game session tickets, kids party packages, corporate team building events, bachelor/bachelorette celebration packages, and gift cards, and licenses its concept through a franchise model that has produced 14 centers across France.

Product overview

Rush Action Game is a single-location entertainment concept that has expanded into a franchise network across France. The core product is the Action Game experience—an adventure game inspired by Fort Boyard featuring 10 themed rooms with physical and tactical challenges. The company offers modular add-on packages including Kids Party (birthday celebrations with game + snack), Team Building (corporate events with catering options), EVG/EVJF (bachelor/bachelorette packages), and Gift Cards. The franchise program enables third-party operators to open new Rush Action Game centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Action Game Experience A 1-hour immersive adventure game featuring 10 themed challenge rooms with physical and tactical challenges. Teams of 2-5 players compete simultaneously to score maximum points. Inspired by Fort Boyard format. Target audience: families, friends, corporate teams, and groups seeking group entertainment.
• Kids Party Package Birthday party package for children aged 7-12 including 1 hour of game parcours plus 30-45 minutes of snack time with drinks, cake, candies, and a Photobooth photo souvenir. Priced at 28-32 EUR per player. Target audience: parents organizing children's birthday parties and school groups.
• Team Building Package Corporate team building experience for groups of 5-45+ players with options for debrief sessions including drinks and appetizers (50 EUR/person), full event catering packages with vegetarian/vegan options (65 EUR/person), and Battle Mode privatization (260 EUR HT flat fee for 45 simultaneous players). Target audience: companies and organizations seeking team building activities.
• Gift Cards Prepaid gift cards in denominations for 1-8 persons (25 EUR to 200 EUR), valid for 2 years from purchase date. Available in digital or physical envelope formats and redeemable at any Rush Action Game center. Target audience: gift purchasers and consumer recipients.
• EVG/EVJF Package Bachelor/bachelorette party package featuring a free drink for the bride/groom-to-be and Photobooth access for unlimited souvenirs. Target audience: pre-wedding celebration groups (EVG/EVJF in French) seeking unique, memorable group experiences.
• Franchise Program Turnkey franchise opportunity for opening Rush Action Game centers across France, providing brand, concept, operational support, and ongoing development of new games. Franchisees pay licensing fees to operate under the established brand. Target audience: independent entrepreneurs and investors seeking entertainment business opportunities.

Quantifiable outcome

• 500+ 5-star Google reviews for Toulouse location
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Wings of the OceancoreStrategic or Co-development Partner · 1 May 2023Environmental charity partnership where player scores are converted into donations. Each game performance earns a medal (gold, silver, bronze) corresponding to specific donation amounts. Rush Action Game donates 10,000€ annually across all establishments. Association focuses on beach cleanup, waterway depollution, and ocean protection awareness.
• Surfrider FoundationcoreStrategic or Co-development Partner · 1 May 2023Earlier partnership with Surfrider Foundation (before switching to Wings of the Ocean). Both associations focus on ocean protection and coastal cleanup activities.
• OVHminorOthersWeb hosting and server infrastructure provider for rushactiongame.fr website.
• Agence SocreativminorOthersWeb design and creative agency that designed and maintains Rush Action Game's website and brand materials.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Urban Game: Urban Game is a French outdoor urban game and physical challenge company. It competes for the same group entertainment and corporate team building occasions, though primarily through outdoor events rather than fixed venues, providing a different delivery model.
• You Have Sixty Minutes: You Have Sixty Minutes is a French escape game brand with multiple locations. It is a direct competitor for the leisure group entertainment dollar and corporate team building segment.
• Live Escape: Live Escape is a French escape game company operating multiple locations. It is a direct competitor for the same target segments (corporate, groups, families) at similar price points.
• HintHunt: HintHunt is a French escape game chain with multiple Parisian and regional locations. It competes for the same group entertainment occasions and corporate event budgets as Rush Action Game.
• Escape Yourself: Escape Yourself is one of the largest French escape game franchise networks. While it focuses on escape rooms rather than action games, it competes for the same customer occasions (corporate team building, birthdays, friend groups) and similar pricing per session.
• Get Out!: Get Out! is a French escape game and physical adventure game franchise operating multiple locations across France. It directly competes with Rush Action Game in the physical game room / adventure game category, with similar target customers (groups, families, corporate).
• The Dark Room: The Dark Room is a French live-action game concept that offers a unique physical experience vs. escape rooms. It targets the same group entertainment use case (friends, family, corporate team building) as Rush Action Game's Action Game concept.

Broad incumbents

• Royal Kids: Royal Kids is a large French indoor playground franchise network. While focused on children's entertainment rather than group action games, it competes for the same family leisure wallet and birthday party occasions, particularly for the Kids Party segment Rush Action Game targets.

Regional players

• Tough Mudder: Tough Mudder is an international obstacle course and physical challenge brand. Although it operates primarily in English-speaking markets and through events rather than venues, it competes conceptually for the same physical challenge entertainment demand and target customers (corporate team building, friend groups).

Emerging players

• Virtual Room: Virtual Room is a VR-based team activity concept (1-4 players) with multiple locations in France. It competes with Rush Action Game for the corporate team building segment by offering a different but adjacent immersive group experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rushactiongame
• LinkedInlinkedin.com/company/rush-action-game
• Instagraminstagram.com/rushactiongame

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rush Action Game