What Virtual Room does

Virtual Room, operating under the legal entity UNIVR, is a Paris-based operator of collaborative virtual reality escape game venues founded in 2016. The company designs and runs room-scale VR adventures for groups of up to four players, targeting consumer celebrations (birthdays, Valentine's, Halloween), corporate team-building clients, and casual groups seeking immersive entertainment. Its core customer promise is a shared, physically co-located VR experience delivered through purpose-built 9m² rooms.

The company's product portfolio comprises six proprietary VR adventures, anchored by Time Travel Chapter 1 (released February 2017) and Time Travel Chapter 2, alongside Are We Dead? (zombie-themed), Press Start (video-game-odyssey), the customizable add-on Planet Party, and the more recently launched Asterix: Mission Potions! (2024), which represents a notable licensed-IP partnership with a major French comic-book franchise. Experiences run 40-55 minutes per session, incorporate anti-nausea design and multi-language support, and are priced at approximately €30 per person.

UNIVR runs two parallel go-to-market motions: eight directly-operated venues and a franchise/licensing network spanning approximately 30 cities across France, Belgium, Greece, Switzerland, Colombia, and Australia. Revenue is generated through per-session bookings, birthday and corporate event packages, gift voucher sales, seasonal events, and franchise royalties priced 25-40% below competitor benchmarks. The company employs around 20 people at headquarters and has invested in influencer-led brand campaigns with major French creators (Squeezie, Carlito, McFly, Doigby) that have generated 15M+ views.

Name

Virtual Room

Legal name

UNIVR

Website

https://virtual-room.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Virtual Room (UNIVR) operates collaborative virtual reality escape game venues and licenses its proprietary VR content through a franchise network spanning approximately 30 cities across France, Belgium, Greece, Switzerland, Colombia, and Australia.

Ownership category

akta.pro rank

Product category

Virtual Reality Entertainment

NAICS

Amusement Arcades (71312), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

akta.pro secondary industries

VR/AR/XR Game Studios (MPAFAAAE), Corporate Virtual Events (All-Hands, Town Halls, Product Launches) (MPAGAOAI)

Keywords

• Virtual reality experiences
• VR escape games
• Immersive entertainment venues
• Corporate team building
• VR franchise network

Headquarters

HQ city

Paris, Île-de-France

HQ country

France

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Per-Session VR Experiences: Customers book individual or group VR adventure sessions lasting 40-50 minutes. Teams of 2-4 players experience collaborative VR escape game missions. Online booking provides real-time availability.
2. Birthday Party Packages: Turnkey birthday celebration packages including VR session, dedicated space, drinks, sweets, souvenir photo, and surprise. Available for kids and adults.
3. Team Building Corporate Packages: Private booking options for companies with meeting spaces, catering options (drinks, breakfast, buffet), and customizable missions with company branding. Can include on-site mobile VR experiences.
4. Special Event Experiences: Special Valentine's Day, Halloween, Easter themed experiences with added elements like champagne, chocolates, themed decorations, and special mini-games.
5. Gift Vouchers: Customizable gift vouchers valid for 1 year, delivered immediately by email, with optional discount codes.
6. Franchise Licensing: Franchise partners pay royalties and fees for exclusive content, brand usage, operational support, and network benefits. Royalty conditions 25-40% below market average.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Virtual Room operates collaborative virtual reality escape game venues where groups of 2-4 players share a 9m² room-scale VR space for 40-55 minute themed adventure sessions (e.g., Time Travel, zombie survival, Asterix-themed missions). The company runs its own venues, licenses its proprietary content and brand to franchisees worldwide, and sells tailored corporate team building and private celebration packages (birthdays, bachelor/bachelorette parties, Valentine's Day specials).

Product overview

Virtual Room is a collaborative virtual reality entertainment company offering original VR escape game experiences at the intersection of escape games and cinema. The core product portfolio consists of six distinct VR adventures: Time Travel Chapter 1 and Chapter 2 (time travel missions), Are We Dead? (zombie survival), Press Start (video game odyssey), and Asterix: Mission Potions! (comic book adventure), plus the customizable Planet Party add-on for celebrations. Services include team building packages for corporations, birthday parties for kids and adults, bachelor/bachelorette parties, and Valentine's Day experiences. The company operates its own in-house production studio for exclusive content creation and operates through a franchise model with locations across France, Belgium, Switzerland, Greece, Colombia, and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Time Travel - Chapter 1 Collaborative VR escape game where teams of 2-4 players travel through time to discover worlds including ancient Egypt, prehistory, and the moon. Designed as a 40-55 minute shared-room VR adventure for groups aged 8+.
• Time Travel - Chapter 2 Advanced time travel VR escape game sequel with more complex puzzles, transporting teams to Aztec temples, Wild West, and pirate ship scenarios. 40-55 minute shared-room collaborative experience for groups of 2-4.
• Are We Dead? Zombie-themed VR adventure where players take on the role of the undead fighting for species supremacy in a post-apocalyptic setting. Shared-room collaborative escape game experience for groups of 2-4.
• Press Start VR odyssey through video game worlds across four universes with iconic references, featuring competitive gameplay with individual scores. Collaborative escape game for teams of 2-4 players.
• Astérix: Mission Potions! VR adventure immersing players in the Gaulish village universe, playing as apprentice druids to complete the famous potion alongside Astérix and Obélix. Licensed collaboration with the famous French comic book franchise.
• Team Building Packages Corporate team building experiences built on Virtual Room's VR adventures with customizable branding, dedicated meeting spaces, and optional catering (drinks, breakfast, buffet). Available at venues or as on-site mobile VR deployments at client offices.
• Kids Birthday Package Private VR birthday celebrations for children aged 10+, including a 45-minute collaborative adventure, dedicated party space, drinks, sweets, souvenir photo, and surprise for the birthday child.
• Adult Birthday Package VR birthday experiences for adults featuring a collaborative adventure and a personalized Planet Party bonus level with integrated names, photos, and voice messages. Private space available.
• Bachelor/Bachelorette Party Pre-wedding VR celebration package with exclusive games and a customized Planet Party bonus level themed around the future bride/groom using names, photos, and voice messages. Private space available.
• Valentine's Day Experience Seasonal Valentine's Day VR package including an original VR adventure, additional mini-games challenge, printed photo, glass of champagne, and chocolates.
• Franchise Program Licensed and franchised network expansion program granting partners exclusive content, brand usage, location and layout planning support, equipment training, software, launch experience, and ongoing operational support. Royalty conditions reported 25-40% below market averages. Includes national marketing presence and partner best-practice sharing.
• Gift Vouchers Customizable gift vouchers delivered immediately by email, valid for 1 year, redeemable across Virtual Room locations. Available with promotional discount codes (e.g., 20% off with code MUM2026 until 31/05).

Quantifiable outcome

• 15+ million views from influencer marketing campaigns
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ARVI VR: VR arena franchise with strong presence in Europe offering multiplayer VR escape rooms and free-roam experiences. Comparable product format, franchise model, and target demographics to Virtual Room.
• VR World NYC: Multi-room VR entertainment venue offering a wide variety of VR experiences with food and beverage. Comparable venue-format VR entertainment operator targeting group outings and tourist traffic.
• Sandbox VR: Global operator of premium location-based VR experiences with proprietary multiplayer games. Most direct peer — same product category (room-scale multiplayer VR), franchise-style expansion, premium pricing, and content exclusivity strategy.
• EXIT Games / Escape Room Operators (The Escape Game, ClueQuest): Traditional escape room chains offering physical puzzle-solving entertainment. Adjacent category — Virtual Room's VR experiences compete for the same group-outing and celebration occasions.
• Zero Latency: Free-roam multiplayer VR entertainment operator with a global franchise/license network across 50+ venues. Direct competitor in the location-based VR venue category with similar group-based gameplay and franchised growth model.

Others

• Headout: Experiences marketplace aggregating tours, attractions, and entertainment bookings globally. Acts as a distribution and demand-generation channel for location-based entertainment including Virtual Room's venues.
• GetYourGuide: Global marketplace for tours, activities, and experiences including VR entertainment venues. Distribution and discovery layer relevant to Virtual Room's tourist-customer acquisition strategy.

Emerging players

• Two Bit Circus: Tech-enabled amusement arcade featuring VR alongside other interactive attractions. Broader experience mix but overlapping VR escape-room product and group/celebration target audience.

Broad incumbents

• Disney Immersive Experiences (DisneyQuest historical / ILMxLAB): Major entertainment incumbent with historical and ongoing investment in location-based immersive/VR entertainment (e.g., DisneyQuest, ILMxLAB). Sets the strategic ceiling for IP-driven location-based VR entertainment category.
• Ubisoft VR Experiences (Ubisoft Escape Rooms): Major game publisher with location-based VR escape experiences leveraging Ubisoft IPs (Assassin's Creed, etc.). Broader incumbent using IP-driven location-based entertainment that competes for the same premium occasion-based spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@virtualroom9962
• LinkedInlinkedin.com/company/virtual-room
• Instagraminstagram.com/virtualroomofficial
• TikToktiktok.com/@virtualroomofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Room