Orchard Farm

What Orchard Farm does

Orchard Farm is a small family-run camping and caravan site located in South Wraxall, near Bradford-on-Avon in Wiltshire, UK. The site is certified by the Camping and Caravanning Club and operated by owner Jimmy Adams. It offers traditional camping pitches for tents, caravans, and motorhomes with optional electric hook-up, priced at £20–30 per night, alongside a premium glamping pod available from £50 per night. Onsite facilities include metered showers, toilets, dishwashing, chemical disposal, drinking water, and an on-site nature trail.

The technology stack is minimal. The company maintains a basic website at rushmeadcs.com that uses a Google Calendar embed for real-time availability display. There is no proprietary booking platform, no mobile application, and no integrated reservation system. The glamping pod is the only product distributed through a third-party platform, listed on Airbnb as "Orchard Farm Glamping Cocoon." No AI, automation, or advanced software capabilities are evident in the operating model.

Orchard Farm operates a direct-to-consumer business model, taking bookings for pitches via telephone (07977425350) and email ([email protected]). Target customer segments include touring campers and caravanners, glamping enthusiasts, and golfers visiting nearby courses. The site has no external funding, no corporate ownership structure beyond the family operation, and serves as a regional accommodation provider in the Bath/Bradford-on-Avon tourism corridor. Marketing is limited to the company website, Camping and Caravanning Club directory, the Airbnb listing, and reciprocal local partnerships with pubs and golf clubs.

Name

Orchard Farm

Legal name

Orchard Farm

Website

https://rushmeadcs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Orchard Farm is a small family-run Camping and Caravanning Club certified site in South Wraxall, Wiltshire, offering caravan, motorhome, and tent pitches plus a premium glamping pod for touring travellers and leisure visitors to the Bath/Bradford-on-Avon area.

Ownership category

akta.pro rank

Product category

Camping and Caravanning Site

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAOAA

Campgrounds & RV Parks (Developed Sites)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAMAJAB

Traditional Campgrounds (Tent & Mixed-Use)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAMAJAK

Eco/Nature-Based Campgrounds (Sustainable/Off-Grid)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• Camping and caravanning
• Caravan pitch rentals
• Glamping pod accommodation
• Outdoor holiday site
• Nature trail campsite

Headquarters

HQ city

South Wraxall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Camping/Caravan Pitch Rental: Nightly rental of pitches for caravans, motorhomes, and tents with optional electric hook-up. Revenue is per-night, per-pitch with additional charges for extra persons and vehicles.
2. Glamping Pod Rental: Nightly rental of glamping pod through Airbnb distribution channel. Price starts from £50 per night.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Orchard Farm provides nightly rental of caravan, motorhome, and tent pitches with optional electric hook-up, supplementary on-site facilities (showers, toilets, dishwashing, chemical disposal), an on-site nature trail, and a separate glamping pod available through Airbnb. The site is a Camping and Caravanning Club certified location, with prices ranging from £20 to £50 per night.

Product overview

Orchard Farm is a traditional camping and caravan club certified site offering two distinct accommodation options: the core camping and caravan pitches (with and without electric hook-up) and a separate premium glamping pod offering. The site also features a nature trail as an amenity for guests. Prices range from £20-30 per night for camping pitches and £50 per night for the glamping pod.

Differentiator

Problem solved

Functional benefit

Products and services

• Orchard Farm Camping and Caravan Site Traditional camping and caravan pitches with optional electric hook-ups for tents, caravans, and motorhomes, including on-site facilities (metered showers, toilets, dishwashing, chemical disposal, drinking water) and a nature trail. Pitches priced at £20/night without electric and £30/night with electric, based on max 2 occupants.
• Orchard Farm Glamping Pod Premium glamping pod accommodation available from £50 per night, bookable through the Airbnb 'Orchard Farm Glamping Cocoon' listing, providing a more comfortable alternative to traditional tent or caravan pitches.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Camping and Caravanning ClubcoreChannel Partner/ Reseller/ DistributorOrchard Farm is a Camping and Caravanning Club certified site, providing access to the Club's membership directory and member network. Site displayed on Club's website with logo linking to their platform.
• The Longs Arms (South Wraxall)minorOthersLocal public house in South Wraxall within walking distance. Guests of Orchard Farm receive temporary membership of South Wraxall Club. Also serves as a directional landmark - Point A on site's directions map.
• The Kings Arms (Monkton Farleigh)minorOthersLocal pub renowned for cuisine within walking distance of Orchard Farm campsite.
• Cumberwell Park Golf ClubminorOthers36-hole golf course near Orchard Farm. Site markets proximity to this facility as an attraction for visiting golfers.
• Kingsdown Golf ClubminorOthers18-hole golf course near Orchard Farm. Site markets proximity to this facility as an attraction for visiting golfers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Canopy & Stars: UK glamping and unique-stays marketplace curating cabins, pods, and shepherd's huts across Britain — directly comparable as both a peer glamping channel and an alternative distribution platform to Orchard Farm's Airbnb listing.
• Wigwam Holidays: UK-based glamping operator running a network of wooden glamping pods on working farms and rural sites — directly comparable to Orchard Farm's glamping pod offering and similar premium positioning over standard camping.
• Cool Camping: UK marketplace and booking platform for independent campsites and glamping sites — directly comparable as a competing UK campsite distribution channel where Orchard Farm could list to broaden reach.
• Pitchup.com: Leading UK and Europe campsite booking marketplace with thousands of independent sites — comparable as a direct alternative OTA that competing UK campsites use for online distribution, unlike Orchard Farm's manual phone/email model.

Broad incumbents

• Center Parcs UK: UK forest-village short-break operator with lodges and indoor/outdoor activities — broad incumbent with overlapping countryside short-stay proposition, though at a much higher price point and scale than Orchard Farm.
• Forest Holidays: UK operator of upscale cabin and glamping retreats in Forestry England locations — a broader incumbent with overlapping nature-immersed, premium outdoor accommodation proposition targeting similar UK domestic leisure customers.
• YHA (Youth Hostel Association England & Wales): Network of budget rural and urban accommodation across England and Wales — broader incumbent in the UK outdoor accommodation category, overlapping with Orchard Farm on countryside budget-leaning travellers.
• Camping and Caravanning Club: UK's largest camping membership organisation and Orchard Farm's certifying body — comparable as a broad incumbent that sets standards, lists certified sites like Orchard Farm, and operates its own directly-managed sites nationwide.
• The Caravan and Motorhome Club: UK's other major camping club, operating a network of directly-managed Club Sites across Britain — comparable broad incumbent competing for the same touring caravan and motorhome customers that Orchard Farm targets.

Emerging players

• Hipcamp: Camping and outdoor-stay marketplace connecting travellers with private land and small operators — emerging platform analog to Airbnb/Pitchup that competes for the same direct-to-consumer distribution channel Orchard Farm uses for its glamping pod.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/orchard-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orchard Farm