Cumberwell Park

What Cumberwell Park does

Cumberwell Park is a family-run golf, hospitality, and events venue located on 400 acres of Wiltshire countryside in Bradford-on-Avon, United Kingdom. Originally converted from farmland by the founding family, who remain actively involved in operations, the venue opened in September 1994 with the Red and Yellow courses and has since expanded to a 54-hole complex comprising six 9-hole layouts (Red, Yellow, Blue, Orange, White, and a Par 3 course), with the White Course back 9 currently under construction. The four main courses were designed by Adrian Stiff and the Par 3 course by James Edwards, leveraging natural terrain features including nine lakes, free-flowing streams, and 34 acres of woodland. The clubhouse is built in the style of a traditional Wiltshire barn and houses the Wraxall Bar and Cafe, a Golf Pro Shop, and an upstairs function suite.

The venue operates multiple revenue-generating facilities: golf green fees across the six courses, the Wraxall Bar and Cafe offering all-day dining to the public, three function rooms (Hayswood with capacity for 150, Rushmead for 55, and Farleigh for 24) hosting weddings, corporate events, and private functions, a Golf Pro Shop, and a gift voucher program delivered by Royal Mail or email. Course maintenance is conducted using sand-based root zone mixes and state-of-the-art greenkeeping techniques.

Cumberwell Park's go-to-market is direct-to-consumer, with bookings managed via phone (01225 863322), email, an online self-serve tee-time booking system (golfbook.255it.com), and walk-in visitors. The venue holds multiple industry accreditations including GEO Certified, Golf Mark, Club Mark, England Golf Championship Venue status, Safe Golf, and Respect in Golf certification. The company serves golfers of all abilities, corporate and private event clients, and the general local public in South West England, with a stated four-star rating in Golf World's Top Courses in Britain.

Name

Cumberwell Park

Legal name

Cumberwell Park Golf Club

Website

https://cumberwellpark.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Cumberwell Park is a family-run golf, dining, and events venue in Wiltshire, UK, operating a 54-hole golf complex alongside the Wraxall Bar and Cafe and versatile function rooms, serving golfers, corporate clients, private event guests, and walk-in diners across South West England.

Ownership category

akta.pro rank

Product category

Golf Club & Event Venue

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Golf club services
• Golf course facilities
• Event venue hire
• Hospitality services
• Function rooms

Headquarters

HQ city

Bradford-on-avon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Green Fees: Revenue from daily green fees for the 54-hole golf complex, including tee time bookings across all six courses.
2. Food and Beverage: The Wraxall Bar and Cafe generates revenue from all-day dining, including meat, fish, vegetarian dishes, daily specials, hot beverages, and alcoholic/non-alcoholic drinks. Open 7 days a week.
3. Event Hire and Functions: Venue hire for weddings, corporate events, conferences, private parties, dinner dances, and special occasions. Includes multiple function rooms: Hayswood Room (max 150), Farleigh Room (max 24), Rushmead Room (max 55).
4. Conference and Meeting Hire: Meeting room hire for business events, training days, seminars, and conferences. Four spacious conference rooms with various layout and breakout options.
5. Gift Vouchers: Gift vouchers sold for golf, dining, and events. Sent by Royal Mail or email.
6. Golf Shop: Pro shop offering golf equipment, apparel, and accessories. Virtual golf shop with click and collect service mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cumberwell Park is a family-run golf and events venue in Wiltshire, UK, operating a 54-hole golf complex with multiple courses. The venue also offers on-site bar and café dining alongside function rooms used to host private events, celebrations, and group bookings. Gift vouchers are sold for use across the golf, hospitality, and event offerings.

Product overview

Cumberwell Park is a family-run golf club and events venue in Wiltshire offering a 54-hole golf complex (with 45 holes currently operational and expansion underway) across six 9-hole courses: Red, Yellow, Blue, Orange, White, and Par 3 courses. The venue combines golf facilities with hospitality services including the Wraxall Bar and Cafe for all-day dining, and versatile function rooms for events ranging from intimate gatherings to conferences for up to 150 guests. The venue is designed by Adrian Stiff (main courses) and James Edwards (Par 3), featuring natural Wiltshire countryside landscape with lakes, streams, and woodland.

Differentiator

Problem solved

Functional benefit

Brands

• Wraxall Bar and Cafe: The stunning Wraxall Bar and Cafe is open all day, offering an all day menu with meat, fish and vegetarian dishes. Located within the clubhouse with views over the golf course.

Products and services

• Golf Course Play
• Bar and Café Dining
• Function Room & Event Hire
• Gift Vouchers

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Adrian StiffcoreStrategic or Co-development PartnerAdrian Stiff designed the four main 9-hole courses (Red, Yellow, Blue, Orange) at Cumberwell Park, utilizing the natural landscape features of the Wiltshire countryside to create varied challenges.
• James EdwardscoreStrategic or Co-development PartnerJames Edwards designed the Par 3 Course, the latest addition to Cumberwell Park's facilities, providing a separate challenging experience for golfers.
• Brighter SideminorOthersBrighter Side is the agency responsible for the design and development of the Cumberwell Park website.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• The Kendleshire Golf Club: Multi-course golf venue near Bristol offering 36 holes plus event hospitality (weddings, corporate). Comparable mid-tier UK multi-course private golf club with functions and F&B offerings similar to Cumberwell Park.
• Forest of Arden Hotel & Country Club: Midlands golf venue with two championship courses, on-site hotel, F&B, and corporate event facilities. Comparable multi-course golf venue with events and hospitality, though supported by hotel inventory Cumberwell does not have.
• Hawkstone Park: Shropshire golf venue with two 18-hole courses plus function/event spaces. Comparable UK multi-course golf venue with events business, though at a smaller scale than Cumberwell.
• Bovey Castle: Devon golf and country club with an 18-hole championship course, on-site hotel, F&B, and wedding/event facilities. Comparable South West England golf venue with events and hospitality focus, but with lodging.
• East Sussex National: Sussex golf venue with two championship courses, hotel, spa, and conference/wedding facilities. Comparable UK multi-course golf venue with events and hospitality, though supported by hotel inventory.
• The Oxfordshire Golf Club: Oxfordshire golf venue with an 18-hole championship course, on-site hotel, and corporate event facilities. Comparable UK golf venue with events/hospitality focus, but at a single-course scale and with hotel rooms.
• St Mellion Estate: Cornwall golf venue with two 18-hole courses (including a Nicklaus-designed course), hotel, and F&B. Comparable South West UK golf venue with events and hospitality, but at a larger scale and with hotel.

Broad incumbents

• Celtic Manor Resort: Welsh resort operating three championship courses (including the 2010 Ryder Cup course), a hotel, spa, and extensive conference/wedding facilities. Comparable as a multi-course UK golf venue with diversified golf and non-golf revenue, but at a larger scale and with lodging.
• The Belfry: West Midlands golf resort with three courses (hosted Ryder Cup multiple times), hotel, spa, and large conference/wedding facilities. Comparable multi-course golf venue with events business, but at a much larger scale and with lodging Cumberwell lacks.
• Foxhills Club and Resort: Surrey golf and country club with two 18-hole courses plus a par-3 course, hotel, spa, and extensive weddings/conference facilities. Comparable multi-course golf venue with events and hospitality, but at a much larger scale and with lodging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CumberwellPark
• LinkedInlinkedin.com/company/cumberwell-park

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cumberwell Park