Taylor Publishing Group

What Taylor Publishing Group does

Taylor Publishing Group is a privately held Canadian publishing company headquartered in Campbellville, Ontario, operating since 1971 under the RV Lifestyle Magazine brand (formerly Camping Canada). The company's core product is RV Lifestyle Magazine, a North American enthusiast publication covering expert RV road tests, destination guides, campground listings, RV maintenance and towing tips, and lifestyle content. Distribution spans a WordPress-hosted website (rvlifemag.com) hosting over 1,000 articles and 60+ archived digital editions delivered via the FlowPaper PDF flipbook plugin, alongside a YouTube channel, Facebook/Instagram/Twitter accounts, an email newsletter, RSS feed, and a physical booth presence at Canadian RV trade shows including the Toronto Fall RV Show presented by the Ontario RV Dealers Association.

The product portfolio consists of three primary assets: the RV Lifestyle Magazine brand and website, the annual RV Lifestyle Campground Directory digital edition, and a network of partnerships with RV manufacturers (Fleetwood RV/REV Recreation Group), dealers (Campkins RV, Sicard RV, Owasco RV), industry associations (ORVDA, CRVA), and RV YouTube creators (Ben and Cheryl Coles of Camping with the Coles). The technology platform is intentionally lightweight — WordPress for content management and FlowPaper for digital flipbook rendering — supported by an 11-person team led by Norm Rosen as V.P. Special Projects and Editorial Director.

The business model is advertising-led under a freemium content distribution model: the magazine and its website are free to readers (including a password-protected archive using the code RVLFREE2017), while revenue is generated through display and sponsored editorial placements from RV-related advertisers such as Aviva Insurance, Air Lift Company, Adventure Products and Services, Marriott, and RV OEMs/dealers. GTM motion is community- and event-driven, leveraging RV trade shows, YouTube road test content, social media, and a weekly e-newsletter to engage North American RV owners and campers. No subscription pricing, paid tiers, or third-party revenue streams are disclosed in available sources.

Name

Taylor Publishing Group

Legal name

Taylor Publishing Group

Website

https://rvlifemag.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Taylor Publishing Group is a privately held Canadian publisher (founded 1971, 11 employees, Campbellville, Ontario) that produces RV Lifestyle Magazine — a freemium North American RV enthusiast publication monetized through advertising across its website, YouTube channel, social media, email newsletter, and trade show presence.

Ownership category

akta.pro rank

Headquarters

HQ city

Campbellville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital and Print Advertising: The magazine displays third-party advertisements from companies including Adventure Products and Services, Air Lift Company, Aviva Insurance, Marriott hotels, and various RV-related products and services. Advertisers include RV resorts, insurance providers, and aftermarket product manufacturers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Taylor Publishing Group publishes RV Lifestyle Magazine, a North American RV enthusiast publication available in print and digital editions, supported by the rvlifemag.com website hosting over 1,000 articles, road test videos, and destination guides. The company also publishes an annual RV Lifestyle Campground Directory digital edition. Revenue is primarily generated through third-party advertising from RV manufacturers, insurance providers, dealerships, and campground operators.

Product overview

Taylor Publishing Group operates as a publishing company primarily producing the RV Lifestyle Magazine brand — a unified offering comprising the print/digital magazine publication, the companion website (rvlifemag.com) hosting over 1,000 articles and 60+ archived digital editions, and the annual RV Lifestyle Campground Directory digital edition. The portfolio serves North American RV and camping enthusiasts with road tests, destination guides, tech tips, and lifestyle content.

Differentiator

Problem solved

Functional benefit

Products and services

• RV Lifestyle Magazine North America's premiere RV enthusiast publication featuring expert RV road tests, camping destinations, RV rental tips, campground cooking, campground listings, and lifestyle content for RV and camping enthusiasts. Established in 1971 as Camping Canada.
• RV Lifestyle Magazine Website (rvlifemag.com) Online platform offering more than 1,000 articles from RV experts, road test videos, destination guides, tech tips, and towing tips. Features an archive of more than 60 digital editions of the magazine available for free viewing.
• RV Lifestyle Campground Directory (Annual Digital Edition) Annual digital edition providing comprehensive campground listings and directory for RV enthusiasts, published as a digital edition under the RV Lifestyle Magazine brand.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ontario RV Dealers Association (ORVDA)coreGTM or Marketing Partner · 1 October 2025ORVDA presents the annual Toronto Fall RV Show, where RV Lifestyle Magazine maintains a booth presence. The show serves as the Canadian launch for new RV model years, with magazine staff present and featuring meet-and-greet sessions with RV YouTube personalities like Ben and Cheryl Coles.
• Canadian RV Association (CRVA)coreGTM or Marketing Partner · 1 October 2025CRVA is running a 50th Anniversary 'RV The North' giveaway featuring the General Coach Citation Reward travel trailer. RV Lifestyle Magazine promotes this sweepstakes to readers with tickets available until March 2026.
• Campkins RVminorChannel Partner/ Reseller/ DistributorRV dealer exhibiting at Toronto Fall RV Show featuring brands including Coachmen travel trailers and Canadian-made Prolite models.
• Sicard RVminorChannel Partner/ Reseller/ DistributorRV dealer exhibiting at Toronto Fall RV Show featuring full line of Jayco RV models and Alliance RV products.
• Owasco RVminorChannel Partner/ Reseller/ DistributorRV dealer exhibiting at Toronto Fall RV Show featuring Heartland RV models and Pleasure-Way class B motorhomes.
• Fleetwood RV (REV Recreation Group)coreGTM or Marketing PartnerFleetwood RV, a brand within REV Recreation Group, curates winter Olympic-inspired road trip destinations for RV Lifestyle Magazine readers. The partnership involves sponsored editorial content featuring Fleetwood RV products like the Bounder 35GL motorhome.
• Aviva InsuranceminorGTM or Marketing PartnerAviva Insurance advertises RV insurance products on the RV Lifestyle Magazine website through banner advertisements.
• Air Lift CompanyminorGTM or Marketing PartnerAir Lift Company advertises towing assist products including Towtal View camera on the RV Lifestyle Magazine website.
• Ben and Cheryl Coles (Camping with the Coles)coreGTM or Marketing PartnerPopular RV YouTube content creators who conduct meet-and-greet sessions at RV Lifestyle Magazine's booth at RV trade shows. Their YouTube channel features RV camping content that aligns with the magazine's audience.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trailer Life: Long-running US-based RV enthusiast publication covering travel trailers, fifth-wheels, and RV lifestyle content. Directly comparable as a legacy print and digital magazine serving the same North American RV consumer audience.
• RV Business: Trade publication covering the RV industry with news, manufacturer coverage, and dealer-focused content. Comparable as a North American RV media outlet monetizing through advertising and industry partnerships, though more B2B-skewed than RV Lifestyle's consumer focus.
• Good Sam Club / Highways magazine: RV membership organization that publishes Highways magazine for its members, covering RV lifestyle, destinations, and product reviews. Comparable as a North American RV enthusiast media brand competing for the same reader and advertiser attention.
• Woodall's Campground Management: Long-standing campground directory and trade publication for the RV park and campground industry. Directly comparable through its annual campground directory product, which overlaps with RV Lifestyle Magazine's annual Campground Directory digital edition.

Broad incumbents

• RV Trader: Leading online marketplace for buying and selling new and used RVs across North America. Comparable as a major destination for RV enthusiasts and an alternative channel for RV manufacturer and dealer advertising budgets that RV Lifestyle Magazine also monetizes.
• Kampgrounds of America (KOA): Largest system of franchised campgrounds in North America with substantial media and content marketing operations. Comparable as a campground-focused brand that competes for the same RVer audience and category advertising spend.

Emerging players

• The Dyrt: Digital campground search and review platform with a marketplace for campsites and RVs. Comparable as a newer entrant building an owned audience and content library around campgrounds and RV destinations — the same vertical RV Lifestyle Magazine serves through editorial and its directory product.
• Outdoorsy: Peer-to-peer RV and campervan rental marketplace. Comparable as a competitor for the same RV enthusiast mindshare and advertising dollars, though operating a transactional marketplace model rather than editorial media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rvlifestylemag
• YouTubeyoutube.com/channel/UCFP3PKGEf131iOB8HaxPbig
• Facebookfacebook.com/RVLifestyleMagazine
• Instagraminstagram.com/rvlifestylemagazine
• LinkedInlinkedin.com/company/taylor-publishing-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Publishing Group