Ray White Mairangi Bay

What Ray White Mairangi Bay does

Ray White Mairangi Bay (legal entity CR Marketing North Shore Limited) is a single-office real estate franchise operating under the Ray White Group banner in Auckland, New Zealand. The office is headquartered at 425 Beach Road, Mairangi Bay, and serves a broad swath of Auckland's North Shore, Rodney, and Waitakere City — covering more than 50 suburbs from Browns Bay and Mairangi Bay through to Milford, Takapuna, West Harbour, and Gulf Harbour. It employs 16 staff and executes residential property sales through auctions, deadline sales, and price-by-negotiation formats, with weekly live auctions held at the Ray White Milford office and streamed online. The franchise also operates dual sub-brands, "Ray White Mairangi Bay | Milford" and "CR Group | Mairangi Bay | Milford."

The business model is a transaction-fee real estate agency: revenue is generated primarily through commissions on property sales, typically 2–3% of sale price, with shared splits under conjunctional arrangements with referring agents. The office reports 413 properties sold in the trailing 12 months across its North Shore and Rodney footprint, indicating meaningful local market share. It does not conduct property management in-house; instead, it refers clients to BrightsidePM under a channel partnership, and routes buyer financing needs to Loan Market (access to 20+ lenders). Brand-building leverages the Ray White master brand and a high-visibility Official Partnership with New Zealand Rugby covering the All Blacks and Black Ferns under the "Home Advantage" campaign.

There is no proprietary technology stack. The office relies on the Ray White Group platform for CRM, listings, and auction management, supplemented by organic social marketing on Facebook and Instagram, a company website (rwmairangibay.co.nz) with online listings, and a live-auction streaming feature for remote buyer participation. The "Watch Our Auctions Live" and "The Event 6.0" initiatives indicate modest channel and culture investment, but the operation is fundamentally a traditional, sales-led residential real estate brokerage rather than a technology-enabled venture.

Name

Ray White Mairangi Bay

Legal name

CR Marketing North Shore Limited

Website

https://rwmairangibay.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ray White Mairangi Bay is a 16-person residential real estate franchise office under the Ray White Group, selling homes across Auckland's North Shore, Rodney, and Waitakere City via auctions and traditional listings for individual property sellers and buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Mairangi Bay

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: The company earns revenue through commission on property sales, typically taking a percentage of the sale price when properties are sold. Agents work on conjunctional arrangements where commissions are shared with referring agents. The company also generates revenue from property management referrals to BrightsidePM.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ray White Mairangi Bay is a residential real estate agency operating in Auckland's North Shore, providing property listings, live and deadline auctions, free property appraisals, and tailored marketing strategies for sellers. The office also offers connections to property management and mortgage broking partners for buyers and investors across suburbs from Browns Bay to Gulf Harbour.

Product overview

Ray White Mairangi Bay is a real estate agency operating in the North Shore and greater Auckland region of New Zealand. The company provides residential property sales services, including property listings, auctions, property appraisals, and marketing strategies for selling homes. The business operates under the Ray White Group brand and is partnered with All Blacks and Black Ferns. Property management services are offered through a referral to Brightside PM (brightsidepm.co.nz).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting and core.

• BrightsidePMsupportingChannel Partner/ Reseller/ DistributorRay White Mairangi Bay partners with BrightsidePM for property management services, referring clients who need property management to this external provider. This extends the company's service offering without internal property management capability.
• Loan MarketsupportingChannel Partner/ Reseller/ DistributorReferral partnership with Loan Market mortgage brokers who offer financing options to property buyers. Loan Market provides access to over 20 lenders for competitive loan options.
• Ray White GroupcoreStrategic or Co-development PartnerAs a Ray White franchise office, the company operates under the Ray White brand with access to their technology platform, marketing resources, training, and national network. The partnership provides the infrastructure and brand backing of one of New Zealand's largest real estate networks.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bayleys Real Estate: Bayleys is a major New Zealand real estate brand with broad Auckland coverage including North Shore. Competes directly for residential listings and offers similar sales-led, auction-based services in overlapping suburbs.
• Sotheby's International Realty New Zealand: Sotheby's International Realty has North Shore and Auckland presence targeting premium residential property. Overlaps with Ray White Mairangi Bay in the upper price tiers of the North Shore market.
• Mike Pero Real Estate: Mike Pero Real Estate is a New Zealand-headquartered franchise real estate network with Auckland offices. Directly comparable franchise model serving mid-market residential sellers and buyers.
• RE/MAX New Zealand: RE/MAX is a global franchise real estate network with a New Zealand presence including Auckland. Operates a similar franchise model with shared commissions, brand-based marketing, and residential sales focus.
• LJ Hooker New Zealand: LJ Hooker is a national franchise real estate network with Auckland presence. Operates a similar franchise-based residential sales model targeting the same mid-market home seller and buyer segments.
• Barfoot & Thompson: Barfoot & Thompson is the largest independently owned real estate agency in New Zealand, with its strongest presence in Auckland including North Shore. Directly competes with Ray White Mairangi Bay for residential listings and sales in the same territory.
• Harcourts New Zealand: Harcourts is one of the largest competing real estate networks in New Zealand and Australia, with a strong franchise presence across Auckland including the North Shore. Directly comparable as a franchise-based residential sales agency competing for the same vendors and buyers in the same suburbs.

Broad incumbents

• Ray White Group (parent network): Ray White Group is the parent franchise network operating across New Zealand and Australia. The Mairangi Bay office is one franchise within the broader network; comparable at the brand/platform level given shared technology, marketing, and brand assets.

Regional players

• Property Brokers: Property Brokers is a New Zealand real estate agency with strong regional presence across the North Island. While its Auckland footprint is smaller, it competes for New Zealand residential listings and provides an adjacent benchmark for commission-based agency economics.

Emerging players

• Tandem Realty: Tandem Realty is a New Zealand boutique real estate agency. While smaller and more specialized, it competes in the same Auckland residential market with a sales-led model. Comparable as an emerging alternative in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RayWhiteCRGroup
• Instagraminstagram.com/raywhite_crgroup
• LinkedInlinkedin.com/company/raywhite-mairangibay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray White Mairangi Bay