SC Rot-Weiß Oberhausen e.V.

What SC Rot-Weiß Oberhausen e.V. does

SC Rot-Weiß Oberhausen e.V. ("RWO", nickname "Die Kleeblätter") is a registered association (eingetragener Verein) and German football club founded in 1904, based in Oberhausen, North Rhine-Westphalia. The club competes in the Regionalliga West, the fourth tier of German professional football, and plays its home matches at Stadion Niederrhein, a historic venue established in 1926 that celebrated its 100th anniversary in 2026. Beyond the men's first team, RWO operates a comprehensive multi-section club structure including a women's team, reserve squad (RWO II), handball section, endurance running program, and a youth academy spanning U12 through U19, with U19 and U17 squads competing in the DFB-Nachwuchsliga against Bundesliga academies such as Borussia Dortmund, FC Schalke 04, Bayer Leverkusen, and Borussia Mönchengladbach.

The club monetizes across six primary revenue streams: matchday (ticketing via owned RWO-Ticketshop and LMS-Ticket marketplace), merchandise (jerseys at €35 and accessories via the RWO-Fanshop and Kleeblattshop), membership subscriptions (individual, lifetime, corporate, and animal tiers), regional sponsorships (main sponsor Karls Erlebnisdorf, energy partner evo, transport partner STOAG, banking partner Stadtsparkasse, health partner Bergische Krankenkasse, back-of-jersey Uhren Schmiemann, plus the Club 1904 premium partner program), hospitality services (VIP Kantine, sponsor canteen, casino, venue rentals), and youth development programs (Kleeblattcamp football camps, Fußballschule, Torwartschule, 1904-Youth Pass). Distribution is omnichannel: direct online, physical retail stores, matchday box offices, and authorized regional resellers. Marketing spans RWO.tv video content, social media (Instagram, Facebook), mobile apps on iOS and Android, email newsletters, and a print members' magazine. The organization employs 23 staff and is governed by an elected Vorstand (board) and Aufsichtsrat (supervisory council), with no external shareholders given its non-profit e.V. structure. The club's social engagement arm, Rot-Weiße Ader e.V., supports charitable causes including Friedensdorf International and the children's hospice Möwennest.

Name

SC Rot-Weiß Oberhausen e.V.

Legal name

SC Rot-Weiß Oberhausen e.V.

Website

https://rwo1904.de

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

SC Rot-Weiß Oberhausen e.V. is a 120-year-old German football club (eingetragener Verein) competing in the Regionalliga West, serving Oberhausen fans through matchday ticketing, youth academy (U12–U19 in DFB-Nachwuchsliga), regional sponsorships, merchandise, hospitality, and youth development programs at Stadion Niederrhein.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Professional football club
• Matchday ticketing services
• Fan merchandise sales
• Club membership programs
• Youth football development

Headquarters

HQ city

Oberhausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches, including day tickets, season tickets, and group bookings across various stadium sections (Emschertribüne, STOAG-Tribüne, evo-Haupttribüne, VIP Kantine).
2. Merchandise Sales: Sales of fan merchandise including jerseys, caps, socks, cushions, and dice cups through the RWO-Fanshop and Kleeblattshop.
3. Membership Subscriptions: Club memberships including individual memberships, lifetime memberships, corporate memberships, and tier-based memberships offering various benefits.
4. Sponsorship: Partnership agreements with local and regional businesses displayed on jerseys, stadium signage, and promotional materials. Includes main sponsor (Karls Erlebnisdorf), back-of-jersey sponsor (Uhren Schmiemann), and various other partner companies.
5. Hospitality Services: VIP hospitality offerings including casino access, sponsor canteen, and event venue rentals for corporate events.
6. Youth Development Programs: Revenue from youth camps, goalkeeper schools, football schools, and the Kleeblattcamp programs for children.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

SC Rot-Weiß Oberhausen e.V. is a German football club fielding a professional first team in the Regionalliga West, alongside women's, reserve (RWO II), youth (U12–U19), handball, and endurance running sections. It sells matchday tickets, season tickets, and group bookings at Stadion Niederrhein; merchandise via the RWO-Fanshop; club and charitable memberships (including tiered, lifetime, corporate, and animal memberships); corporate hospitality packages; and paid youth football programs (Kleeblattcamp, Fußballschule, Torwartschule, 1904-Youth Pass).

Product overview

SC Rot-Weiß Oberhausen e.V. is a German football club offering a multi-faceted portfolio centered around its professional football team and comprehensive youth development programs. The core offering includes the first team competing in the Regionalliga West, supported by women's, reserve (RWO II), handball, and endurance teams. The club provides digital services through RWO.tv streaming platform, operates a merchandise fanshop, and manages ticket sales for home games. Youth development encompasses multiple programs including Kleeblattcamp (football camps), Fußballschule (football school), and Torwartschule (goalkeeper school), with the 1904-Youth Pass focusing on social participation for children. The club's digital ecosystem includes mobile applications available on Apple App Store and Google Play Store.

Differentiator

Problem solved

Functional benefit

Brands

• RWO.tv: The club's official video platform featuring match highlights, press conferences, and exclusive content.
• RWO-Fanwelt
• Rot-Weiße Ader
• 1904-Youth Pass

Products and services

• Matchday Tickets (Tageskarten / Dauerkarten) Single-match and season tickets for attending Regionalliga West home matches at Stadion Niederrhein; tiers include standing (Emschertribüne), seated (STOAG-Tribüne, evo-Haupttribüne), and VIP Kantine, with discounts for children and reduced-rate (Ermäßigt) attendees. Sold to individual fans and families in the Oberhausen region.
• RWO Fanshop Merchandise Online and physical retail store selling club merchandise including jerseys (Trikots 25/26, €35), caps (€20), socks, cushions (Sitzkissen, €17), dice cups (Würfelbecher, €13), and other fan accessories. Targets individual fans and collectors.
• RWO.tv Video Platform Free-to-access streaming and video-on-demand platform featuring press conferences, match highlights, player interviews, and behind-the-scenes RWO content for fans and media.
• Club Memberships Subscription-based club memberships offering voting rights, discounted tickets, exclusive content, and member benefits. Tiers include individual membership, lifetime membership, corporate membership, and animal ("Tiermitgliedschaft") membership. Also encompasses Rot-Weiße Ader social engagement memberships (individual, corporate, project sponsorship).
• Corporate Hospitality & VIP Services Premium matchday and event experiences targeting regional businesses and sponsors, including VIP Kantine tickets (€90–€130), Sponsorenkantine access, Casino areas, and stadium venue rentals (Anmietung) for corporate events.
• Kleeblattcamp (Youth Football Camps) Paid football camps for children, offered in three formats: 'Kleeblattcamp on Tour' (regional locations), 'Kleeblattcamp Girls only', and 'Kleeblattcamp Profi' (high-intensity). Targets children and parents seeking structured football experiences.
• RWO-Fußballschule (Football School) Year-round football training and coaching programme for children and adolescents, delivered as part of the club's youth development pathway.
• RWO-Torwartschule (Goalkeeper School) Specialist goalkeeper coaching programme for youth players, part of the club's overarching youth development offering.
• 1904-Youth Pass Youth social participation programme designed to enable children and young people to engage with the club and community activities, including content available in English.
• Away-Game Bus Travel Paid bus travel to away matches for supporters, departing from Stadion Niederrhein (e.g., €15 per person for trips to Bonner SC).
• evo-kidsday / Kidsclub Children's matchday engagements including evo-kidsday (energy-sponsor children's event), Kidsclub (recurring supporters' club for kids), and RWO-Schools-Day (school group matchday visits).
• Stadium Venue Rental (Anmietung) Rental of Stadion Niederrhein facilities — including Fankneipe and event areas — for corporate events, private functions, and partner activations.
• Stadionführungen (Stadium Tours) Guided tours of Stadion Niederrhein offered to fans, schools, and visitors, part of the 100-year stadium anniversary (100 Jahre SNR) programme including Firmenpaten and Einzelpaten sponsorships.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered supporting, core and minor.

• Cetin & KonopatzkisupportingStrategic or Co-development Partner · 20 July 2026New Club 1904 partner joining the premium partner program of Rot-Weiß Oberhausen.
• Karls ErlebnisdorfcoreStrategic or Co-development PartnerMain sponsor displayed on the front of home jerseys. Special edition jersey featuring Karls Erlebnisdorf branding was auctioned for charity during the BVB match. Partnership benefits multiple charitable causes including Gerhard-Tersteegen-Institut and children's hospice.
• Uhren SchmiemanncoreStrategic or Co-development PartnerOfficial partner whose logo appears on the back of match jerseys. Participated in charitable auction of special edition match-worn jerseys.
• Energieversorgung Oberhausen (evo)coreStrategic or Co-development PartnerRegional energy company and main sponsor. Logo prominently displayed on stadium signage and official communications. Long-standing partnership supporting the club.
• Bergische KrankenkassesupportingStrategic or Co-development PartnerHealth insurance partner sponsoring team news section. Promotes health and wellness initiatives for club and community.
• STOAG Stadtwerke OberhausensupportingStrategic or Co-development PartnerPublic transport provider sponsoring STOAG-Tribüne. Provides shuttle bus services for home matches to address limited parking around stadium.
• Stadtsparkasse OberhausensupportingStrategic or Co-development PartnerLocal savings bank partner supporting the club with promotional activities and community engagement.
• Autohaus BerndsminorStrategic or Co-development PartnerRegional car dealership partner displayed in sponsor carousel on website.
• Westfield CentrominorStrategic or Co-development PartnerShopping center partner located near the stadium, supporting club through promotional activities.
• Club 1904 Partners (Club 1904)supportingStrategic or Co-development PartnerPremium partner tier program including companies like Cetin & Konopatzki. Partners receive exclusive benefits and recognition at club events.
• Borussia DortmundcoreOthersBundesliga club served as test match opponent for 100-year stadium anniversary celebration. Both clubs share stadium anniversary connections (BVB's Rote Erde also turned 100). Match attracted approximately 7,500 spectators.
• VfL BochumsupportingOthers2. Bundesliga club served as season opening test match opponent, providing high-profile competitive fixture for club and fans.
• RKC WaalwijkminorOthersDutch Eredivisie club served as international test match opponent during summer preparation.
• Rot-Weiße Ader e.V.coreOthersClub's charitable foundation focused on social projects including support for Friedensdorf International, children's hospice Möwennest, and Gerhard-Tersteegen-Institut. Enables social responsibility activities and community engagement.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rot-Weiss Essen: Fellow Regionalliga West club from Essen, sharing the Ruhr-area geography, traditional working-class fanbase, and historic rivalry profile. Operates with a similar e.V. structure, multi-section community model, and comparable revenue mix of matchday, sponsorship, and merchandise.
• KFC Uerdingen 05: Lower-tier NRW club with a comparable e.V./community structure and similar dependence on regional sponsors. Operates in the same geographic catchment and faces the same competitive dynamics for local fans and corporate partners.
• MSV Duisburg: Historic Ruhr-region club currently competing in lower professional tiers, with a comparable member-supported model and stadium-based matchday economics. Comparable scale of supporter base and regional sponsor profile.
• Borussia Dortmund II: BVB's reserve team currently competing in Regionalliga West, sharing the same league schedule and competitive calendar. While backstopped by a Bundesliga parent, on-field matchups and player-development pipeline are directly comparable.
• Wuppertaler SV: NRW-based club competing in lower professional tiers with a traditional working-class fanbase and community-owned structure. Directly comparable in scale, ticket pricing tiers, and reliance on local sponsorship and membership revenue.
• SC Verl: Regionalliga West competitor with a comparable club size and community-led operating model. Useful benchmark for fourth-tier matchday economics, regional sponsorship yields, and squad-cost structures.
• VfL Osnabrück: Currently competing in Regionalliga West with a historic supporter base. Comparable in matchday revenue profile, regional sponsor concentration, and the structural challenges of operating at the fourth tier without broadcasting revenue.
• Fortuna Düsseldorf II: Fortuna Düsseldorf's reserve side in Regionalliga West, sharing the NRW competitive landscape and the same league schedule as RWO. Comparable on-field economics, even though backstopped by a 2. Bundesliga parent.

Broad incumbents

• Alemannia Aachen: Traditional NRW club currently competing in lower tiers with a large historic stadium (Tivoli) and broader community footprint than RWO. Useful comparison for sponsor-stack depth, member-base scaling, and stadium-revenue potential at a similar fourth-tier economic level.

Regional players

• Bonner SC: NRW lower-league club explicitly referenced in RWO's away-travel offerings. Operates in a comparable community/membership model within the same state, useful as a peer for regional matchday logistics and lower-tier sponsorship yields.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rwo1904

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC Rot-Weiß Oberhausen e.V.