Ray White Stonefields

What Ray White Stonefields does

Ray White Stonefields is a single-location real estate brokerage franchise operating under the Ray White Group in Auckland, New Zealand. The legal entity is Stonefields Limited, licensed under the Real Estate Agents Act (REA) 2008, with its office at 3/80 Lunn Avenue, Mt Wellington. The firm serves the greater Auckland metropolitan area, with active listings extending across eastern and central suburbs including Mt Wellington, Stonefields, Remuera, Ellerslie, Otahuhu, Papakura, and into the Ruapehu District (Taumarunui).

The office provides residential and commercial property sales, residential rentals, property management, live online and in-room auctions, free property appraisals, and home loan advisory through a Loan Market partnership. The technology stack is non-proprietary: the firm relies on the Ray White Group's national CRM, marketing platform, and property listing infrastructure, supplemented by a branded website (rwstonefields.co.nz), Facebook, and Instagram channels. Distribution is sales-led, with licensed agents conducting viewings, appraisals, and auctions both on-site and at the office.

The business model is commission-based on transactions (sales commission, typically a percentage of sale price), supplemented by recurring property management fees from landlords and ancillary revenue from the Loan Market home loans referral arrangement. Marketing relies on the parent group's All Blacks/Black Ferns sponsorship, organic social, open home events, and direct agent outreach. No AI/ML capabilities, proprietary technology, or disclosed financial metrics are present in the input data.

Name

Ray White Stonefields

Legal name

Stonefields Limited

Website

https://rwstonefields.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ray White Stonefields is a single-location real estate franchise office in Mt Wellington, Auckland (legal entity Stonefields Limited, licensed under REAA 2008) serving residential and commercial buyers, sellers, landlords, and tenants across the Auckland region with sales, rentals, property management, live auctions, and home loan services via a Loan Market partnership.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate sales
• Commercial property sales
• Property management services
• Rental property listings
• Property auctions

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Sales Commission: Earns commission fees on residential and commercial property sales transactions. Commission rates are negotiated and typically represent a percentage of the final sale price.
2. Property Rental Management: Provides property management services generating recurring management fees from landlords and property owners.
3. Property Appraisals: Offers free property appraisals as a lead generation tool for listing properties for sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ray White Stonefields is a real estate brokerage franchise that facilitates residential and commercial property sales, manages residential rental properties, conducts live property auctions, and offers free property appraisals in the Auckland metropolitan area. The office also refers clients to home loan services through a Loan Market partnership providing access to over 20 lenders.

Product overview

Ray White Stonefields is a real estate agency operating as a single-location franchise under the Ray White Group, offering residential and commercial property sales, rentals, property management, and live auctions. The agency also provides home loan services through a Loan Market partnership and free property appraisals. The service portfolio is unified under the Ray White brand with no modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Facilitates the sale of residential properties including houses, apartments, and townhouses across Auckland and surrounding regions, with dedicated agents managing listings, viewings, negotiations, and settlements.
• Commercial Property Sales Assists clients in buying and selling commercial real estate properties, including retail, office, and industrial assets within the Auckland region.
• Residential Rentals Manages residential rental properties and connects landlords with tenants through listings and tenant placement services.
• Property Management Comprehensive property management services for landlords including tenant relations, maintenance coordination, and rent collection for residential rental properties.
• Live Auctions Real-time property auction platform allowing buyers to bid on properties online, with on-site and in-room auction events held at Ray White offices.
• Home Loans (via Loan Market) Mortgage advisory and home loan services provided through a Loan Market partnership, offering access to over 20 lenders for property buyers.
• Property Appraisal Free property valuation services to help homeowners determine market value of their property before listing for sale, used as a lead generation tool.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• New Zealand RugbyflagshipGTM or Marketing PartnerRay White Group partnership as Official Partner of New Zealand Rugby, encompassing both the All Blacks and Black Ferns teams. This partnership provides brand visibility through rugby sponsorship and reinforces Ray White's position as a trusted New Zealand brand.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Property Brokers: New Zealand-wide residential and rural real estate network with Auckland offices. Directly comparable franchise-style model offering sales, rentals, and property management.
• Bayleys Real Estate: New Zealand-wide residential and commercial real estate firm with significant Auckland coverage. Competes with Ray White Stonefields across residential sales, rentals, and commercial brokerage.
• LJ Hooker New Zealand: Australia- and New Zealand-headquartered franchise real estate brand. Franchise model and service mix (sales, rentals, property management, auctions) mirror Ray White Stonefields, with overlapping Auckland submarkets.
• Harcourts New Zealand: Major franchise-based real estate network with a strong Auckland presence. Competes head-to-head with Ray White Stonefields across residential sales, auctions, and property management.
• Sotheby's International Realty New Zealand: Premium-segment real estate brand operating in Auckland's higher-value suburbs such as Remuera. Comparable to Ray White Stonefields on residential brokerage but competes primarily for premium properties.
• Barfoot & Thompson: Largest New Zealand-owned real estate agency and dominant Auckland player. Directly competes with Ray White Stonefields in the same Mt Wellington / eastern suburbs submarket across residential sales, rentals, and property management.
• Professionals Real Estate: Mid-tier NZ real estate franchise. Competes with Ray White Stonefields for agents, listings, and buyer mandates in Auckland suburbs using a similar sales-led, commission-based model.
• Ray White Remuera: Adjacent sister Ray White franchise office covering Remuera and Auckland's eastern suburbs. Uses the same Ray White brand, systems, and value proposition — the most direct intra-network comparable.

Emerging players

• Tall Poppy Real Estate: Smaller New Zealand-focused real estate brand pursuing a flat-fee, technology-enabled model. Same Auckland customer segments as Ray White Stonefields, but with a differentiated pricing structure signalling competitive pressure.

Others

• realestate.co.nz / Trade Me Property: New Zealand's dominant property listing platforms. Not direct competitors for brokerage services, but they sit upstream of every Auckland real estate lead and shape buyer search behaviour relevant to Ray White Stonefields.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MtWellingtonRealEstate
• Instagraminstagram.com/ray_white_stonefields
• LinkedInlinkedin.com/company/ray-white-stonefields

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray White Stonefields