Sagene idrettsforening

What Sagene idrettsforening does

Sagene idrettsforening (Sagene IF) is a non-profit community sports club founded in 1921 and headquartered in the Sagene district of Oslo, Norway. The club operates under Norges Idrettsforbund (Norwegian Sports Confederation) as a member-owned, volunteer-governed association serving 3,412 members across 14+ sports disciplines including football, handball, gymnastics, judo, floorball, rugby, bandy, field hockey, tennis, cycling/triathlon, dodgeball, chess, and esports. Approximately 900 players participate in the football section alone. Sagene IF delivers organized training, after-school programs (FFO and Etter skoletid), summer camps (Stjernesommer, TINE Fotballskole), and competitive teams, with an explicit inclusion mandate ("Flest mulig, lengst mulig, best mulig") that ensures participation regardless of family economic circumstances via the Aktivitetsfond subsidy mechanism.

The club's core product is community-led sports participation, delivered through a portfolio of owned, leased, and municipality-accessed facilities including Voldsløkka idrettspark (artificial turf, grass pitches, pumptrack, tennis courts), Bjølsenhallen (multi-use hall serving ~25 sports clubs), and the newly opened Bentsebrua idrettshall. Its underlying technology stack is built on standard third-party SaaS: Rubic for membership management and the Rubic Connect mobile app for communication, Matchi for tennis court bookings, Superinvite for event registration, Vipps for payments, and Google Analytics for web traffic. The club employs approximately 22 paid staff supported by a large volunteer base of coaches, team leaders, and administrators.

Sagene IF's revenue model combines annual membership fees (485-590 NOK), per-sport training fees, facility rentals (~150-450 NOK/hour differentiated by user type), sponsorship, donations via the Aktivitetsfond and Støtte-appen, public grants from Bydel Sagene and Oslo kommune, and volunteer labor income (160 NOK/hour per volunteer at Tons of Rock festival). Approximately one-third of revenue derives from facility operations. After facing near-bankruptcy in autumn 2024, the club delivered a 1.5M NOK surplus in 2025 while approximately 1M NOK in membership fees remained outstanding at any given time, indicating a financially stabilized but liquidity-sensitive operating model.

Name

Sagene idrettsforening

Legal name

Sagene Idrettsforening

Website

https://sageneif.no

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Sagene idrettsforening is a non-profit community sports club in Oslo's Sagene district, founded in 1921, serving 3,412 members across 14+ sports including football, handball, judo, and gymnastics. The club delivers training, after-school programs, camps, and facility rentals through owned and leased venues, with an inclusion mandate subsidizing low-income participation.

Ownership category

akta.pro rank

Product category

Community Sports Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Community sports club
• Youth athletics programs
• Multi-sport training
• After-school recreation
• Amateur sports association

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medlemskontingent (Membership fees): Annual membership fees: 485 kr for members 25 years and younger, 590 kr for members 26 and older, 525 kr for supporter memberships. The fee goes to the main club (hovedlaget) and covers board representation, administration, accounting, insurance, and marketing costs.
2. Treningsavgifter (Training fees): Sport-specific training fees charged per season, covering equipment, kits, matches, referees, and coaches. Fees vary by sport and are proposed by group boards and approved by the main board.
3. Aktivitetsfond (Activity Fund Donations): Donations to the activity fund used to cover membership and training fees, licenses, equipment, cup fees, and travel for children from low-income families. Contributors include Bydel Sagene and Oslo kommune (nabolagsmidler).
4. Facility Rental (Utleie): Rental income from facilities including Klubbhuset (clubhouse), Bjølsenhallen, Bentsebrua idrettshall, and Voldsløkka sports park. The club operates kiosk sales at its facilities. Approximately 1/3 of club revenues come from facilities.
5. Dugnadsinntekter (Volunteer labor events): Revenue from large volunteer work events including Tons of Rock festival (160 kr/hour per volunteer), and Ullevål Stadion. The club earns 160 kr per hour per volunteer working at Tons of Rock. All income from a volunteer's work goes to the specific sport the member participates in.
6. Sponsorship: Revenue from sponsors who support the club to enable low membership costs. The club also receives support from Grasrotandelen (Norsk Tipping) and the Støtte-app.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Sagene IF is a community-led, non-profit multi-sport club operating organized training, teams, leagues, and tournaments across 14+ sports (football, handball, gymnastics, judo, floorball, rugby, bandy, field hockey, tennis, cycling/triathlon, rumpeldunk, chess, esports) for children, youth, and adults in the Sagene district of Oslo. The club supplements sports programs with after-school childcare offerings (FFO, Etter skoletid), summer camps, football schools, and seasonal tournaments, and manages multiple sports facilities (Bjølsenhallen, Bentsebrua idrettshall, Voldsløkka idrettspark including artificial turf, ice rink, tennis, and pumptrack) for member and rental use.

Product overview

Sagene Idrettsforening (Sagene IF) is a multi-sport community club founded in 1921 offering sports programs for children, youth, and adults. The club operates as a unified organization with 3,412 members (2025) across 14+ sports including football, handball, gymnastics, judo, floorball, rugby, bandy, land hockey, tennis, cycling/triathlon, rumpeldunk, chess, and esports. The core offering consists of organized sport activities with training programs, tournaments, and summer camps. Supporting infrastructure includes facilities (Bjølsenhallen, Bentsebrua idrettshall, Voldsløkka idrettspark with artificial turf, grass pitches, pumptrack, and tennis courts), a membership management platform (Rubic Connect), financial support programs (Aktivitetsfondet, Grasrotandelen, Støtte-appen), and member discount partnerships. The club also runs special programs like FFO (Football Free Time), Etter skoletid (After School), Stjernesommer (Star Summer), and football schools as activity extensions for members.

Differentiator

Problem solved

Functional benefit

Brands

• Rubic Connect: Mobile app for membership management, communication, and payment for Sagene IF
• Støtte-appen
• Fotball Fritids Ordningen (FFO)
• Etter skoletid (EST)
• Stjernesommer
• Disney Playmakers
• Gullhansken
• Voldsløkka Cup

Products and services

• Sagene IF Fotball (Football program) Organized football training, teams, and competition for children, youth, and adults in the Sagene district, including year-group teams, senior teams, and talent pathways. Includes free introductory programs like Fotballstart and Disney Playmakers.
• Sagene IF Håndball (Handball program) Organized handball training, teams, and competition for children and youth; established 2019, with handball school, multiple year-group teams, and participation in regional competition.
• Sagene IF Turn (Gymnastics) Organized gymnastics training including allidrett (multi-sport athletics) for children, training at Bjølsenhallen and local school gymnasiums.
• Sagene IF Judo Organized judo training for children and youth at the Dojoen in Bjølsenhallen, with year-group progression and judodrakt (judo uniform) support.
• Sagene IF Innebandy (Floorball) Organized floorball training and matches for children and youth at Bjølsenhallen matchbanen, with multiple year-group teams.
• Sagene IF Rugby Organized rugby training at Bjølsenfeltet rugbybaner for children, youth, and adults.
• Sagene IF Bandy Organized bandy winter sport training, matches, and tournament hosting (Voldsløkka Cup).
• Sagene IF Landhockey (Field Hockey) Organized field hockey program on Voldsløkka landhockeybane (summer) and bandy in winter.
• Sagene IF Tennis Organized tennis training at Voldsløkka tennisbaner (3 floodlit artificial-clay courts). Free public access to courts is available via Matchi booking; club membership provides organized training and progression.
• Sagene IF Sykkel og Triatlon Organized cycling and triathlon training program for club members.
• Sagene IF Rumpeldunk Organized dodgeball-style Rumpeldunk program for club members.
• Sagene IF Sjakk (Chess) Organized chess club for members, providing chess training and matches.
• Sagene IF Esport Esports and gaming activities including Fallout and broader E-sport programs, accessible to club members.
• Fotball Fritids Ordningen (FFO) After-school childcare and football activity program for children born 2014-2018. Includes meals, homework help, and organized football training 1-5 days per week at the clubhouse. Priced per day frequency; 9 monthly payments per school year; 20% sibling discount; August is free.
• Etter skoletid (EST) Free after-school program for children in grades 4-7 providing food, physical activities, and hobby activities, operating Monday-Friday 13:30-16:30 at the clubhouse. Financed in collaboration with Zuccarellostiftelsen.
• Stjernesommer (Star Summer) Multi-sport summer day camp for children born 2014-2020, held at Voldsløkka and Bjølsenhallen with a mix of free and paid weeks. Activities include various sports, arts, and outdoor play.
• Fotballskole (Football School) Week-long football day camp held in August at Bjølsen kunstgress for children aged 7-13. Provides daily football training, meals, and activities.
• TINE Fotballskole June football school week held in partnership with TINE, providing football training for children at 300 NOK per day.
• Disney Playmakers Story-based, playful 8-week football program for girls born 2016-2020 using Disney themes as a free introduction to organized football.
• Fotballstart Free 4-week introductory football program for children born 2020, held on Tuesdays as a recruitment pipeline into year-group teams.
• Gullhansken (Goalkeeper Cup) Annual goalkeeper-focused football cup organized by Sagene IF, with 1v1/keeper-vs-keeper format on a small pitch. Open to all ages from the 2018 year-group upward.
• Voldsløkka Cup i Bandy Bandy tournament for age groups 2013-2018 organized by Sagene IF; team entry 1,500 NOK with at least 3 matches per team and prizes for all players.
• Futsalturnering i Påsken Free Easter futsal tournament for birth years 2011, 2012, and 2013 held at Bjølsenhallen; no registration required.
• Bjølsenhallen facility rental Rental of the large Bjølsen match/nedre hall, Bordtennissalen, Kampsportsaler, and Møterommet. 150 NOK/hour for sports clubs, 450 NOK/hour for other actors. Used by approximately 25 sports clubs.
• Bentsebrua idrettshall facility rental

Quantifiable outcome

• 3 412 medlemmer i 2025, en nedgang på 21 medlemmer fra 2024
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered minor.

• BetongparkminorStrategic or Co-development Partner · 1 September 2025Construction contractor for the Voldsløkka Pumptrack project. Built the pumptrack with kuler and doserte svinger (banked curves) in stone and gravel, with experienced banebyggere (track builders) laying asphalt over the course.
• Norconsult, Norsk Geoteknisk Institutt, Arkitektene Astrup og HellernminorStrategic or Co-development PartnerProfessional consultancy firms that provided support during the Voldsløkka Pumptrack project planning and permitting phase.
• Flügger (Flügger-andelen)minorGTM or Marketing PartnerFlügger-andelen program: Members and non-members can get 20% discount at any Flügger farve (paint) store in Norway by quoting Sagene IF at checkout. Club receives 5% club support calculated on purchases.
• Torshov SportminorGTM or Marketing PartnerSagene IF members receive 20% discount on Sagene IF club collection at Torshov Sport (in-store or online), and 10–15% discount on all other goods (non-sale items).
• Norsk Bandysport / SalmingminorGTM or Marketing PartnerMembers receive 25% discount on all Salming goods, 30% on Salming underwear, and 25% on all X3M goods. Can be purchased in-store (Tvetenveien 30, Oslo) or online via Sportesset.
• Ryds BilglassminorGTM or Marketing PartnerFor every route Ryds Bilglass replaces or repairs, Sagene IF earns: 100 kr for stone chip damage, 300 kr for windshield replacement. Repairs of stone chip damage are free for those with kasko/delkasko insurance.
• Myrens SportssenterminorGTM or Marketing PartnerSagene IF members can join Myrens Sportssenter (Torshov, Sandakerveien 24C) at discounted rates with no binding period. Must present proof of Sagene IF membership.
• AVIS BilutleieminorGTM or Marketing PartnerMembers can rent cars at discounted prices. In addition, AVIS sponsors Sagene IF with 15% of what members rent.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• KFUM Oslo: Oslo-based multi-sport community club (KFUM = YMCA affiliate) offering football, handball, and other sports. Comparable to Sagene IF in mission, sports breadth, and youth-focused community programming.
• Heming IF: Multi-sport Oslo club offering football, tennis, swimming, and other sports. Comparable to Sagene IF in multi-sport diversity, family membership model, and community ownership structure.
• Skeid IF: Multi-sport community club based in Oslo offering football, handball, and other sports with deep neighborhood roots. Directly comparable to Sagene IF as a local amateur sports club serving children and youth in a specific Oslo district.
• Torshov IL: Neighboring Oslo multi-sport club serving the Torshov area along the Akerselva corridor. Comparable as a small community sports club with similar sport offerings and volunteer-driven model.
• Koll IL: Major Oslo multi-sport club (idrettslag) offering football, handball, skiing, and other sports. Comparable as a community-led amateur sports organization with broad sport offerings and youth development focus.

Broad incumbents

• Norges Idrettsforbund (NIF): Norwegian Confederation of Sports — the national umbrella and governing body for amateur sports clubs including Sagene IF. Comparable as a broad incumbent that sets standards, allocates grants (spillemidler), and coordinates the broader ecosystem of which Sagene IF is a member.

Regional players

• Lyn Fotball: Historical Oslo football club with broader sporting ambitions. Comparable to Sagene IF's football group as a community-rooted Oslo club, though more focused on football and operating at a higher competitive level.
• Ready Fotball: Oslo-based football club that has historically developed youth players (and is cited in Sagene IF's own training ecology). Comparable as a regional football competitor/feeder club within the same Oslo talent pipeline.

Others

• Rubic AS: Norwegian NIF-approved membership management platform now used by Sagene IF for member administration, payments, and the Rubic Connect communication app. Comparable as the underlying technology/infrastructure provider for the club's member operations.
• Oslo Kommune (Bymiljøetaten): Oslo municipal authority that owns or subsidizes much of the sports infrastructure (school gymnasiums, Voldsløkka 35-year lease, nabolagsmidler to Aktivitetsfondet). Comparable as the ecosystem owner and primary public funding partner for Sagene IF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SageneIF
• Instagraminstagram.com/sageneif
• LinkedInlinkedin.com/company/sagene-if

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sagene idrettsforening