Sage Veterinary Center
Sage Veterinary Center is a women-owned, AAHA-accredited companion animal hospital in Jersey City, NJ, founded in 2022 by Drs. Ashley Beard and Kira Purdon. It serves Jersey City and Hoboken pet owners with general practice, on-site specialty, diagnostics, surgery, and a dedicated canine rehabilitation center with subscription fitness programs.
- Company typePrivate
- Founded2022
- HeadquartersJersey City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sage Veterinary Center does
Sage Veterinary Center is a women-owned, single-location companion animal hospital founded in September 2022 by Dr. Ashley Beard (DVM, CCRT) and Dr. Kira Purdon (DVM, CVA) at 229 10th St, Jersey City, New Jersey, serving pet owners in the Jersey City and Hoboken communities. The practice delivers general veterinary services including wellness exams, vaccinations, preventative and advanced dentistry, soft tissue and orthopedic surgery, urgent care, in-house diagnostics (digital radiography, ultrasound, laboratory), integrative therapy (acupuncture), geriatric and hospice care, and USDA-accredited domestic and international pet travel certificates. Board-certified specialists in internal medicine (VetsGo), cardiology (PetPulse), and surgery (KLC Vet Surgical Services, The Bridge Clinic) provide on-site specialty care on scheduled days, eliminating the need for client referral to external specialty hospitals.
The practice also operates a dedicated Sage Canine Rehabilitation Center, a sub-brand with separate hours, staffed by a CCRT-certified physical therapist and a rehab veterinarian (DVM, pursuing CCRP credentials). Rehabilitation services include laser therapy, PEMF therapy, electrical stimulation, therapeutic exercises, underwater treadmill training, manual therapy, and acupuncture. The Canine Fitness Program introduces a recurring-revenue component via tiered session packages (single, 4-session with 5% discount, 8-session with 10% discount) and an unlimited monthly subscription. Revenue is otherwise generated primarily through fee-for-service professional services billed at time of service, with payment facilitated through CareCredit, ScratchPay, and Trupanion partnerships. The center is AAHA-accredited (since April 2024), a distinction held by fewer than 15% of US and Canadian animal hospitals, and is the only AAHA-accredited practice in the Jersey City/Hoboken area.
Operationally, Sage distributes through direct-to-consumer channels (phone, text, email, in-person) supported by local SEO, educational content, and an emergency referral network with VEG, Eclipse, Oradell, Red Bank, and Blue Pearl, plus inbound referrals from primary-care veterinarians. The company is privately held, has no disclosed external funding, and operates with approximately 20 team members including veterinarians, rehabilitation specialists, veterinary nurses, and client service representatives.
Sage Veterinary Center firmographics
Firmographics- Name
- Sage Veterinary Center
- Legal name
- Sage Veterinary Center
- Website
- https://sagevetcenter.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sage Veterinary Center is a women-owned, AAHA-accredited companion animal hospital in Jersey City, NJ, founded in 2022 by Drs. Ashley Beard and Kira Purdon. It serves Jersey City and Hoboken pet owners with general practice, on-site specialty, diagnostics, surgery, and a dedicated canine rehabilitation center with subscription fitness programs.
- Ownership category
- akta.pro rank
Sage Veterinary Center industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)
- akta.pro secondary industries
- Veterinary Rehabilitation, Sports Medicine & Physical Therapy Centers (HLAMACAK), Veterinary Imaging, Surgery & Specialty Referral Centers (AFAEANAG), Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
Keywords
Where Sage Veterinary Center is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sage Veterinary Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Veterinary Consultation and Treatment Services: General practice veterinary services including wellness exams, preventative care, illness treatment, surgery, dentistry, and specialty services billed at time of service
- Canine Rehabilitation Services: Physical therapy and rehabilitation services offered as pay-per-session packages (single, 4-session, 8-session) or unlimited monthly subscription
- Vaccinations and Preventative Care: Routine vaccinations, flea/tick/heartworm prevention, dental cleanings, and wellness care
- Diagnostic Services: In-house laboratory testing, radiography, and ultrasound imaging services
- Travel Certificates: Domestic and international pet travel/health certificates (IHC and DHC)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Veterinary Services |
| Unit Pricing | Pay-as-you-go | Canine Fitness Program - Single Session |
| Unit Pricing | Pay-as-you-go | Canine Fitness Program - 4-Session Package |
| Unit Pricing | Pay-as-you-go | Canine Fitness Program - 8-Session Package |
| Subscription | Monthly | Canine Fitness Program - Unlimited Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sage Veterinary Center product offering
Product offeringCore offering
Sage Veterinary Center is an AAHA-accredited, women-owned animal hospital in Jersey City, NJ that delivers comprehensive veterinary care for dogs and cats, including wellness exams, vaccinations, dentistry, surgery, urgent care, diagnostics, integrative therapy, geriatric/hospice care, and pet travel certificates. The practice also operates a dedicated Sage Canine Rehabilitation Center offering physical therapy, laser therapy, underwater treadmill, and subscription-based fitness programs. Board-certified specialists (internal medicine, cardiology, surgery) visit the practice on scheduled days, enabling specialty care under one roof.
Product overview
Sage Veterinary Center operates as a full-service veterinary hospital with a broad portfolio of integrated services for companion animals. The core offerings include Annual & Preventative Health Care, Preventative & Advanced Dentistry, Surgery (soft tissue and orthopedic), Diagnostic Services (in-house lab, radiography, ultrasound), Urgent Pet Care, Integrative Therapy including acupuncture, Geriatric & Hospice Care, and Travel Certificates for domestic and international pet travel. A key specialized division is the Sage Canine Rehabilitation Center, which provides physical rehabilitation therapy, laser therapy, and a Canine Fitness Program with underwater treadmill and therapeutic exercises. Specialty Services are delivered through on-site partnerships with external specialists. The practice also provides educational resources including Puppy 101 and Kitten 101 guides. The center is AAHA-accredited and serves the Jersey City and Hoboken communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual & Preventative Health Care Wellness exams, vaccinations, dental and oral health assessments, parasite prevention, and nutrition counseling provided on an annual basis to maintain pet health and enable early disease detection for dog and cat owners.
- Preventative & Advanced Dentistry Services Comprehensive dental care including annual oral examinations, routine cleanings, and advanced procedures such as dental extractions for dogs and cats.
- Surgery Soft tissue surgical procedures, spay and neutering services, and orthopedic surgery performed at the facility with advanced equipment and pre-anesthetic testing for dog and cat patients.
- Specialty Services On-site specialty care delivered through partnerships with board-certified specialists including internal medicine (VetsGo), cardiology (PetPulse Cardiology), and orthopedic/complex soft tissue surgery (KLC Veterinary Surgical Services).
- Urgent Pet Care Same-day and sick appointment availability for accidents, sudden illness, bite wounds, toxin ingestion, eye injuries, seizures, and difficulty breathing for dogs and cats.
- Diagnostic Services In-house laboratory testing, digital radiography for bone and organ imaging, and ultrasonography for visualization of internal organs and pregnancy detection.
- Integrative Therapy Acupuncture services using thin needles inserted at strategic points along meridians to treat conditions including arthritis, neurologic dysfunction, metabolic disorders, allergies, and to alleviate pain in geriatric and terminally ill pets.
- Geriatric & Hospice Care Comprehensive care for aging pets including bi-annual physical exams, blood work monitoring, nutritional support, hydration maintenance, grooming, pain management, and quality-of-life consultations.
- Travel Certificates Domestic (DHC) and International (IHC) pet travel certificate services including health certificates, vaccination documentation, and compliance with USDA and CDC requirements for international pet export.
- Canine Rehabilitation Therapy Physical rehabilitation services including laser therapy, PEMF therapy, electrical stimulation, therapeutic exercises, treadmill training, manual therapy, and acupuncture, provided by certified canine rehabilitation specialists.
- Canine Fitness Program Subscription-based fitness program featuring underwater treadmill therapy and customized therapeutic exercises designed for weight loss, muscle strengthening, flexibility improvement, and overall canine wellness, offered as single sessions, 4-session and 8-session packages, or unlimited monthly subscription.
Companies that use Sage Veterinary Center
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Sage Veterinary Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sage Veterinary Center partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and supportive.
- VetsGo - Internal MedicinecoreMobile specialty practice providing on-site internal medicine expertise from board-certified veterinary internists. Dr. Joon Im and Dr. Alexis Cistola visit Sage on Thursdays for diagnostic ultrasounds and consultations for patients with IBD, cancer, and other conditions.
- PetPulse CardiologycoreDr. Dar Ozer provides full cardiac consultations, assessments, and treatment plans. Visits Sage most Mondays for complete cardio work-ups, providing gold-standard cardiac care previously only available at specialty hospitals.
- KLC Veterinary Surgical ServicescoreDr. Karen Cherrone, a boarded veterinary surgeon, provides orthopedic and complex soft tissue surgical services including MPL, CCL, and other procedures. Visits Sage on as-needed basis for pre-scheduled procedures.
- The Bridge Clinic - Dr. Alix McGrathminorDr. McGrath's practice is limited to surgery. She visits Sage on an as-needed basis for complex surgical cases, allowing clients to access surgical expertise without leaving their trusted practice.
- CareCreditsupportiveHealthcare credit card accepted as payment option. Offers extended payment plans, interest-free for 6 months, quick approval, and no annual fee. Helps pet owners afford unexpected veterinary expenses.
- ScratchPaysupportivePet financing partner providing affordable payment plans for pet parents. Helps make veterinary care more accessible through flexible payment options.
- TrupanionsupportivePet insurance provider. Offers express service where Sage can submit invoices during the visit for immediate coverage decision, reducing out-of-pocket costs for policyholders at time of service.
- PawlicyAdvisorsupportiveIndependent pet insurance marketplace recommended by Sage for comparing insurance policies. Free service that helps pet owners find the best insurance fit based on their pet's information and needs.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Sage Veterinary Center competitors and assessment
Company assessmentDirect peers
- Veterinary Emergency Group (VEG): Walk-in emergency and specialty veterinary provider with a strong NYC/NJ presence. VEG is referenced by Sage as a referral partner and competes for the same pet-owner demand in the Jersey City/Hoboken trade area.
- Bond Vet: Urban-focused primary and urgent care veterinary clinic chain with a similar direct-to-consumer ethos, multiple NYC/NJ locations, and a comparable wellness-plus-urgent-care service mix. Sage is a single-location independent operating in the same urban sub-market.
Broad incumbents
- VCA Animal Hospitals: One of the largest US veterinary networks with both GP and specialty locations. Represents the entrenched institutional alternative for pet owners in the broader NYC metro area.
- Banfield Pet Hospital: Nationwide chain of veterinary clinics typically located inside PetSmart stores. A scale incumbent in the GP veterinary category with a contrasting high-volume, lower-fee model.
- BluePearl Pet Hospital: Large specialty and emergency veterinary hospital network with locations across the US. BluePearl is referenced by Sage as an emergency referral partner and represents the kind of institutional specialty provider whose services Sage attempts to bring in-house on a part-time basis.
Emerging players
- Modern Animal: Subscription-driven general practice veterinary startup with a similar "modern, consumer brand" approach. Directly comparable on the subscription revenue model and the experience-focused urban pet-owner positioning.
- Small Door Veterinary: Membership-based, design-forward primary care veterinary concept with locations in select East Coast cities. Comparable on the membership/subscription model and the premium, design-conscious consumer positioning.
- Pet Method Animal Hospital: Independent, design-forward veterinary practice in a comparable urban-adjacent setting, combining general practice with wellness and rehab-adjacent services. Useful comparison for a single-location independent with a premium brand approach.
Regional players
- Oradell Animal Hospital: Long-established NJ specialty and emergency veterinary hospital. Oradell is referenced by Sage as a referral partner and represents the regional specialty alternative patients would otherwise have to travel to.
- Eclipse Veterinary Hospital: Regional NJ emergency and specialty provider cited by Sage as a referral partner. Represents another institutional competitor for emergency and specialty demand in the same region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Sage Veterinary Center social profiles
Digital presenceSage Veterinary Center compliance and trust
Trust signalCompliance2 records
Sage Veterinary Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sage Veterinary Center leadership team
Management profileNumber of profiles
Profiles5 records
Sage Veterinary Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sage Veterinary Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sage Veterinary Center
What does Sage Veterinary Center do?
Sage Veterinary Center is an AAHA-accredited, women-owned animal hospital in Jersey City, NJ that delivers comprehensive veterinary care for dogs and cats, including wellness exams, vaccinations, dentistry, surgery, urgent care, diagnostics, integrative therapy, geriatric/hospice care, and pet travel certificates. The practice also operates a dedicated Sage Canine Rehabilitation Center offering physical therapy, laser therapy, underwater treadmill, and subscription-based fitness programs. Board-certified specialists (internal medicine, cardiology, surgery) visit the practice on scheduled days, enabling specialty care under one roof.
Is Sage Veterinary Center a public or private company?
Sage Veterinary Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sage Veterinary Center founded?
Sage Veterinary Center was founded in 2022. It employs 1 to 10 people.
Where is Sage Veterinary Center based?
Sage Veterinary Center is headquartered in Jersey City, United States, in the North America region.
How does Sage Veterinary Center make money?
Five revenue lines are on record. Veterinary Consultation and Treatment Services are the primary driver. The others are canine Rehabilitation Services, vaccinations and Preventative Care, diagnostic Services and travel Certificates.
Who are Sage Veterinary Center's main competitors?
Direct peers on record are Veterinary Emergency Group (VEG) and Bond Vet. Broad incumbents are VCA Animal Hospitals, Banfield Pet Hospital and BluePearl Pet Hospital. Emerging players are Modern Animal, Small Door Veterinary and Pet Method Animal Hospital. Regional players are Oradell Animal Hospital and Eclipse Veterinary Hospital.
Does Sage Veterinary Center have an API?
No public API is recorded for Sage Veterinary Center.
What industry is Sage Veterinary Center in?
Sage Veterinary Center's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAAAA, General Practice Veterinary Clinics (Wellness & Primary Care), with a secondary code of HLAMACAK, Veterinary Rehabilitation, Sports Medicine & Physical Therapy Centers. Its NAICS code is 54194 and its SIC code is 8093.