What Sakuko Vietnam does

Sakuko Vietnam (legal name: Công ty TNHH Bán lẻ Sakuko Việt Nam; tax ID 0105483587) operates a 35-store retail chain under the Sakuko Japanese Store brand, distributing authentic Japanese domestic products across six categories: Mother and Baby, Beauty Care, Health Care, Japanese Food, Home and Living, and Japanese Footwear. Founded on September 5, 2011, in Hanoi, the company positions itself as the pioneer in genuine (nội địa) Japanese product retail in Vietnam, distinguishing its assortment from export-grade Japanese goods available in conventional trade. Operations are concentrated in Northern Vietnam, with physical supermarkets in Hanoi, Quang Ninh, Lang Son, Ha Giang, and Vinh Phuc, supported by a corporate headquarters of approximately 21 employees in Hanoi's Cầu Giấy district and a secondary administrative office in Yen Hoa.

The business runs a dual-channel distribution model combining owned physical supermarkets with a branded e-commerce storefront at sakukostore.com.vn that offers free shipping above 499k VND, tiered promotional codes (SAKUKO40K, SAKUKO60K, SAKUKO100K), and a 1% loyalty point system. Revenue is generated primarily through one-time retail transactions of branded Japanese SKUs (e.g., Merries, Moony, Morinaga, Glico, Meiji, Anyzoo, Sakura Beef) sourced from Japanese manufacturers, with a secondary franchise-licensing stream that allows third-party operators to open new Sakuko Japanese Store locations. Customer acquisition is driven by a blog content library on Japanese product topics, social login (Google, Facebook), newsletter capture, and Zalo messenger support.

Sakuko is a privately held Vietnamese limited liability company with no parent, no disclosed institutional investors, and no funding rounds in the source data. No management team, ownership structure, or revenue figures are publicly disclosed. The e-commerce operation is formally registered with Vietnam's Ministry of Industry and Trade under license 115134, and the technology stack is a standard hosted e-commerce platform with no proprietary AI, data, or software features disclosed.

Name

Sakuko Vietnam

Legal name

CÔNG TY TNHH BÁN LẺ SAKUKO VIỆT NAM

Website

https://sakukovietnam.com.vn

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sakuko Vietnam operates a 35-store chain of Japanese domestic product supermarkets across Northern Vietnam plus an e-commerce site, selling authentic Japanese baby care, beauty, health, food, household, and footwear products to Vietnamese consumers under the Sakuko Japanese Store brand.

Ownership category

akta.pro rank

Product category

Specialty Retail

NAICS

All Other Specialty Food Retailers (445298), Health and Personal Care Retailers (4561)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

East Asian (Chinese/Japanese/Korean) Grocery Stores (CRAHAFAE)

akta.pro secondary industry

Daiso-Style Japanese/Asian Variety Stores (CRAEAGAE)

Keywords

• Japanese retail products
• Baby care products
• Beauty and skincare
• Health supplements
• Supermarket chain

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Physical supermarket retail sales of Japanese domestic products including baby care, beauty, health supplements, food, and household items to Vietnamese consumers.
2. E-commerce Sales: Online sales through company website sakukostore.com.vn with promotional codes (Freeship for orders 499k+, discount codes SAKUKO40K, SAKUKO60K, SAKUKO100K).
3. Franchise Revenue: Brand franchising opportunities offered to expand store network across Vietnam.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sakuko Vietnam operates a chain of 35 physical supermarkets under the "Sakuko Japanese Store" brand across Vietnamese provinces (Hanoi, Quang Ninh, Lang Son, Ha Giang, Vinh Phuc), retailing authentic Japanese domestic products in categories including mother and baby, beauty and personal care, health supplements, Japanese food, and home and living items. The company also sells through its e-commerce website sakukostore.com.vn and offers franchise opportunities to expand the store network.

Product overview

Sakuko Japanese Store is a chain of 35 Japanese domestic product supermarkets operating across Vietnam. The business operates as a multi-category retail platform offering Japanese domestic products through physical supermarkets and online e-commerce. The product portfolio includes six main categories: Mother and Baby products (diapers, formula, baby food), Beauty Care (skincare, makeup, personal care), Health Care (supplements and functional foods), Japanese Food (snacks, beverages, seasonings, sake), Home and Living products (kitchen, bathroom, household items), and Japanese Footwear (multiple branded shoes and sandals). The company also provides customer consultation services through blog content on beauty, baby care, health, and Japanese food topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Mother and Baby (Mẹ và Bé) A retail product category featuring authentic Japanese domestic baby care products including diapers (Anyzoo, Merries, Moony), milk formulas (Morinaga, Glico, Meiji), baby bath and body care, complementary foods (weaning food, baby porridge, noodles), and maternal nutrition products, targeted at Vietnamese mothers seeking genuine Japanese baby products.
• Beauty Care (Chăm sóc sắc đẹp) A retail product category of Japanese beauty and personal care products including facial skincare (cleansers, toners, moisturizers, sunscreens, face masks), body care, hair care, oral care, sanitary products, makeup, and male grooming items, for Vietnamese consumers interested in authentic Japanese beauty products.
• Health Care (Chăm sóc sức khỏe) A retail product category of Japanese health supplements and functional foods including anti-aging products, collagen supplements, skin-whitening supplements, sunscreen supplements, weight management products, calcium, DHA, glucosamine, and liver/heart/eye function support products, for health-conscious Vietnamese consumers.
• Japanese Food (Thực phẩm) A retail product category of Japanese food products including sweets and snacks, beverages (tea, soda, juice, coffee), seasonings (cooking oil, dashi powder, sauces, miso paste), instant foods, Japanese sake and whisky, dairy products, and frozen foods (Sakura Beef, seafood), for Vietnamese consumers seeking authentic Japanese food ingredients.
• Home and Living (Nhà cửa - Đời sống) A retail product category of Japanese household items including kitchen and dining items (kettles, food storage, knives, cookware), bathroom products, cleaning supplies, odor eliminators, laundry products, towels, paper products, and pest control items, for Vietnamese households seeking quality Japanese household goods.
• Japanese Shoes and Sandals (Giày - Sandal Nhật) A retail product category of Japanese footwear brands including Milky Milky, Livre De Poche, Archcontact, and Arbre Jardin, featuring shoes and sandals, for Vietnamese consumers seeking Japanese footwear.
• Sakuko Franchise Program A brand franchising program offered to expand the Sakuko Japanese Store supermarket network across Vietnam, targeted at potential franchisees seeking to operate a Japanese domestic product retail store.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AEON Vietnam: Japanese retail group operating AEON Mall, AEON MaxValu supermarkets, and AEONEShop in Vietnam. Competes directly with Sakuko for Vietnamese consumers seeking Japanese-branded groceries, beauty, and household goods across physical and online channels.
• Daiso Vietnam: Japanese variety store chain operating in Vietnam offering household goods, beauty items, snacks, and lifestyle products at value prices. Overlaps with Sakuko's Home & Living and beauty categories, and shares the same Japanese-origin sourcing model targeting Vietnamese consumers.
• Don Don Donki (Pan Pacific International Holdings): Japanese discount retailer offering Japanese domestic groceries, beauty, snacks, and household items under one roof — a near-identical concept to Sakuko's Sakuko Japanese Store. While not yet in Vietnam, its expansion model across Asia makes it the closest concept peer and potential future entrant.
• Matsumoto Kiyoshi Holdings: Japan's largest drugstore chain with strong product overlap in cosmetics, health supplements, baby care, and Japanese food. Serves as a benchmark for Sakuko's beauty/health category economics and represents a potential expansion partner or competitor depending on Southeast Asia strategy.
• Welcia Holdings: Japanese drugstore chain operator with overlapping product categories in beauty, health supplements, baby care, and Japanese food. Comparable product breadth and Japanese-domestic authenticity positioning make it a close functional peer to Sakuko's multi-category supermarket model.
• Tsuruha Holdings: Major Japanese drugstore chain with similar product mix to Sakuko (beauty, health supplements, baby care, household goods, food). Comparable in product category breadth and Japanese-domestic sourcing model, with growing international footprint that could intersect with Sakuko's market.

Broad incumbents

• FamilyMart Vietnam: Japanese-origin convenience store chain operating in Vietnam with curated Japanese SKUs. Different format than Sakuko's specialty supermarkets, but targets the same urban Vietnamese consumer seeking Japanese-brand authenticity.
• Ministop Vietnam: Japanese-affiliated convenience store chain operating across Vietnam with selected Japanese food and household items. While convenience-store format differs from Sakuko's supermarket model, it competes for the same Japanese-product-seeking Vietnamese shopper and represents Japanese retail know-how in Vietnam.

Regional players

• Bach Hoa XANH: Leading Vietnamese fresh-goods grocery chain with hundreds of stores nationwide. Represents the local incumbent scale advantage Sakuko would face when expanding beyond Northern Vietnam, and illustrates the standard multi-store specialty grocery model in the country.
• Lotte Mart Vietnam: Korean-owned hypermarket chain operating across Vietnam carrying imported Asian (Japanese and Korean) food, beauty, and household items. Comparable in broad-category retail of imported Asian goods to Vietnamese consumers, though Korean rather than Japanese in primary sourcing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sakuko-vietnam-jointstock-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sakuko Vietnam