What Salad Story does

Salad Story is a Polish quick-service restaurant chain specializing in healthy fast food, founded in 2007 by two mothers — including Ania Krajewska, who remains actively involved in menu development. The company operates across major Polish cities including Warsaw, Wrocław, Kraków, Katowice, Poznań, Gdańsk, Gdynia, Łódź, Szczecin, and Janki, and self-describes as the largest chain of healthy fast food restaurants in Poland. Its menu centres on salads and grain bowls, wraps, hot grain-based dishes, vegan burgers, and seasonal soups, with a quarterly rotating seasonal menu that emphasises local Polish ingredients, free-range eggs, and eco-friendly packaging. Complementary offerings include BOXY meal boxes and a 'Summer Season' line featuring ingredients such as edamame, alfalfa sprouts, teriyaki eggplant, chia matcha desserts, and hibiscus lavender infusions.

The company operates a multi-channel distribution model combining company-owned and franchised restaurants, third-party delivery aggregator partnerships (Uber Eats, Glovo, Pyszne.pl, Wolt, Bolt Food, Glodny), and a proprietary mobile application. The mobile app, relaunched on March 10, 2025 alongside the revamped 'Moje Salad Story' loyalty program, is built on the Rewardo platform and enables order-ahead pickup functionality. Revenue streams include direct in-store sales, per-transaction delivery platform revenue share, franchise fees and royalties, and mobile-app-driven recurring customer orders. The company is registered as SALAD STORY SA (KRS 0000811097), headquartered at Aleje Jerozolimskie 179 in Warsaw, and employs 51-100 staff. The company reports that 80% of managerial positions are filled through internal promotion, indicating an operational culture that prioritises internal talent development over external hiring.

Name

Salad Story

Legal name

SALAD STORY SA

Website

https://saladstory.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Healthy Fast Food Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industries

Sandwiches & Wraps Fast Casual (THAFABAG), Plant-Based & Vegan Fast Casual (THAFABAK)

Keywords

• Healthy fast food
• Salad restaurant chain
• Quick service meals
• Plant-based menu
• Fast casual dining

Headquarters

HQ city

Poznań

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Restaurant Sales: Revenue generated from customer purchases at Salad Story restaurant locations, including dine-in and walk-in orders for salads, wraps, hot dishes, and soups.
2. Third-Party Delivery Platform Revenue Share: Revenue generated through partnerships with delivery aggregators (Uber Eats, Glovo, Pyszne.pl, Wolt, Bolt Food). The company likely earns revenue through these platforms with per-transaction fees or revenue share arrangements.
3. Franchise Fees: Revenue from franchise operations where independent operators open and operate Salad Story restaurants under the brand franchise model.
4. Mobile App and Loyalty Program: Revenue generated through mobile app orders with order & pick up functionality. The 'Moje Salad Story' loyalty program launched March 10, 2025 incentivizes repeat customer purchases.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Salad Story operates Poland's largest chain of healthy fast food restaurants, serving fresh, made-to-order salads and bowls, wraps, hot dishes, vegan burgers, and seasonal soups. The menu rotates seasonally with locally sourced Polish ingredients, and the brand supplements its dine-in service with home delivery via multiple aggregator platforms and a proprietary mobile app with a customer loyalty program.

Product overview

Salad Story is a healthy fast food restaurant chain operating as a unified brand without a modular platform architecture. The company operates the core restaurant business offering food items including Salads & Bowls, Wraps, Hot Dishes, Vegan Burgers, and Natural Soups. Complementing the core restaurant offerings are the Salad Story Mobile App (enabling ordering and pickup) and the Moje Salad Story Loyalty Program, which were integrated into a unified mobile experience launched in March 2025. Additional offerings include BOXY (meal boxes) and seasonal menu items that rotate quarterly. The company positions itself as the largest chain serving healthy food in Poland, founded in 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Salads & Bowls Fresh salads and grain bowls combining proteins (chicken, salmon, tofu) with vegetables, grains and signature sauces, sold to walk-in and delivery customers.
• Wraps Wrapped sandwiches with various fillings, including seasonal options, sold to walk-in and delivery customers.
• Hot Dishes Hot meals prepared from groats and grains, served quickly at moderate prices, for walk-in and delivery customers.
• Vegan Burgers Plant-based burgers made with natural, unprocessed ingredients, for vegetarian and vegan customers.
• Natural Soups Natural, seasonal soups such as Yellow Vegetable Cream Soup and Cauliflower Cream Soup, sold to walk-in and delivery customers.
• BOXY meal boxes Curated meal box combinations of Salad Story products offered to customers as a bundled option.
• Seasonal Menu Items Seasonally rotating menu items including salads, wraps, soups, desserts (such as Chia Matcha Dessert), and fresh drinks (such as Hibiscus Lavender Infusion) that change quarterly based on seasonal and local Polish produce.
• Salad Story Mobile App Mobile application enabling customers to order ahead, pick up in store without queuing, and access the loyalty program.
• Moje Salad Story Loyalty Program Customer loyalty program that rewards repeat purchases with points and benefits, accessible through the Salad Story mobile app.
• Salad Story Franchise Program Franchise offering allowing independent operators to open and operate Salad Story-branded restaurants under the company's established operating model.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Rewardo App (Loyalty Program)coreTechnology or Integration · 10 March 2025Technology partnership for mobile application and loyalty program 'Moje Salad Story' delivered through Rewardo platform. Available on Google Play and App Store with updated version launched March 10, 2025.
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership for delivering Salad Story meals to customers in their delivery areas across Polish cities.
• GlovocoreChannel Partner/ Reseller/ DistributorOn-demand delivery service partnership enabling customers to order Salad Story meals through the Glovo platform.
• Pyszne.plcoreChannel Partner/ Reseller/ DistributorPolish food delivery platform partnership making Salad Story menu available for delivery through pyszne.pl service.
• WoltcoreChannel Partner/ Reseller/ DistributorFood delivery platform partnership for Salad Story delivery services across operating cities in Poland.
• Bolt FoodcoreChannel Partner/ Reseller/ DistributorDelivery platform partnership through Bolt's food delivery service (food.bolt.eu) for Salad Story meal delivery.
• GlodnyminorChannel Partner/ Reseller/ DistributorPolish food delivery platform partnership listed on the deliveries page for Salad Story ordering options.
• Polish Suppliers (Local)coreStrategic or Co-development PartnerStrategic sourcing partnerships with Polish suppliers to ensure shorter supply chain, fresher ingredients, and support for local agriculture. Part of core brand values around local and seasonal products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tender Greens: US West Coast fast-casual chain offering seasonal salads, warm bowls, and sandwiches with a chef-driven menu. Closely matches Salad Story's chef/founder-driven flavor curation and seasonal local-ingredient ethos.
• Just Salad: US healthy fast-casual chain offering customizable salads, wraps, and bowls with a sustainability focus (reusable bowl program). Comparable to Salad Story on healthy positioning, customizable menu, and eco-friendly packaging messaging.
• CAVA: US Mediterranean-inspired fast-casual chain offering grain bowls, salads, and wraps with strong loyalty app engagement. Directly comparable to Salad Story's menu mix of bowls, wraps, and seasonal Mediterranean-leaning ingredients.
• Salad and Go: US drive-thru-focused salad concept scaling rapidly across multiple states with delivery partnerships. Directly comparable as a multi-city salad-led QSR with strong delivery channel integration.
• Sweetgreen: US-based healthy fast-casual chain specializing in salads and grain bowls, with a mobile-first ordering and loyalty model. Closest global analogue to Salad Story's positioning as a multi-city healthy bowl concept with strong digital direct-to-consumer emphasis.
• Freshii: Canadian-born health-focused fast-casual chain with salads, wraps, bowls, and soups, plus a franchise growth model. Comparable to Salad Story in menu breadth and franchise-driven multi-city expansion strategy.

Emerging players

• EatFit: European (German) healthy ready-to-eat and bowl-focused chain with delivery and retail partnerships. Comparable emerging player in the European healthy fast-casual category where Salad Story operates.

Broad incumbents

• McDonald's: Global QSR leader with significant Polish operations and expanded salad/healthy menu lines. Sets the baseline competitive benchmark for fast-food throughput, real estate access, and brand spend in Polish cities.
• Vapiano: European fast-casual chain offering fresh pasta, salads, and bowls with European mall-based locations. Comparable to Salad Story in fresh-ingredient positioning and Polish/European mall real estate footprint.
• Subway: Global sandwich QSR chain with extensive Polish footprint and growing healthy/ salad sub-menu. Relevant incumbent peer competing for the same health-conscious lunchtime customer in Polish cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saladstory
• LinkedInlinkedin.com/company/salad-story
• Instagraminstagram.com/saladstory

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salad Story