Salateira
Salateira is a Ukrainian fast-casual restaurant chain founded in 2011 that operates 18 customizable-meal locations across Kyiv shopping malls, serving health-conscious urban consumers through salads, pasta, soups, wraps, and ravioli.
- Company typePrivate
- Founded2011
- HeadquartersKyiv, Ukraine
- Headcount51–100
- GTM typeB2C
- OfferingServices
Salateira firmographics
Firmographics- Name
- Salateira
- Legal name
- Salateira
- Website
- https://salateira.ua
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Salateira is a Ukrainian fast-casual restaurant chain founded in 2011 that operates 18 customizable-meal locations across Kyiv shopping malls, serving health-conscious urban consumers through salads, pasta, soups, wraps, and ravioli.
- Ownership category
- akta.pro rank
Salateira industry classification
Industry- Product category
- Fast Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
- akta.pro secondary industries
- Corporate Catering & Refreshment Services (HSACADAD), Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)
Keywords
Where Salateira is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices2 records
Markets served
Salateira business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Sales: Direct restaurant sales from 18 locations across Kyiv serving salads, pasta, sandwiches, soups, ravioli, drinks, and desserts. Over 2.5 million guests annually.
- Franchise Fees: Entry fee of $20,000 plus ongoing royalties of 3% in Ukraine, 4% in other countries. Investment ranges from $150,000 for food court format to $250,000 for full restaurant.
- Catering Services: Corporate catering for events including combo packages (sandwich+drink, salad+drink, salad+dessert+drink, etc.). Pricing calculator available on website.
- Frozen Semi-finished Products: Sale of frozen products including ravioli (with shrimp, rabbit, salmon) and pancakes with various fillings through restaurants and potentially retail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Catering Combo Packages |
| One time/ perpetual license | Multi-year contract | Franchise Entry Fee |
| Subscription | Monthly | Franchise Royalties |
| Other | Multi-year contract | Food Court Investment |
| Other | Multi-year contract | Restaurant Investment |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Salateira product offering
Product offeringCore offering
Salateira operates a fast-casual healthy food restaurant chain providing build-your-own customizable meals including salads, pasta, soups, döner wraps, ravioli, desserts, and beverages across 18 locations in Kyiv. The company also generates revenue through franchise operations (5 franchised locations in Kyiv), event catering services, and frozen semi-finished retail products.
Product overview
Salateira is an international healthy food restaurant chain operating on a fast-casual model. The offering is a unified platform centered on build-your-own customizable meals. The core products include Salads (Салати), Pasta (Паста), Soups (Супи), Döner wraps (Донери), and Ravioli (Равіолі) — all allowing customers to select ingredients freely from a range of bases, proteins, vegetables, cheeses, and sauces. Supporting product lines include Desserts (Солоденьке), Beverages (Напої), and Breakfast items (Сніданок). Frozen semi-finished products (Заморожені напівфабрикати) extend the brand into retail. Business services include Catering (Кейтеринг) for events and Franchise (Франшиза) opportunities for international expansion. The 18-restaurant network serves over 2.5 million guests annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Build-your-own customizable salads Made-to-order customizable salads where customers choose from a wide range of bases, proteins, vegetables, cheeses, and sauces. Targeted at health-conscious consumers in Kyiv shopping malls.
- Build-your-own customizable pasta Made-to-order customizable pasta dishes with guest-selected ingredients and sauces. Targeted at customers seeking a hot pasta option in the fast-casual setting.
- Soups Hot soup offerings sold at Salateira restaurant locations in Kyiv. Targeted at consumers seeking warm, healthy meal options.
- Döner wraps Doner-style wraps served at Salateira restaurant locations in Kyiv. Targeted at consumers seeking a portable, savory meal option.
- Ravioli Ravioli dishes served at Salateira restaurant locations in Kyiv. Targeted at consumers seeking an Italian-style hot meal option.
- Desserts Sweet dessert offerings sold at Salateira restaurant locations in Kyiv. Targeted at consumers seeking a complete meal experience.
- Beverages Drinks sold at Salateira restaurant locations in Kyiv, complementing meal purchases. Targeted at consumers seeking a complete meal experience.
- Breakfast menu Breakfast offerings sold at Salateira restaurant locations in Kyiv. Targeted at morning visitors of shopping malls.
- Frozen semi-finished products Brand-distributed frozen semi-finished food products for at-home preparation. Targeted at general consumers purchasing Salateira-branded items at retail.
- Event catering services Catering services for corporate and private events with customizable menus, supported by an online catering calculator. Targeted at event organizers and corporate clients in Kyiv.
- Restaurant franchise program Franchise rights to operate Salateira restaurants; entry fee ranges from $20,000 (food court format) to $100,000 (full restaurant), with a 3-4% royalty rate. Includes 18-36 month projected payback and 15-25% EBITDA margins. Targeted at entrepreneurs and investors.
Quantifiable outcome
- 82% of guests are regular/repeat customers
- +4 more outcomes
Companies that use Salateira
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles6 records
Salateira technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Salateira partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Salateira competitors and assessment
Company assessmentDirect peers
- Freshii: Canadian healthy fast-casual chain with a strong international franchise model — closely analogous to Salateira's franchise strategy with standardized processes and a build-your-own salad/bowl/wrap concept.
- Salad and Go: US drive-thru salad chain offering affordable customizable salads. Comparable in build-your-own format, value positioning, and rapid unit growth, though distributed via drive-thru rather than mall storefronts.
- Just Salad: US customizable salad chain with reusable bowl program and digital ordering. Comparable in product offering (custom salads, wraps, bowls) and target demographic (urban health-conscious diners).
- Crisp & Green: US healthy fast-casual franchise chain offering acai bowls, salads, wraps, and grain bowls with a build-your-own platform — a particularly close peer to Salateira given the franchise growth model.
- Sweetgreen: US-based salad-focused fast-casual chain built around customizable bowls. Directly comparable in concept (customizable healthy meals), target customer (health-conscious urban consumers), and build-your-own ingredient model, though at much larger scale.
- Chopt Creative Salad Co. East Coast US chain built on customizable salads and grain bowls with rotating seasonal menus. Directly comparable to Salateira's build-your-own ingredient model and health-focused positioning.
Broad incumbents
- CAVA: US Mediterranean fast-casual chain with customizable bowls, pitas, and salads. Overlapping customizable concept and health positioning, but broader menu and significantly larger scale than Salateira.
- Pret a Manger: Global healthy fast-casual chain with salads, wraps, soups, and bowls sold in urban locations and travel hubs. Overlaps in healthy fast-food positioning and grab-and-go urban dining, though with broader menu and significantly larger footprint.
Regional players
- Pesto Cafe: Fast-casual chain operating across Russia and CIS countries offering customizable salads, pastas, and soups. Directly comparable to Salateira in concept, customizable ingredient model, and regional operating geography.
- Maiko: Ukrainian restaurant chain operating in Kyiv malls — adjacent peer sharing the same mall-based distribution footprint and Ukrainian consumer base, though focused on sushi/Japanese cuisine rather than healthy salads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Salateira social profiles
Digital presenceSalateira financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salateira leadership team
Management profileNumber of profiles
Salateira funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salateira M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salateira
What does Salateira do?
Salateira operates a fast-casual healthy food restaurant chain providing build-your-own customizable meals including salads, pasta, soups, döner wraps, ravioli, desserts, and beverages across 18 locations in Kyiv. The company also generates revenue through franchise operations (5 franchised locations in Kyiv), event catering services, and frozen semi-finished retail products.
Is Salateira a public or private company?
Salateira is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salateira founded?
Salateira was founded in 2011. It employs 51 to 100 people.
Where is Salateira based?
Salateira is headquartered in Kyiv, Ukraine, in the Europe region.
How does Salateira make money?
Four revenue lines are on record. Restaurant Sales are the primary driver. The others are franchise Fees, catering Services and frozen Semi-finished Products.
Who are Salateira's main competitors?
Direct peers on record are Freshii, Salad and Go, Just Salad, Crisp & Green, Sweetgreen and Chopt Creative Salad Co.. Broad incumbents are CAVA and Pret a Manger. Regional players are Pesto Cafe and Maiko.
Does Salateira have an API?
No public API is recorded for Salateira.
What industry is Salateira in?
Salateira's product category is Fast Casual Restaurants. Its primary akta.pro industry code is THAFABAO, Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly), with a secondary code of HSACADAD, Corporate Catering & Refreshment Services. Its NAICS code is 722513 and its SIC code is 5810.