Toyota Field

What Toyota Field does

Toyota Field is a soccer-specific stadium located at 5106 David Edwards Drive in San Antonio, Texas, serving as the home venue for San Antonio FC (SAFC), a professional soccer club competing in the USL Championship. The venue has a sellout capacity of 8,106 and includes accessibility amenities such as Mamava XL lactation pods and Nook Huddle sensory pods for neurodiverse guests. Operated by SA FC, L.L.C., a Texas limited liability company wholly owned by Spurs Sports & Entertainment (the parent organization of the NBA's San Antonio Spurs), the facility hosts USL Championship regular-season matches, USL Cup competition, international friendlies (including Liga MX opponents), FIFA World Cup watch parties, and private event rentals. Adjacent to the main stadium is the Ricos S.T.A.R. Soccer Complex (5103 David Edwards Drive), used as a training facility and available for field rentals.

The organization extends beyond match-day operations through a vertically integrated sports property. The Ricos SAFC Pro Academy is a youth development program launched in April 2016 for elite boys players from U-12 to U-19, competing across seven leagues including ECNL, USL Academy U20, and UPSL. The Youth Stars Soccer Network is a community partnership program linking local youth clubs to the professional team through match attendance, on-field experiences, and education. San Antonio FC 2 operates as a reserve team for player development. The SAFC Mobile App supports ticketing, news, and fan engagement across iOS and Android.

Revenue is generated through four primary streams: ticket sales (individual match tickets via Ticketmaster, season ticket memberships, group experiences, suites, and hospitality areas), corporate sponsorships (Toyota as presenting/naming rights anchor plus Community First Health Plans, Coca-Cola, Frost Bank, Ricos, Michelob Ultra, GovX, and Methodist Healthcare), venue and training facility rentals, and merchandise and concessions (via safcfanshop.com and on-site). Distribution leverages direct-to-consumer channels, the dedicated mobile app, and a national broadcast partnership with ESPN+. Go-to-market combines direct ticket sales, event-driven venue operations, and corporate partnership-driven revenue.

Name

Toyota Field

Legal name

SA FC, L.L.C.

Website

https://sanantoniofc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Toyota Field is a 8,106-seat soccer stadium in San Antonio, Texas, home to San Antonio FC (USL Championship), operated by Spurs Sports & Entertainment. It anchors a professional club ecosystem including ticket sales, sponsorships, a youth academy, community programs, and venue rentals.

Ownership category

akta.pro rank

Product category

Professional Sports Stadium / Sports Entertainment Venue

NAICS

Spectator Sports (7112), Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Club Sports Programs (EDALAIAB)

Keywords

• Professional soccer stadium
• Sports entertainment venue
• Youth soccer academy
• Corporate hospitality suites
• Event hosting services

Headquarters

HQ city

San Antonio, Texas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual match tickets, season tickets, group experiences, suites, and hospitality areas sold directly to consumers through Ticketmaster and the SAFC app.
2. Corporate Sponsorships: Sponsorship deals with Toyota (presenting sponsor), Community First Health Plans, Coca-Cola, Frost Bank, GovX, Methodist Healthcare, Michelob Ultra, Ricos, and The Soccer Factory for branding, marketing, and promotional rights.
3. Venue Event Rentals: Rental of Toyota Field and Ricos STAR Soccer Complex for private events, matches, and activities through booking request forms.
4. Merchandise and Concessions: Sales of official SAFC merchandise through the fan shop (safcfanshop.com) and concessions during events.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Toyota Field is a soccer-specific professional stadium located in San Antonio, Texas, serving as the home venue for San Antonio FC in the USL Championship. The facility hosts professional soccer matches, international friendlies, FIFA World Cup watch parties, private event rentals, and is supported by an adjacent training complex (Ricos S.T.A.R. Soccer Complex), a youth academy (Ricos SAFC Pro Academy), and a community partnership network (Youth Stars Soccer Network).

Product overview

Toyota Field is a professional soccer stadium and sports complex operated by San Antonio FC. The facility portfolio includes the main competition venue (Toyota Field), a training complex (Ricos S.T.A.R. Soccer Complex), youth development programs (Ricos SAFC Pro Academy), community engagement initiatives (Youth Stars Soccer Network), and a mobile application. The venue is part of the USL Championship league and serves as the home stadium for San Antonio FC, offering match-day experiences, facility rentals, and youth soccer development pathways.

Differentiator

Problem solved

Functional benefit

Brands

• Ricos SAFC Pro Academy: Youth development program for elite boys players competing in ECNL, ECNL-RL, STX-RL, USL Academy U20, UPSL Premiere, UPSL Div I, and USL League Two
• Youth Stars Soccer Network
• Ricos S.T.A.R. Soccer Complex

Products and services

• Toyota Field

Quantifiable outcome

• SAFC went undefeated in group play with 3-0-1 record, advancing to USL Cup quarterfinals for second consecutive season
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• TicketmasterTechnology or IntegrationPrimary ticketing platform for all SAFC match tickets, season memberships, and event registrations.
• ESPN+coreChannel Partner/ Reseller/ DistributorNational broadcast partner for USL Championship matches, streaming all SAFC games on ESPN+ and select matches on ESPN2 and linear channels.
• Community First Health PlanscoreGTM or Marketing PartnerLocal health plan sponsor; presents Health & Wellness Night at USL Cup quarterfinal matches; donates Mamava lactation pods and Nook huddle pods for accessibility.
• Michelob UltrasupportingGTM or Marketing PartnerPresents FIFA World Cup watch parties at Toyota Field, providing marketing and promotional support for major soccer viewing events.
• Spurs Sports & EntertainmentcoreStrategic or Co-development PartnerParent company owning San Antonio FC, San Antonio Spurs, and Austin Spurs; provides cross-promotional opportunities, shared infrastructure, and marketing expertise.
• U.S. Soccer FederationsupportingStrategic or Co-development PartnerGoverning body recognition of SAFC Pro Academy coaching staff as Development Academy Central Conference Boys Coaching Staff of the Year.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• El Paso Locomotive FC: El Paso Locomotive FC plays in USL Championship in a similar Texas/Southwest regional market to SAFC. Direct peer in same league, similar geographic sponsorship overlap, and comparable stadium-based operations.
• Phoenix Rising FC: Phoenix Rising FC is a USL Championship club with a soccer-specific venue, strong corporate sponsorship book, and notable on-field success. Operates in the same tier with similar revenue streams (tickets, premium hospitality, sponsorships).
• Tampa Bay Rowdies: Tampa Bay Rowdies compete in the USL Championship from a soccer-specific stadium in St. Petersburg, with a comparable mix of ticketing, hospitality, and sponsorship revenue. Direct league peer with similar market profile (mid-size metro, year-round soccer climate).
• Sacramento Republic FC: Sacramento Republic FC plays in USL Championship and has been widely cited as a candidate for MLS expansion, similar to SAFC's expansion trajectory. Compares directly on stadium-based D2 revenue model and fan-driven brand.
• Louisville City FC: Louisville City FC is a fellow USL Championship club with a similar soccer-specific stadium, strong attendance, and a competitive academy structure. Comparable as a direct peer in the same league, same tier, and same revenue model (tickets, sponsorships, academy).
• Pittsburgh Riverhounds SC: Riverhounds SC is a USL Championship club with a soccer-specific stadium (Highmark Stadium) and a youth academy pipeline. Direct peer in the same league and competing for similar mid-market sponsorship dollars.
• Charleston Battery: Charleston Battery is a long-standing USL Championship club with a soccer-specific stadium and similar match-day operating model. Direct peer in league, scale, and venue type.
• Detroit City FC: Detroit City FC is a USL Championship club with strong organic supporter culture and a soccer-specific venue strategy. Comparable fan-driven, community-engaged business model.
• Indy Eleven: Indy Eleven plays in USL Championship and has aggressively pursued MLS expansion, similar to SAFC's positioning. Comparable in stadium-driven revenue model and Midwest/Texas mid-market sponsorship category.

Broad incumbents

• Austin FC: Austin FC is an MLS first-division club co-owned by Spurs Sports & Entertainment, operating from a larger soccer-specific stadium. Comparable as a related soccer asset under the same parent, but at a higher tier with materially larger revenue and media rights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SanAntonioFC
• YouTubeyoutube.com/channel/UCcHbwFPNTkGtro5Hoi725-Q
• Facebookfacebook.com/SAFCUSL
• Instagraminstagram.com/sanantoniofc
• TikToktiktok.com/@sanantoniofc
• LinkedInlinkedin.com/company/toyota-field

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Field