Salone d'Impresa S.p.A

What Salone d'Impresa S.p.A does

Salone d'Impresa Srl (note: legal entity is registered as "Srl" not "S.p.A" per public registry data; Partita IVA 03826290276) is a Venice-based B2B event management and corporate training firm founded in 2002. It operates three flagship annual trade shows targeting Italian SMEs and mid-market enterprises — Salone d'Impresa (24 editions, "culture and business" format), Salone delle Medie Imprese (mid-market focus), and Salone delle Piccole Imprese (small business focus) — alongside custom roadshow events hosted at client facilities and the "Festival dei Rinascimenti" cultural event. Core offerings are organized under three sub-brands: Clubhouse (events/networking), Next Level Up (Corporate Academy, including Executive Master programs for CFOs and Sales & Business Development Managers, delivered under ISO 9001:2015 certification since 2021), and Working Capital (custom projects such as Capitalismo Sociale 5.0 and the AI-focused "Pensa Leggero, Agisci Veloce" roadshow with SIAV).

The business model is event-and-relationship driven rather than technology-driven. Revenue is generated through tiered annual sponsorship subscriptions (Official Sponsor and Supporter packages that bundle speaking slots, profiled contact databases, exhibition space, newsletter mentions, and LinkedIn amplification), pay-as-you-go exhibition stand rentals at flagship trade shows, project-based custom event production fees, and Corporate Academy training engagements. The go-to-market is sales-led and community-driven: senior leadership — President Ferdinando Azzariti — personally engages enterprise clients, supported by an inside-sales function that captures inbound leads through website forms. Distribution runs through the company's owned database of 40,000+ business contacts (50+ newsletter sends per year, 2M+ email impressions), LinkedIn, YouTube, and an installed sponsor network (Cisco, Schücco Italia, Considi, ERA Group, AREA BROKER) that co-promotes the platform.

The technology footprint is light: there is no proprietary software platform, marketplace, or API; the "Intelligenza Sartoriale" methodology is the company's principal differentiator, providing a structured bottom-up approach to custom event design validated through Working Papers. Geographic reach is concentrated in Northeast Italy (Veneto primary), with no evidence of national or international expansion. Cumulative scale metrics — 380+ events organized, 4,200+ speakers involved, 49,000+ participants — over 20+ years indicate a stable, mid-sized regional operator rather than a high-growth venture.

Name

Salone d'Impresa S.p.A

Legal name

Salone d'Impresa Srl

Website

https://salonedimpresa.it

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Salone d'Impresa Srl is a Venice-based B2B event management and corporate training firm founded in 2002, serving Italian SMEs and mid-market enterprises through flagship annual trade shows, tiered sponsorship programs, custom roadshow events, and an ISO 9001-certified Corporate Academy across Northeast Italy.

Ownership category

akta.pro rank

Product category

Business Event Management

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising Agencies (7311), Services-Membership Organizations (8600)

akta.pro primary industry

Professional & Certification Expos Organizers (THAHABAD)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Business event management
• B2B networking events
• Corporate training programs
• Trade show organization
• Executive sponsorship programs

Headquarters

HQ city

Venezia Mestre

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Sponsorship Programs (Official Sponsor & Supporter): Annual membership-style packages sold to companies seeking visibility and networking at Salone d'Impresa's flagship events. Tiers include speaking slots, profiled databases, reserved seats, exhibition stands, newsletter mentions, and LinkedIn amplification. Revenue is recurring on an annual basis per sponsor.
2. Custom Event Production: End-to-end production of bespoke corporate events and roadshows, sold as project-based engagements. Services span event design, speaker identification, attendee registration, marketing promotion, on-site management, and post-event database delivery.
3. Corporate Academy / Training Programs: Bespoke training and coaching programs for SME professionals, including Executive Master formats for CFOs and Sales & Business Development Managers. Delivered under ISO 9001:2015 certification, with multi-day consultancy engagements at multiple levels.
4. Exhibition Stand Sales: Sale of exhibition booth space (desk format with Wi-Fi, electricity, branding materials, catalog inclusion) at Salone delle Medie Imprese trade show events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Salone d'Impresa is a B2B event management and corporate training company that organizes annual flagship business culture events (Salone d'Impresa, Salone delle Medie Imprese, Salone delle Piccole Imprese), produces bespoke corporate events and roadshows hosted at client facilities, and delivers ISO 9001:2015 certified tailor-made corporate training programs (including Executive Master formats for CFOs and Sales & Business Development Managers). Sponsorship of these events is sold through tiered annual programs (Official Sponsor and Supporter), and the company also runs the Festival dei Rinascimenti culture and innovation festival. All offerings are built around a proprietary 'Intelligenza Sartoriale' (Tailor-Made Intelligence) methodology with Working Paper validation.

Product overview

Salone d'Impresa Srl operates as an event management and business culture company offering a portfolio of products organized under three main focus areas: Clubhouse (events and networking), Next Level Up (education and coaching), and Working Capital (custom projects). The core offerings include the Clubhouse format with its flagship Salone d'Impresa (24 editions), the Salone delle Piccole Imprese (11 editions), and the Salone delle Medie Imprese (10 editions). Additional products include a Corporate Academy for custom training, custom event services, the Festival dei Rinascimenti, and a Digital Newsstand. The company also offers Official Sponsor and Supporter membership programs for business visibility and networking. All offerings are delivered with a 'bottom-up' methodology, scientific rigor validated through Working Papers, and 'sartorial' (tailor-made) personalization.

Differentiator

Problem solved

Functional benefit

Brands

• Festival dei Rinascimenti: Festival dedicated to Society, Culture and Innovation, looking at the past with a future-oriented perspective.
• ClubHouse
• Next Level Up
• Working Capital

Products and services

• Salone d'Impresa Event Series (Clubhouse) Flagship annual B2B business culture events organized under the Clubhouse format, including the Salone d'Impresa, Salone delle Medie Imprese, and Salone delle Piccole Imprese. Each edition features keynote speeches, exhibition stands, business matching sessions, and structured networking aimed at Italian SME and mid-market executives. The series has run 21+ editions of the flagship Salone d'Impresa, with dedicated sub-series for mid-market and small enterprises.
• Official Sponsor Program Premium annual sponsorship tier for companies seeking visibility and qualified networking at Salone d'Impresa's flagship events. Includes 3 speaking slots at events, full profiled database access for 12 months, a double exhibition stand at Salone delle Medie Imprese and Salone delle Piccole Imprese, 4 newsletter articles per year, logo placement on all ClubHouse communications (50+ email sends per year to 40,000+ contacts, generating 2M+ impressions annually), an A4 advertising page in event catalogs, and LinkedIn content sharing.
• Supporter Program Entry-level annual sponsorship tier providing companies with 1 speaking slot at events, profiled database access for relevant Salone events, a single exhibition stand at flagship events, 2 newsletter articles per year, and logo placement on the website. Designed for companies seeking baseline visibility and networking at Salone d'Impresa events.
• Custom Events / Eventi Su Misura (Roadshows) Bespoke corporate event or event cycle created specifically for client companies, with full-service project management from concept to execution. Service scope covers event design, speaker identification, attendee registration, marketing promotion, on-site management, and post-event database delivery. Often delivered as a roadshow format hosted at the client's premises (examples include 'Pensa Leggero, Agisci Veloce' AI roadshows co-developed with SIAV and the multi-stop 'Capitalismo Sociale 5.0' cooperative governance initiative).
• Corporate Academy / Formazione (Next Level Up) Bespoke corporate training programs designed bottom-up from analysis of corporate training needs, aimed at improving processes and raising the professional level of company personnel. Includes named Executive Master formats for CFOs and Sales & Business Development Managers. Delivered under UNI EN ISO 9001:2015 (IAF 37) certification, with multi-day consultancy engagements and senior leadership involvement. Uses the proprietary 'Intelligenza Sartoriale' (Tailor-Made Intelligence) methodology and Working Paper validation framework.
• Festival dei Rinascimenti Annual festival dedicated to society, culture, and innovation, combining a forward-looking perspective with historical context. Operated as a separate branded event with its own website (festivaldeirinascimenti.it), extending Salone d'Impresa's reach beyond the core business community to a broader cultural audience.

Quantifiable outcome

• 380+ events organized over 20+ years
• +3 more outcomes

Named customers10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Schüco ItaliacoreGTM or Marketing Partner · 1 January 2025Italian subsidiary of Schüco International KG (€2B revenue, 75 years of history), specializing in aluminum window, door, and facade systems. Hosted the 11th Salone delle Piccole Imprese at Casa Schüco Treviso, demonstrating its products to the Salone d'Impresa community. Partner with 700+ regional fabricator networks and 5,000+ architecture studios.
• AREA BROKERminorGTM or Marketing PartnerInsurance broker specializing in corporate advisory, with Italian ownership and 250+ specialized professionals across territorial offices. Serves as Official Sponsor of Salone d'Impresa, using the platform for visibility and networking.
• CiscominorGTM or Marketing PartnerGlobal technology leader in networking and communications, with a focus on digital transformation and the 'intuitive network.' Serves as Official Sponsor of Salone d'Impresa, positioning itself as a thought leader in AI and network technologies within the Italian SME ecosystem.
• ConsidicoreStrategic or Co-development PartnerManagement consulting firm aggregating 10 excellence clusters in operational and innovation management, with 130+ consultants. Group CONSIDI acts as both an Official Sponsor and a recurring co-development partner for event content (e.g., 9th Salone delle Medie Imprese focused on the 5th Industrial Revolution).
• ERA Group (Expense Reduction Analysts)coreStrategic or Co-development PartnerInternational cost optimization consultancy operating in 40+ cost categories with 750+ global partners. ERA Group co-develops event programs (e.g., 'Innovare insieme al cliente' with Elite Srl) and serves as a recurring content partner and moderator at Salone d'Impresa events.
• Federazione del Nord Est / Confcooperative VenetocoreStrategic or Co-development PartnerCooperative federation and Confcooperative regional branch, partnered with Fondosviluppo and Irecoop Veneto, co-developing the 'Capitalismo Sociale 5.0' project — a multi-stop initiative across Veneto exploring cooperative governance, AI, and corporate social responsibility.
• SIAV SpA SBcoreStrategic or Co-development PartnerTechnology company specializing in AI and data management solutions. Co-develops the 'Pensa Leggero, Agisci Veloce' roadshow — a multi-stop series exploring AI adoption, intelligent automation, and data accessibility for SMEs across the Veneto region.
• Morgan&Morgan SrlcoreStrategic or Co-development PartnerInternational insurance broker specializing in corporate risk management (credit, cyber, transport). Co-organizes a three-part webinar series on enterprise risk topics, contributing expert speakers and serving as a channel for reaching the Salone d'Impresa audience with risk management content.
• FondosviluppominorGTM or Marketing PartnerDevelopment fund supporting cooperative enterprises in Italy. Co-funders and partners in the Capitalismo Sociale 5.0 project, providing financial support and institutional credibility to the initiative.
• Irecoop VenetominorGTM or Marketing PartnerCooperative training and education institution in the Veneto region. Collaborates on the Capitalismo Sociale 5.0 project, contributing educational content and institutional reach within the cooperative ecosystem.
• Confindustria Veneto EstcoreStrategic or Co-development PartnerRegional chamber of industry representing Venetian companies. Hosted the 23rd Salone d'Impresa on Agenda 2030 sustainability topics and the 24th Salone d'Impresa on trust as a strategic variable, providing institutional venue (Via delle Industrie 19, Venezia Marghera) and industry credibility.
• Gruppo Servizi CGN SBminorGTM or Marketing PartnerSocietà Benefit providing business services. Hosted the 'L'Azienda Sostenibile' event on shared value and corporate sustainability, co-developed with Salone d'Impresa at their Pordenone headquarters.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Veronafiere: Veronafiere is a Veneto-based Italian trade fair operator running B2B exhibitions across multiple verticals. It is directly comparable to Salone d'Impresa's regional trade show model, operating from the same North-East Italy ecosystem and serving similar enterprise sponsors and SME visitors.
• Italian Exhibition Group: Italian Exhibition Group operates major Italian trade fairs including Fiera di Rimini and historical Fiera di Vicenza assets in the Veneto region. It is the most direct large-scale Italian trade fair operator comparable to Salone d'Impresa's flagship Salone delle Medie/Piccole Imprese events, serving B2B exhibitors and sponsors with venue-based event formats.
• Padova Hall (Fiera di Padova): Padova Hall operates trade fairs and B2B exhibitions in the Veneto region, the same core geography as Salone d'Impresa. It is directly comparable as a regional Veneto trade fair venue and organizer serving SMEs and mid-market enterprises in North-East Italy.
• BolognaFiere: BolognaFiere organizes major B2B trade fairs in Emilia-Romagna with a similar Italian regional exhibition model. It is comparable to Salone d'Impresa as an Italian trade fair organizer relying on exhibitor/sponsor revenue streams and serving B2B enterprise audiences, though operating at larger scale and in a different region.
• Cvent: Cvent is a global event management platform providing registration, sponsorship, and event-marketing software. It is comparable to Salone d'Impresa on the custom event production and B2B event management side, though operating as a SaaS technology provider rather than a bespoke event organizer.

Broad incumbents

• Eventbrite: Eventbrite is a global event ticketing and registration platform used by B2B and B2C event organizers. While Salone d'Impresa's custom event production includes registration services (databases, attendee lists) that overlap with Eventbrite's functionality, Eventbrite operates as a self-serve SaaS platform rather than a bespoke B2B organizer.
• Fiera Milano: Fiera Milano is Italy's largest trade fair operator running national-scale B2B exhibitions across multiple industries. It overlaps with Salone d'Impresa's exhibition/sponsorship business model but operates at significantly larger scale and broader industry coverage rather than specializing in SME executive networking.
• Reed Exhibitions: Reed Exhibitions is one of the world's largest B2B trade show organizers operating across dozens of industries and geographies. It overlaps with Salone d'Impresa's core trade fair and sponsorship business but at vastly larger scale and across global verticals rather than the Italian SME niche.

Emerging players

• SDA Bocconi: SDA Bocconi is Italy's leading executive education school offering Executive Masters and corporate training programs. It is directly comparable to Salone d'Impresa's Corporate Academy (Next Level Up) business delivering ISO-certified training for CFOs and senior managers, though at significantly larger scale and broader geographic reach.
• 24ORE Business School: 24ORE Business School is an Italian executive education provider offering masters and corporate training programs. It overlaps with Salone d'Impresa's Corporate Academy offering bespoke training and Executive Master formats for Italian enterprise professionals, particularly in finance and management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-mK31J2Cq4mciCfgLejyvg
• Facebookfacebook.com/salonedimpresa
• LinkedInlinkedin.com/company/salonedimpresa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salone d'Impresa S.p.A