Salt Yard Group

What Salt Yard Group does

Salt Yard Group, operating under the legal entity Tortelli Limited, is a privately held London restaurant group that runs a portfolio of five Spanish and Italian tapas restaurants across central London: Salt Yard in Fitzrovia (the original flagship, opened 2005), Dehesa in Soho (charcuterie and tapas), Ember Yard in Soho (wood-fired grill), Opera Tavern in Covent Garden, and Salt Yard Borough near Borough Market. The group also operates Ember Bar, a speakeasy cocktail bar beneath Ember Yard. Each venue maintains a distinct culinary identity while sharing a Mediterranean small-plates concept, regional wine selections, and a four-chef leadership structure (Panajot Prifti, Lukasz Kielbasinski, Pavlin Karantatski, Marcin Ciesielski). The group is part of the Urban Pubs & Bars collection.

The company's revenue is generated primarily through dine-in transactions across the five venues, supplemented by private event hire, weddings, and digital gift card sales. Pricing is unit-based, including à la carte dishes, set menus at £55-£75 per person (minimum eight guests), and a £35-per-person Sunday roast. The distribution model is direct-to-consumer through physical locations, with online reservations and walk-ins, plus a private-hire direct sales channel for corporate and celebratory events. Marketing is conducted via venue-level and group-level Instagram, Facebook, Twitter, and LinkedIn accounts, email newsletters, and recurring events programming including cocktail masterclasses and wine tastings. No AI/ML, API, SDK, or proprietary technology platform is in evidence; the technology stack is limited to online reservation systems, digital menus, and standard booking infrastructure.

Salt Yard Group has no disclosed funding rounds, no institutional venture or private equity backing, and no M&A activity. The group has grown organically over 20 years into its current five-venue footprint and continues to operate as a mature, privately-held independent restaurant business with no disclosed revenue, no public listing, and limited transparency into ownership structure beyond its affiliation with the Urban Pubs & Bars collection.

Name

Salt Yard Group

Legal name

Tortelli Limited

Website

https://saltyardgroup.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Salt Yard Group is a privately held London restaurant group operating five Spanish and Italian tapas restaurants and a cocktail bar across central London, serving consumers, corporate clients, and private event hosts through dine-in, private hire, and gift card sales.

Ownership category

akta.pro rank

Product category

Tapas Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Spanish tapas dining
• Italian small plates
• Mediterranean restaurants
• Private dining venues
• London wine bars

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales across five London restaurant locations. Customers pay per dish/items consumed, with menu options including à la carte, set menus, and sharing menus. Average spend varies by venue and menu selection.
2. Private Event Hire: Revenue from exclusive venue bookings for private dining, corporate events, weddings, and celebrations. Venues offer customizable spaces with bespoke menus and curated wine selections for groups.
3. Gift Cards: Digital gift cards sold through the company's online portal, enabling pre-paid dining experiences at any Salt Yard Group venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Salt Yard Group operates a portfolio of five Spanish and Italian tapas restaurants across London, offering Mediterranean-inspired small plates, regional wine selections, handcrafted cocktails, and private dining experiences. The group includes Salt Yard (Fitzrovia), Salt Yard Borough, Ember Yard (Soho) with its wood-fired grill concept and Ember Bar speakeasy, Opera Tavern (Covent Garden), and Dehesa (Soho), complemented by private hire, weddings, and gift card services.

Product overview

Salt Yard Group operates a portfolio of five Spanish and Italian tapas restaurants across London (Salt Yard Fitzrovia, Salt Yard Borough, Ember Yard Soho, Opera Tavern Covent Garden, and Dehesa Soho), plus Ember Bar, a speakeasy cocktail bar at Ember Yard. The group also offers private hire services, wedding venues, and gift cards across all properties. The restaurants share a Mediterranean-inspired small plates concept with regional wine selections and cocktails, but each has its own distinct identity—Ember Yard focuses on wood-fired cooking, Dehesa emphasises charcuterie, and Salt Yard serves as the original flagship. The group is part of Urban Pubs & Bars and celebrates its 20th anniversary.

Differentiator

Problem solved

Functional benefit

Products and services

• Salt Yard The original flagship restaurant opened in 2005 in Fitzrovia, offering Spanish and Italian tapas with an acclaimed charcuterie bar and small plates menu under Head Chef Panajot Prifti. Features private dining lower level for up to 40 guests.
• Dehesa A charcuterie and tapas bar in Soho inspired by Spanish and Italian cuisine, featuring a heated corner terrace (the largest in Soho), wine cellar private dining room, and Head Chef Marcin Ciesielski's seasonally changing tapas menu.
• Opera Tavern A lively tapas bar and restaurant in Covent Garden's theatre land featuring striking graphic prints by Ben Eine, stylish bar, counter seating, communal tables, and a warm first-floor dining space under Head Chef Pavlin Karantatski.
• Ember Yard A tapas restaurant in Soho specialising in wood-fired dishes inspired by Spanish and Italian grills across two floors, including The Ember Bar downstairs cocktail space, under Exec Chef Lukasz Kielbasinski.
• Salt Yard Borough A tapas restaurant in Southwark near Borough Market offering Spanish and Italian small plates with regionally selected wine and cocktails on Winchester Walk. Features private hire spaces including intimate lower level (28 seats) and upstairs area (15 seats), with full venue capacity of 75 seated or 120 standing.
• Ember Bar A speakeasy-style cocktail bar located downstairs at Ember Yard in Soho, offering theatrical cocktails with wood-fired influences, open Thursday to Saturday from 5pm to 1am.
• Private Hire Customisable private dining spaces across all venues for large gatherings, exclusive seating, bespoke menus, and curated wine selections for corporate events, weddings, and celebrations.
• Weddings Wedding venue hire and catering services across the restaurant group's venues with Spanish-Italian flair, including rehearsal dinners and wedding celebrations.
• Gift Cards Gift card purchases available for all Salt Yard Group restaurants, redeemable at any Salt Yard Group venue for pre-paid dining experiences.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Boutinot WinesminorStrategic or Co-development PartnerWine partner for tasting events and wine pairing experiences. Opera Tavern partnered with Boutinot for summer wine tasting events featuring Prosecco and five wines paired with canapés guided by an expert sommelier.
• Ontañón WinesminorStrategic or Co-development PartnerSpanish wine partner featured in promotional giveaway with Dehesa restaurant. Joint promotion offering a trip to Logroño, La Rioja wine region for Valentine's Day menu booking.
• Ca N'estruc VineyardminorStrategic or Co-development PartnerCatalan vineyard partner visited by Opera Tavern staff for wine education. Family-owned since 16th century, producing wines including the 'Idoia' Garnacha blend featured at the restaurant.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Brindisa: Brindisa is a Spanish food and tapas specialist with multiple London restaurants and a Borough Market presence, plus a wholesale and retail arm. Directly comparable to Salt Yard Group on Spanish cuisine specialty, London footprint, and Borough Market adjacency.
• Hawksmoor: Hawksmoor is a UK steakhouse-restaurant group with sites in London, Manchester, Edinburgh, and beyond. Comparable as a chef-driven, design-forward independent restaurant group with comparable per-cover price points and a strong events/private dining business.
• Dishoom: Dishoom operates a portfolio of Indian-accented restaurants across London and other UK cities, with strong private hire, gift card, and event programming. Comparable to Salt Yard Group as a multi-location, design-led London restaurant group with comparable price points and event revenue streams.
• Barrafina: Barrafina operates multiple authentic Spanish tapas bars in central London (Soho, Covent Garden, King's Cross), with counter seating, Iberian wine lists, and a stainless-steel open kitchen. It is the closest direct competitor to Salt Yard Group on cuisine, format, and London geography.
• Searcys: Searcys operates a network of British restaurants, bars, and event venues across London and other UK cities, including at the Gherkin, St Pancras, and the Royal Academy. Comparable to Salt Yard Group on London event/dining venues and private hire / banqueting revenue streams.
• Arabica Bar & Kitchen: Arabica operates Lebanese and Levantine small-plates restaurants across London (Borough Market, King's Cross, Spitalfields). Directly comparable to Salt Yard Group on Mediterranean/Levantine small-plates format, Borough Market location overlap, and per-cover price point.
• Rosa's Thai: Rosa's Thai Cafe operates a multi-site London restaurant group with neighbourhood and central locations. Comparable to Salt Yard Group as a multi-venue, independent restaurant group serving central London with private hire and event offerings, though differentiated by cuisine.
• Gunpowder: Gunpowder is a small group of modern Indian restaurants in London (Spitalfields, Soho, Tower Hill). Comparable to Salt Yard Group as a chef-led, multi-site London restaurant group at the premium small-plates end of the market.

Broad incumbents

• The Ivy Collection: The Ivy Collection operates dozens of brasserie-style restaurants across the UK, including multiple London sites. Overlaps with Salt Yard Group on London full-service dining, premium positioning, and event offerings, but operates at materially larger scale and broader geographic reach.
• Soho House & Co. Soho House operates a global network of member clubs with attached restaurants, bars, and event spaces. Comparable to Salt Yard Group on central London restaurant operations, private hire/events revenue, and cocktail bar concepts, but operates at much larger scale and with a membership overlay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/saltyardgroup
• Facebookfacebook.com/SaltYardGroupLondon
• LinkedInlinkedin.com/company/salt-yard-group
• Instagraminstagram.com/saltyardgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt Yard Group