What Boutinot Wines does

Boutinot Wines (legal entity Boutinot Limited) is a UK-headquartered wine merchant and producer founded in 1980, operating under the In Vino Group. The company supplies the UK on-trade and off-trade on a trade-only B2B basis, sourcing from producers in more than twenty countries and complementing its agency portfolio with owned or co-owned wineries in Sussex (England), Cairanne in the southern Rhône (France), Nelson (New Zealand), and Franschhoek (South Africa). Its customer base spans independent wine specialists, major UK multiples, and restaurant groups, supported by a dedicated field sales team and an in-house product development function staffed by three Masters of Wine and one Master Sommelier.\n\nThe commercial model combines exclusive agency distribution of third-party brands with proprietary brand development, including the recent TATIÉ sparkling range co-developed with Champagne Thiénot and Tabalí, and the Azul y Blanco joint venture with Argentine producer Bodega Urqo. Boutinot also acts as UK distributor for premium Australian portfolios including Peter Lehmann and Morris of Rutherglen following a 2025 partnership with Casella Family Brands. The portfolio spans price points from entry-level proprietary labels to premium and luxury tiers, giving the business exposure across multiple consumer occasions and price elasticities.\n\nIn November 2024 Boutinot became a signatory to the Bottle Weight Accord, committing to lightweighting glass packaging in advance of anticipated UK regulation, and in November 2025 the company closed a £7.2 million funding round with HSBC UK to support working capital and growth. The company employs between 51 and 100 staff and is privately held.

Name

Boutinot Wines

Legal name

Boutinot Limited

Website

https://boutinot.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Boutinot Wines is a UK-based B2B wine merchant and producer, founded 1980, supplying independent specialists, major multiples, and the on-trade with an exclusive agency portfolio from 20+ countries and owned wineries in England, France, New Zealand, and South Africa.

Ownership category

akta.pro rank

Product category

Wine Distribution & Production

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Wine distribution
• Wine production
• Wine importation
• Trade wine supply
• Wine agency representation

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine Distribution and Sales: Primary revenue from selling wine to trade customers including independent specialists, major multiples, and on-trade (restaurants). They source wines from exclusive agencies ranging from boutique wineries to large-scale producers, and also produce and bottle wines under their own brands.
2. Agency Representation: Revenue from representing third-party wine producers internationally, acting as their exclusive agency for UK and international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Boutinot is a UK-based wine merchant and producer that sources wines from over 20 countries and sells exclusively to trade customers. The company operates its own wineries in Sussex (England), Cairanne (France), Nelson (New Zealand), and Franschhoek (South Africa), and represents exclusive agencies ranging from boutique wineries to world-renowned producers. Boutinot supplies independent wine specialists, major multiples, and the on-trade (restaurants, pubs, hotels) through direct trade sales managed by account managers.

Product overview

Boutinot Wines operates as a wine merchant and producer with a B2B focus serving Independent Retail, On-trade, International, and National Retail channels in the UK. The portfolio is structured around three core pillars: (1) Own-production wines from Boutinot's own wineries in Sussex (Henners English wines), Cairanne in the Rhône Valley (Domaine Boutinot Cairanne), and distributed brands; (2) International agency brands sourced from exclusive partnerships across 20+ countries including Chile (Emiliana Organic, Viña Tabalí, Vinos Copa), Spain (Juan Gil, Borsao, Bodegas Naia, Gomez Cruzado, Valenciso), France (Domaine Bouchié-Chatellier, Domaine de Rimauresq), Italy (Terrazze della Luna, Tenuta Il Cascinone), South Africa (Le Riche, Waterkloof, Wildeberg), New Zealand (Heaphy, Catalina Sounds, Sound of White), Argentina (Cadus, Azul y Blanco JV), and others; and (3) Joint venture brands including Azul y Blanco (with Bodega Urqo in Argentina) and TATIÉ sparkling wines (with Champagne Thiénot and Tabalí). The company also provides services including wine list design for On-trade customers and staff training/tasting support. Recent additions include iconic Australian brands Peter Lehmann and Morris of Rutherglen. Boutinot does not sell directly to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Henners Wines English still and sparkling wines produced at Henners vineyard in East Sussex, England. Includes Sauvignon Blanc, Pinot Gris, Pinot Noir Rosé, and vintage sparkling wines.
• Domaine Boutinot Cairanne Les Six Southern Rhône blend from Cairanne appellation featuring six grape varieties (Grenache, Syrah, Mourvèdre, Cinsault, Counoise, Carignan). A rich, complex, full-bodied red wine.
• Domaine Boutinot Argiles Blanches Blanc White blend from Cairanne appellation composed of 70% Grenache Blanc, 20% Roussanne and 10% Clairette. Fermented and briefly aged in oak, offering stone fruit, floral notes and a fresh mineral seam.
• Emiliana Organic Vineyards Chilean organic and biodynamic winery producing award-winning wines from Casablanca, Maipo, Cachapoal, Colchagua and Bio Bio. First Chilean company to become Regenerative Organic Certified and B Corp certified.
• Viña Tabalí Chilean producer renowned for expressive wines reflecting Limarí Valley's limestone-rich soils and cool coastal climate. Produces Talinay vineyard wines, Pedregoso Gran Reserva range, and TATIÉ sparkling wines.
• Azul y Blanco Joint venture with Argentine Uco Valley estate Bodega Urqo. Winemaking by Guillaume Létang and Leo Pisano under guidance of Daniel Pi. Features disruptive labels expressing Bodega Urqo's people, place and finesse.
• TATIÉ Sparkling Wines Joint venture between Champagne Thiénot and Tabalí producing premium sparkling wines blending Chilean terroir with French expertise. Includes Tatié Brut and Tatié Extra Brut Rosé.
• Peter Lehmann Wines Iconic Australian producer from Barossa Valley, South Australia. Includes Stonewell Shiraz, Masters range (Wigan Riesling, Eight Songs Shiraz, Mentor Cabernet Sauvignon, Margaret Semillon), Hill & Valley range, and The Black Queen Sparkling Shiraz.
• Morris of Rutherglen Iconic Australian producer from Rutherglen, Victoria, featuring unique wines distinctive to the region.
• Naia Verdejo White wine from DO Rueda, Spain. Made from 25-45 year old bush vines of Segovian Verdejo clone. Features peach and apricot fruit with monte bajo and herbal notes.
• Naiades Verdejo Premium barrel-fermented Verdejo from small old-vine parcels in Rueda. Elegant and fine with stone fruit, fennel, oak integration and great tension for ageing potential.
• Juan Gil Wines Spanish producer from Jumilla (Castilla La Mancha) producing Monastrell-based wines including Blue Label, Dry Muscat, Dry Rosé, and Yellow Label. Certified organic and sustainable.
• Borsao Wines Spanish producer from DO Campo de Borja. Includes Borsao Tres Picos Garnacha and Zarihs by Borsao Syrah, known for excellent price/quality ratio.
• Domaine Papagiannakos Wines Greek producer from Attiki and Mantinia. Produces Assyrtiko, Retsina, Moschofilero, and Savatiano Old Vines showcasing indigenous Greek grape varieties.
• Valenciso Wines Rioja producer from DOCa Rioja. Includes Cemento Rioja, Rioja Blanco, Rioja Reserva, and Valenciso Rioja Reserva 10 Años Después.
• Gomez Cruzado Wines Rioja producer including Rioja Predilecto, Pancrudo Selección Terroir (Garnacha), Rioja Crianza, and Línea Kármán Clarete.
• Le Riche Wines South African producer from WO Stellenbosch. Includes Le Riche Reserve Cabernet Sauvignon and Le Riche Cabernet Sauvignon showcasing Stellenbosch terroir.
• Domaine de Rimauresq Cru Classé Rosé AOP Côtes de Provence rosé from France, organic certified. Pale rose gold with tangy strawberry, grapefruit and poached rhubarb notes.
• Heaphy Wines New Zealand producer from Nelson. Includes Sauvignon Blanc, Riesling, and Moutere Old Vine Riesling showcasing Nelson's cool climate character.
• Sound of White Wines New Zealand producer from Marlborough. Includes Sound of White Barrel Fermented Sauvignon Blanc and Sound of White Sauvignon.
• Domaine Bouchié-Chatellier French producer from AOP Pouilly-Fumé. Produces Pierre à Fusil from flinty clay soils on upper slopes of St-Andelain commune.
• Clos du Val Cabernet Sauvignon Napa Valley producer famous for the 1976 Judgment of Paris. Boutique Napa Cabernet showcasing refinement and balance.
• Teliani Valley Winery Saperavi Georgian producer producing Saperavi wines from Kakheti region. Includes 97 Saperavi (wine of the week) and Unfiltered Saperavi.
• Domaine des Tourelles Lebanese producer from Bekaa Valley. Produces Vieilles Vignes Cinsault and Vieilles Vignes White showcasing Bekaa Valley terroir.
• Wildeberg Wines South African producer from Franschhoek and Paarl. Includes Wildeberg Red, Wildeberg Terroirs Chenin Blanc, and Coterie by Wildeberg range.
• Wild House Wines South African brand from WO Western Cape. Includes Sauvignon Blanc, Chenin Blanc, and sustainable winemaking approach.
• Krohn Vintage Port Portuguese producer from DOC Porto. Produces Krohn Vintage Port, included in Wine Spectator Top 100.
• Fernando de Castilla Antique Fino Sherry producer from DO Jerez-Xérès-Sherry. Antique Fino in gift box format showcasing traditional Andalusian winemaking.
• Catalina Sounds New Zealand producer from Marlborough. Catalina Sounds Sauvignon Blanc showcases benchmark Marlborough character.
• Nanny Goat Pinot Noir New Zealand producer from Central Otago. Nanny Goat Pinot Noir with definite complexity and serious ageing potential.
• Cadus Wines Argentine producer from Mendoza (Luján de Cuyo and Valle de Uco). Includes Finca Las Torcazas Single Vineyard Malbec and Appellation Tupungato Malbec.
• El Escocés Volante Wines Spanish producer creating wines with strong sense of place. Includes El Cismático, Manda Huevos, Dos Dedos de Frente, and El Cismatico vintages.
• Vinos Copa Chilean producer from Itata Valley working with ancient vineyards. Includes Copa Cinsault (Red Wine Discovery of the Year) and Copa País from 150-year-old vines.
• Terrazze della Luna Italian producer from Trentino. Includes Bottega Vinai Lagrein (Trophy Best Red), Pinot Grigio Rosato (Gold Global Rosé Masters), and Teroldego.
• Champagne Gremillet French Champagne house. Brut Ambassadeur NV recognized as 'Reliable All Rounder' featuring fresh floral aromas, brioche and citrus.
• Waterkloof Wines South African producer from WO Stellenbosch. Includes Waterkloof Boreas, Waterkloof Sauvignon Blanc, Circumstance Sauvignon Blanc, and Circle of Life White.
• Silvia Heinrich Blaufränkisch Austrian producer from Burgenland. Blaufränkisch with smoky richness and depth from loamy soils.
• Wine List Design Service Dedicated team produces wine lists for On-trade customers who purchase at least 50% of their wine from Boutinot. Service is typically free of charge and tailored to specific needs.
• Staff Training and Customer Tastings Dedicated knowledgeable team provides staff training and customer tastings. Team includes three Masters of Wine, one Master Sommelier, and staff with WSET Diploma/Certificate qualifications.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Peter Lehmann WinescoreChannel Partner/ Reseller/ Distributor · 1 June 2025Iconic Australian brand from Barossa, South Australia. Boutinot now handles representation and distribution across Independent, On Trade, and National Brewer channels in Great Britain. Philosophy of supporting family growers fundamental to their sourcing.
• Morris of RutherglencoreChannel Partner/ Reseller/ Distributor · 1 June 2025Iconic Australian brand from Rutherglen, Victoria. Boutinot now handles representation and distribution across Independent, On Trade, and National Brewer channels in Great Britain. Wines unique to Boutinot's portfolio.
• Bodega UrqocoreStrategic or Co-development Partner · 1 February 2025Joint venture partnership creating Azul y Blanco (AyB) with Uco Valley estate and winery Bodega Urqo. Bodega Urqo's export director Federico Ruiz has had a 25-year relationship with Boutinot. The winemaking team combines Guillaume Létang of Boutinot with Leo Pisano of Bodega Urqo under Daniel Pi's guidance. Enables access to long-term stable supply of high-quality grapes from Uco Valley, with focus on organic and sustainable wines.
• Champagne ThiénotcoreStrategic or Co-development PartnerJoint venture with Champagne Thiénot to produce sparkling wines under the TATIÉ brand, blending Chilean terroir from Tabalí's Limarí Valley with French expertise.
• Emiliana Organic VineyardscoreStrategic or Co-development PartnerChile's leading biodynamic winery and one of the world's largest organic wine producers. Pioneers in organic and biodynamic winemaking since 1998. First Chilean company to become Regenerative Organic Certified® and B Corp certified. Produces award-winning wines from nearly 1,000 hectares of vineyards.
• Viña TabalícoreStrategic or Co-development PartnerRenowned Chilean producer from Limarí Valley, producing expressive wines reflecting distinctive limestone-rich soils and cool coastal climate. Felipe Müller named Tim Atkin's Winemaker of the Year 2025. Known for Talinay vineyard wines.
• Bodegas de ArgentinaminorOthersCertifying body for sustainable wine production in Argentina. Bodega Urqo and their vineyards are certified sustainable by the Bodegas de Argentina protocol.
• Casella Family Brands EuropeminorOthersParent company of Peter Lehmann Wines and Morris of Rutherglen. Boutinot partnered with them for UK distribution of these iconic Australian brands.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Berkmann Wine Cellars: Family-owned UK wine importer representing exclusively family-owned estates to the UK trade, including independent specialists, on-trade, and multiples. Closely comparable agency-led proposition and customer segmentation.
• Hallgarten & Novum Wines: UK wine merchant specializing in exclusive agency partnerships and supplying independent retail, on-trade, and national accounts. Comparable B2B agency model with similar portfolio breadth across Old and New World producers.
• Mentzendorff: UK wine and spirits agency representing family-owned producers to the on-trade and independent retail. Comparable agency-representation model with similar focus on premium, family-owned producer portfolios.
• Liberty Wines: UK-focused wine importer and distributor supplying independent specialists, on-trade, and multiples with a portfolio of exclusively represented family-owned producers across multiple countries. Highly comparable B2B model, similar agency breadth, and overlapping on-trade service proposition.
• Enotria Winecellars: One of the UK's largest wine wholesalers, supplying independent retailers, multiples, and on-trade with a multi-country portfolio including own-brand and exclusive agency ranges. Closest UK peer in scale and channel mix to Boutinot's distribution business.
• Jeroboams: London-based wine merchant operating trade supply alongside a small chain of retail shops, sourcing from multiple exclusive agencies. Comparable B2B-plus-retail hybrid model with overlapping supplier and customer set.
• Corney & Barrow: Long-established UK wine merchant supplying private clients, on-trade, and corporate customers with a broad portfolio including own-label and exclusive agency wines. Comparable multi-channel B2B model and curated agency approach.
• Bibendum Wine: UK wine merchant supplying restaurants and independent retail with a curated multi-country agency portfolio. Overlapping on-trade and independent-retail customer base and similar premium agency-driven sourcing model.

Broad incumbents

• Concha y Toro: One of the world's largest wine producers (Chile, Argentina, US, France) with global distribution and a portfolio including Casillero del Diablo. Comparable in producer-multi-country footprint and wholesale reach, but materially larger and brand-owner rather than agency-led.
• Casella Family Brands: Australian family-owned wine company and parent of Peter Lehmann Wines and Morris of Rutherglen — both newly distributed by Boutinot in the UK from 2025. Comparable in owning premium icon brands and in being a Boutinot counterparty in the new Australian distribution mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BoutinotWines

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boutinot Wines