Rosa's Thai
Rosa's Thai is a privately held UK Thai restaurant chain operating 40+ dine-in locations across 20+ cities, founded in 2008 by Saiphin Moore. It serves individual diners, families, students, and group bookings with dine-in, click-and-collect, Uber Eats delivery, private dining, gift cards, and cookbooks.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Rosa's Thai does
Rosa's Thai is a privately held UK-based Thai restaurant chain, founded in 2008 by Saiphin "Rosa" Moore as a single cafe on Hanbury Street in London's Brick Lane. The business operates under the legal entity ROSA'S LONDON LIMITED and is led by CEO Sarah Hills. It has grown to more than 40 owned restaurant locations spread across 20+ UK cities, with a London-dominant footprint supplemented by sites in Birmingham, Manchester, Liverpool, Leeds, Glasgow, Edinburgh, Bath, Bristol, Cardiff, Oxford, Reading, Norwich, Exeter, York, Cheltenham, Guildford, Richmond, Bluewater, and other regional cities.
The core product is dine-in service offering authentic Thai cuisine built on the founder's family recipes, with sourcing of ingredients such as tamarind from Phetchabun and curry pastes from Trang. Around the restaurant base, Rosa's Thai operates three physical channels - dine-in, click-and-collect takeaway, and private dining rooms at selected sites - and one digital channel via Uber Eats delivery. The chain extends the brand into retail through digital and physical gift cards (from £10) and two cookbooks (the main cookbook and a vegetarian cookbook), supplemented by an online recipe library and an in-house restaurant gifting e-commerce platform (gifts.rosasthai.com, powered by Toggle).
Revenue is generated entirely through consumer-facing transactions: per-cover restaurant sales, delivery commissions, gift card sales, and cookbook sales. Pricing spans a £15 set lunch menu, a £20 weekend Unlimited Classic Curries bottomless offer, a £25-£28 per-person Thai Feast group menu, and a 20% student discount Sunday-Thursday. Operations are supported by best-practice SaaS integrations including SevenRooms for booking, Toggle for gift cards, and Hotjar for analytics, and sustainability partnerships with Belu Water and Mad Cat Brewery. In May 2026 the company secured a £10.75 million debt facility from OakNorth to refinance existing debt and fund additional new sites.
Rosa's Thai firmographics
Firmographics- Name
- Rosa's Thai
- Legal name
- ROSA'S LONDON LIMITED
- Website
- https://rosasthai.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Rosa's Thai is a privately held UK Thai restaurant chain operating 40+ dine-in locations across 20+ cities, founded in 2008 by Saiphin Moore. It serves individual diners, families, students, and group bookings with dine-in, click-and-collect, Uber Eats delivery, private dining, gift cards, and cookbooks.
- Ownership category
- akta.pro rank
Rosa's Thai industry classification
Industry- Product category
- Restaurant Services
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
Keywords
Where Rosa's Thai is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices21 records
Markets served
Rosa's Thai business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant dine-in sales: Revenue from customers dining in at Rosa's Thai restaurant locations across the UK, including set lunch menus, unlimited curry promotions, and a la carte ordering.
- Delivery and takeaway: Revenue from delivery orders placed through Uber Eats and walk-in click-and-collect takeaway from restaurant locations.
- Cookbooks and gift cards: Sale of Rosa's Thai branded cookbooks (the main cookbook and a vegetarian cookbook) and digital gift cards valid at all Rosa's Thai locations nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Set lunch menu |
| Unit Pricing | Pay-as-you-go | Unlimited Classic Curries weekend offer |
| Unit Pricing | Pay-as-you-go | Thai Feast set menu for groups |
| Unit Pricing | Pay-as-you-go | Student discount |
| Unit Pricing | Pay-as-you-go | Gift cards and cookbooks |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rosa's Thai product offering
Product offeringCore offering
Rosa's Thai operates a UK chain of more than 40 Thai restaurants offering dine-in service, takeaway (click-and-collect), and home delivery via Uber Eats. The menu centres on authentic Thai recipes from founder Saiphin Moore, with dishes including curries, stir-fries, noodles, rice dishes, and a largely vegetarian/vegan friendly range. Beyond restaurant service, the brand sells digital gift cards and two cookbooks (the main and vegetarian editions) through its own e-commerce platform, and offers private dining rooms at selected sites.
Product overview
Rosa's Thai is a UK-based Thai restaurant chain operating as a single unified restaurant brand, not a multi-product platform. The core offering is restaurant dining with authentic Thai cuisine (curries, stir-fries, noodles, rice dishes, small bites, soups, salads, and desserts) using real family recipes of founder Saiphin Moore. The restaurant chain complements its dine-in service with delivery (via Uber Eats), click & collect, private dining, and a set lunch menu. The brand extends beyond dining into retail products including gift cards and two cookbooks (the standard cookbook and a vegetarian cookbook), as well as a free online recipe library. Special dining programs include the Thai Feast Menu for groups, an Unlimited Classic Curries weekend bottomless offer, and a student discount scheme. The brand has grown from a single café on Hanbury Street in 2008 to over 40 locations across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dining (Dine-In) Sit-down Thai restaurant service across more than 40 UK locations offering authentic Thai dishes including curries, stir-fries, noodles, rice dishes, small bites, soups, salads, and desserts, prepared from founder Saiphin Moore's family recipes.
- Delivery (Uber Eats) Home delivery service through the Uber Eats platform, allowing customers to order the Rosa's Thai menu for delivery from any of the chain's UK restaurant locations.
- Click & Collect Online ordering service allowing customers to pre-order and collect Thai food from any Rosa's Thai restaurant location without a delivery charge.
- Private Dining Private and semi-private dining rooms available at selected Rosa's Thai locations for celebrations, parties, and group bookings of 12 or more, with online reservation via SevenRooms.
- Gift Cards
- Rosa's Thai: The Cookbook
- Rosa's Thai: The Vegetarian Cookbook
Quantifiable outcome
- Grown from 1 location in 2008 to over 40 UK locations
Companies that use Rosa's Thai
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Rosa's Thai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Rosa's Thai partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Belu WaterminorRosa's Thai is a proud member of the Zero Carbon Forum and sources water from Belu Water, a sustainability-focused water company. Belu Water is featured on the Rosa's Thai sustainability page as a partner supporting the company's environmental commitments.
- Mad Cat BreweryminorRosa's Thai features Mad Cat Brewery as a sustainability partner and drinks supplier. Mad Cat Brewery is featured alongside Belu Water on the Rosa's Thai sustainability page, suggesting a partnership for beverage supply that aligns with the company's sustainability ethos.
- Uber EatscoreRosa's Thai partners with Uber Eats for food delivery services, enabling customers to order Rosa's Thai dishes for home delivery through the Uber Eats platform. Delivery is available across all Rosa's Thai restaurant locations.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Rosa's Thai competitors and assessment
Company assessmentDirect peers
- Wasabi: Wasabi is a UK Asian fast-casual and sushi takeaway chain with sites across major UK cities. It is comparable to Rosa's Thai on the Asian food category, UK city-centre and transport-hub real estate, and the delivery/click-and-collect channel mix.
- Busaba Eathai: Busaba Eathai is a UK Thai casual dining chain with multiple London and UK sites. It directly competes with Rosa's Thai for Thai food occasions, urban lunch trade, group bookings, and delivery customers in overlapping geographies.
- Yo! Sushi: Yo! Sushi is a UK-based Japanese/Asian casual dining and takeaway chain. It is comparable to Rosa's Thai on Asian casual dining positioning, conveyor/sit-down hybrid formats, delivery (Uber Eats), and UK high-street and shopping centre real estate strategy.
- Giggling Squid: Giggling Squid is a UK-based Thai restaurant chain operating casual dining sites across multiple UK cities. It is the closest direct comparable to Rosa's Thai in terms of cuisine, service model, customer base, and UK mid-market casual dining positioning.
- Itsu: Itsu is a UK Asian fast-casual chain specialising in sushi, noodles, and healthy bowls. It is comparable to Rosa's Thai on Asian cuisine category, UK high-street presence, delivery partnerships, and appeal to vegetarian/health-conscious customers, though positioned as faster and more grab-and-go.
- Wagamama: Wagamama is a large UK-headquartered Asian (pan-Asian/Japanese-inspired) casual dining chain. It is comparable to Rosa's Thai on category (Asian casual dining), customer base, lunch and dinner occasions, and delivery partnerships, though it is broader in cuisine scope and larger in scale.
- Thaikhun: Thaikhun is a UK chain of Thai restaurants offering authentic Thai street food-inspired casual dining. It is comparable to Rosa's Thai on cuisine authenticity narrative, mid-market price points, and family/group dining occasions.
Broad incumbents
- PizzaExpress: PizzaExpress is a long-established UK casual dining chain. It is comparable to Rosa's Thai as a multi-site UK casual dining operator with national brand recognition, dine-in + takeaway + delivery, gift cards, and a similar set-menu/lunch-deal marketing playbook.
- Côte Brasserie: Côte is a UK full-service casual dining brasserie chain with sites in many of the same cities as Rosa's Thai. It is comparable on UK mid-market full-service dining, set-menu pricing, group dining, and high-street real estate footprint, though it is broader (French/European) rather than Thai-specialist.
- Nando's: Nando's is one of the largest UK casual dining chains with a strong national footprint. It is comparable to Rosa's Thai on UK multi-site casual dining scale, lunch and group dining occasions, delivery partnerships, and student/loyalty marketing programmes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rosa's Thai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosa's Thai leadership team
Management profileNumber of profiles
Profiles2 records
Rosa's Thai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosa's Thai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosa's Thai
What does Rosa's Thai do?
Rosa's Thai operates a UK chain of more than 40 Thai restaurants offering dine-in service, takeaway (click-and-collect), and home delivery via Uber Eats. The menu centres on authentic Thai recipes from founder Saiphin Moore, with dishes including curries, stir-fries, noodles, rice dishes, and a largely vegetarian/vegan friendly range. Beyond restaurant service, the brand sells digital gift cards and two cookbooks (the main and vegetarian editions) through its own e-commerce platform, and offers private dining rooms at selected sites.
Is Rosa's Thai a public or private company?
Rosa's Thai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rosa's Thai founded?
Rosa's Thai was founded in 2008.
Where is Rosa's Thai based?
Rosa's Thai is headquartered in London, United Kingdom, in the Europe region.
How does Rosa's Thai make money?
Three revenue lines are on record. Restaurant dine-in sales are the primary driver. The others are delivery and takeaway and cookbooks and gift cards.
Who are Rosa's Thai's main competitors?
Direct peers on record are Wasabi, Busaba Eathai, Yo! Sushi, Giggling Squid, Itsu, Wagamama and Thaikhun. Broad incumbents are PizzaExpress, Côte Brasserie and Nando's.
Does Rosa's Thai have an API?
No public API is recorded for Rosa's Thai.
What industry is Rosa's Thai in?
Rosa's Thai's product category is Restaurant Services. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 722511 and its SIC code is 5810.