The Salty Pelican Yoga & Surf Retreats

What The Salty Pelican Yoga & Surf Retreats does

The Salty Pelican Yoga & Surf Retreats is a multi-location boutique wellness hospitality business operating yoga, surf, and adventure retreat packages across four destinations: Cascais, Ericeira, and Peniche in Portugal, and Hiriketiya in Sri Lanka. Founded in 2016 and operating with a lean team of 12 employees, the company delivers bundled 3-night and 7-night packages that combine premium accommodation, daily breakfast, unlimited yoga and breathwork, surf lessons, equipment rental, strength training, and wellness treatments such as massage. Six core products are offered (Short & Salty, Short & Sweet, Strength & Flow, Balance & Restore, Surf & Yoga, Train & Balance), priced between €374 and €1,249 per person depending on duration, season, and room type (shared versus twin/double). The technology stack is intentionally lightweight: Cloudbeds powers the booking engine (thesalty.cloudbeds.com) and Mailchimp handles email marketing and the Stay Salty loyalty program. There is no proprietary platform, no mobile app, and no disclosed AI or machine learning capability.

The company operates a direct-to-consumer go-to-market with no third-party resellers, generating revenue primarily from package bookings and secondarily from a branded e-commerce merchandise shop (shop.thesalty.co). Customer acquisition relies on community-driven organic social media across Instagram, TikTok, and Facebook, supplemented by content marketing through a blog, email newsletters, and earned media on Google Reviews and TripAdvisor. The primary customer persona is solo wellness-focused travelers and digital nomads seeking structured yet flexible programs that combine physical activity, relaxation, and social connection, with a secondary segment of couples and small groups. A Quiksilver brand partnership is featured on the website, and a loyalty program encourages repeat visits across the multi-destination portfolio. The company is privately held with no disclosed institutional investors or funding rounds.

Name

The Salty Pelican Yoga & Surf Retreats

Legal name

The Salty

Website

https://saltypelicanretreats.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Salty Pelican operates yoga and surf retreat packages across four destinations in Portugal and Sri Lanka, serving solo wellness travelers, digital nomads, and small groups through direct-to-consumer bookings and a branded e-commerce shop.

Ownership category

akta.pro rank

Product category

Wellness Hospitality and Retreat Services

NAICS

Accommodation (721), Other Traveler Accommodation (72119), Fitness and Recreational Sports Centers (713940)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Beach & Island All-Inclusive Resorts (THAGAKAG), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga retreat packages
• Surf camp holidays
• Wellness tourism services
• Adventure vacation packages
• Boutique hostel stays

Headquarters

HQ city

Cascais

HQ country

Portugal

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Package Bookings: The primary revenue stream comes from bundled vacation packages that include premium accommodation, meals (daily breakfast), yoga classes, breathwork sessions, surf lessons, equipment rental, and wellness services (massages). Packages range from 3-night to 7-night stays with various activity combinations. Pricing varies by season (off-peak vs peak) and room type (shared vs twin/double).
2. Shop Sales: The company operates a retail shop section on their website (shop.thesalty.co) selling merchandise and products, generating additional revenue from guests and online shoppers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Salty Pelican Yoga & Surf Retreats sells bundled wellness vacation packages that combine premium accommodation, daily breakfast, yoga and breathwork classes, surf lessons and board rental, strength training, massage treatments, and organized group activities. Packages are offered in 3-night and 7-night durations across four coastal destinations (Cascais, Ericeira, and Peniche in Portugal; Hiriketiya in Sri Lanka), with shared dorm or twin/double room options. The company also sells branded merchandise through an online shop.

Product overview

The Salty Pelican Yoga & Surf Retreats operates as a multi-location wellness hospitality business offering curated surf and yoga retreat packages. The portfolio consists of six core package products across four destinations (Cascais, Ericeira, Peniche in Portugal, and Hiriketiya in Sri Lanka): Short & Salty and Strength & Flow (3-night intensive packages from €374), and Balance & Restore, Surf & Yoga, and Train & Balance (7-night extended packages from €799). All packages include premium accommodation, meals, yoga sessions, and varying combinations of surf lessons, strength training, massage therapy, breathwork, and meditation. The offering is complemented by a Loyalty Program for repeat guests. Packages differ slightly by location to accommodate regional characteristics.

Differentiator

Problem solved

Functional benefit

Products and services

• Short & Salty Package A 3-night premium accommodation package offering daily breakfast, unlimited yoga including breathwork sessions with equipment, a surf lesson, surfboard rental, full body massage, and free time to explore national parks. Priced from €374 per person in shared accommodation (off-peak) to €599 per person in twin/double room (peak). Targeted at solo travelers and couples seeking a short wellness and surf escape.
• Short & Sweet Package A 3-night retreat package featuring semi-private meditation classes alongside the standard accommodation and meal inclusions. Priced from €374 shared accommodation (off-peak) to €599 twin/double (peak). Targeted at guests prioritizing mindfulness and meditation over high-intensity activity.
• Strength & Flow Package A 3-night wellness package including premium accommodation, daily breakfast, strength training sessions, unlimited yoga including breathwork with equipment, surfboard rental, full body or sports massage, and free time to explore national parks. Priced from €374 off-peak shared to €599 peak twin/double. Targeted at fitness-oriented guests combining strength training with yoga and surf.
• Balance & Restore Package A 7-night premium accommodation package featuring signature massage and wellness experiences as the central focus. Priced from €799 shared (off-peak) to €1,249 twin/double (peak). Targeted at guests seeking a week-long deep restoration experience.
• Surf & Yoga Package A 7-night surf and yoga retreat featuring 5 surf lessons alongside premium accommodation and meals. Priced from €799 shared (off-peak) to €1,249 twin/double (peak). Targeted at guests wanting intensive surf skill development balanced with daily yoga.
• Train & Balance Package A 7-night comprehensive wellness package including premium accommodation, signature massages, and balanced training sessions combining fitness and recovery. Priced from €799 shared (off-peak) to €1,249 twin/double (peak). Targeted at guests seeking a week-long balanced training and recovery experience.
• Salty Branded Merchandise Shop An online retail storefront selling branded merchandise and lifestyle products to retreat guests and external online shoppers. Functions as a secondary revenue stream supplementing retreat package bookings.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• QuiksilverminorOthersListed in 'Powered by' section on website footer. Quiksilver is a major surf/skate brand. Nature of partnership appears to be brand association or co-marketing rather than formal commercial agreement.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Outsite: Coliving/coworking accommodation network with locations in surf towns (including Ericeira) targeting remote workers and digital nomads—shares The Salty's solo nomad customer and Lisbon/Portugal presence.
• Selina (Selina Co): Global hostel/wellness hospitality brand offering surf-and-yoga programming across multiple countries at the 'accessible luxury' price tier—an aspirational larger competitor in the same niche.
• Six Senses / Aman Resorts: Ultra-luxury resort brands with dedicated wellness retreats offering yoga, breathwork, and surf-adjacent programs at a higher price tier—relevant directional benchmark for the 'premium accessible luxury' positioning.

Direct peers

• Unearth Yoga Retreats / Tropicsurf Portugal: Surf-and-yoga retreat providers operating on Portugal's Atlantic coast with bundled accommodation and instruction, overlapping with The Salty's Cascais/Ericeira/Peniche footprint.
• Nomad Surf Camp (Nomad Adventure / Nomad Yogini): Portugal-based surf and yoga camp operator with locations near Ericeira and Peniche offering multi-day packages with shared/private rooms, yoga, and surf lessons targeting solo travelers and digital nomads.
• Aro Hā Wellness Retreat: Premium multi-day wellness retreat offering bundled yoga, breathwork, massage, and accommodation at $1k+ package pricing—comparable to The Salty's 7-night €799–€1,249 packages in target segment.
• Lumi Yoga Retreats: Multi-destination boutique yoga retreat operator offering all-inclusive packages at premium price points across Europe and Asia—comparable in product design and target customer profile.
• Soul & Surf: UK-founded surf and yoga retreat operator with locations in Portugal (Aljezur, Ericeira) and Sri Lanka, offering multi-day packages combining yoga, surf, and accommodation—a near-identical product/market structure to The Salty.

Emerging players

• Cabify/Yoga Surf Retreats Bali (e.g., Tropical Surf Bali): Surf-and-yoga retreat operators in international tropical destinations combining lodging and instruction, indicative of the broader DTC wellness-retreat category The Salty operates within.
• Blue Karma Yoga (Bali) / BookRetreats.com host operators: Wellness retreat operators in similar surf-and-wellness destinations; BookRetreats aggregation surfaces comparable multi-day packages for the same solo-traveler and digital-nomad customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thesaltyescapes
• Instagraminstagram.com/thesalty__
• TikToktiktok.com/@thesalty__
• LinkedInlinkedin.com/company/the-salty-pelican-yoga-surf-retreats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salty Pelican Yoga & Surf Retreats