Lumi Power Yoga

What Lumi Power Yoga does

Lumi Power Yoga Ltd was a private yoga studio and community founded in 2013 by Ari Iso-Rautio and Elina Iso-Rautio, operating from a single location at 121 King Street, Hammersmith, London. The studio specialised in Baptiste-influenced power yoga delivered in rooms heated to 32-35°C, offering 60-, 75-, and 90-minute classes both in-studio and via livestream through Zoom, with bookings processed through the MINDBODY platform and a dedicated mobile app. The product suite included a tiered monthly membership architecture (Eagle, Warrior, and Off-Peak), drop-in passes, class bundles of 5, 10, or 13 classes, a 21-day intro offer, specialised workshops, the 40 Days to Personal Revolution programme, private classes, and massage therapy.

The business derived revenue from four primary streams: recurring studio memberships and class packs, one-off workshops and transformation programmes, retail and gift voucher sales, and Yoga Alliance RYT 200-certified 200-hour teacher training delivered in both London and Falun, Dalarna (Sweden), with nearly 400 graduates since 2014. A parallel not-for-profit arm, the Lumi Foundation (established 2016), extended yoga access to underserved communities including children with disabilities, domestic abuse survivors, the elderly, and those with financial hardship, functioning as a brand-building and mission vehicle rather than a revenue stream.

Customer acquisition relied on a community-led, direct-to-consumer GTM motion combining the LumiNation blog, email newsletter, organic social media, workshops, a member referral programme, and partnerships with Yoga Alliance, MINDBODY, and Zoom. The studio permanently closed in 2026 after 13 years of operation, with the closure attributed by the founders to financial realities; no external venture or private equity funding was ever raised.

Name

Lumi Power Yoga

Legal name

Lumi Power Yoga Ltd

Website

https://lumipoweryoga.com

Company type

Private

Founded year

2013

Operating status

Closed

Headcount range

11–50 employees

Short description

Lumi Power Yoga was a private, single-location Baptiste-influenced hot yoga studio in Hammersmith, London (founded 2013, closed 2026), serving individual practitioners and aspiring teachers through in-studio classes, livestreaming, monthly memberships, and a Yoga Alliance-certified 200-hour teacher training programme in the UK and Sweden.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Power Yoga & Athletic Yoga Conditioning (HSADACAG)

akta.pro secondary industries

Hot Yoga & Heated Pilates (HSADACAC), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Hot yoga classes
• Yoga teacher training
• Power yoga studio
• Yoga workshops
• Yoga membership

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Classes and Memberships: Revenue from drop-in classes, class bundles (5, 10, 13 class packs), unlimited passes (21-day intro, 30-day), and monthly memberships (Eagle, Warrior, Off-Peak tiers). Classes available in-studio and via livestream.
2. Yoga Teacher Training: 200-hour Yoga Alliance certified teacher training programmes. Primary London training with Spring 2026 fees: Early Bird £2,940, Full price £3,140, £500 deposit. Also offered Swedish training at 35,000-39,000 SEK.
3. Workshops and Special Programmes: Prepaid workshops, 40 Days to Personal Revolution programmes, and special events. Additional services include massages and private classes.
4. Products and Gift Vouchers: Yoga-related products sold at studio. Gift vouchers valid for one year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lumi Power Yoga operated a heated yoga studio in Hammersmith, London, delivering in-studio power yoga classes (60/75/90-minute sessions) in a room maintained at 32-35°C, alongside livestreamed classes via Zoom. The studio supplemented core classes with a Yoga Alliance-certified 200-hour teacher training programme, workshops, private sessions, massage therapy, the 40 Days to Personal Revolution programme, and a not-for-profit Lumi Foundation outreach arm serving underserved communities.

Product overview

Lumi Power Yoga is a yoga studio and community in Hammersmith, London, that operated from 2013 to 2026. The core offering consists of heated power yoga classes (32-35°C) available both in-studio and via livestream, supplemented by a Yoga Alliance-certified 200-hour teacher training programme. The product suite includes various class pass options (Drop-In, Class Bundles, Unlimited Passes, Monthly Memberships in Eagle/Warrior/Off-Peak tiers), workshops, private sessions, massage therapy, and the 40 Days to Personal Revolution programme. The studio also operated a not-for-profit arm called the Lumi Foundation, which provides yoga to underserved communities. Classes are booked and managed through MINDBODY software, with livestreaming delivered via Zoom. The studio closed in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Lumi Foundation: Not-for-profit organization established to bring yoga to communities who would not have access due to youth, age, ill-health, disability, financial hardship or other disadvantage.

Products and services

• Studio Yoga Classes In-studio power yoga classes of 60, 75, and 90 minutes held in a heated room (32-35°C) at 121 King Street, Hammersmith, available to individual students of all levels.
• Livestream Yoga Classes

Quantifiable outcome

• Average 9+ out of 10 rating from teacher training graduates

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Yoga AlliancecoreStrategic or Co-development PartnerYoga Alliance certification for 200-hour teacher training programme, allowing graduates to receive RYT 200 certification and teach yoga internationally. Lumi Power Yoga's teacher training is accredited by Yoga Alliance U.S.
• MINDBODYcoreTechnology or IntegrationThird-party platform for storing customer contact details and processing online transactions. MINDBODY encodes card and contact details securely. Data stored on US servers with Privacy Shield certification for GDPR compliance.
• Zoom Cloud MeetingscoreTechnology or IntegrationPlatform used for livestreaming yoga classes from the studio. Customers need device with internet connection to join live classes.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Another_Space: London yoga and fitness studio offering unlimited class subscriptions. Comparable on subscription-based pricing model, London studio footprint, and direct competition for the West London yoga customer.
• MoreYoga: Affordable London yoga studio chain with unlimited monthly memberships. Comparable on D2C studio model, recurring subscription tiers, and West London geographic overlap.
• Hotpod Yoga: UK chain of inflatable heated yoga pods offering hot yoga classes with subscription-based pricing. Closely comparable on heated yoga format, UK presence, and direct-to-consumer studio membership model.
• Fierce Grace: London-based hot yoga studio chain with multiple locations offering heated power yoga and teacher training. Directly comparable to Lumi's heated studio model, Baptiste-influenced classes, and London geographic focus.
• Triyoga: Premium London yoga studio offering multiple class types including hot yoga, teacher training, and workshops. Comparable on London geographic footprint, multi-tier membership model, and teacher training accreditation.

Broad incumbents

• CorePower Yoga: Large US-based hot power yoga chain with teacher training and digital offerings. Comparable on heated power yoga positioning, Baptiste methodology influence, and teacher training programmes, though at substantially larger scale.
• YogaWorks: Established multi-studio yoga operator with teacher training programmes (Yoga Alliance certified). Comparable on curriculum depth, training accreditation, and multi-tier membership model, though broader geographic and class-type coverage.
• Alo Moves: Premium yoga and wellness content platform from Alo Yoga. Comparable on subscription-based digital wellness content, though Alo Moves sits within a broader athleisure and lifestyle brand portfolio.

Regional players

• Psycle London: London boutique fitness studio offering yoga, cycling, and barre classes with premium pricing and memberships. Comparable on London geography, premium positioning, and community-driven studio model.

Emerging players

• Glo: Digital yoga and meditation subscription platform with on-demand class library. Comparable on livestream / on-demand digital offering and could represent a pivot destination for Lumi's content and teacher IP.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LumiPowerYoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumi Power Yoga