SalutaCoach
SalutaCoach AG is a Basel-based digital health coaching company that delivers video Personal Health Coaching, group coaching, corporate BGM, SalutaSchool and RIKAI blood-analysis packages to Swiss enterprises, schools and private individuals using a University of Basel-validated behavioural change methodology.
- Company typePrivate
- Founded-
- HeadquartersBasel, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SalutaCoach does
SalutaCoach AG is a Basel-based digital health coaching company founded by Prof. Dr. Lukas Zahner of the University of Basel, operating a coaching platform (app.salutacoach.ch) that delivers video/telephony-based Personal Health Coaching, a digital coaching journal, and behavioural change programmes focused on metabolic health, nutrition, movement, stress and sleep. The underlying methodology was developed and clinically tested at the University of Basel, and the firm holds a co-development partnership with University Hospital Basel; coaches are required to hold a University of Basel CAS certification plus three-year basic health training.
The company monetises through tiered individual coaching subscriptions (CHF 99 to CHF 2,990 across 1 to 12-month programmes), corporate health management (BGM) subscription packages covering workshops, check-ups, app access, Rent-a-Health-Expert and coaching, group coaching at CHF 450 per 3-month programme, and combined diagnostics packages with RIKAI blood analysis (CHF 485 BASIC; CHF 1,429 PREMIUM). Distribution combines direct-to-consumer online booking with enterprise field sales and insurance-mediated reimbursement through Helsana, CSS, SWICA and Atupri, with additional services in a SalutaSchool sub-brand for educational institutions and a gomental sub-brand for mental health.
SalutaCoach AG serves three primary segments in Switzerland: corporate enterprises (logo base spans banking, insurance, retail, telecoms, manufacturing and healthcare), schools and educational institutions, and private individuals. The firm is privately held with no disclosed institutional investors or funding rounds, operates in all four Swiss language regions, and reports a 5.0 Google rating with a stated 98%+ client satisfaction rate across more than 1,000 coached clients.
SalutaCoach firmographics
Firmographics- Name
- SalutaCoach
- Legal name
- SalutaCoach AG
- Website
- https://salutacoach.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SalutaCoach AG is a Basel-based digital health coaching company that delivers video Personal Health Coaching, group coaching, corporate BGM, SalutaSchool and RIKAI blood-analysis packages to Swiss enterprises, schools and private individuals using a University of Basel-validated behavioural change methodology.
- Ownership category
- akta.pro rank
SalutaCoach industry classification
Industry- Product category
- Health & Wellness Coaching
- NAICS
- Other Services (except Public Administration) (81)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Health Coaching (HSADAGAA)
Keywords
Where SalutaCoach is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
SalutaCoach business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Coaching Subscriptions: Subscription-based personal health coaching with tiered programs ranging from 1 session to 12 months, including coaching credit packages. Users receive video coaching sessions, platform access, and coaching journal.
- Corporate Health Management (BGM): Enterprise subscription packages for companies including workshops, health check-ups, app/platform access, rent-a-health-expert, and coaching services for employee wellness programs.
- RIKAI Blood Analysis & Coaching Packages: Combined blood analysis and coaching programs (BASIC and PREMIUM) with multiple sessions and follow-up blood tests for health optimization.
- Group Coaching: 3-month group coaching programs covering topics like healthy eating and work-life balance, delivered via MS Teams with WhatsApp group chat.
- On-Demand Coaching: Additional coaching sessions available for purchase during or after a coaching program at per-session rates.
- Health Insurance Reimbursement: Coaching services eligible for reimbursement through supplementary health insurance (Helsana, CSS, SWICA, Atupri Basic), creating indirect revenue from insurance partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Starter: 1 coaching session for initial consultation |
| Subscription | Monthly | Go (1 month): 2 coaching sessions for initial program |
| Subscription | Multi-year contract | Active (3 months): 5 coaching sessions for habit development |
| Subscription | Multi-year contract | Active Plus (6 months): 8 coaching sessions for habit establishment |
| Subscription | Multi-year contract | Intensive (12 months): 20 coaching sessions for fundamental habit change |
| Unit Pricing | Pay-as-you-go | On demand: Single additional coaching session |
| Subscription | Monthly | BASIC: Blood analysis + 1 month coaching |
| Subscription | Multi-year contract | PREMIUM: Blood analysis + 6 months coaching |
| Subscription | Multi-year contract | Group coaching: 3-month program for 6-8 participants |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
SalutaCoach product offering
Product offeringCore offering
SalutaCoach is a Swiss health coaching provider delivering one-on-one and group health coaching for individuals, corporate health management (BGM) for businesses, school-based health programs (SalutaSchool), and certification training for health professionals, supported by a proprietary digital coaching platform used for remote sessions, progress tracking, and integration of diagnostic add-ons.
Product overview
SalutaCoach is a digital health coaching platform offering Personal Health Coaching programs to optimize metabolic health through individualized nutrition and activity concepts based on scientifically proven behavior change techniques. The core offering includes a web/mobile coaching platform (app.salutacoach.ch) for communication, coaching journal, and health tracking, supplemented by video/telephone coaching sessions with certified Personal Health Coaches. The portfolio comprises individual coaching subscription tiers (Starter through Intensive 12-month programs), optional add-ons including InBody body composition analysis and RIKAI blood analysis with coaching, group coaching programs, and specialized offerings for schools (SalutaSchool) and corporations (Betriebliches Gesundheitsmanagement). Coaching is delivered in German, with programs in French, English, and Italian available through subsidiaries.
Differentiator
Problem solved
Functional benefit
Brands
- SalutaSchool: Health promotion program specifically designed for schools, targeting school professionals' personal health through coaching, workshops, and health checks
- gomental
Products and services
- Personal Health Coaching
- Corporate Health Management (BGM)
- SalutaSchool
- Group Coaching Programs
- Coach Certification Program
- InBody Body Composition Analysis
- RIKAI Blood Analysis
Quantifiable outcome
- Over 98% client satisfaction with personal health coaching
- +3 more outcomes
Companies that use SalutaCoach
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
SalutaCoach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SalutaCoach partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Migros ImpulscoreHealth promotion partnership under Mudget Impuls initiative for promoting health and prevention in Switzerland.
- EMR (ErfahrungsMedizinisches Register)coreEMR recognition for quality assurance of health practitioners in Switzerland.
- SWICAcoreHealth insurance partner offering reimbursement for Personal Health Coaching services under supplementary insurance.
- HelsanacoreHealth insurance partner offering reimbursement for Personal Health Coaching services under supplementary insurance.
- CSScoreHealth insurance partner offering reimbursement for Personal Health Coaching services under supplementary insurance.
- AtupriminorHealth insurance partner covering RIKAI blood analysis (Basic supplementary: 90% up to 200 CHF per calendar year).
- RIKAIcoreBlood analysis partnership providing metabolic, performance and organ health indicators. RIKAI conducts blood draws at partner locations; results discussed with SalutaCoach personal health coaches.
- University Hospital BaselcoreAcademic partnership for research and development of Personal Health Coaching methodology.
- Sonnenhalde ClinicsminorHealthcare referral and collaboration partnership for complementary health services.
- KarambaminorCardiac rehabilitation partnership with University Hospital Basel for integrated health programs.
- Derma2gominorDermatology telemedical service partnership for comprehensive health offerings.
- OnmindminorDigital health platform partnership for complementary wellness services.
- PHC Suisse (Professional Association)minorMembership in Swiss professional association for Personal Health Coaches.
- LMS Switzerland (Lifestyle Medicine Society)minorMembership in Lifestyle Medicine Society Switzerland for professional development.
- THERGOfitminorThermography health assessment partnership for expanded diagnostic services.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
SalutaCoach competitors and assessment
Company assessmentEmerging players
- Wellable: Corporate wellness platform offering coaching, challenges, and wellbeing programs to employers; competes in the same enterprise wellness buying motion as SalutaCoach.
- Limeade: Corporate wellbeing platform with engagement, coaching, and health-program capabilities — directly comparable enterprise functionality to SalutaCoach's BGM stack.
Direct peers
- HealthifyMe: AI-assisted nutrition and lifestyle coaching platform combining human coaches with tracking tools — comparable product architecture to SalutaCoach's coach-plus-platform approach.
- Oviva: European (UK/Switzerland/Germany headquartered) digital health coaching platform offering personalized nutrition and behavior-change coaching reimbursed by health insurers — directly comparable to SalutaCoach's reimbursed coaching model.
- Liva Healthcare: Europe-based digital lifestyle and chronic-condition coaching platform with insurance reimbursement across multiple EU markets — same category as SalutaCoach's reimbursed health coaching.
Broad incumbents
- Noom: Global consumer health coaching platform (weight, nutrition, behavior change) with B2B enterprise offering; much larger scale but operates in the same digital behavior-change coaching category.
- BetterUp: Global coaching platform with health & wellbeing coaching tier and enterprise sales motion; broader scope than SalutaCoach but competes in the same corporate-coaching wallet.
- Lyra Health: Enterprise mental health platform with coaching component; competes for HR/wellness budgets alongside SalutaCoach's corporate health management proposition.
- Headspace for Work: Enterprise mental health and wellbeing subscription competing for the same corporate wellness budget SalutaCoach targets with its BGM offering.
Regional players
- ias Gruppe (Institut für Arbeitsmedizin und Arbeitssicherheit): Leading DACH occupational health and corporate prevention provider; comparable to SalutaCoach's BGM offering but operating primarily in Germany rather than Switzerland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SalutaCoach social profiles
Digital presenceSalutaCoach financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalutaCoach leadership team
Management profileNumber of profiles
Profiles2 records
SalutaCoach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalutaCoach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalutaCoach
What does SalutaCoach do?
SalutaCoach is a Swiss health coaching provider delivering one-on-one and group health coaching for individuals, corporate health management (BGM) for businesses, school-based health programs (SalutaSchool), and certification training for health professionals, supported by a proprietary digital coaching platform used for remote sessions, progress tracking, and integration of diagnostic add-ons.
Is SalutaCoach a public or private company?
SalutaCoach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SalutaCoach founded?
SalutaCoach was founded in -1. It employs 11 to 50 people.
Where is SalutaCoach based?
SalutaCoach is headquartered in Basel, Switzerland, in the Europe region.
How does SalutaCoach make money?
Six revenue lines are on record. Individual Coaching Subscriptions are the primary driver. The others are corporate Health Management (BGM), RIKAI Blood Analysis & Coaching Packages, group Coaching, on-Demand Coaching and health Insurance Reimbursement.
Who are SalutaCoach's main competitors?
Emerging players on record are Wellable and Limeade. Direct peers are HealthifyMe, Oviva and Liva Healthcare. Broad incumbents are Noom, BetterUp, Lyra Health and Headspace for Work. ias Gruppe (Institut für Arbeitsmedizin und Arbeitssicherheit) is listed as a regional player.
Does SalutaCoach have an API?
No public API is recorded for SalutaCoach.
What industry is SalutaCoach in?
SalutaCoach's product category is Health & Wellness Coaching. Its primary akta.pro industry code is HSADAGAA, General Health Coaching. Its NAICS code is 81 and its SIC code is 8000.