The Salvation Army Singapore

What The Salvation Army Singapore does

The Salvation Army Singapore is a non-profit Christian charity organisation and a territorial command of the international Salvation Army movement, operating across Singapore with outreach into Malaysia and Myanmar. Established in Singapore in 1935, it operates a multi-vertical social service portfolio organised around five core causes: Children & Youth (Gracehaven residential children's home, Gracehaven Fostering, Kids in Play, Youth Development Centre, Youth Mental Health Support, Befrienders for Families, Re:Ignite); Peacehaven (Nursing Home, Jade Circle, Bedok Arena, Day Centres) delivering multi-disciplinary care to ~500 persons daily; Migrant Worker's Ministry (Sojourn, Carehaven, Sojourn Soup Kitchen) reaching over 10,000 migrant workers annually; Prison Support Services for ex-offender reintegration; and The Community (Family Support Services, Re:Nue social enterprise, WBC@Bukit Panjang Student Care Centre). It also operates 7 corps (churches) offering worship services in English, Chinese, and Tamil, and a School for Officer Training.

The technology stack is conventional non-profit infrastructure: a website-based donation and volunteer management platform with Givlly integration for volunteer registration, PayNow and Giving.sg payment rails, and the Jade Circle Acaredemy e-learning platform that uses virtual reality training modules for dementia care — a notable innovation in the local eldercare sector. The organisation holds Institution of a Public Character (IPC) status (IPC No: 000549), conferring 250% tax deduction on Singapore donations, and is incorporated under The Salvation Army Ordinance (Chapter 377) with UEN T07CC3012G. Peacehaven was the first nursing home in Singapore to achieve ACHS International accreditation (2021).

Revenue is funded through a mix of one-time and recurring donations (including the Red Shield Club monthly giving programme and Child Sponsorship at SGD $60/month or SGD $720/year), government grants, programme fees, and income from the Re:Nue social enterprise arm that re-uses, recycles, restores and sells donated goods. Go-to-market is community-led: services are delivered free or at affordable rates through corps, social service centres, and digital platforms (Giving.sg, Givlly, PayNow), with fundraising supported by annual events such as Christmas Kettling, Race for Good (1,500+ participants in 2025), and a 22-year corporate partnership with Starbucks Singapore. The organisation is led by Territorial Commander Colonel Hary Haran, with governance from a National Advisory Board chaired by Dr Bill Foo and patron support from Mr S. Dhanabalan.

Name

The Salvation Army Singapore

Legal name

The Salvation Army

Website

https://salvationarmy.org.sg

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

The Salvation Army Singapore is a non-profit Christian charity operating since 1935 that delivers social services across five verticals — children and youth, elderly (Peacehaven), migrant workers, ex-offenders, and families — through 7 corps, social service centres, and a social enterprise, funded by donations, government grants, and programme fees.

Ownership category

akta.pro rank

NAICS

Religious Organizations (8131), Services for the Elderly and Persons with Disabilities (62412), Emergency and Other Relief Services (624230), Community Housing Services (62422)

SIC

Services-Social Services (8300), Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH), Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA), Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Social services charity
• Elderly nursing care
• Children residential care
• Migrant worker support
• Prison rehabilitation services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Donations (One-time and Recurring): The organization receives donations through online forms, PayNow, cheque, and GIRO. Monthly donors join the Red Shield Club programme. Donations for Singapore causes are eligible for 250% tax deduction.
2. Government Grants: The Salvation Army receives government grants to support social service programmes.
3. Programme Fees: Fees collected for various social service programmes and childcare centres.
4. Re:Nue Social Enterprise: Re:Nue is a social enterprise arm that generates income by re-using, recycling, restoring and selling donated items to provide holistic care to the community.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Salvation Army Singapore is a Christian non-profit that delivers social services to vulnerable groups in Singapore, including residential care for children and youth, nursing and dementia care for the elderly (Peacehaven and Jade Circle Acaredemy), migrant worker ministry, prison aftercare and rehabilitation support, family and community services, and spiritual care through its corps (churches). It also operates a social enterprise, Re:Nue, and raises funds via donations, grants, monthly giving, sponsorships, and corporate partnerships to deliver these services.

Product overview

The Salvation Army Singapore is a non-profit Christian charity organisation offering a diverse portfolio of social service programmes and community support services. The organisation operates as a multi-service provider with distinct service divisions: (1) Children & Youth Group including Gracehaven (residential care), Gracehaven Fostering (foster care programme), Kids in Play (support for children of incarcerated parents), Youth Development Centre, Youth Mental Health Support, Befrienders for Families, and Re:Ignite; (2) Peacehaven (elderly care) encompassing Peacehaven Nursing Home, Peacehaven Jade Circle, Peacehaven Bedok Arena, and Peacehaven Day Centres, plus Jade Circle Acaredemy for caregiver training; (3) Migrant Worker's Ministry with Sojourn, Carehaven, and Sojourn Soup Kitchen; (4) Prison Support Services for ex-offender reintegration; (5) The Community including Family Support Services, Praisehaven Retreat Centre, Re:Nue (social enterprise/thrift stores), and student care; (6) The Corps (churches) in multiple languages; and (7) donation and fundraising programmes including Children Sponsorship, Red Shield Club, Christmas Kettling, and Race for Good events. The organisation is governed by a National Advisory Board and is registered as an Institution of Public Character (IPC No: 000549) with UEN T07CC3012G.

Differentiator

Problem solved

Functional benefit

Products and services

• Children and Youth Residential Care (Our Singapore Programme / Boys' Town)

Quantifiable outcome

• 656 ex-offenders helped, 612 caregivers and families supported, 1,188 children impacted as at March 2023
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Starbucks SingaporecoreGTM or Marketing Partner · 1 January 2025Starbucks and The Salvation Army celebrated 22 years of partnership in 2025 with kettle pots featured at Starbucks outlets across Singapore. The partnership focuses on mental health awareness and supporting vulnerable communities including the elderly, at-risk children and youths, isolated migrant workers, and ex-offenders.
• Giving.sgcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Singapore's national digital giving platform - trusted, safe, and user-friendly online portal where people can donate, volunteer, or start fundraising for causes under The Salvation Army. Login with Singpass for expedited experience.
• Dementia AustraliaminorStrategic or Co-development Partner · 1 January 2022Peacehaven Jade Circle Academy signed MOU with Dementia Australia to promote greater understanding of dementia by incorporating virtual reality technology in existing dementia care training programmes.
• Ray of HopeminorStrategic or Co-development Partner · 1 January 2022Crowdfunding charity that referred cases to The Salvation Army for support, working together on migrant worker assistance.
• RHA Academy and City of Glasgow CollegeminorStrategic or Co-development Partner · 1 January 2019Peacehaven signed a tripartite memorandum of understanding to provide gold-standard training opportunities in improving dementia care through international collaboration.
• Centre for Domestic EmployeescoreStrategic or Co-development Partner · 1 January 2019Collaboration to open Carehaven, a shelter providing nurturing programmes for foreign domestic workers caught in challenging circumstances.
• Lien FoundationcoreStrategic or Co-development Partner · 1 January 2015Partnership with Lien Foundation to fund Jade Circle, an extension at Peacehaven using innovative technology and features to enhance privacy, independence and safety for persons living with dementia. Lien Foundation provided funding for Hope Resident Living Area, Singapore's first dementia-specific facility.

Scale indicators13 records

Recent moves26 records

Expansion highlights5 records

Direct peers

• TOUCH Community Services: Singapore non-profit offering children, youth, family, elderly and ex-offender programmes. Direct portfolio overlap with TSA Singapore across Children & Youth Group, Family Support Services, and eldercare.
• Ren Ci Hospital: Singapore charity operating a hospital, nursing home, and eldercare facilities. Directly comparable to Peacehaven Nursing Home with similar faith-inspired identity (Buddhist) and IPC status.
• AWWA (Asian Women's Welfare Association): Singapore non-profit providing disability, eldercare, and family services. Comparable to TSA's eldercare and community services segments.
• Fei Yue Community Services: Singapore non-profit operating family services, counselling, student care, and elderly programmes. Comparable multi-service social services model with government grant dependency similar to TSA.
• Methodist Welfare Services: Singapore faith-based (Methodist) non-profit operating children's homes, eldercare, and family services. Directly comparable to TSA Singapore's multi-service Christian social services model and IPC status.
• Montfort Care: Singapore faith-inspired non-profit offering eldercare, family services, and youth programmes. Comparable integrated service model with similar beneficiary segments to TSA Singapore.
• AMKFSC Community Services: Singapore non-profit delivering social services including foster care, student care, and family support. Closely comparable to Gracehaven and Family Support Services offered by TSA.
• Catholic Welfare Services: Catholic non-profit providing eldercare, family services, prison reintegration, and migrant worker support in Singapore. Closely mirrors TSA Singapore's portfolio of services for vulnerable populations with a faith-based identity.

Broad incumbents

• Singapore Red Cross: Singapore humanitarian aid and community services organisation. Comparable IPC status, donor base, and volunteer-driven model, though broader international humanitarian mandate vs. TSA's local services focus.

Others

• Lien Foundation: Singapore philanthropic foundation that funded TSA's Jade Circle dementia facility. Strong strategic partnership and a comparable funder/peer in the eldercare innovation ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheSalvationArmySG
• Facebookfacebook.com/SalvationArmySingapore
• LinkedInlinkedin.com/company/the-salvation-army-singapore

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army Singapore