Sammlung Goetz
Sammlung Goetz is a state museum of contemporary art in Munich operated by the Free State of Bavaria, presenting a private collection of approximately 5,000 works built by founder Ingvild Goetz. It serves general public visitors, children and families, school groups, and the academic community through physical exhibitions, educational workshops, and digital platforms.
- Company typePrivate
- Founded1993
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sammlung Goetz does
Sammlung Goetz is a state museum of contemporary art located in Munich, Germany, operated by the Free State of Bavaria (Freistaat Bayern). Founded in 1993 by collector Ingvild Goetz, the institution holds approximately 5,000 works spanning photography, video, painting, sculpture, and installation. Its main exhibition building in Munich-Oberföhring, designed by Swiss architects Herzog & de Meuron and opened in 1996, is currently closed for renovation. Operations have shifted to Sammlung Goetz /Schaufenster, a satellite space at Pacellistraße 5 in Munich's city center that presents rotating exhibitions from the collection, alongside cooperation shows at Haus der Kunst, Kunstpalais Erlangen, Neues Museum Nürnberg, and AkademieGalerie München.
The institution's product portfolio combines physical exhibition programming with digital infrastructure. The Web App (developed 2022-2024 with digital agency Format D under the kultur.digital.vermittlung program) provides multilingual, accessible on-site interpretation including sign-language and easy-language variants, and won the 2023 CSS Design Award and Mobile Web Award. Sammlung Online is a continuously updated digital collection database browsable by works, artists, and albums. Educational offerings include Kids & Teens workshops delivered with long-standing partner FILOMELE and Architecture & Art in Dialog walkshops with guiding architects munich. Marketing spans the institutional website, an active social presence (Facebook, Instagram, YouTube, Twitter), newsletter distribution via Sendinblue/Newsletter2go, and press relations.
Sammlung Goetz is directed by Katharina Vossenkuhl and is funded primarily through the Bavarian state. Earned revenue derives from exhibition admission, workshop fees (€5/child, €6 for Architecture tours), and webshop sales of tickets, publications, and merchandise. Revenue figures are not publicly disclosed. The entity has approximately 10 employees and no venture or private equity backing. The Ingvild and Stephan Goetz art foundation supports the educational program. The user base spans general public visitors, children and families, school groups, and the academic and curatorial community.
Sammlung Goetz firmographics
Firmographics- Name
- Sammlung Goetz
- Legal name
- Sammlung Goetz
- Website
- https://sammlung-goetz.de
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sammlung Goetz is a state museum of contemporary art in Munich operated by the Free State of Bavaria, presenting a private collection of approximately 5,000 works built by founder Ingvild Goetz. It serves general public visitors, children and families, school groups, and the academic community through physical exhibitions, educational workshops, and digital platforms.
- Ownership category
- akta.pro rank
Where Sammlung Goetz is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Sammlung Goetz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Admission Tickets: Entry fees for exhibitions at Sammlung Goetz /Schaufenster and various cooperation locations.
- Webshop Sales: Sale of publications, catalogs, exhibition merchandise, and event tickets through the online shop.
- Government Funding: State museum of Freistaat Bayern (Free State of Bavaria) receiving public funding for operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Workshop admission for children and teens |
| Unit Pricing | Pay-as-you-go | Exhibition admission |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sammlung Goetz product offering
Product offeringCore offering
Sammlung Goetz is a state museum of contemporary art that curates and presents an approximately 5,000-work private collection through physical exhibitions, a digital collection database (Sammlung Online), a multilingual visitor web app, and educational programs for children, families, and schools. The museum operates the /Schaufenster satellite venue in Munich city center while its main building undergoes renovation, and collaborates with German museums such as Haus der Kunst, Kunstpalais Erlangen, and Neues Museum Nürnberg to present collection-based exhibitions.
Product overview
Sammlung Goetz is a state museum of contemporary art in Munich, Germany, operated by the Free State of Bavaria. The institution encompasses physical exhibition spaces (the main building in Oberföhring and the /Schaufenster satellite in the city center), digital platforms (Sammlung Online collection database and the Web App visitor guide), educational programs (Kids & Teens workshops and Architecture and Art in Dialog tours), and an e-commerce webshop for tickets and merchandise. The museum's digital presence includes Sammlung Goetz Digital, which provides online access to artist interviews, readings, and exhibition archives. While the main exhibition building is temporarily closed for renovation, rotating exhibitions continue at the Schaufenster location.
Differentiator
Problem solved
Functional benefit
Products and services
- Sammlung Goetz Exhibition Building A state museum of contemporary art in Munich-Oberföhring housing the private collection of approximately 5,000 works across photography, video, installations, painting, and sculpture. The building is currently closed for renovation.
- Sammlung Goetz /Schaufenster A satellite exhibition space in Munich's city center (Pacellistraße 5) presenting rotating exhibitions featuring works from the collection while the main building undergoes renovation.
- Sammlung Online An online database providing global access to the collection's works, artists, and albums. The collection is continuously updated and expanded with works being added as image rights are clarified.
- Web App (Digital Guide) A digital visitor guide web application that accompanies exhibitions on-site, offering interactive tours, audio/video content, language options including German, English, easy-to-understand language, and sign language, as well as special tours for children.
- Architecture and Art in Dialog Two-hour 'walkshops' that visit notable art venues to examine architecture and art together, offered as a cooperation between Sammlung Goetz, FILOMELE, and guiding architects munich.
- Sammlung Goetz Kids & Teens Workshops Creative workshops and educational programs for children and teenagers, including video tutorials, art workshops, and interactive tours designed for younger visitors.
- Webshop Online shop for purchasing admission tickets, event bookings, publications, catalogs, exhibition merchandise, and catalog products.
Quantifiable outcome
- Award-winning digital accessibility with CSS Design Award and Mobile Web Award recognition
- +1 more outcomes
Companies that use Sammlung Goetz
Customer profileSegments4 records
Ideal customer profiles4 records
Sammlung Goetz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Sammlung Goetz partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Format D (Munich)coreDigital agency collaborating on the design and ongoing development of the Sammlung Goetz Web App under the kultur.digital.vermittlung funding program.
- Museion (Bolzano)coreCooperation exhibition partner for 'Tutto. Perspectives on Italian Art' bringing together works from Museion, Neue Sammlung, and Sammlung Goetz.
- Neue Sammlung - The Design Museum (Munich)coreThird partner joining the 'Tutto' exhibition, contributing design objects and expanding the exhibition to include Italian design alongside art.
- Haus der Kunst (Munich)coreLong-standing cooperation partner hosting Sammlung Goetz exhibitions in the former air shelter. Hosted Generations Part 2, Cyrill Lachauer exhibition, and other shows.
- guiding architects munichminorPartnership for the 'Architecture and Art in Dialog' program, providing two-hour walking tours that examine notable art venues in the context of architecture and art.
- FILOMELEcoreArt education agency providing workshop facilitators and educators for children's and family programs since 2015. Realizes workshops including Spray Paint Wear, Film It, Hide It, and other creative programs.
- Kunstpalais ErlangenminorHosting Sammlung Goetz exhibition 'Cyrill Lachauer. The Sunset Route' (June 20 - September 27, 2026).
- AkademieGalerie MünchenminorCooperation venue hosting Sammlung Goetz artist exhibitions including Merlin Stadler and Eunju Hong.
- Neues Museum NürnbergminorHosting Sammlung Goetz exhibition 'Pipilotti Rist and Yayoi Kusama. Works from the Sammlung Goetz' (June 27 - September 21, 2025).
- Kinderkunsthaus (Munich)minorCooperation partner for children's workshops, including 'Creative, more creative, GUTAI' workshop.
- ichbaumit (Enrica Ferrucci)minorArchitecture firm developing the 'BAUBOX - Room in Room' DIY construction workshop program for children.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Sammlung Goetz competitors and assessment
Company assessmentDirect peers
- Lenbachhaus München: Lenbachhaus is a Munich-based art museum known for its collection of Munich modernism and the Blue Rider, with a contemporary art annex. Direct geographic peer with a similar mix of historical and contemporary programming in the Bavarian state ecosystem.
- Deichtorhallen Hamburg: Deichtorhallen in Hamburg is one of Europe's largest centers for contemporary art and photography, with two exhibition halls. Comparable to Sammlung Goetz in its strong photography and contemporary art focus and curated thematic exhibitions.
- Kunstsammlung Nordrhein-Westfalen (K20/K21): K20/K21 in Düsseldorf is a German state art collection focused on 20th- and 21st-century art across two locations. Comparable to Sammlung Goetz as a publicly funded contemporary-focused collection with strong educational and digital outreach.
- Museum Brandhorst: Museum Brandhorst is a contemporary art museum in Munich founded in 2009 with a focus on post-1960s art, making it the most directly comparable Munich-based peer to Sammlung Goetz. Both institutions curate rotating exhibitions of contemporary art with strong educational programming and rely on public support.
- Museum Ludwig: Museum Ludwig in Cologne is one of Germany's leading contemporary and modern art museums with a strong 20th- and 21st-century collection. Comparable to Sammlung Goetz in its contemporary emphasis and German state-backed operating model, though significantly larger.
- Haus der Kunst: Haus der Kunst is a major contemporary art exhibition hall in Munich presenting temporary exhibitions without a permanent collection. It is both a long-standing cooperation partner and a direct peer sharing Sammlung Goetz's Munich contemporary art audience.
- Schirn Kunsthalle Frankfurt: Schirn Kunsthalle Frankfurt is a major German exhibition hall dedicated to contemporary and historical themed exhibitions. It operates without a permanent collection and runs a comparable rotating contemporary art and educational program model.
- Kunsthalle Wien: Kunsthalle Wien is Vienna's municipal exhibition house dedicated to contemporary art. It is a comparable municipal/state-backed exhibition venue without a permanent collection, running rotating contemporary art shows and public programming.
- Pinakothek der Moderne: Pinakothek der Moderne is a major Munich state museum combining art, design, architecture, and graphics from the 20th and 21st centuries. It overlaps with Sammlung Goetz's contemporary art focus and shares the same Bavarian state ecosystem and visitor base.
- Bundeskunsthalle: Bundeskunsthalle in Bonn is a federally funded exhibition hall in Germany dedicated to art, culture, science, and technology. Comparable to Sammlung Goetz as a publicly supported contemporary art venue with rotating exhibitions and educational programming.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Customer concentration
Sammlung Goetz social profiles
Digital presenceSammlung Goetz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sammlung Goetz leadership team
Management profileNumber of profiles
Profiles2 records
Sammlung Goetz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sammlung Goetz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sammlung Goetz
What does Sammlung Goetz do?
Sammlung Goetz is a state museum of contemporary art that curates and presents an approximately 5,000-work private collection through physical exhibitions, a digital collection database (Sammlung Online), a multilingual visitor web app, and educational programs for children, families, and schools. The museum operates the /Schaufenster satellite venue in Munich city center while its main building undergoes renovation, and collaborates with German museums such as Haus der Kunst, Kunstpalais Erlangen, and Neues Museum Nürnberg to present collection-based exhibitions.
Is Sammlung Goetz a public or private company?
Sammlung Goetz is a private company. It is classified as state government owned and is currently operating.
When was Sammlung Goetz founded?
Sammlung Goetz was founded in 1993. It employs 1 to 10 people.
Where is Sammlung Goetz based?
Sammlung Goetz is headquartered in Munich, Germany, in the Europe region.
How does Sammlung Goetz make money?
Three revenue lines are on record. Admission Tickets are the primary driver. The others are webshop Sales and government Funding.
Who are Sammlung Goetz's main competitors?
Direct peers on record are Lenbachhaus München, Deichtorhallen Hamburg, Kunstsammlung Nordrhein-Westfalen (K20/K21), Museum Brandhorst, Museum Ludwig, Haus der Kunst, Schirn Kunsthalle Frankfurt, Kunsthalle Wien, Pinakothek der Moderne and Bundeskunsthalle.
Does Sammlung Goetz have an API?
No public API is recorded for Sammlung Goetz.