the Pilates Studio

What the Pilates Studio does

the Pilates Studio is a sole proprietorship operating under the SamsonPilates brand, founded in 2012 by Joshua Samson in The Hague, Netherlands. The studio delivers one-on-one private Pilates instruction using traditional apparatus-based Pilates methodology stemming from Joshua's training under Romana Kryzanowska beginning in 1994 at The Pilates Studio in New York. The service offering is exclusively individual — sessions are sold singly (€80/hr), in 10-packs (€750), or as structured 90-day challenges (€900) and crash courses (€950), with no group classes. Clients are general consumers, athletes and dancers, and individuals with physical conditions requiring tailored rehabilitation.

Revenue is generated through four streams: (1) private Pilates instruction, the core offering, (2) massage therapy at three price tiers (€50, €90, €125+), (3) corporate wellness programming via the OneMinuteFit sub-brand delivering short-format on-site sessions to employers, and (4) affiliate e-commerce revenue through a PilatesGear partnership that supplies equipment and consumables. Marketing is driven by word-of-mouth, a website, and social media presence on Facebook, Instagram, and LinkedIn. The business maintains a partnership with Tecno Pilates (Paolo Piccolo) for professional-grade apparatus and has extended service coverage to Voorburg and Rijswijk alongside The Hague.

The business is operationally led entirely by Joshua Samson, who personally delivers all instruction and therapy. The firmographic listing of 14 employees is inconsistent with the source's own description of a solo proprietorship; the more evidenced characterization is a one-person operator with occasional contracted support. There are no disclosed funding events, no institutional investors, and no multi-unit expansion. The competitive positioning rests on authentic Romana's Pilates lineage, Joshua's 25+ years of experience, and a personal-brand-driven client relationship model.

Name

the Pilates Studio

Legal name

Samson Pilates

Website

https://samsonpilates.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Samson Pilates is a sole-proprietor Pilates studio in The Hague, Netherlands, founded in 2012 by Joshua Samson, offering one-on-one traditional apparatus-based instruction in the Romana's Pilates lineage, serving individual consumers, athletes, and corporate clients via its OneMinuteFit sub-brand.

Ownership category

akta.pro rank

Product category

Pilates Instruction Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Corporate/Workplace Yoga & Pilates (HSADACAJ), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Private pilates instruction
• Pilates apparatus training
• Corporate wellness programs
• Massage therapy services
• Authentic pilates method

Headquarters

HQ city

Den Haag (The Hague)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Private Pilates Sessions: One-on-one private Pilates instruction on traditional apparatus. Single classes and discounted series packages available. Classes taught in Dutch, English, Spanish, and German.
2. Massage Therapy: Focused massage therapy for pain relief and injury recovery. Offered as short (30 min), long (60 min), or at-home/location sessions.
3. Pilates Equipment and Gear: E-commerce sales of Pilates equipment including mats, arm weights, Magic Circles, toe socks, and referrals to Tecno Pilates for larger apparatus. Commission-based affiliate arrangement.
4. Corporate Wellness Sessions: OneMinuteFit corporate sessions for corporate events, seminars, and team-building activities. Interactive icebreakers, energizers, and wellness programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

the Pilates Studio (Samson Pilates) provides one-on-one private Pilates instruction on traditional studio apparatus, applying the original Joseph Pilates method for general fitness, sport-specific conditioning, and rehabilitation. The studio also offers massage therapy, online at-home Pilates courses, a corporate wellness program, and retails Pilates apparatus and accessories.

Product overview

Samson Pilates is a single-studio fitness business offering authentic one-on-one Pilates instruction and wellness services. The core offering consists of private Pilates classes on traditional apparatus (Reformer, Cadillac, WundaChair), the 90 Day Challenge intensive program, Do It At Home Crash Course for autonomous training, and massage therapy sessions. The studio also provides OneMinuteFit, a corporate wellness service featuring brief exercise interventions for events and workplace settings. The PilatesGear section retails accessories and equipment including mats, weights, Magic Circles, and recommended books, while also offering professional-grade Pilates apparatus through Tecno Pilates partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• OneMinuteFit: A health and wellness methodology founded by Joshua Samson. OneMinuteFit comprises short exercise routines designed to enhance physical strength and flexibility, improve deep relaxation, and can be performed anywhere at any time. Offered as corporate sessions for events, seminars, and team-building activities.

Products and services

• One-on-one Private Pilates Classes Private, individualized Pilates sessions on traditional apparatus (Reformer, Cadillac, Wunda Chair, Guillotine, Ladder Barrel, Ped-a-Pull, Toe Corrector), applying the original Joseph Pilates method for general fitness, sport-specific conditioning, and rehabilitation. Targeted at individual adults, athletes, dancers, and people with physical conditions or injuries.
• Massage Therapy Therapeutic massage offered as a complementary service to Pilates, available in the studio and on mobile (at the client's location). Targeted at individuals seeking recovery, rehabilitation, and stress relief.
• 90 Day Challenge (At Home) Structured at-home Pilates challenge program delivered online, designed to build strength, flexibility, and technique over a 90-day period for individuals unable to attend in-studio sessions.
• Do It At Home Crash Course Short-format at-home Pilates course available online, providing a focused introduction to the Pilates method for beginners outside the studio.
• OneMinuteFit Corporate Wellness Program Workplace wellness program providing short, structured Pilates-based sessions (OneMinuteFit) at corporate clients' offices, targeted at employers offering employee health and fitness benefits.
• PilatesGear (Accessories) Online retail store selling Pilates accessories and small equipment for individual practitioners to use at home or in the studio.

Quantifiable outcome

• Feel better in ten sessions, look better in twenty sessions, have a completely new body in thirty sessions (per Joseph Pilates)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Tecno Pilates (Paolo Piccolo)coreTechnology or IntegrationEquipment partnership with Tecno Pilates for apparatus including Reformer, Cadillac, WundaChair, and other Pilates equipment. Discount code SAMSONPILATES offered to customers for purchasing Tecno Pilates equipment. Joshua Samson is an official reseller/referral partner for Tecno Pilates products.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Reformer Pilates Amsterdam: Amsterdam-based boutique Pilates studios offering apparatus-based and reformer Pilates. Comparable as a regional Netherlands competitor serving a similar premium Dutch-market segment, though in a different city.
• The Pilates Studio (The Hague): The Hague-based Pilates studio where Joshua Samson originally trained under Marjorie Oron. Comparable as a direct local competitor teaching authentic Pilates on traditional apparatus; the studio where Samson built his expertise and lineage.

Others

• Tecno Pilates: Italian manufacturer of professional Pilates apparatus and an existing Samson Pilates partner/referral target. Comparable as an ecosystem participant — both a supplier (potential competitor for apparatus-related revenue) and a commercial partner via the affiliate arrangement.
• OnePilates: Boutique Pilates brand offering private and small-group instruction in multiple markets. Comparable as a peer in the premium private-Pilates segment with similar small-format delivery.

Broad incumbents

• Merrithew (STOTT Pilates): Global Pilates education, equipment and media company behind STOTT PILATES. Comparable as a broader Pilates ecosystem player offering teacher training, equipment and content — adjacent to Samson's authentic-method and apparatus focus but at much larger scale.
• Equinox: Premium global fitness club operator that bundles Pilates (including private and group apparatus sessions) into a high-end membership. Comparable at the premium-positioning tier and a potential competitor for affluent clients in major cities.

Direct peers

• BASI Pilates: Pilates education and equipment provider with affiliated studios and a global teacher-training network. Comparable in the authentic/apparatus Pilates niche and in offering instructor education — a natural adjacency to Samson's lineage and potential teacher-training expansion.
• Polestar Pilates: Pilates education organization running comprehensive teacher-training programs and credentialed studios worldwide. Comparable as a high-end, methodology-driven Pilates brand focused on apparatus work, similar in positioning to Samson Pilates.
• Club Pilates: Largest Pilates franchise globally, offering group reformer-based Pilates classes at accessible price points. Comparable as a competing Pilates instruction business, though Club Pilates operates a high-volume, lower-touch group model versus Samson Pilates' premium 1:1 approach.

Emerging players

• Pilates Anytime: Subscription-based online Pilates video platform offering a library of authentic and contemporary Pilates classes. Comparable as an alternative delivery channel for Pilates content; represents the digital substitute threat to in-person boutique studios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SamsonPilates
• LinkedInlinkedin.com/company/the-pilates-studio
• Instagraminstagram.com/samsonpilates?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the Pilates Studio