Sanctuary Massage

What Sanctuary Massage does

Sanctuary Massage is a privately held, founder-operated massage therapy studio based at 1125 Curry Road, Rotterdam, New York (Schenectady metro area). The business, led by Licensed Massage Therapist Stephanie Cavoli, specializes in gentle, nervous-system-focused therapeutic massage for clients managing fibromyalgia, burnout, severe stress, and anxiety, with a stated protocol that frames fibromyalgia as a nervous system condition rather than a musculoskeletal one. Core services include the Introduction Experience (a 90-minute new-client session), therapeutic massage for fibromyalgia/burnout/anxiety, and premium offerings such as the Apothecary Massage (90 minutes) and Peony Facial Glow (75 or 90 minutes). The studio's distinctive technical offering is its Bespoke Apothecary: an in-house custom-blending system using 18+ carrier oils, butters, waxes, and herbally infused oils (Tamanu, Rosehip Seed, Argan, Guava Seed, Cucumber Seed, Raspberry Seed, Pumpkin Seed, Meadowfoam, Neem, Baobab, Sunflower Seed, Coconut, Pomegranate Seed, Hazelnut Seed, Mango Butter, Shea Butter, and Cocoa Butter), tailored per client and included in the session price.

The business operates exclusively through a direct-to-consumer, appointment-only model at its single studio location, with no walk-ins, marketplace listings, or e-commerce channels. Booking is facilitated through the Mytime online scheduling platform, with appointments typically booked 2–3 months in advance and evening slots filling quickly. Revenue is generated through fee-for-service session pricing (specific rates are not publicly disclosed), and the company holds NYS therapeutic massage licensure. Marketing is content-driven via an educational blog covering fibromyalgia, aromatherapy, and self-care, supported by organic social channels on Instagram, Facebook, and TripAdvisor — no paid advertising is in evidence. The studio is also embedded in a curated local wellness ecosystem: two core product partnerships (Wildernorth Botanicals for skincare in the Peony Facial Glow and Rowan and Sage for essential oils), an 8-partner referral network covering deep tissue, prenatal, lymphatic drainage, gemstone therapy, energy work, and Pilates, plus three endorsed essential oil brands (Edens Garden, Mountain Rose Herbs, Bloom Mountain Aromatics). No external funding, parent company, subsidiaries, or geographic expansion are referenced in the source material.

Name

Sanctuary Massage

Legal name

Sanctuary Massage

Website

https://sanctuarymassages.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanctuary Massage is a privately held, founder-operated massage therapy studio in Rotterdam, NY that specializes in gentle, nervous-system-focused therapeutic massage for clients with fibromyalgia, burnout, severe stress, and anxiety, differentiating through custom-blended botanical oils and an appointment-only, single-location model.

Ownership category

akta.pro rank

Product category

Therapeutic Massage Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Aromatherapy Massage (HSALAEAM), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Therapeutic massage services
• Fibromyalgia massage therapy
• Botanical oil massage
• Nervous system massage
• Wellness massage studio

Headquarters

HQ city

Rotterdam

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Massage Therapy Sessions: The studio generates revenue through fee-for-service massage therapy sessions. New clients book the Introduction Experience (90 minutes). Returning clients can book a range of services including Apothecary Massage (90 minutes), Peony Facial Glow (75 or 90 minutes), and various add-on services. Services are priced per session, with no subscription model mentioned.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Sanctuary Massage is a single-location, appointment-only massage therapy studio in Rotterdam, NY that delivers gentle, nervous-system-focused therapeutic massage sessions. Its core specialization is serving clients with fibromyalgia, burnout, severe stress, anxiety, and trauma using slower, repetitive techniques rather than aggressive deep-tissue work. Every session incorporates custom-blended botanical carrier oils tailored to each client's skin type and therapeutic goals.

Product overview

Sanctuary Massage operates as a massage therapy studio offering specialized therapeutic services, with a primary focus on gentle massage for fibromyalgia, burnout, anxiety, and stress relief. The core offering consists of therapeutic massage sessions using gentle techniques that prioritize nervous system regulation. Key services include the Introduction Experience (for new clients), Massage for Fibromyalgia, Massage for Burnout, and Massage for Anxiety. The studio differentiates itself through its Bespoke Apothecary service, which provides custom-blended botanical oils tailored to each client's needs at no extra charge. Premium add-on services include the Apothecary Massage (90-minute luxury service with herbs and botanicals), Peony Facial Glow (facial and scalp massage with gua sha), and Herbal Rituals. All services emphasize gentle, nervous-system-focused approaches rather than aggressive deep tissue work.

Differentiator

Problem solved

Functional benefit

Brands

• The Introduction Experience: A 90-minute massage session designed for new clients, including consultation and hands-on time.
• Apothecary Massage
• Peony Facial Glow

Products and services

• Gentle Therapeutic Massage Therapeutic massage using slower, repetitive techniques to regulate the nervous system and shift clients from fight-or-flight to rest-and-digest state. Applied for fibromyalgia, burnout, severe stress, anxiety, tension migraines, muscle soreness, and trauma recovery. Intended for individual adult clients seeking gentle, supportive bodywork.

Quantifiable outcome

• Clients report feeling happier and more comfortable in their bodies after sessions
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Karla Yattaw, LMT at Lunar Aesthetics & MassageminorStrategic or Co-development PartnerReferral partner for clients seeking deep tissue and heavy pressure massage — a complementary service that Sanctuary does not offer. Located in Guilderland, 15–20 minutes from Sanctuary.
• Gabrielle Barry, LMT at Exhale Massage Therapy & AestheticsminorStrategic or Co-development PartnerReferral partner specializing in prenatal massage. Recommended for clients needing pregnancy massage services. Also a licensed esthetician.
• Jessica Zehr, LMT, RN at Peace OnlyminorStrategic or Co-development PartnerReferral partner offering gentle massage and holistic health coaching with a functional medicine focus. Fellow gentle massage practitioner. Coaching services available online.
• Erin Sikopoulos at Turn a New Leaf Intuitive Energy and BodyworkminorStrategic or Co-development PartnerReferral partner offering gemstone therapy massage. Located in Saratoga Springs.
• Jacqueline Lunato at Thrive Holistic HealingminorStrategic or Co-development PartnerReferral partner offering full body lymphatic drainage massage. Located in Schenectady.
• Krystal Einarsson at Sapphire Glow WellnessminorStrategic or Co-development PartnerReferral partner offering EFT (Emotional Freedom Techniques), virtual yoga classes, tarot readings, and a wellness podcast.
• Meghan Del Prete at Reform PilatesminorStrategic or Co-development PartnerReferral partner — Pilates instructor and Integrative Nutrition Coach. Recommended for clients seeking food and fitness guidance.
• Wildernorth BotanicalscoreStrategic or Co-development PartnerPreferred small-batch natural skincare brand whose products are featured in Sanctuary's Peony Facial Glow service, facial cleansing add-ons, and specialized facial work. Products are made without preservatives. Founded by Marissa.
• Rowan and SagecoreStrategic or Co-development PartnerPreferred herbal products brand founded by Sarah Corbett. Their Holy Rose Hydrosol is a founder favorite. Known for education-first and ethical practices. Recommended essential oils sourced from this brand.
• Edens Garden (essential oils)minorOthersTrusted essential oil company recommended to clients. One of three essential oil companies endorsed by founder Stephanie Cavoli.
• Mountain Rose Herbs (essential oils)minorOthersTrusted essential oil company recommended to clients. One of three essential oil companies endorsed by founder Stephanie Cavoli.
• Bloom Mountain Aromatics (essential oils)minorOthersTrusted essential oil company recommended to clients. One of three essential oil companies endorsed by founder Stephanie Cavoli.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Now Massage: Boutique massage studio concept with locations in multiple US cities offering curated, design-forward massage experiences with add-on enhancements. Comparable as a premium-positioned boutique massage studio, though it targets the general wellness self-care segment rather than fibromyalgia.
• Trilogy Sanctuary: Boutique wellness destination offering a curated menu of massage, facials, and apothecary-style body treatments with botanical ingredients. Directly comparable as a small, specialist-led wellness studio positioning around natural ingredients and customized experiences.

Emerging players

• Zeel: Platform for booking in-home and on-site massage therapists, including a focus on therapeutic and corporate wellness. Comparable as an alternative distribution channel for therapeutic massage demand, particularly relevant for stress/burnout clients who prefer at-home care.
• Soothe: On-demand mobile massage app connecting clients to licensed therapists for in-home and corporate sessions. Comparable as a competing delivery model for therapeutic massage, though it competes on convenience rather than boutique specialist expertise.

Others

• Wildernorth Botanicals: Small-batch natural skincare brand whose products are featured in Sanctuary's Peony Facial Glow. Comparable as a preferred ingredient/product partner rather than a competitor, illustrating the boutique apothecary ecosystem in which Sanctuary operates.

Broad incumbents

• Elements Massage: Franchise focused on therapeutic, customized massage with an emphasis on the individual client's needs. Closely comparable to Sanctuary's tailored, protocol-driven approach, though it operates at multi-location scale rather than as a specialist boutique.
• Woodhouse Day Spa: Luxury day spa chain with a full menu of massage, facial, and body treatments including botanical and herbal-infused experiences. Comparable as a competitor in the premium therapeutic-spa segment with similar service breadth (massage, facials, herbal rituals).
• Massage Envy: Largest US membership-based massage and skin-care franchise. Comparable as a competing provider of recurring therapeutic massage in a similar consumer segment, but operates at chain scale with standardized protocols and no fibromyalgia-specific positioning.
• Burke Williams Day Spa: Premium West Coast day spa chain offering therapeutic massage, facials, and body treatments. Comparable as an established premium-positioned spa operator with broader service menus including apothecary-style and herbal-infused treatments.
• Hand & Stone Massage and Facial Spa: National massage-and-facial franchise with hundreds of locations offering Swedish, deep tissue, and signature facials. Comparable as a competing massage service brand targeting similar self-care and wellness consumers, though it lacks Sanctuary's fibromyalgia specialization and botanical-oil personalization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SanctuaryMassages
• Instagraminstagram.com/sanctuarymassages
• LinkedInlinkedin.com/company/sanctuary-massage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctuary Massage