San Diego Law Firm

What San Diego Law Firm does

San Diego Law Firm, APC (SDLF) is a privately held California professional corporation and solo personal injury law practice founded by Aaron Steigerwalt in 2018. The firm provides legal representation across three core practice areas: auto accident, wrongful death, and sexual harassment matters, with additional premises liability and e-bike/pedestrian accident work. Clients are individual injury victims, harassment survivors, and bereaved families located primarily in San Diego County and more broadly across California. The firm emphasizes direct attorney access — Aaron Steigerwalt personally handles every case — and positions itself around local San Diego knowledge, dual plaintiff/defendant litigation experience, and trial-ready preparation.

The business model is professional services, contingency-based for injury cases with free, no-obligation initial consultations as the primary customer acquisition mechanism. Pricing is not publicly disclosed beyond the no-upfront-cost, transparent-fee-agreement structure typical of contingency plaintiff work. Customer acquisition channels are digital-first: a website with lead-capture contact forms, organic social media presence on Facebook and Instagram, a personal LinkedIn profile for the founder, and educational blog content targeting local personal injury, sexual harassment, and wrongful death search topics. Distribution is direct-to-consumer via a published phone line and in-person office consultations at 3033 Fifth Ave STE 335, San Diego, CA 92103, with no intermediary referral or partnership channels documented.

The firm has no disclosed AI/ML, proprietary technology, or software platform; legal services are delivered through traditional attorney-led case management. There are no funding rounds, acquisitions, partnerships, or institutional investors. Firmographic headcount is stated as 16 while the headcount source characterizes the practice as a solo-practitioner firm led solely by the founder, implying a small support-staff complement. Revenue figures are not publicly disclosed. Ownership is concentrated entirely in Aaron Steigerwalt, with no parent company, subsidiaries, or external equity.

Name

San Diego Law Firm

Legal name

San Diego Law Firm, APC

Website

https://sandiegolawfirm.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

San Diego Law Firm, APC is a solo personal injury practice founded in 2018 by Aaron Steigerwalt, representing auto accident victims, wrongful death families, and sexual harassment survivors across San Diego County and California on a contingency-fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAAAM

Personal Injury & Insurance Defense

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

Keywords

• Personal injury law
• Auto accident attorney
• Wrongful death claims
• Sexual harassment lawyer
• Contingency legal services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Representation Services: Personal injury legal representation, primarily contingency-based (no win/no fee) for injury cases. Free initial consultations with transparent fee agreements. Handles wrongful death, auto accidents, sexual harassment, and premises liability cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

San Diego Law Firm, APC is a solo personal injury law practice that provides plaintiff-side legal representation in auto accident, wrongful death, sexual harassment/abuse, and premises liability matters across San Diego County and California. Engagements are taken on a contingency-fee basis with free initial consultations, and the founding attorney personally handles every case from intake through resolution.

Product overview

San Diego Law Firm, APC is a personal injury law firm providing legal services through three core practice areas: Auto Accident Legal Services, Sexual Harassment Legal Services, and Wrongful Death Legal Services. The firm offers direct attorney involvement on every case, free consultations, and aggressive representation for injury victims and harassment survivors throughout San Diego County and California.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Accident Legal Services Plaintiff-side legal representation for car accident victims, covering crash investigation, insurance negotiation, and compensation claims for injuries from rear-end, distracted driving, drunk driving, T-bone, multi-vehicle, rollover, and fatal accidents in San Diego and California.
• Sexual Harassment Legal Services Legal representation for victims of workplace sexual harassment, sexual abuse, and retaliation, helping clients navigate California employment law and pursue damages against employers and perpetrators.
• Wrongful Death Legal Services Legal representation for families pursuing wrongful death claims after losing loved ones due to negligence, including fatal car accidents, e-bike accidents, premises liability, and other fatal incidents across San Diego County.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Frantz Law Group: California personal injury firm focused on auto accidents, wrongful death, and serious injury cases with contingency fee model and multiple office locations. Comparable in practice specialization and contingency-based client acquisition approach.
• Wilshire Law Firm: California-based personal injury firm with offices across the state including Los Angeles and Orange County. Directly comparable as a multi-practice PI firm targeting auto accident, wrongful death, and serious injury victims with contingency-based representation.
• The Barnes Firm: California personal injury firm handling auto accidents, wrongful death, and catastrophic injury matters. Operates in overlapping California geography with similar contingency-based business model targeting accident victims.
• Bisnar Chase Personal Injury Attorneys: Established Southern California personal injury firm with offices in Los Angeles and Orange County, handling auto accidents, wrongful death, and premises liability cases on contingency — closely comparable practice mix and geographic market.
• Law Offices of J. Christopher Schwartz: California PI firm handling auto accidents, wrongful death, and personal injury matters with a strong direct-attorney model. Comparable as a smaller practice emphasizing direct client contact in a similar California PI market.
• Dordulian Law Group: California personal injury and sexual abuse firm led by a former prosecutor, emphasizing client-focused representation in catastrophic injury and abuse cases. Comparable in dedication to sexual harassment/abuse practice area.
• Cochran Law California: California-based personal injury firm with multiple office locations including Los Angeles, handling auto accidents, catastrophic injuries, and wrongful death. Comparable in California-wide PI focus and contingency fee model.

Broad incumbents

• Morgan & Morgan: Largest personal injury law firm in the United States with significant California presence and a heavy advertising budget. Broad incumbent operating across the same PI practice areas but at vastly greater scale and brand recognition.
• Geragos & Geragos: High-profile Los Angeles-based trial firm handling catastrophic personal injury, wrongful death, and major litigation matters. Broader incumbent with significant brand recognition and trial reputation in California PI space.
• Jacoby & Meyers: National personal injury firm with California offices handling auto accidents and injury claims. Broader incumbent with a wider geographic footprint and more extensive marketing infrastructure than SDLF.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sdlf.apc
• LinkedInlinkedin.com/company/san-diego-law-firm
• Instagraminstagram.com/sdlf.apc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Diego Law Firm