What SANTULAN does

Santulan is an India-based mental health and emotional well-being services company founded in 1986 by psychiatrist Dr. Ashwani Kumar in New Delhi. It operates from a headquarters in Gurugram (Golf Course Road, South Point Mall) and delivers clinical mental health services through a team of psychiatrists, psychologists, behavioural researchers and approximately 100 affiliate Partner Counselors who extend in-person coverage beyond Delhi NCR across India.

The company offers eight core service lines: talk therapy (counselling), psychiatric treatment and medication management, psychological evaluation, fitness-for-duty evaluation, wellness coaching, critical incident support, POSH-related (Prevention of Sexual Harassment) services, and corporate training and workshops. Service delivery is hybrid — face-to-face consultations through the clinic and affiliate counselor network, plus online sessions booked via the app platform at app.santulan.co.in. The underlying technology stack is a standard digital booking portal rather than a proprietary AI- or data-driven product; clinical outcomes are delivered by licensed professionals rather than software.

Commercially, Santulan runs a sales-led go-to-market targeting two primary segments: individual adults seeking therapy for anxiety, depression, stress, relationship issues and other conditions (subscription-style recurring consultations), and corporate organizations purchasing EAP, POSH training, and critical incident support on a professional services basis. Marketing is content-driven, with educational blog posts and organic social presence across Facebook, Instagram, X, YouTube and LinkedIn. Pricing is not publicly disclosed; no funding rounds, institutional investors, or M&A activity are recorded, and the company remains privately held under founder control.

Name

SANTULAN

Legal name

Santulan

Website

https://santulan.co.in

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Santulan is a privately held Indian mental health services provider, founded in 1986, delivering therapy, psychiatric treatment, wellness coaching and corporate EAP programs to individual consumers and organizations across India via a hybrid online and in-person model.

Ownership category

akta.pro rank

Headquarters

HQ city

Gurgaon

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mental Health Consultations: Individual therapy and psychiatric sessions offered both online and in-person. Sessions conducted by psychiatrists, psychologists, and counselors.
2. Corporate EAP and Training: Employee Assistance Programs and organizational training services including POSH compliance training, wellness workshops, and critical incident support for businesses.
3. Wellness Coaching: Customized wellness plans and coaching services for personal mental health objectives.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Santulan is a mental health and emotional well-being services provider offering talk therapy, psychiatric treatment, psychological evaluation, wellness coaching, critical incident support, POSH compliance services, and corporate training programs. Services are delivered through both online sessions booked via the Santulan app and in-person consultations through a network of psychiatrists, psychologists, behavioural researchers, and approximately 100 partner counselors across India.

Product overview

SANTULAN is a mental health and emotional well-being services company offering a unified platform of professional psychological services. The company provides eight core service offerings: Talk Therapy (counselling), Medical/Psychiatric Treatment, Psychological Evaluation, Fitness-for-Duty Evaluation, Wellness Coaching, Critical Incident Support, POSH-Related Services, and Training and Workshops. These services are accessible through both online and offline channels, with clients booking appointments via the app platform at app.santulan.co.in. The services target individuals, organizations, and corporate clients seeking mental health support, including serious mental health concerns (anxiety, depression, OCD, bipolar disorder, psychosis, eating disorders) and common concerns (stress, anger, relationship issues, work-life balance).

Differentiator

Problem solved

Functional benefit

Products and services

• Talk Therapy (Counselling) Confidential counselling service where clients explore thoughts, feelings, and experiences with professional therapists trained in various therapeutic approaches, delivered online or in-person for individuals, couples, and families.
• Medical Treatment (Psychiatric Treatment) Psychiatric medication and biological intervention services for managing mental health conditions, including comprehensive evaluations and individualized treatment plans with medication management.
• Psychological Evaluation Comprehensive assessments conducted by licensed clinical psychologists using standardized tests and clinical interviews to evaluate cognitive, emotional, and behavioural functioning for diagnosis and treatment planning.
• Fitness-for-Duty Evaluation Specialized assessments to determine psychological ability to perform job responsibilities safely and effectively, conducted for pre-employment screening or post-incident evaluation, primarily for corporate clients.
• Wellness Coaching Holistic wellness coaching service with customized plans created by certified psychologists focusing on mental and emotional well-being, stress management, time management, and life satisfaction, offered as a recurring subscription-style engagement.
• Critical Incident Support Immediate and ongoing crisis counselling services for individuals and organizations following traumatic events such as workplace accidents, natural disasters, or personal trauma.
• POSH-Related Services Prevention of Sexual Harassment training, consultation, and support services for organizations including workshops on recognizing and preventing harassment and guidance on policies and procedures, targeting corporate compliance needs.
• Training and Workshops Onsite and online training programs on emotional well-being covering topics such as mindfulness, emotional intelligence, and work-life balance for individuals and organizations.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wysa: AI-augmented mental health app providing therapy, self-help and EAP-style services with strong B2B distribution to employers and insurers; competes for the same Indian consumer and corporate segments as Santulan.
• ePsyclinic: Online mental health platform offering therapy, psychiatric consultation and corporate wellness programs in India; matches Santulan's online psychiatric-plus-counselling model.
• Amaha (formerly InnerHour): India-based mental health platform offering online therapy, psychiatry and EAP services to individuals and corporates; directly comparable to Santulan in clinical scope and B2B/B2C hybrid model.
• YourDOST: Online counselling and emotional wellness platform serving Indian students, individuals and corporates with therapy, EAP and webinars; competes with Santulan in both consumer therapy and corporate wellness.
• Lissun (by Flexify): India-based mental and emotional wellness provider with online therapy, psychiatry and corporate EAP; directly comparable in clinical scope and India-centric B2B/B2C GTM.
• Mindhouse (by MultiFit): India-focused mental wellness and therapy provider offering online counselling, workshops and corporate wellness programs; directly comparable to Santulan's therapy-plus-corporate-wellness stack.

Others

• Practo: Indian digital healthcare platform with online doctor booking including psychiatrists and psychologists; not a clinical care provider but a discovery and scheduling layer that competes for the same consumer booking moment as Santulan's app.

Emerging players

• BetterLyf: India-focused online counselling and emotional wellness service for individuals, couples and corporates; partial overlap with Santulan, focused on chat/video counselling and EAP.

Broad incumbents

• Apollo Hospitals (Mental Health vertical): Large Indian hospital chain operating dedicated mental health and behavioural sciences departments; competes for psychiatric and therapy patients, especially those needing medical-grade care, but as part of a multi-specialty portfolio.
• Cadabams Hospitals: Established Indian mental healthcare provider with inpatient, outpatient and de-addiction services plus online consultations; overlaps with Santulan on psychiatry and outpatient therapy but operates a much broader facility footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/santulan.co.in
• LinkedInlinkedin.com/company/santulan-eap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SANTULAN