What BetterLYF Wellness does

BetterLYF Wellness (legally Virzen Wellness Private Limited) is an Indian online mental health counseling and psychiatric services platform founded in 2016 and headquartered in Delhi. It delivers one-on-one therapy sessions and psychiatric consultations via three modalities — video (Zoom), audio (Spark), and chat (tawk.to) — supplemented by CBT and Positive Psychology-based self-help programs, a 14-day introductory course, the Happiness Program, couples therapy, and free mental health assessments. The platform operates on a listed-team model: counselors must hold a Master's in Psychology and complete 400+ hours of training and supervision, while psychiatrists hold MBBS and MD credentials, with delivery in English, Hindi, and select regional languages.

The company monetizes primarily through per-session therapy (₹800–₹2,000 per 40–60 minute session) and multi-session bundles as low as ₹715 per session, alongside corporate Employee Assistance Program contracts, self-help subscriptions, and a referral program that offers one free session per successful referral. It serves two parallel customer segments: individual consumers via self-serve website booking, and enterprises through a direct sales EAP motion. Disclosed corporate customers include Jio Saavn, Sun Pharma, Zocdoc, Marlabs, Tata Business, and Aurgio, totaling 100+ enterprise partners, with cumulative metrics of 5 lakh+ (500,000+) clients assisted and 3 lakh+ (300,000+) sessions delivered.

BetterLYF has no native mobile app, relies on third-party platforms for HIPAA/FERPA compliance framing rather than independent certifications, and discloses no external venture capital funding, suggesting a bootstrapped operating model. Geographic service includes India as the primary market plus NRIs in the US, UK, and Australia. The 2023 launch of the BetterLYF Academy — a 400+ hour counselor training and certification program — extends the platform into counselor supply and adjacent education revenue, while also serving as a recruitment funnel into the company's own clinical roster.

Name

BetterLYF Wellness

Legal name

Virzen Wellness Private Limited

Website

https://betterlyf.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BetterLYF Wellness is an India-based online mental health platform offering one-on-one therapy and psychiatric consultations via video, audio, and chat, serving individual consumers and corporate clients through Employee Assistance Programs across India and select NRI markets.

Ownership category

akta.pro rank

Product category

Online Mental Health Counseling

NAICS

Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Online mental health counseling
• Psychological therapy services
• Psychiatric consultation
• Employee assistance program
• Couples therapy

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Therapy Sessions: Revenue from one-on-one therapy sessions with psychologists and psychiatrists. Sessions are priced between ₹800-₹2000 (40-60 minutes), with plans starting at ₹999 for a single session. Multi-session plans offer per-session costs as low as ₹715 (Bliss plan).
2. Self-Help Programs: CBT and Positive Psychology-based self-help tools and programs available for clients not ready for 1-1 support. Includes the 14 Days Program and Happiness Program (two-week online program for emotional wellness).
3. Employee Assistance Program (EAP): Corporate wellness programs offered to businesses and institutions with customized wellness plans based on specific industry needs, challenges, corporation size and dynamics. Revenue generated through corporate partnerships and bulk licensing.
4. Referral Program: Referral program offering 1 free session for every successful referral, driving client acquisition while generating revenue from referred clients who continue with paid sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BetterLYF is an online mental health platform that delivers 1-1 therapy and psychiatric consultations to individual consumers via video, audio, and chat using trained psychologists and licensed psychiatrists. It augments these live sessions with CBT- and Positive Psychology-based self-help programs, a Happiness Program, a 14-day introductory program, and free mental health assessments, while also offering customized Employee Assistance Programs (EAP) to corporate clients.

Product overview

BetterLYF Wellness is an online mental health platform providing a unified portfolio of counseling and psychiatric services in India. The core offerings include 1-1 Therapy Sessions and 1-1 Psychiatric Sessions delivered via video, audio call, or chat by qualified psychologists and psychiatrists. Supporting these are Self Help Programs (CBT and Positive Psychology-based), a 14-day introductory program, and the Happiness Program (two-week emotional wellness course). The platform also offers Articles & Stories content and an Employee Assistance Program (EAP) for corporate clients. BetterLYF Academy provides training for aspiring counselors. The platform differentiates through accessibility (English and Hindi primarily, with regional language support), confidentiality, and a 70% repeat client rate.

Differentiator

Problem solved

Functional benefit

Brands

• BetterLYF Academy: Foundation Program for Counsellors - training and certification program for mental health counselors
• Employee Assistance Program (EAP)

Products and services

• 1-1 Therapy Session One-on-one online therapy session delivered by trained counselors and psychologists via video, audio call, or chat for individual consumers seeking confidential mental health support on stress, anxiety, depression, relationships, confidence, trauma, and lifestyle issues.
• 1-1 Psychiatric Session One-on-one consultation with a licensed psychiatrist (MBBS and MD qualified) for psychiatric evaluation and treatment, delivered online for individuals needing clinical assessment or medication management.
• Couples Therapy A structured two-way couples therapy service that begins with individual sessions for each partner to surface their perspective, then proceeds with joint couple therapy sessions via video or phone to address relationship dynamics.
• Self Help Programs Self-guided online programs grounded in CBT and Positive Psychology for users not yet ready for 1-1 counseling or seeking to augment ongoing therapy.
• Happiness Program Two-week structured online program that equips users with emotional wellness tools via guided exercises and reflections for users seeking structured self-improvement.
• 14 Days Program Free 14-day introductory self-help program that onboards users not yet ready for paid counseling with self-help content valued at ₹500.
• Employee Assistance Program (EAP) Customized corporate wellness solution that provides confidential counseling, webinars, and tailored wellness plans to businesses and institutions based on industry needs, challenges, and workforce size, delivered via annual bulk licensing.
• BetterLYF Academy: Foundation Program for Counsellors Training and certification program for aspiring counselors comprising 400+ hours of rigorous training and supervision, led by MPhil Clinical Psychology professionals, to build the BetterLYF therapist talent pipeline.
• Free Mental Health Assessment Free, scientifically validated self-assessment tools (stress, depression, sleep, anxiety) that give users a quick snapshot of their mental state and act as a funnel into paid therapy services.

Quantifiable outcome

• 90% of clients reported improvement
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Jio SaavncoreChannel Partner/ Reseller/ DistributorCorporate wellness partnership providing employee assistance program services to Jio Saavn employees. Jio Saavn is a major music streaming platform in India.
• Sun PharmacoreChannel Partner/ Reseller/ DistributorCorporate wellness partnership providing mental health support services to Sun Pharma employees. Sun Pharma is a global pharmaceutical company headquartered in India.
• ZocdoccoreStrategic or Co-development PartnerStrategic wellness partnership with Zocdoc, a healthcare platform that helps patients find doctors and book appointments online.
• MarlabscoreChannel Partner/ Reseller/ DistributorCorporate EAP partnership with Marlabs, a technology services company, providing employee wellness services.
• Tata BusinesscoreChannel Partner/ Reseller/ DistributorCorporate wellness partnership with Tata Business (Tata Business Support Services) providing employee assistance program services.
• AurgiominorChannel Partner/ Reseller/ DistributorCorporate wellness partnership providing mental health support services to Aurgio employees.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lyra Health: Enterprise-focused mental health benefits platform offering EAP and therapy to employer clients. Comparable to BetterLYF's corporate EAP motion, though concentrated in US enterprises and more heavily capitalized.
• Headspace Health: Subscription mental wellness and meditation platform with newer therapy/coaching offerings via Ginger merger. Adjacent competitor in employer-sponsored mental health benefits and self-help content.
• Talkspace: Public online therapy subscription platform with both B2C therapy and B2B EAP programs. Directly analogous in mental health teletherapy plus enterprise EAP dual motion.
• Practo: Large Indian telehealth aggregator offering doctor consultations, including mental health specialists. Broader incumbent in Indian digital health with overlapping mental health offerings rather than specialized focus.
• BetterHelp: Global leader in online therapy delivering video, audio, and chat-based counseling with subscription pricing. Closest global comparable on business model (consumer teletherapy subscriptions) though serves primarily Western markets.

Direct peers

• Amaha (formerly InnerHour): India-based online mental health platform offering self-help tools, therapist matching, and psychiatric consultations. Closely overlaps BetterLYF's individual therapy + self-help program model in the same geography and customer base.
• YourDOST: Indian online counseling and emotional wellness platform connecting users with psychologists via chat, call, and video. Competes head-on with BetterLYF in B2C therapy and corporate EAP for Indian enterprises.
• Wysa: AI-driven mental health chatbot and therapist-matching platform headquartered in India. Directly comparable as an India-based direct-to-consumer mental health service combining self-help content with human therapist escalation.

Emerging players

• 7 Cups: Global online emotional support platform combining peer listeners with professional therapist access. Comparable online therapy/listener hybrid model serving international consumer base similar to BetterLYF's NRI segment.
• MindPeers: India-based mental wellness startup offering therapy, self-help content, and corporate wellness. Early-stage direct competitor in the same geography with overlapping consumer and EAP use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/betterLYF2016
• YouTubeyoutube.com/@BetterLyf
• Facebookfacebook.com/BetterLYFCounselling
• LinkedInlinkedin.com/company/better-lyf
• Instagraminstagram.com/betterlyf_wellness

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetterLYF Wellness