Satnet
Satnet is a privately held Bulgarian regional ISP, founded in 1999 and headquartered in Karlovo, providing fiber, hybrid, and 5 GHz wireless internet plus network construction services to residential and business customers across roughly 13 villages in Karlovo municipality.
- Company typePrivate
- Founded1999
- HeadquartersKarlovo, Bulgaria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Satnet does
Satnet (legal entity: SATNET Karlovo EOOD, САТНЕТ Карлово ЕООД) is a privately held regional internet service provider founded in 1999 and headquartered at 10 Svejen str., Karlovo, Bulgaria. The company delivers fixed-line internet connectivity to residential and business customers across Karlovo municipality and surrounding villages (Sopot, Rozino, Hristo Danovo, Sushica, Iganovo, Karnare, Stoletovo, Slatina, Klisura, Vasil Levski, Kurtovo, Osetenovo), primarily through a hybrid network of fiber optic and 5 GHz wireless last-mile links. The firm operates with 18 employees and acts as a full-stack local carrier: it owns and runs last-mile infrastructure, manages installation and support in-house, and sells subscriptions directly to end customers.
The core product portfolio is a set of seven subscription internet plans stratified by speed and customer type: wireless home (SatNet WH, 50 Mbps), wireless business (SatNet WB, 100 Mbps symmetric), upload-focused home fiber (SatNet U3, 20/50 Mbps), home fiber (SatNet H5, 300 Mbps), home hybrid (SatNet H3, 100 Mbps), business hybrid (SatNet B4, 200 Mbps symmetric), and business fiber (SatNet B6, 200 Mbps symmetric with up to 3 static IPs). Monthly pricing ranges from €8.69 to €35.79 with separate one-time installation fees. Beyond connectivity, Satnet offers professional network services including fiber optic network construction (FB), HotSpot deployment (HS), general network construction (NW), structured cabling (SO), wireless network build-out (WR), and surveillance system installation (SS).
Commercially, Satnet runs a direct-to-customer model with three channels: walk-in office sales, phone-based support at +359 888 446706, and a self-serve e-commerce site at new.satnet.bg. Marketing is conducted through organic social (Facebook, YouTube, Instagram) plus a coverage map and email newsletter. The company is independently owned with no parent, no subsidiaries, and no disclosed external investment; it is GDPR-compliant with no public ticker and no documented M&A, funding, or partnership activity.
Satnet firmographics
Firmographics- Name
- Satnet
- Legal name
- SATNET Karlovo EOOD (САТНЕТ Карлово ЕООД)
- Website
- https://satnet.bg
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Satnet is a privately held Bulgarian regional ISP, founded in 1999 and headquartered in Karlovo, providing fiber, hybrid, and 5 GHz wireless internet plus network construction services to residential and business customers across roughly 13 villages in Karlovo municipality.
- Ownership category
- akta.pro rank
Satnet industry classification
Industry- Product category
- Internet Service Provider
- NAICS
- Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)
- akta.pro secondary industries
- Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI), Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Rural & Universal Service Fixed Broadband Providers (HDAIABAJ)
Keywords
Where Satnet is headquartered
LocationHeadquarters
- HQ city
- Karlovo
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Satnet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Internet Subscription Services: Monthly subscription fees for internet access services with various speed tiers ranging from 50 Mbps to 500 Mbps, serving both residential and business customers
- Installation and Setup Services: One-time installation and configuration fees for customer premise equipment including routers, access devices, TV receivers, IP cameras, and network equipment
- Network Construction Services: Professional services for building fiber optic networks, wireless networks, HotSpot systems, and structured cabling for business clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SatNet WH home wireless 150 - 50 Mbps wireless internet for home users |
| Subscription | Monthly | SatNet WB business wireless 200 - 100 Mbps wireless for business |
| Subscription | Monthly | SatNet U3 home fiber 100 - 20/50 Mbps fiber/cable with focus on upload |
| Subscription | Monthly | SatNet H5 home fiber 300 - 100/40 Mbps fiber optic for home users |
| Subscription | Monthly | SatNet B4 business hybrid 200 - 100/100 Mbps hybrid fiber for business |
| Subscription | Monthly | SatNet B6 business fiber 500 - 200/200 Mbps fiber optic for business |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Satnet product offering
Product offeringCore offering
Satnet is a regional Bulgarian internet service provider that sells monthly internet subscription plans and related network services to residential and business customers in the Karlovo municipality. Its core offering comprises fiber optic, hybrid fiber-wireless, and 5 GHz wireless connectivity plans (speeds 50-500 Mbps), complemented by professional network construction services such as fiber optic installation, HotSpot systems, structured cabling, and wireless network deployment.
Product overview
Satnet is an internet service provider based in Karlovo, Bulgaria, offering a portfolio of internet connectivity plans and network services. The company provides two main categories of offerings: internet service plans (for home and business users) and professional network services. Internet plans include wireless (WH, WB), hybrid fiber-wireless (H3, B4), and fiber-only (U3, H5, B6) options with download speeds ranging from 50 Mbps to 300+ Mbps. Professional services encompass fiber optic network installation (FB), HotSpot systems (HS), general network construction (NW), structured cabling (SO), video surveillance systems (SS), and wireless network setup (WR). The company operates fixed networks including fiber optic (Karlovo, Sopot, Rozino, Hristo Danovo, Sushica) and hybrid fiber-LAN (Iganovo, Karnare, Stoletovo, Slatina, Klisura, Vasil Levski, Kurtovo, Osetenovo), plus WiFi coverage across Karlovo municipality.
Differentiator
Problem solved
Functional benefit
Products and services
- SatNet WH home wireless 150 Wireless home internet plan offering up to 50 Mbps download and 20 Mbps upload speeds via 5 GHz wireless connection, requiring a 12-month contract with a 100 лв. installation fee and including 1 real static IP and unlimited data. Designed for residential households in Karlovo municipality.
- SatNet WB business wireless 200 Business wireless internet plan offering up to 100 Mbps symmetric download/upload speeds via wireless technology, including a 150 лв. installation fee. Designed for commercial enterprises and business clients in the Karlovo region.
- SatNet U3 home fiber 100 Home fiber internet plan with asymmetric speeds of 20 Mbps download and 50 Mbps upload, featuring free installation and no contract commitment. Priced at 21.00 лв. (€10.74) per month for residential customers.
- SatNet H5 home fiber 300 Home fiber internet plan offering up to 300 Mbps download speeds with 40 Mbps upload, designed for residential users requiring high bandwidth. Priced at 28.00 лв. (€14.32) per month.
- SatNet H3 home hybrid 100 Home hybrid internet plan combining fiber and wireless technologies for reliable connectivity with up to 100 Mbps speeds, designed for residential users in areas where hybrid networks are deployed.
- SatNet B4 business hybrid 200 Business hybrid internet plan offering up to 200 Mbps symmetric speeds, combining fiber and wireless infrastructure for enterprise reliability. Priced at 30.00 лв. (€15.34) per month for business clients.
- SatNet B6 business fiber 500 Premium business fiber internet plan offering up to 200 Mbps symmetric speeds with up to 3 static IP addresses and a free Wi-Fi router included. Priced at 70.00 лв. (€35.79) per month with a 40.00 лв. installation fee for enterprise-grade connectivity.
- SatNet FB Fiber Optic Networks (SatNet FB оптични мрежи) Professional fiber optic network design, installation, and maintenance service for residential and business clients. Includes infrastructure planning, deployment, and ongoing support for fiber optic networks in the Karlovo region.
- SatNet HS HotSpot Systems (SatNet HS HotSpot системи) HotSpot system design and installation service enabling public Wi-Fi access points for businesses, cafes, and public venues. Provides end-to-end deployment of public Wi-Fi infrastructure.
- SatNet NW Network Construction (SatNet NW изграждане на мрежи) Network infrastructure design and construction service for commercial and residential buildings, including planning, implementation, and deployment of fiber and wireless networks.
- SatNet SO Structured Cabling (SatNet SO окабеляване) Structured cabling service for internal building networks using fiber optic or copper cables, supporting enterprise-grade connectivity for commercial and residential properties.
- SatNet SS Surveillance Systems (SatNet SS) Video surveillance system design and installation service for residential and commercial properties, including IP camera setup, NVR configuration, and integration with the network infrastructure.
- SatNet WR Wireless Networks (SatNet WR безжични мрежи) Wireless network design and installation service for indoor and outdoor coverage solutions, providing end-to-end wireless connectivity deployment for residential and commercial clients.
Quantifiable outcome
- Maximum speeds up to 500 Mbps download for business fiber plans
- +1 more outcomes
Companies that use Satnet
Customer profileSegments2 records
Ideal customer profiles2 records
Satnet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Satnet partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Satnet competitors and assessment
Company assessmentBroad incumbents
- A1 Bulgaria: Major Bulgarian fixed and mobile operator with nationwide fiber broadband coverage. Comparable to Satnet in offering fiber internet to residential and SME customers, but at vastly larger scale and with deeper capex capacity.
- Vivacom (Bulgaria): Bulgaria's largest telecom operator offering fixed broadband, mobile, and TV across the country. Satnet competes directly against Vivacom's fixed broadband footprint wherever Vivacom extends fiber into the Karlovo region.
- Yettel Bulgaria: Bulgarian mobile and fixed broadband operator (formerly Telenor Bulgaria) offering fiber and mobile internet services. Competes with Satnet in residential broadband and 5G FWA, particularly in smaller cities and rural areas.
- Bulsatcom: Bulgarian cable TV and broadband provider serving households across Bulgaria with hybrid fiber-coaxial infrastructure. Directly comparable technology approach (hybrid network) and customer base to Satnet.
Direct peers
- Cooolbox Bulgaria: Smaller Bulgarian ISP providing fiber and broadband services in regional and niche markets. Most comparable to Satnet in scale, business model, and customer profile as a sub-national broadband operator.
- Spectrum Net Bulgaria: Bulgarian ISP offering fiber internet to residential and business customers. Comparable to Satnet in technology (fiber-based) and target segments, but typically operating in larger urban areas.
- Megalan (Sofia): Independent Bulgarian fiber ISP offering residential and SME broadband services. Comparable to Satnet in operating as an independent, non-incumbent fiber ISP focused on customer service and tailored plans.
Regional players
- Escom Bulgaria: Bulgarian regional ISP offering broadband and connectivity services outside Sofia. Comparable to Satnet as a non-incumbent fixed broadband operator targeting provincial customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Satnet social profiles
Digital presenceSatnet compliance and trust
Trust signalCompliance1 record
Satnet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Satnet leadership team
Management profileNumber of profiles
Profiles1 record
Satnet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Satnet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Satnet
What does Satnet do?
Satnet is a regional Bulgarian internet service provider that sells monthly internet subscription plans and related network services to residential and business customers in the Karlovo municipality. Its core offering comprises fiber optic, hybrid fiber-wireless, and 5 GHz wireless connectivity plans (speeds 50-500 Mbps), complemented by professional network construction services such as fiber optic installation, HotSpot systems, structured cabling, and wireless network deployment.
Is Satnet a public or private company?
Satnet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Satnet founded?
Satnet was founded in 1999. It employs 11 to 50 people.
Where is Satnet based?
Satnet is headquartered in Karlovo, Bulgaria, in the Europe region.
How does Satnet make money?
Three revenue lines are on record. Internet Subscription Services are the primary driver. The others are installation and Setup Services and network Construction Services.
Who are Satnet's main competitors?
Broad incumbents on record are A1 Bulgaria, Vivacom (Bulgaria), Yettel Bulgaria and Bulsatcom. Direct peers are Cooolbox Bulgaria, Spectrum Net Bulgaria and Megalan (Sofia). Escom Bulgaria is listed as a regional player.
Does Satnet have an API?
No public API is recorded for Satnet.
What industry is Satnet in?
Satnet's product category is Internet Service Provider. Its primary akta.pro industry code is HDAIADAA, Residential/Broadband ISPs (Consumer Internet), with a secondary code of HDAIABAI, Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband). Its NAICS code is 517111 and its SIC code is 4813.