Bulsatcom
Bulsatcom was a Bulgarian telecommunications provider offering satellite TV, IPTV, and internet services to residential consumers across Bulgaria. Following its November 2024 acquisition by Vivacom (United Group), all services, customers, and distribution were integrated into Vivacom's EON ecosystem and supporting retail and partner channels.
- Company typePrivate
- Founded2003
- HeadquartersSofia, Bulgaria
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Bulsatcom does
Bulsatcom was a Bulgarian telecommunications operator providing satellite television, IPTV, and internet services primarily to residential consumers across Bulgaria. Founded in 2003 and headquartered in Sofia, the company distributed TV content via the Hot Bird satellite and offered IPTV streaming alongside fixed-line internet connectivity, marketed under bundled packages. Its core technology stack included satellite TV distribution infrastructure, an IPTV web platform, and consumer applications such as the EON TV mobile app and EON Smart TV application for multi-device viewing. The company generated revenue through subscription-based recurring charges for TV distribution and internet connectivity to individual households in Bulgaria, where it was among the largest satellite TV operators.
Following the November 25, 2024 acquisition and full integration by Vivacom — a subsidiary of United Group — Bulsatcom's services, customers, and product portfolio were migrated into Vivacom's broader telecommunications ecosystem. Existing customer terms and pricing were preserved during the transition. The combined Vivacom/United Group entity is positioned to control over 60% of Bulgaria's TV distribution market and nearly 40% of its internet market, according to available market commentary. Post-integration, Bulsatcom services are sold and supported through Vivacom's distribution channels, including physical retail stores, the My Vivacom online portal, partner payment networks (Easypay, Bulgarian Posts, FastPay), and the EON TV streaming platform. The Bulsatcom brand is being phased out as an independent entity, with operations now functioning as part of the unified Vivacom product portfolio under Stanislav Georgiev's leadership.
Bulsatcom firmographics
Firmographics- Name
- Bulsatcom
- Legal name
- Bulsatcom
- Website
- https://bulsat.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- Bulsatcom was a Bulgarian telecommunications provider offering satellite TV, IPTV, and internet services to residential consumers across Bulgaria. Following its November 2024 acquisition by Vivacom (United Group), all services, customers, and distribution were integrated into Vivacom's EON ecosystem and supporting retail and partner channels.
- Ownership category
- akta.pro rank
Bulsatcom industry classification
Industry- Product category
- Pay Television and Broadband Internet
- NAICS
- Satellite Telecommunications (517410), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Competitive Local Exchange Carriers (CLECs) (HDAIABAB)
Keywords
Where Bulsatcom is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Markets served
Bulsatcom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- TV Distribution Services: Television signal distribution services to residential customers via satellite and IPTV
- Internet Services: Internet connectivity services for residential customers in Bulgaria
- Bundled TV and Internet Packages: Combined packages offering both television and internet services under EON branding following Vivacom acquisition
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Bulsatcom product offering
Product offeringCore offering
Bulsatcom is a Bulgarian telecom operator that delivers satellite and IPTV television, broadband internet, and multi-device streaming services to residential customers across Bulgaria. The company runs the EON platform, which supports TV viewing across set-top boxes, smart TVs, and mobile/tablet screens, and offers bundled TV-and-internet packages. Following its November 2024 acquisition by Vivacom (United Group), Bulsatcom is positioned within a larger telecom group for nationwide content distribution and connectivity services.
Product overview
Bulsatcom was a Bulgarian telecommunications company offering satellite television (DTH), IPTV, and internet services. Following acquisition by Vivacom (part of United Group), Bulsatcom's services have been integrated into Vivacom's ecosystem. The core product portfolio includes satellite TV services and IPTV streaming, supplemented by digital platforms such as the EON TV mobile app, EON Smart TV application, and the My Vivacom customer portal for account management. The b-box online viewing platform provides additional streaming access. Service migration to Vivacom infrastructure was completed in November 2024, with pricing and terms preserved for existing customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulsatcom Satellite TV A satellite-based pay-TV service delivered to subscribers' homes across Bulgaria, providing access to a lineup of Bulgarian and international television channels via satellite broadcast. Suited for residential households, including those in remote and rural locations where terrestrial television delivery is limited.
- Bulsatcom IPTV An internet-protocol television (IPTV) service that delivers television channels and on-demand content to subscribers over a managed IP connection. Targeted at residential Bulgarian households wanting interactive TV features and integration with the EON platform.
- Bulsatcom Internet A residential broadband internet service offered to Bulgarian households, often packaged with Bulsatcom's satellite or IPTV service for combined billing and bundled discounts.
Quantifiable outcome
- Combined entity could control over 60% of TV distribution market
- +1 more outcomes
Companies that use Bulsatcom
Customer profileSegments1 record
Ideal customer profiles1 record
Bulsatcom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bulsatcom partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- VivacomcoreVivacom acquired and integrated Bulsatcom services effective November 25, 2024. Bulsatcom customers were migrated to Vivacom's service infrastructure including EON TV platform, My Vivacom portal, and Vivacom retail locations. Customer terms and pricing were preserved during transition.
- EasypayminorEasypay serves as a payment collection partner enabling Bulsatcom customers to pay bills through Easypay network locations across Bulgaria following Vivacom acquisition.
- Bulgarian Posts (Български пощи)minorBulgarian Posts serves as a payment collection partner enabling Bulsatcom customers to pay bills through post office locations across Bulgaria.
- FastPayminorFastPay serves as an online payment partner enabling Bulsatcom customers to make payments through FastPay platform following Vivacom integration.
- United GroupcoreUnited Group is mentioned as a potential acquirer of Bulsatcom. A1 Group raised concerns about United Group's potential acquisition of Bulsatcom without proper notification to regulatory authorities. The acquisition could significantly impact market concentration in Bulgaria.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Bulsatcom competitors and assessment
Company assessmentBroad incumbents
- Liberty Global: European cable and broadband operator with substantial pay-TV assets. Comparable to Bulsatcom on the broadband + pay-TV bundle side, with overlapping exposure to OTT substitution and bundled-services competition with telecom incumbents.
- Sky (Comcast): Largest pay-TV operator in Europe, combining satellite DTH, OTT, and broadband bundles. Directly comparable to Bulsatcom's satellite TV + IPTV + internet model in terms of product mix and bundle economics, albeit at vastly larger geographic scale.
- Dish Network / EchoStar: US satellite pay-TV provider plus emerging satellite broadband (EchoStar) operator. Comparable as a pure-play satellite TV and satellite-connectivity business facing DTH subscriber decline while building streaming (Sling TV) and broadband alternatives.
- United Group: Regional telecom conglomerate and parent of both Vivacom and (post-November 2024) the integrated Bulsatcom. Operates pay-TV and broadband across multiple Southeast European markets, contextualizing Bulsatcom as a country-level asset within a multi-country cable/IPTV/DTH portfolio.
- Canal+: European satellite TV, OTT, and content company with operations across multiple European markets. Directly comparable as a satellite-distributed pay-TV provider, and now an OTT distributor, facing the same secular shift from DTH to streaming that affects Bulsatcom.
Direct peers
- A1 Bulgaria: A1 Group's Bulgarian operation, a major quad-play rival offering mobile, fixed broadband, and pay-TV services. A1 publicly contested United Group's acquisition of Bulsatcom, confirming it views Bulsatcom as a direct competitor for fixed-bundle customers.
- Yettel Bulgaria: Bulgarian mobile and fixed-broadband operator (formerly Telenor Bulgaria) competing for the same residential converged-services wallet that Bulsatcom targets in TV and internet.
- Vivacom: Bulgaria's largest incumbent telecom and the acquirer of Bulsatcom (effective November 2024). Operates mobile, broadband, IPTV, and satellite TV products under the EON brand, directly overlapping Bulsatcom's TV distribution and internet offerings in the same single-country market.
Emerging players
- Netgem: European IPTV/OTT platform provider serving telcos and ISPs with managed TV stacks. Comparable to the EON TV / b-box platform layer that Bulsatcom uses for multi-screen delivery, and increasingly relevant as Bulgarian operators pivot from DTH to IPTV/OTT.
Others
- SES S.A. Operator of the Hot Bird satellite fleet used by Bulsatcom for satellite TV distribution. SES is an infrastructure/upstream counterpart supplying the satellite capacity Bulsatcom's DTH product depends on, making it directly comparable as a satellite-TV enabler.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bulsatcom social profiles
Digital presenceBulsatcom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulsatcom leadership team
Management profileNumber of profiles
Profiles1 record
Bulsatcom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulsatcom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulsatcom
What does Bulsatcom do?
Bulsatcom is a Bulgarian telecom operator that delivers satellite and IPTV television, broadband internet, and multi-device streaming services to residential customers across Bulgaria. The company runs the EON platform, which supports TV viewing across set-top boxes, smart TVs, and mobile/tablet screens, and offers bundled TV-and-internet packages. Following its November 2024 acquisition by Vivacom (United Group), Bulsatcom is positioned within a larger telecom group for nationwide content distribution and connectivity services.
Is Bulsatcom a public or private company?
Bulsatcom is a private company. It is classified as corporate owned and is currently acquired.
When was Bulsatcom founded?
Bulsatcom was founded in 2003. It employs 1,001 to 5,000 people.
Where is Bulsatcom based?
Bulsatcom is headquartered in Sofia, Bulgaria, in the Europe region.
How does Bulsatcom make money?
Three revenue lines are on record. TV Distribution Services are the primary driver. The others are internet Services and bundled TV and Internet Packages.
Who are Bulsatcom's main competitors?
Broad incumbents on record are Liberty Global, Sky (Comcast), Dish Network / EchoStar, United Group and Canal+. Direct peers are A1 Bulgaria, Yettel Bulgaria and Vivacom. Netgem is listed as an emerging player. SES S.A. is listed as an others.
Does Bulsatcom have an API?
No public API is recorded for Bulsatcom.
What industry is Bulsatcom in?
Bulsatcom's product category is Pay Television and Broadband Internet. Its primary akta.pro industry code is HDAIABAB, Competitive Local Exchange Carriers (CLECs). Its NAICS code is 517410 and its SIC code is 4813.