Sauna Drome Putten B.V.

What Sauna Drome Putten B.V. does

Sauna Drôme Putten B.V. operates a single-site wellness resort on the Veluwe in Putten, Gelderland, Netherlands, housed in a converted farmhouse with more than 50 years of operating history. The facility centers on eight distinct sauna types — including the only floating wood-fired boat sauna in the Netherlands, a Kelo-wood Panoramasauna built in 2021, a bio sauna, silence sauna, cave sauna, Turkish steam bath, and Veenhuizerveldsauna — supported by a 32°C outdoor pool, cold plunge pools at ~10°C, bubble baths, an infrared relaxation room, and relaxation meadows. The company was restarted under new ownership in 2021 following a 2020 bankruptcy and is part of the Bouwhuis Groep; its general manager is Shelly Klomp.

The business generates revenue through a multi-stream consumer model: single-visit entry tickets (regular day €42.50, morning €24.95, evening €29.95, late evening €19.95, with a discounted Summer Action at €27.50/€22.50 through September 30, 2026), prepaid multi-visit Badenkaarten (5/10/20/50 entries, one-year validity, transferable), NGS-certified massage services (relaxation, sport, hotstone, bamboo, Lomi Lomi, Indian head, Chinese foot, pregnancy, and combined Wereldwijsheden at €49–€120), traditional Ottoman Hamam bath rituals, an all-day wellness restaurant with locally sourced menus, and Restaurant Amante (a fine-dining sub-brand opened in 2025 operating Fridays and Saturdays). Additional revenue comes from curated wellness packages (Hamam arrangement €122.95, Massage arrangement €114.95, Summer Drôme Deal €49.95), supplementary "Belevingen" experiences at €9.95 each (sound bowls, honey-zen, smoke rituals, full moon ceremonies), bathrobe/towel/slipper rentals, gift vouchers valid two years, and tanning bed sessions.

Customers book primarily through an online reservation system, telephone, or walk-in reception. Distribution is supplemented by informal partnerships with four local accommodation providers (Klein Koestapel, Fletcher Hotel Mooi Veluwe, Kasteel de Vanenburg, Herberg de Zwaan) and by content marketing across website, Instagram, Facebook, newsletter, a YouTube documentary series launched in 2026, and the De Bevers podcast collaboration with Dutch celebrities John de Bever and Kees Stevens. The customer base consists of individual wellness seekers, couples, families on designated badkledingdagen, small groups, and food enthusiasts — drawn from a regional catchment on the Veluwe.

Name

Sauna Drome Putten B.V.

Legal name

Sauna Drôme Putten B.V.

Website

https://saunadrome-putten.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Sauna Drôme Putten B.V. is a single-site Dutch wellness resort on the Veluwe, founded over 50 years ago and operating eight sauna types (including the only floating boat sauna in the Netherlands), massages, hamam rituals, and two restaurants serving individual consumers and small groups from a regional catchment.

Ownership category

akta.pro rank

Product category

Sauna and Wellness Resort Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Hammam & Turkish Bath Services (HSALAFAG), Destination Spas & Spa Resorts (HSALAFAC), Destination Spa Resorts (THAGAMAA)

Keywords

• Wellness resort services
• Sauna facilities
• Massage therapy
• Thermal bathing
• Wellness hospitality

Headquarters

HQ city

Putten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Day/Entry Tickets: Single-entry admission tickets for sauna access during morning (10:00-14:00), day (10:00-23:00), evening (16:00-23:00), or late evening (19:00-23:00) time slots. Regular day entry is €42.50, with various discounts available.
2. Badenkaarten (Bath Cards): Prepaid multi-visit cards offering 5, 10, 20, or 50 entries at discounted rates compared to single visits. Available for morning, day, or evening entry. Valid for 1 year from purchase. Not personal, can be shared.
3. Massages en Behandelingen (Massages and Treatments): Various massage services including relaxation, sport, hotstone, bamboo, Lomi Lomi, Indian head, Chinese foot, pregnancy, and World Wisdom massage. Also offers Hamam bath rituals. Prices range from €49-120 depending on duration and type.
4. Horeca (Restaurant and Bar): On-site wellness restaurant open daily from 12:00-21:00, plus Restaurant Amante open Fridays and Saturdays from 17:00 for fine dining. Also operates bar from 10:00-23:00. Local suppliers emphasize quality and regional identity.
5. Arrangementen (Packages): Pre-packaged deals combining entry with additional services such as the Hamam arrangement (€122.95), Massage arrangement (€114.95), and seasonal deals like Summer Drôme Deal (€49.95) including lunch/dinner.
6. Belevingen (Experiences): Additional paid experiences such as sound bowl sessions, honey-zen, body cream treatments, full moon experiences, and smoke rituals priced at €9.95 per experience.
7. Verhuur (Rental): Rental of bathrobes (€9.95), towels (€5.95), complete bath sets, sauna sets with slippers, and transparent bags (€0.35). Also rents out Amante restaurant venue for private events.
8. Cadeaubonnen (Gift Vouchers): Gift vouchers available in any amount, valid for 2 years, usable across multiple visits, and customizable with personal messages.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Sauna Drôme Putten B.V. operates a single-location wellness resort on the Veluwe, selling daily and time-banded sauna entry, multi-visit bath cards (Badenkaarten), massage and Hamam treatments, pre-packaged wellness arrangements, gift vouchers, and on-site food and beverage. The facility includes 8 different saunas (including a unique floating boat sauna), heated and cold bathing pools, NGS-certified massage services, traditional Ottoman Hamam rituals, and two restaurants (Wellness Restaurant and Restaurant Amante).

Product overview

Sauna Drôme Putten B.V. operates a wellness resort on the Veluwe with more than 50 years of history, housed in a converted farmhouse. The company offers a comprehensive wellness experience comprising authentic wood-fired saunas (including a unique floating boatsauna), various bathing facilities, professional massage services, traditional Ottoman hammam rituals, and curated wellness experiences. The resort features two restaurants (Wellness Restaurant and Restaurant Amante), relaxation areas, infrared facilities, and tanning beds. Massages include sport, relaxation, hotstone, bamboo, Lomi Lomi, Indian head, Chinese foot, pregnancy, and the combined Wereldwijsheden massage. Belevingen (experiences) include body treatments, honey-zen, sound bowl sessions, smoke rituals, and full moon ceremonies. The company also sells multi-visit bath cards and offers overnight partnerships with nearby accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Amante: Fine dining restaurant and events venue located within the Sauna Drôme complex. Open every Friday and Saturday from 17:00. Offers 3-course set menu and à la carte dining, also available for private hire and events.

Products and services

• Sauna Facilities (8 Types) Eight different sauna types including Bootsauna (floating wood-fired sauna on water), Panoramasauna, Silence sauna, Bio sauna, Veenhuizerveldsauna, Grot sauna, Turkish steam bath, and warm plate, with temperatures ranging from 50°C to 95°C. Available to individual and group visitors with daily admission.
• Bathing Facilities Various bathing facilities including outdoor pool (32°C), bubble baths, cold plunge pools (10°C), herb bath (38°C), and foot bath (38°C) for cooling, swimming, and relaxation.
• Wellness Restaurant All-day dining restaurant open 7 days a week from 12:00 to 21:00, offering coffee, lunch, borrel, and dinner with an extensive menu featuring local suppliers.
• Restaurant Amante (Fine Dining) Fine dining restaurant opened in 2025 inside the Sauna Drôme complex, open Friday and Saturday evenings from 17:00. Guests dine dressed (no bathrobe) for a sophisticated culinary experience, with à la carte and 3-course set menus. Available for private hire and events.
• Hamam Bath Ritual Traditional Ottoman Hamam bath ritual including steam, cleaning, soap massage and finishing with apple tea and Turkish fruit. Available in 40-minute (€69) and 60-minute (€91) sessions.
• Sport Massage Sports massage for active individuals and those with muscle tension from sedentary work, available in 25, 50, and 75-minute sessions (€49, €83, €120). Masseurs are NGS certified.
• Relaxation Massage Classic relaxation massage available in 25, 50, and 75-minute sessions (€49, €83, €120).
• Hotstone Massage Hot stone massage using heated natural stones and oils for muscle relaxation and improved circulation; 50 minutes at €91.
• Bamboo Massage Massage using bamboo sticks as tools to stimulate nerve endings and improve circulation; 25 minutes at €55.
• Lomi Lomi Massage Hawaiian-origin deep relaxation massage using flowing, long strokes with hands and forearms; 50 minutes at €91.
• Indian Head Massage Massage focusing on the upper body including arms, shoulders, back, neck, and head using light pressure techniques; 25 minutes at €55.
• Chinese Foot Massage Ancient 4000-year-old foot massage treating reflex points and meridians to bring the body into balance; 25 minutes at €55.
• Wereldwijsheden Combination Massage Combination massage of Indian Head massage and Chinese Foot massage; 50 minutes at €99.
• Pregnancy Massage Pregnancy massage for relaxation during pregnancy using specially formulated essential oils; 50 minutes at €91.
• Wellness Experiences (Belevingen) Wellness rituals including Bodycrème Pakking, Honing-Zen, Klankschaalsessie, Drôme Smôke Beleving, and Volle Maan Beleving. Duration approximately 25 minutes, priced at €9.95 per experience.
• Aufguss Sauna Ceremonies (Opgietingen) Daily sauna pouring ceremonies led by professional sauna masters using water with essential oils; six sessions daily in the Panoramasauna, included with entrance. Special events include Sunday XXL-opgieting and opgietmarathons.
• Bath Cards (Badenkaarten) Multi-visit passes available in 5, 10, 20, and 50-bath options for morning, day, or evening entry. Valid for one year from purchase, not person-bound.
• Wellness Packages (Arrangementen) Curated packages including Zomer Drôme Deal (€49.95 with lunch/dinner), Zomer Avond Deal (€39.95 with dinner), Hamam arrangement (€122.95), and Massage arrangement (€114.95).
• Relaxation Areas (Rustruimtes) Relaxation spaces including relaxruimte, zonneweide (sun terrace), stilteweide (quiet meadow), and infrarood rustruimte (infrared relaxation room) with infrared beds.
• Tanning Beds (Zonnebanken) Tanning bed sessions available at 15 minutes for €9.95; can be combined with sauna visits or booked standalone without sauna entrance.
• Gift Vouchers (Cadeaubonnen) Gift vouchers available in any amount, valid for 2 years, usable across multiple visits, and customizable with personal messages.
• Overnight Accommodation Packages Partnership packages with nearby accommodations including Bed and Breakfast Klein Koestapel, Fletcher Hotel Mooi Veluwe, Kasteel de Vanenburg, and Herberg de Zwaan, combining wellness visits with overnight stays.

Quantifiable outcome

• 4.5/5 average customer rating on Google reviews
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Slagerij TomassenminorOthersLocal butcher from Putten supplying meat products for over 40 years, working with local farmers. Their pork loin satay is one of the most recognizable dishes on the menu: tender and well-seasoned.
• Wagyu Olive FarmminorOthersLocal farm in Putten raising purebred Wagyu cattle grazed on pasture and supplemented with olive pomace, giving the meat exceptionally high omega fatty acid content and unique taste. Used for Wagyu burger and carpaccio.
• Patissier FemkeminorOthersPastry chef whose apple pie was voted regional product of the Green Heart by a professional jury. Uses butter from Zoeterwoude, apples from Montfoort, flour from Gouda.
• Wijnhuis DomburgminorOthersWine house in Putten for 45 years, in Dutch top 5 of specialty shops since 1999. Their sommeliers help curate the seasonal wine list.
• Poelier DoppenbergminorOthersPoultry specialist established in 1980, fixed presence at local markets and located just streets away. Their chicken thigh fillet and free-range eggs appear regularly on the menu.
• B&B/Glamping Klein KoestapelminorOthersBed and Breakfast/Glamping in Putten, 10-minute walk from Sauna Drôme. Offers wellness package combining accommodation with sauna entry.
• Fletcher Hotel Mooi VeluweminorOthersHotel in Garderen offering wellness packages with Sauna Drôme.
• Kasteel de VanenburgminorOthersCastle in Putten offering combined stays with Sauna Drôme visits.
• Herberg de ZwaanminorOthersInn in Elspeet recommended for overnight stays with Sauna Drôme visits.
• De Bevers (John de Bever & Kees Stevens)coreGTM or Marketing PartnerDutch celebrity duo featuring Sauna Drôme in their podcast 'De Bevers geven zich bloot' where they take various Dutch celebrities into the sauna for open-hearted conversations. Podcast available on Spotify.
• Bouwhuis GroepminorOthersParent company/group that Sauna Drôme is part of, mentioned in footer.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Thermae 2000: Well-known Dutch/German thermal spa resort offering extensive sauna, bath, and treatment facilities comparable to Sauna Drôme in core product mix. Direct peer in thermal/wellness resort category.
• Zuiver Wellness: Dutch wellness resort brand offering premium sauna, spa, and beauty facilities. Comparable in product mix (sauna, massage, F&B) and Dutch consumer target market, positioned slightly more upscale.
• SpaOne: Dutch sauna and wellness chain with multiple locations offering sauna, baths, massage and F&B in a comparable pricing tier. Directly comparable in operating model and target customer to Sauna Drôme.
• Thermen (Thermen.nl): Largest Dutch sauna and wellness chain operating multiple resort locations across the Netherlands. Directly comparable to Sauna Drôme in product (saunas, baths, treatments, F&B) and target market (Dutch wellness visitors), but with materially greater scale and geographic reach.
• Wellness Resorts (wellnessresorts.nl): Aggregator/operator of wellness resorts in the Netherlands featuring sauna, spa and overnight packages. Comparable to Sauna Drôme in offering breadth and Veluwe-region positioning.

Broad incumbents

• Fletcher Hotels: Large Dutch hotel chain that bundles spa and wellness access with overnight stays, including at properties near Sauna Drôme (Fletcher Hotel Mooi Veluwe). Comparable as a wellness-distribution and overnight-stay competitor, but operates at a much broader hospitality scale.
• Center Parcs: Major European short-stay holiday park operator with extensive wellness/water park facilities at multiple Dutch and European locations. Comparable in family wellness positioning and integrated F&B, but at significantly larger scale and broader offering scope.

Regional players

• Grand Hotel Huis ter Duin: Upscale Dutch coastal hotel with extensive spa and wellness facilities including saunas and treatments. Comparable in premium wellness offering and corporate/event capability, but operates in a different Dutch region.
• Botanic Sanctuary Antwerp: Belgian luxury wellness hotel and spa offering premium sauna, spa, and fine-dining experiences. Comparable in high-end wellness positioning and integrated F&B, but serves a different (Belgian/luxury) geography.

Emerging players

• Hammam Amsterdam: Urban Amsterdam hammam and wellness spa offering traditional Ottoman hammam rituals and massages. Comparable in hammam ritual offering (which Sauna Drôme also markets) but with an urban, single-day-spa positioning versus Sauna Drôme's full-day resort model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@saunadrome-putten
• Facebookfacebook.com/SaunaDrome
• Instagraminstagram.com/saunadrome
• LinkedInlinkedin.com/company/sauna-drome-putten-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sauna Drome Putten B.V.