SAVE THE PLANET

Name

SAVE THE PLANET

Legal name

Save the Planet APS

Website

https://savetheplanet.green

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Environmental Non-Profit Services

NAICS

Social Advocacy Organizations (8133)

akta.pro primary industry

Pollution Prevention & Toxics Reduction (BPAGAGAJ)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK), Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI), Climate Resilience & Disaster Risk Reduction (DRR) (BPAGABAK)

Keywords

• Environmental non-profit
• Sustainability initiatives
• Afforestation projects
• Ecosystem restoration
• Green construction certification

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations and Membership Fees: Save the Planet generates revenue through donations from individuals and organizations, membership fees (Colibrì membership at €30.90), and 5x1000 tax designation contributions. Donations qualify for 30% tax deduction up to €30,000 for individuals and 10% deduction for entities under Italian non-profit legislation.
2. Corporate Partnerships and Project Sponsorship: Revenue is generated through partnerships with corporations (JTI Italia, Carpisa, St!ng/De Rigo Group) for specific environmental projects, sponsorships, and collaborative initiatives that align with corporate social responsibility goals.
3. 5x1000 Tax Designation: As an accredited non-profit (APS), Save the Planet receives contributions through the Italian 5x1000 tax mechanism. Tax code: 94281460488.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Save the Planet APS is an Italian non-profit association that delivers environmental programs including afforestation projects, ecosystem restoration, the Cantiere Green construction-site certification protocol, and urban air-quality installations. Revenue is generated through individual donations and Colibrì memberships (€30.90/year), corporate CSR sponsorships, 5x1000 tax designations, and licensing of the Cantiere Green trademark to qualifying construction sites.

Product overview

Save the Planet APS is an Italian non-profit environmental association founded in 2019 with 3,000 members. The organization operates as a collection of environmental projects and campaigns rather than a unified software product. Its portfolio includes afforestation and reforestation initiatives (Tuscany's Breath, Afforestazione Parco del Ticino, Nuova vita all'isola di La Certosa, Amazzonia respiro del mondo), ecosystem restoration (Save the Orbetello Lagoon, Cantiere Green, City Tree), community investment programs (Sottocasa), awareness campaigns (Io la butto lì, Look Up Clean Up), sustainable cities initiatives (Comunità Sostenibili with data platform), artistic installations (A Theater to Save the Planet, Il labirinto della rosa, Il filo d'Arianna), and fashion partnerships (Friendly bag Carpisa, Capsule Collection Andressa Saint'Clair). The organization also runs an online community portal and e-learning academy for sustainable cities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 43% CO2 reduction in construction sites using Cantiere Green protocol
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• The New European BauhauscoreStrategic or Co-development PartnerSave the Planet is an official partner of The New European Bauhaus, the EU think tank initiated by President Ursula von der Leyen in September 2021. The partnership aims to add cultural dimension to the Green Deal and accelerate green transition with tangible changes on the ground, combining aesthetics, sustainability, and inclusion values.
• ASVIS (Alleanza Italiana per lo Sviluppo Sostenibile)coreStrategic or Co-development PartnerASVIS Allies are organizations, associations, private entities, and cooperatives whose mission is explicitly connected to sustainability topics and integrate sustainability within their business model. Save the Planet is a honorary member (socio onorario).
• Forum Finanza SostenibileminorStrategic or Co-development PartnerThe Forum maintains an informative and training network for its members, encouraging exchange and cultural growth in sustainable and responsible investment.
• CDO Opere SocialicoreStrategic or Co-development PartnerCDO Opere Sociali is an APS (Associations of Social Promotion) whose mission is to favor the protagonism of every person in the world of work and civil society. Partnership includes Amazon agricultural school project (Respiro sul mondo).
• JTI ItaliacoreStrategic or Co-development PartnerCollaboration on Sustainable Cities campaign to monitor environmental and social sustainability of Italian cities, promoting concrete interventions with local administrations. Includes City Tree installation in Bari and anti-pollution murals.
• St!ng (De Rigo Group)minorGTM or Marketing PartnerPartnership for reforestation of Isola La Certosa in Venice. St!ng, the youngest house brand of De Rigo Group (world leader in eyewear), supports the environmental initiative.
• Vento di VeneziacoreStrategic or Co-development PartnerInstitutional partner managing La Certosa island under concession from Comune di Venezia and Demanio. Direct partner for island reforestation implementation.
• I Pescatori OrbetellominorStrategic or Co-development PartnerFishing cooperative working for lagoon ecosystem balance, sustainable fishing, and care for visitors since 2015. Partnership for lagoon ecosystem restoration project.
• Consorzio Forestale del TicinominorStrategic or Co-development PartnerForestry consortium acting as partner for Parco del Ticino afforestation project, using donations for tree preparation, planting native species, GPS tracking, and five-year maintenance.
• MirageminorGTM or Marketing PartnerTile company collaborated on 'A Theater to Save the Planet' installation at Fuorisalone 2023, using marine-recovered containers for sustainable design.
• Aiuto DonnaminorStrategic or Co-development PartnerAnti-violence association active in Bergamo area supporting victims of physical and psychological abuse. Partner for 'Il labirinto della rosa' mural project with QR code connecting women to support services.
• ArcigayminorStrategic or Co-development PartnerLGBTQ+ rights organization partner for 'Il filo d'Arianna' mural project in Pesaro, with QR code connecting to legal and psychological help services.
• RUNTS (Registro Unico Nazionale del Terzo Settore)coreOthersRegistered in the National Register of the Third Sector at the Ministry of Labor and Social Policies, providing official recognition and information about the entity's structure and activities.

Scale indicators3 records

Direct peers

• Plastic Free Onlus: Italian non-profit focused on plastic-pollution reduction and clean-up events. Directly comparable on the Io la butto lì-style anti-littering campaign and on competing for the same individual-donor base in Italy.
• Amici della Terra: Italian environmental NGO focused on sustainable development, waste management, and policy advocacy. Directly comparable on anti-littering campaigns and ISO 37120-style sustainable-cities work, and a fellow RUNTS-registered third-sector entity.
• Legambiente: Italy's largest environmental non-profit association, running afforestation, ecomafia campaigns, and clean-up initiatives. Comparable as a membership-based Italian NGO operating on donations and 5x1000, competing for the same donor and corporate-CSR pool.

Others

• CDO Opere Sociali: Italian APS focused on social promotion and international cooperation, already a core partner of Save the Planet on the 'Respiro sul mondo' Amazon project. Comparable as a fellow RUNTS-registered APS running international development projects.
• Forum per la Finanza Sostenibile: Italian sustainable-finance organization of which Save the Planet is already a member. Comparable as an ecosystem partner on sustainable-finance education and on policy advocacy for ESG/sustainability standards in Italy.

Emerging players

• Ecosia: Berlin-based search engine that uses profits to fund reforestation projects worldwide. Comparable on the afforestation-as-fundraising model and on funding tree-planting through corporate partnerships, but operates at much larger scale.
• Treedom: Italy-headquartered platform that finances tree planting projects with companies and individuals, offering CO2 offsetting and tracking. Comparable on afforestation (Tuscany's Breath, Parco del Ticino) and on corporate-gifting tree-planting partnerships.
• One Tree Planted: US-based non-profit focused exclusively on global reforestation with corporate and individual sponsorship. Comparable on the afforestation-project model and corporate partnership mechanics, though with much broader global reach.

Broad incumbents

• Greenpeace Italia: Italian arm of Greenpeace, focused on environmental advocacy, pollution prevention, and climate campaigns. Comparable on anti-littering and pollution awareness initiatives, and competing for Italian 5x1000 funds.
• WWF Italia: Italian branch of the global WWF network, active in ecosystem restoration, conservation education, and corporate partnerships. Comparable on afforestation and ocean/lagoon ecosystem work, but far larger and more established.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/savetheplanetaps
• LinkedInlinkedin.com/company/save-the-planet-aps
• Instagraminstagram.com/savetheplanetaps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAVE THE PLANET