SAYA

What SAYA does

SAYA UG (haftungsbeschränkt) is a Düsseldorf-based personal safety technology company founded in 2021 by David Jakubowicz. The company designs and develops a smart safety ring made from 935 sterling silver that integrates a patented 'Click N Safe' mechanism — a thumb-operable click trigger intended to remain accessible even when the user's hands are restrained. When activated, the ring emits a loud siren tone and, via Bluetooth pairing with a companion smartphone app (available on iOS and Android), sends GPS location alerts to pre-configured emergency contacts. The company also offers a silent alarm mode that notifies contacts discreetly without escalating the threat, and a jewelry-style charging case that fully recharges the ring in approximately 90 minutes with up to 7 days of battery life per charge.

The company's revenue model centers on one-time hardware sales of the SAYA Ring through its direct-to-consumer e-commerce storefront (sa-ya.de), with the companion app provided free of charge. Distribution is exclusively DTC for consumers and direct email-based sales for a parallel B2B offering ('SAYA for Business') that targets employers seeking to provide personal safety devices to workforces in field, night-shift, or travel-intensive roles. Marketing relies on Instagram and TikTok organic content, email waitlist capture, and regional German press coverage. SAYA sells within Germany and ships to other EU countries plus Switzerland, and is pre-launch as of the latest data, with the ring scheduled for commercial release in autumn 2024.

The company operates with approximately 15 employees, is bootstrapped or self-funded with no disclosed institutional investment, and is supported by a network of ecosystem partners including Belly Studios (branding), Hahn-Schickard (R&D), and various Düsseldorf and NRW startup support organizations. SAYA won the Ignition Demo Night in 2022 and has received regional press coverage in 2024 ahead of launch. The company is registered at Goethestraße 48, 40237 Düsseldorf, and David Jakubowicz serves as Managing Director.

Name

SAYA

Legal name

SAYA UG (haftungsbeschränkt)

Website

https://sa-ya.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

SAYA is a Düsseldorf-based startup that designs and sells the SAYA Ring, a 935 sterling silver wearable with a patented click-trigger that activates a loud alarm and GPS-based emergency alerts via a companion smartphone app, targeting individual consumers and B2B employers across Europe.

Ownership category

akta.pro rank

Product category

Personal Safety Wearables

NAICS

Security Systems Services (56162)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Personal Safety Wearables (SOS, fall detection) (CRACAIAH)

akta.pro secondary industry

Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE)

Keywords

• Smart safety ring
• Personal safety wearable
• Emergency alert jewelry
• SOS wearable device
• Connected safety accessory

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales (SAYA Ring): SAYA generates revenue primarily from the sale of its smart safety ring hardware. The product is sold directly through the company's e-commerce store. Multiple color variants (silver, gold, rose gold) and sizes are planned. The price is not yet publicly disclosed as of the source data, but the company has stated it will be positioned as a premium product above basic disposable alarm systems.
2. Mobile App (Free): The SAYA companion smartphone app is provided free of charge to all users. The app is required for configuring emergency contacts, GPS sharing, and receiving silent alarms, but the loud alarm from the ring itself functions without the app. No in-app purchases or subscription fees were identified.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SAYA designs and sells a smart safety ring made from 935 sterling silver that uses a patented 'Click N Safe' mechanism to trigger a loud siren alarm at the press of a button, even when the wearer's hands are being restrained. A companion iOS/Android app pairs via Bluetooth to automatically notify pre-set emergency contacts with the user's GPS location, and offers both loud and silent alarm modes. SAYA also offers a B2B program (SAYA for Business) for employers to provide the rings as an employee safety and wellbeing benefit.

Product overview

SAYA offers a unified personal safety ecosystem centered on two integrated products: the SAYA Ring (a stylish smart safety ring with 'Click N Safe' technology that triggers a loud alarm and notifies emergency contacts via GPS) and the SAYA App (a companion mobile application available on iOS and Android that pairs with the ring over Bluetooth, manages emergency contacts, and can also trigger alarms independently). The ecosystem is complemented by a charging case that doubles as the ring's storage and amplifier. SAYA for Business extends the same technology as a B2B offering for employers.

Differentiator

Problem solved

Functional benefit

Products and services

• SAYA Ring A jewelry-grade smart safety ring made from 935 sterling silver that features the patented Click N Safe click-mechanism trigger. A single press activates a loud siren alarm and, via a paired smartphone app, notifies pre-configured emergency contacts with the user's GPS location. Designed for personal safety in threatening situations where the user's hands may be restrained.
• SAYA App A free companion smartphone application for iOS and Android that pairs with the SAYA Ring via Bluetooth. Allows users to configure emergency contacts, trigger loud or silent alarms, receive GPS-based location alerts, access emergency phone numbers, and configure ring settings. Can also be used standalone via an in-app emergency button.
• Ladecase (Charging Case) A jewelry-style case that doubles as a charging dock and amplifier for the SAYA Ring. Fully charges the ring in approximately 90 minutes and is recommended for carrying since its louder alarm output is harder for an attacker to locate and silence.
• SAYA for Business A B2B employee safety program that supplies SAYA Rings in bulk to employers for use as a workforce safety, wellbeing, and retention benefit. Positions the ring as a duty-of-care tool for field, night-shift, and traveling employees, with employer benefits around brand image, safety compliance, and productivity.

Quantifiable outcome

• The battery lasts up to 7 days on a single charge, reducing charging friction and ensuring the ring is always ready.
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Belly StudioscoreStrategic or Co-development PartnerBelly Studios is SAYA's branding and brand development partner. They have been involved since the beginning in building and developing the SAYA brand. The company describes Belly Studios as an indispensable partner and a genuine member of the SAYA Family, complementing the team with comprehensive branding expertise.
• Startup Dorf DüsseldorfminorOthersStartup Dorf Düsseldorf is listed as a partner. It is a local startup ecosystem/member organization in Düsseldorf that likely provides community, mentorship, or networking support.
• Impact FactoryminorOthersImpact Factory is listed as a partner. It appears to be a startup accelerator or impact-focused business support organization.
• Ignition DUSminorOthersIgnition DUS is a startup competition organized by the City of Düsseldorf's economic development agency. SAYA won the Ignition Demo Night in 2022. The relationship appears to be a past competition win/recognition rather than an ongoing partnership.
• Gründungsstipendium NRWminorOthersGründungsstipendium NRW (Founding Grant NRW) is a startup funding program in North Rhine-Westphalia. Listed as a partner, suggesting SAYA may have received or is eligible for this grant.
• Update DeutschlandminorOthersUpdate Deutschland is an initiative (likely civic/tech-focused) listed as a partner. The partnership details are not specified in the available sources.
• TechHub K67minorOthersTechHub K67 is a technology hub or coworking space listed as a partner. The nature of the collaboration is not specified in the available sources.
• Schnaq ConsultingminorOthersSchnaq Consulting is listed as a partner. The company provides consultation services and may be a strategic or operational advisor to SAYA.
• PaulPaul StudiominorOthersPaulPaul Studio is listed as a partner. Likely a creative/design studio that has worked with SAYA on creative or branding projects.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Apple (Apple Watch): Apple Watch includes Emergency SOS, fall detection, and location-sharing features that overlap with SAYA's value proposition. While not specialized in personal safety, its massive installed base and brand make it the most significant broad incumbent competing for SAYA's safety-conscious consumer.
• Garmin (Safety Watches): Garmin's smartwatch and outdoor watch lines include incident detection, SOS, and live location-sharing features. Garmin is a broad incumbent in the wearable safety space, particularly for outdoor/field workers that overlap with SAYA For Business's target audience.

Direct peers

• InvisaWear: InvisaWear makes stylish safety jewelry (necklaces, bracelets, charms) with a hidden SOS button that alerts emergency contacts with location via a paired smartphone app. It is the most directly comparable competitor to SAYA, with the same personal-safety-meets-jewelry positioning, smartphone-app-triggered emergency alert flow, and primarily female target audience.
• Revolar: Revolar developed a small wearable personal safety device with a click-to-alert mechanism that notifies emergency contacts with location. It targets women, students, and lone workers — a similar audience to SAYA's — and competes on the same always-worn, instant-trigger value proposition.
• bSafe: bSafe is a personal safety app with SOS alerting, location sharing, and follow-me features for trusted contacts. While primarily an app rather than a wearable, it competes with SAYA's silent-alarm/GPS-to-contacts flow and shares the same target audience of personal safety-conscious individuals.
• Safelet: Safelet is a safety bracelet that lets users send alerts and share location with a trusted network via a smartphone app. It targets vulnerable individuals (women, elderly, children) and competes directly with SAYA on form factor (wearable), trigger mechanism, and app-mediated emergency contact workflow.
• Flare (formerly Flare Bracelet): Flare produces wearable safety bracelets with an SOS button that alerts emergency contacts and shares location via smartphone. It targets women and people walking alone, with a similar direct-to-consumer e-commerce model and personal safety positioning to SAYA.
• Athena Safety: Athena sells women's safety wearables including jewelry-form-factor devices with SOS activation and location sharing to emergency contacts. It is a direct competitor in the safety-as-jewelry niche that SAYA targets.

Emerging players

• Bond Touch: Bond Touch makes connected bracelets and wearables for relationship and safety use cases. While not strictly a safety device, it shares the jewelry-grade connected wearable category with SAYA and provides a reference point for premium connected jewelry market positioning.
• Nimb (Ring): Nimb developed a smart ring with a panic button on the inner band that alerts emergency contacts and authorities with location. Despite the company's struggles, it is the most direct ring-form-factor peer to SAYA and a relevant reference point for category viability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/saya.safe
• TikToktiktok.com/@saya_social
• LinkedInlinkedin.com/company/sayaring

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAYA