invisaWear
invisaWear designs and sells Bluetooth-enabled smart jewelry and accessories with hidden SOS buttons that connect to ADT's 24/7 professional monitoring service via a mandatory $14.99/month subscription, targeting safety-conscious consumers, primarily women, in 79 countries.
- Company typePrivate
- Founded2016
- HeadquartersNashua, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What invisaWear does
invisaWear is a privately held wearable safety device company founded in 2016 and headquartered in Nashua, New Hampshire, that designs and sells Bluetooth-enabled jewelry and accessories with hidden emergency alert functionality. The company's core technology is the proprietary invisaChip, protected by eight patents, which enables Bluetooth communication between a wearable charm and a paired smartphone without requiring constant connectivity, supporting a non-rechargeable battery life of up to three years. Product forms include bracelets, necklaces, keychains, fitness bands, scrunchies, and waterproof pouches, with hardware price points ranging from $50 (charm only) to $149.
The company's revenue model is a hybrid of hardware sales and mandatory recurring subscription: every device requires a Safety Plan subscription starting at $14.99/month to activate emergency response features, including 24/7 ADT professional monitoring, GPS location sharing with up to five emergency contacts, optional 9-1-1 dispatch, voice activation, live video streaming, and a safety timer. invisaWear distributes primarily through its own e-commerce storefront (invisawear.com) serving 79 countries for contact alerts, with 9-1-1 dispatch limited to the US and Canada; in Canada the product is sold under the TELUS SmartWear Security brand via a distribution partnership. The company also acquired the digital safety platform Flare in June 2023, signaling intent to expand beyond hardware into broader safety services.
Customer segments are concentrated in safety-conscious consumers, primarily women seeking discreet personal protection, with secondary segments including college students, real estate agents, runners, dating and rideshare users, and seniors needing medical alert functionality. The company was co-founded by Rajia Aziz (CEO) and operates with 1-10 employees, relying heavily on ADT's monitoring infrastructure and TELUS's Canadian distribution rather than building those capabilities internally. The company claims a community of over 3.5 million users globally but has no publicly disclosed revenue, no institutional funding beyond a 2017 MassChallenge accelerator participation, and no public listing.
invisaWear firmographics
Firmographics- Name
- invisaWear
- Legal name
- invisaWear
- Website
- https://invisawear.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- invisaWear designs and sells Bluetooth-enabled smart jewelry and accessories with hidden SOS buttons that connect to ADT's 24/7 professional monitoring service via a mandatory $14.99/month subscription, targeting safety-conscious consumers, primarily women, in 79 countries.
- Ownership category
- akta.pro rank
invisaWear industry classification
Industry- Product category
- Wearable Safety Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Personal Safety Wearables (SOS, fall detection) (CRACAIAH)
- akta.pro secondary industry
- Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)
Keywords
Where invisaWear is headquartered
LocationHeadquarters
- HQ city
- Nashua
- HQ country
- United States
- HQ region
- North America
Markets served
invisaWear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Hardware Sales: invisaWear generates revenue through the sale of wearable safety jewelry and accessories. Products include necklaces, bracelets, keychains, fitness bands, and scrunchies, each containing the invisaChip technology. Hardware is sold at price points ranging from $50 (charm only) to $149, with frequent promotional discounts.
- Safety Plan Subscription: A mandatory recurring subscription (Safety Plan) is required for emergency services functionality. The subscription starts at $14.99/month and provides 24/7 access to trained ADT security agents, GPS tracking, optional 9-1-1 feature, live video calls, voice activation, and self-defense classes. Battery replacement is free for subscribers with 2+ years of active service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Pendant/Charm Only |
| Subscription | Monthly | Safety Plan Subscription |
| Unit Pricing | Monthly | Necklaces |
| Unit Pricing | Monthly | Bracelets |
| Unit Pricing | Monthly | Keychains |
| Unit Pricing | Monthly | Fitness Accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
invisaWear product offering
Product offeringCore offering
invisaWear designs and sells fashionable wearable safety accessories (necklaces, bracelets, keychains, fitness bands, scrunchies, waterproof pouches) embedded with a proprietary Bluetooth chip (invisaChip) that pairs with a smartphone app to send SOS alerts and live GPS to up to five emergency contacts. Activation requires a monthly Safety Plan subscription ($14.99+) that connects the device to ADT's 24/7 professional monitoring service for live agent response and optional 9-1-1 dispatch.
Product overview
invisaWear is a smart jewelry and wearable safety device company offering a unified product platform built around its proprietary invisaChip technology. The core offering consists of interchangeable accessories (bracelets, necklaces, keychains, athletic bands, and scrunchies) that share the same hidden SOS panic button functionality. All products require the Safety Plan subscription ($14.99/month) to enable emergency response features including 24/7 ADT monitoring, GPS location sharing, optional 9-1-1 dispatch, live video streaming, voice activation, and chat. The hardware features a non-rechargeable battery lasting up to 3 years, and the system communicates via Bluetooth with a paired smartphone. Products are sold primarily in the United States with 9-1-1 support, and internationally in 79 countries for contact alerts only.
Differentiator
Problem solved
Functional benefit
Brands
- TELUS SmartWear Security: In Canada, invisaWear partners with TELUS Security to offer products referred to as TELUS SmartWear Security.
Products and services
- Classic Bracelet Bangle-style bracelet with a hidden SOS button integrated into the invisaChip charm; when double-pressed, it triggers emergency alerts to up to 5 contacts and optionally 9-1-1 with live GPS. Sold as a wearable safety accessory for individual consumers.
- Star Burst Charm Necklace Star burst pendant necklace with hidden SOS button containing the invisaChip; double-press triggers emergency alerts with live GPS to contacts and 9-1-1. Targeted at consumers wanting a fashion-forward safety pendant.
- Beaded Chain Necklace Beaded chain necklace with a hidden SOS charm; when activated it sends emergency alerts with live GPS location to designated contacts via the invisaWear app.
- Leather Necklace Leather material necklace featuring the invisaWear charm with a hidden SOS button for emergency alerts; targeted at consumers preferring a casual/rustic style.
- Classic Keychain Keychain accessory with an integrated invisaWear SOS charm; portable safety device that triggers emergency alerts to contacts and 9-1-1 when double-pressed.
- Waterproof Band IPX8-rated waterproof wristband with the invisaWear charm for fitness and water activities; SOS alerts triggered via double-press even in wet environments.
- Athletic Bands Fitness-focused bands designed for workouts, running, and active use with hidden SOS functionality and live GPS location sharing.
- Scrunchies Scrunchie hair accessory with a hidden invisaWear charm; combines fashion with safety and includes a velcro pocket for valuables.
- invisaWear Pendant - Charm Only Standalone replacement or starter charm component with SOS functionality; does not include a chain or jewelry piece, allowing users to add the invisaChip safety technology to their own accessories.
- Waterproof Pouch IPX8-rated waterproof pouch with an integrated invisaWear charm for personal safety during water activities and outdoor adventures.
- invisaWear x Safely Sidekick Collaborative co-branded safety keychain combining invisaWear and Safely Sidekick safety technologies in a keychain form factor.
- Safety Plan Subscription Required monthly subscription ($14.99+/month) that activates emergency services on the invisaWear device, including 24/7 ADT monitoring, GPS tracking, optional 9-1-1 dispatch, live video calls, voice activation, SOS chat, safety timer, and quarterly self-defense classes; free battery replacement for subscribers with 2+ years of active service.
Quantifiable outcome
- SOS alerts sent in under 1 second vs. 7+ seconds for phone-based safety apps
- +3 more outcomes
Companies that use invisaWear
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
invisaWear technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
invisaWear partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ADTcoreADT provides 24/7 professional security monitoring for invisaWear devices. When a user triggers an SOS, trained ADT security agents respond, can contact 9-1-1, coordinate emergency services dispatch, and provide live video monitoring capabilities. ADT is described as 'America's Most Trusted Name in Security' and backs the invisaWear service. The partnership provides the human-agent response layer that differentiates invisaWear from automated-only safety apps.
- TELUS SecuritycoreIn Canada, invisaWear partners with TELUS Security to offer products under the TELUS SmartWear Security brand. TELUS handles distribution, subscription management, and local monitoring services for Canadian customers. This allows invisaWear to serve the Canadian market without establishing independent operations. Users in Canada must purchase TELUS subscriptions to activate emergency features.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
invisaWear competitors and assessment
Company assessmentDirect peers
- Flare: Personal safety wearable for women (bracelets, clips, charms) with connected 9-1-1 dispatch. Direct category competitor and now an invisaWear-owned subsidiary as of June 2023, making it the most directly comparable peer in wearables-based emergency response.
- Revolar: Compact personal-safety button that sends alerts with location to designated contacts. Closely aligns with invisaWear's hidden-button, contact-and-monitoring workflow as a competitor in the same wearables safety niche.
- Safely (SafelySidekick): Personal-safety app and device ecosystem that connects users to a live dispatcher network. Co-branded with invisaWear on the invisaWear x Safely Sidekick, sharing overlap in monitoring-backed personal protection.
Emerging players
- Noonlight: App-based 24/7 emergency response service dispatching on user alert, with hardware integrations including wearables. Comparable in the professional-monitoring arm of invisaWear's stack, though primarily a software/dispatch platform.
- Birdie Alert (Birdie): Personal safety wearable targeted at older adults and women, offering GPS location sharing and emergency contact alerts. Comparable miniaturized safety wearable operating in an adjacent segment of the same category.
Broad incumbents
- Apple Watch (Apple Inc.): The dominant smartwatch with built-in Emergency SOS, fall detection, and crash detection. Represents the broadest incumbent with overlapping safety features that compete at the use-case layer despite a different form factor.
- Medical Guardian: Leading PERS / medical alert provider with wearables, mobile devices, and 24/7 monitoring for older adults. Overlaps invisaWear in the medical-emergency and senior segments, broader portfolio.
- Life Alert: Established PERS pioneer (necklace, wristband, home console) with 24/7 monitoring and emergency dispatch. Comparable as the legacy incumbent in wearable emergency response, particularly for seniors.
- Lively (by Best Buy Health): Mobile medical alert / personal emergency response device with urgency-button monitor service. Overlaps invisaWear in the wearable PERS / personal emergency dispatch category, particularly for active older adults.
Regional players
- SoloProtect: Wearable lone-worker safety device with check-in timer and monitoring center, primarily for enterprise and European workforce deployments. Overlaps invisaWear's safety-timer and monitoring workflow but targets different buyers (employers rather than consumers).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
invisaWear social profiles
Digital presenceinvisaWear financial estimates
Financial estimateRevenue estimate
Valuation estimate
invisaWear leadership team
Management profileNumber of profiles
Profiles1 record
invisaWear funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
invisaWear M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about invisaWear
What does invisaWear do?
invisaWear designs and sells fashionable wearable safety accessories (necklaces, bracelets, keychains, fitness bands, scrunchies, waterproof pouches) embedded with a proprietary Bluetooth chip (invisaChip) that pairs with a smartphone app to send SOS alerts and live GPS to up to five emergency contacts. Activation requires a monthly Safety Plan subscription ($14.99+) that connects the device to ADT's 24/7 professional monitoring service for live agent response and optional 9-1-1 dispatch.
Is invisaWear a public or private company?
invisaWear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was invisaWear founded?
invisaWear was founded in 2016. It employs 1 to 10 people.
Where is invisaWear based?
invisaWear is headquartered in Nashua, United States, in the North America region.
How does invisaWear make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are safety Plan Subscription.
Who are invisaWear's main competitors?
Direct peers on record are Flare, Revolar and Safely (SafelySidekick). Emerging players are Noonlight and Birdie Alert (Birdie). Broad incumbents are Apple Watch (Apple Inc.), Medical Guardian, Life Alert and Lively (by Best Buy Health). SoloProtect is listed as a regional player.
Does invisaWear have an API?
No public API is recorded for invisaWear.
What industry is invisaWear in?
invisaWear's product category is Wearable Safety Devices. Its primary akta.pro industry code is CRACAIAH, Personal Safety Wearables (SOS, fall detection), with a secondary code of HSAHAHAI, Wearable Medical Alert Devices (Pendants, Watches, Bands). Its NAICS code is 334510 and its SIC code is 3841.