What SB Race Engineering Ltd does

SB Race Engineering Ltd (trading as SBR Engineering) is a privately held UK independent supercar specialist headquartered at 4-5 Edison Road, Rabans Lane Industrial Area, Aylesbury, Buckinghamshire. Founded by Stuart Bitmead in 2009, the firm concentrates exclusively on Ferrari, Lamborghini and McLaren vehicles, offering a vertically integrated portfolio that combines vehicle sales, scheduled servicing and maintenance, engine and gearbox rebuilds, race and track preparation, performance parts retail, secure vehicle storage at £45 per week, and nationwide insured transportation. Customers are individual high-net-worth supercar owners, classic car collectors, amateur and professional racing entrants, and a smaller tier of supercar traders; operations are appointment-only and rely on direct, relationship-led engagement rather than paid advertising.

The firm's technical backbone includes 3D scanning and reverse engineering in use since 2013, CAD modelling and 3D printing for obsolete parts reproduction, dedicated engine and gearbox build rooms, in-house fabrication and machining, computerised four-wheel alignment, and a Dyno Dynamics 1,800 bhp four-wheel-drive chassis dynamometer with 0.001% load-cell accuracy. SBR is positioned as one of very few non-franchised independents holding official-level computer diagnostics for the latest Ferrari, Lamborghini, Maserati and McLaren models, and offers niche capabilities such as Ferrari F1-to-manual gearbox conversions (notably for the 612 Scaglietti). The race-preparation division has delivered over ten class and overall championship wins since 2009 across the Pirelli Open, British GT Cup, British Endurance Championship and outright victories at the Goodwood Revival, with named racing-driver clients such as Paul Bailey and Ross Wylie.

Commercially, SBR operates through direct workshop engagement, an online parts shop shipping worldwide, and event-led demand generation at motorsport and classic-car gatherings. Revenue is generated from one-off vehicle sales, quote-based professional services (workshop labour, engine and gearbox rebuilds, race prep, dyno and ECU tuning), recurring storage fees, and parts retail under partnerships with brands including Nitron, Tubi Style, VelocityAP, Moorgate Finance and Kingfisher Insurance. The Ferrari servicing team is described as carrying over 60 years of combined brand experience, and the broader firm claims over 30 years of engine and gearbox rebuilding expertise. The firm is founder-led, privately financed with no external investment disclosed, and operates from a single UK facility with a five-person headcount, producing a high-touch, reputation-driven business model with episodic but high-ticket transactions.

Name

SB Race Engineering Ltd

Legal name

SB Race Engineering Ltd

Website

https://sbraceengineering.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

SB Race Engineering is an independent UK supercar specialist providing sales, servicing, engine and gearbox rebuilds, race preparation, performance parts, storage and transportation exclusively for Ferrari, Lamborghini and McLaren owners, serving high-net-worth individuals, collectors and racing entrants from its Aylesbury, Buckinghamshire workshop.

Ownership category

akta.pro rank

Product category

Luxury Automotive Servicing and Race Engineering

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

Keywords

• Supercar servicing
• Race car preparation
• Engine rebuilding services
• Luxury vehicle sales
• Performance parts retail

Headquarters

HQ city

Aylesbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of high-performance and classic cars including Ferrari, Lamborghini, McLaren, Aston Martin, and other supercars. The company only sells vehicles they know well and have thoroughly inspected, avoiding auction purchases or unknown vehicles.
2. Workshop Servicing and Maintenance: Comprehensive servicing for road, race, and classic cars including modern supercars and vintage vehicles. Services include routine maintenance, diagnostics, and preventive maintenance.
3. Race Preparation: Track preparation and race support services for both classic and modern race cars, including full championship-winning preparation and ongoing race support.
4. Engine and Gearbox Rebuilds: Complete engine and gearbox restoration services for Ferrari, Lamborghini, and McLaren vehicles, including both modern and vintage models with customisation options.
5. Rolling Road and Dyno Services: Chassis dynamometer testing and tuning services with 1800bhp capacity, including ECU tuning, mapping, and performance testing for Ferrari, Lamborghini, and McLaren vehicles.
6. Performance Parts Sales: Supply and fitment of performance upgrade parts including exhaust systems, suspension, carbon fibre components, wheels, braking systems, clutches, ECU upgrades, and induction kits for Ferrari, Lamborghini, and McLaren.
7. Vehicle Storage: Secure dry storage for vehicles at £45 per week, with optional insurance through Kingfisher Insurance Services.
8. Vehicle Transportation: Fully insured UK transportation service using covered trailers, with collection available nationwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SB Race Engineering Ltd is an independent UK supercar specialist delivering sales, servicing, race preparation, and engineering for Ferrari, Lamborghini, McLaren, and other high-performance vehicles from its Buckinghamshire workshop. The offering spans routine maintenance, full restoration, engine/gearbox rebuilds, 3D scanning and CAD-based bespoke engineering, chassis dyno testing, ECU tuning, manual transmission conversions, vehicle storage, transportation, and a curated performance parts shop. A championship-winning race preparation division supports clients competing in events from GT Cup and British GT to Goodwood Revival.

Product overview

SB Race Engineering is an independent supercar specialist offering a comprehensive portfolio of services for Ferrari, Lamborghini, McLaren, and other high-performance vehicles. The core offering combines vehicle sales with full servicing capabilities, supported by specialist engineering services (engine/gearbox rebuilds, 3D scanning, CAD/3D printing, manual conversions, ECU tuning) and a high-specification rolling road facility. A dedicated race preparation division delivers championship-winning track support. The company also operates a retail performance parts shop covering exhausts, suspension, brakes, carbon fibre, and other upgrades. Services are delivered from a purpose-built Buckinghamshire facility with multiple vehicle lifts, alignment machines, clean rooms, and machine shops.

Differentiator

Problem solved

Functional benefit

Brands

• VelocityAP: ECU tuning partner brand offering performance tuning services for supercars

Products and services

• Vehicle Sales

Quantifiable outcome

• Over 10 Class Championship and Overall Championship wins since 2009 in Pirelli Open, British Championship, British GT Cup, and British Endurance Championship
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VelocityAPcoreTechnology or IntegrationVelocityAP is an ECU tuning partner that offers performance tuning solutions available at SBR Engineering. SBR announced this partnership in October 2025 and began offering VelocityAP ECU tuning services at their workshop in January 2026.
• Tubi StyleminorChannel Partner/ Reseller/ DistributorTubi Style is an exhaust systems manufacturer whose products SBR Engineering now supplies and fits. SB Race Engineering announced in July 2026 that they are now supplying and fitting Tubi Style exhaust systems, particularly for Ferrari 296 GTB and GTS models.
• Nitron SuspensionminorChannel Partner/ Reseller/ DistributorNitron is a suspension damper manufacturer whose products SBR Engineering supplies and fits, particularly for Ferrari F355 platforms and other classic and modern vehicles. The company offers Nitron R1 kits as OEM upgrades with track spring rates and damper valving available.
• Ferrari Owners Club GB LtdcoreGTM or Marketing PartnerSBR Engineering supports Ferrari Owners Club track days and events, providing race support and technical expertise. The company has participated in multiple Ferrari Owners Club events including supporting cars at Brands Hatch track days.
• Bicester HeritageminorGTM or Marketing PartnerBicester Heritage hosts the Bicester Scramble events where SBR Engineering participates as an exhibitor. These events bring together classic car enthusiasts, collectors, and families at the historic Bicester Heritage site.

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Lancaster: UK Ferrari, Maserati and other premium car dealer group. Comparable to SBR's franchise-comparable servicing capability for the same marques.
• JCT600: Major UK Ferrari and luxury car dealer group. Provides a franchised alternative to SBR's independent servicing proposition for Ferrari and other supercar owners.
• HR Owen: UK luxury and supercar dealer group handling Ferrari, Lamborghini, McLaren and others. Comparable as a sales/servicing alternative for HNW supercar owners.
• Stratstone: Large UK dealer group representing Ferrari alongside other premium brands. Comparable as an alternative servicing/sales channel for Ferrari owners, though far broader in scope than SBR.

Direct peers

• Nicholas Mee & Company: London Ferrari authorised specialist dealer offering sales, servicing and restoration. Comparable to SBR for Ferrari owner services, though operating from a franchised position.
• Girardo & Co: London-based classic car sales, brokerage and preparation specialist for high-end Italian sports cars. Comparable to SBR for HNW classic supercar transactions and preparation services.
• Romans International: Independent UK supercar dealer and service specialist focused on Ferrari, Lamborghini, McLaren and Bugatti. Comparable to SBR's combined independent sales and servicing model.
• DK Engineering: UK-based independent Ferrari and historic race car specialist offering restoration, race preparation and sales. Directly comparable to SBR for classic Ferrari servicing, race prep and HNW owner support.
• Joe Macari Performance Cars: London-based independent supercar specialist selling, servicing and restoring Ferrari, Lamborghini, McLaren and Aston Martin. Closely comparable to SBR's combined vehicle-sales-and-servicing model.
• Hexagon Modern Classics: Specialist dealer and restoration house focused on modern classic Ferraris and other Italian exotics in the UK. Comparable to SBR in classic/restomod Ferrari servicing and sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sbr_eng
• Facebookfacebook.com/sbraceengineering
• LinkedInlinkedin.com/company/sb-race-engineering-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SB Race Engineering Ltd