ABRASEL em Santa Catarina

What ABRASEL em Santa Catarina does

ABRASEL em Santa Catarina is the Santa Catarina state section of the Brazilian Association of Bars and Restaurants (ABRASEL — Associação Brasileira de Bares e Restaurantes), a non-profit trade association founded nationally in 1986 and operating in Santa Catarina since 1995. The section is headquartered in Florianópolis and staffed by approximately five employees, and represents an estimated 15,000 bar and restaurant establishments across the state — a sector that contributes roughly 5% of Santa Catarina's GDP and accounts for over 100,000 direct jobs.

The organization's portfolio combines advocacy, knowledge dissemination, networking, and member benefits. Core assets include the Conexão Abrasel digital knowledge platform, the AVA virtual assistant, the bimonthly national Bares & Restaurantes magazine, and a series of programs — Salão Abrasel (a new 2026 event format targeting 12,000 visitors with a Restaurante do Futuro – Cozinha 4.0 showcase), the Brasil Sabor festival, the O Quilo é Nosso contest, qualification courses, and technical missions to trade shows such as NRA Show and Fispal. Recent technology additions include a free AI-based tool for NR-1 psychosocial risk mapping and a national partnership with Vida de Creator for digital content training.

The association is funded primarily through annual membership fees paid by bars and restaurants, supplemented by event income and major partnerships with presenting sponsors (Ambev, Keeta, Stone for Salão Abrasel 2026) and benefit-program partners (Sodexo, Ecolab, Souza Cruz, SEBRAE). Its go-to-market is direct membership outreach through its Florianópolis office, supported by digital channels, social media, podcasts, and industry events. Leadership is provided by President Juliana Mota, inaugurated in June 2022 as the first woman to hold the role in the section's history.

Name

ABRASEL em Santa Catarina

Legal name

ABRASEL - Associação Brasileira de Bares e Restaurantes

Website

https://sc.abrasel.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

ABRASEL em Santa Catarina is the state section of Brazil's national bar and restaurant trade association, representing approximately 15,000 establishments through advocacy, training, events, and member benefits. It operates the Conexão Abrasel digital platform and AVA virtual assistant, funded primarily by annual membership fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Membership Fees: Revenue generated from association fees paid by bars, restaurants and similar establishments in Santa Catarina. Members receive benefits including representation, information, online access, commercial benefits, event promotion, qualification programs, and networking opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ABRASEL Santa Catarina is a non-profit trade association that represents and develops the out-of-home food service sector in the state of Santa Catarina. It provides members with sector advocacy at municipal, state and national levels, digital knowledge resources via the Conexão Abrasel platform, networking events, qualification courses, and benefit programs including Sou Abrasel meal ticket discounts and the Clube de Benefícios supplier deals. Revenue is generated primarily through annual membership fees paid by bars, restaurants, cafés and similar establishments.

Product overview

Abrasel Santa Catarina operates as a regional section of the Brazilian Association of Bars and Restaurants, offering a unified platform of services including the Conexão Abrasel digital knowledge platform, AVA virtual assistant, the national Bares & Restaurantes magazine, and various events (Salão Abrasel, Congresso Abrasel, Brasil Sabor festival, O Quilo é Nosso contest). Membership benefits include the Sou Abrasel meal ticket program, Clube de Benefícios supplier discounts, qualification courses, and technical missions to international trade shows. The portfolio is structured around advocacy, knowledge-sharing, networking events, and member business support services.

Differentiator

Problem solved

Functional benefit

Brands

• Conexão Abrasel: Digital platform for information and knowledge access, offering free courses, e-books, and digital magazine.
• AVA - Assistente Virtual Abrasel
• Sou Abrasel
• Brasil Sabor
• O Quilo é Nosso
• Salão Abrasel

Products and services

• Conexão Abrasel
• AVA - Assistente Virtual Abrasel
• Revista Bares & Restaurantes
• Sou Abrasel
• Guia Abrasel
• Brasil Sabor
• O Quilo é Nosso
• Clube de Benefícios
• Programa de Cursos de Qualificação
• Missões Técnicas
• Congresso Abrasel
• Salão Abrasel
• Ferramenta Gratuita NR-1 — AI Psychosocial Risk Mapper

Quantifiable outcome

• 87% of sector employers identified employees with betting habits, and 63% already noticed direct effects on daily team operations
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• AmbevmajorGTM or Marketing PartnerAmbev is a partner presenting the Salão Abrasel 2026 event along with Keeta and Stone. The partnership supports major industry events and initiatives promoting the food service sector.
• KeetamajorGTM or Marketing PartnerKeeta is a partner presenting the Salão Abrasel 2026 event along with Ambev and Stone. The partnership supports major industry events and initiatives promoting the food service sector.
• StonemajorGTM or Marketing PartnerStone is a partner presenting the Salão Abrasel 2026 event and a collaborator on the Abrasel-Stone Index for sector sales data. Partnership supports major industry events and market research initiatives.
• SEBRAEmajorStrategic or Co-development PartnerSEBRAE (Brazilian Support Service for Micro and Small Enterprises) is a strategic partner offering programs benefiting more than 10,000 companies in the sector. The partnership supports entrepreneurship, business development, and training initiatives.
• Vida de CreatorcoreStrategic or Co-development PartnerNational partnership with Vida de Creator platform to offer entrepreneurs strategic content production training. The initiative addresses a sector challenge: while 96% of establishments use Instagram and 78% use WhatsApp, strategic use of social media remains uncommon. Free exclusive module on content production available through Conexão Abrasel platform.
• Sodexo BenefíciosminorGTM or Marketing PartnerSodexo is listed as a partner offering benefits to Abrasel members through the Sou Abrasel program with below-market rates on meal ticket brands.
• EcolabminorGTM or Marketing PartnerEcolab is listed as a partner supporting the food service sector with hygiene and cleaning solutions.
• Souza CruzminorGTM or Marketing PartnerSouza Cruz is listed as a partner supporting the food service sector.
• Fispa Food ServiceminorGTM or Marketing PartnerFispa Food Service is listed as a partner supporting the food service sector.
• PMI (Project Management Institute)minorGTM or Marketing PartnerPMI Brazil is listed as a partner supporting professional development in the sector.
• Prazeres da MesaminorGTM or Marketing PartnerPrazeres da Mesa is listed as a partner magazine for the food service sector.
• Revista Bares & RestaurantesminorGTM or Marketing PartnerBares & Restaurantes magazine is the official bimonthly publication of Abrasel, providing industry coverage and news to members.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Abrasel Nacional: The national parent body of Abrasel Santa Catarina, headquartered in Brazil with sectionals across all states; directly comparable mission, governance model, and product portfolio (Congresso Abrasel, Conexão Abrasel, Bares & Restaurantes magazine).
• Restaurants Canada: Canada's national foodservice association, providing advocacy, training, research, and events for the bar and restaurant sector — a near-perfect functional twin to Abrasel SC at a national level in a different market.
• National Restaurant Association: The leading US trade association for the restaurant industry, performing advocacy, training, events (e.g., NRA Show), and member services — the closest direct functional analogue to Abrasel SC, despite operating in a different geography.

Others

• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas): Brazilian SME support service that is already a major Abrasel SC partner (programs benefiting 10,000+ companies); comparable in serving SMBs but with a broader industry remit and government backing rather than a sector-specific advocacy role.
• ABIA (Associação Brasileira da Indústria de Alimentos): Brazilian food industry association representing food manufacturers and suppliers — adjacent to Abrasel SC because both serve the broader food ecosystem, but ABIA is upstream (industry) while Abrasel SC is downstream (foodservice operators).
• ABF (Associação Brasileira de Franchising): Brazilian franchising association representing franchise brands and operators — adjacent to Abrasel SC because many bar/restaurant chains are franchise models, and ABF offers overlapping member services (events, training, advocacy) in a different vertical orientation.

Regional players

• UKHospitality: The UK trade association for hotels, restaurants, pubs, and foodservice — comparable in scope (advocacy, member benefits, events) to Abrasel SC, but operating in a different geographic market with broader hospitality coverage.
• Hostelería de España: Spain's national hospitality employers' association, representing restaurants, bars, and cafés with advocacy, training, and member services — comparable institutional role to Abrasel SC in the Spanish foodservice ecosystem.
• AHRESP (Associação da Hotelaria, Restauração e Similares de Portugal): Portuguese trade association for hospitality and restaurants, offering advocacy, training, fairs, and member services — a close Iberian equivalent of Abrasel's representation model.

Broad incumbents

• CNC (Confederação Nacional do Comércio): Brazil's national commerce confederation, the umbrella body for commerce-related sector associations including foodservice; broader in scope than Abrasel SC but the institutional apex that defines the regulatory landscape Abrasel operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/abrasel
• LinkedInlinkedin.com/company/abrasel-em-santa-catarina
• Instagraminstagram.com/abraselsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABRASEL em Santa Catarina