Senior Citizen Home Safety Association

What Senior Citizen Home Safety Association does

Senior Citizen Home Safety Association (SCHSA, 長者安居協會) is a Hong Kong-based self-financed social enterprise and non-profit charitable organisation founded on 1 September 1996, operating a 24/7 emergency response and comprehensive eldercare service platform. Its flagship offering, the 一線通®平安鐘 (Care-on-Call) service, provides round-the-clock vigilance, emergency ambulance coordination, proactive welfare calls, location tracking, outpatient appointment booking, and medicine reminders to elderly individuals — primarily singleton and doubleton elderly — across all 18 districts of Hong Kong. Service delivery combines proprietary hardware (Wireless Personal Emergency Link via 4G, New Mobile Link, Safety Phone, Smartwatch), mobile applications (eCare Link® and EasyHome® Apps), and an AI-powered millimetre-wave Smart Accident Detection System (piloted March 2026) for fall and inactivity detection in living rooms, bedrooms, and bathrooms. The EasyHome® sub-brand extends the proposition into fee-for-service home care including medical escorts, elder care, housekeeping, rehabilitation, and bathroom anti-slip installation.

The organisation operates a hybrid revenue model spanning four streams: (1) recurring Care-on-Call and EasyHome subscription fees from self-paying elderly; (2) Hong Kong Social Welfare Department subsidies under the 'Subsidy Scheme for Provision of Emergency Call System Service' covering eligible elderly and persons with disabilities; (3) charitable donations funding the Care-on-Call Charity Programme for ~10,000 low-income elderly annually; and (4) corporate and foundation grants (HKEX Foundation, Solar Foundation, Tsang Man Dat Charitable Fund) for pilot programmes. Distribution combines direct consumer sales via hotline (2952 7250), WhatsApp, and online forms with institutional referrals through Care Teams, hospitals, and the Community Care Service Voucher (CCSV) scheme. Cumulative impact metrics include 797,485 emergency room transports, 14,087,009 service requests, and 10,865,494 care calls over nearly 30 years. The organisation is led by CEO Ms. Maura Wong under Chairperson Mr. Tom K.S. Chan, with a 59-person staff complement and operations anchored at Oi Man Plaza in Kowloon with a repair/maintenance centre in Wong Tai Sin.

Name

Senior Citizen Home Safety Association

Legal name

Senior Citizen Home Safety Association (Incorporated in Hong Kong with limited liability by guarantee)

Website

https://schsa.org.hk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Hong Kong-based non-profit social enterprise operating the Care-on-Call (一線通®平安鐘) 24/7 emergency response and home care platform, serving singleton and doubleton elderly and persons with disabilities across all 18 districts through proprietary 4G-connected hardware, AI-powered fall detection, and government-subsidised and subscription-funded service contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Kowloon, Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Service Fees (Paid Subscribers): Self-paying subscribers pay recurring fees for Care-on-Call emergency link services and EasyHome home care services. The association operates as a self-financed social enterprise.
2. Charitable Donations: Individual and corporate donations fund the Care-on-Call Charity Programme, which provides free services to approximately 10,000 low-income elderly annually. Donations also support specific initiatives like the 'Unite to Protect Seniors 2026' fundraising event which raised over HK$3.8 million.
3. Government Subsidy Revenue (Social Welfare Department): The association is designated as the service provider for the Social Welfare Department's 'Subsidy Scheme for Provision of Emergency Call System Service'. Government funding covers free services for eligible singleton/doubleton elderly and persons with disabilities referred by Care Teams across all 18 districts. The scheme is expected to benefit up to 4,000 individuals.
4. Corporate Sponsorships and Charitable Funding: Funding from charitable foundations such as HKEX Foundation, The Solar Foundation Limited, and The Tsang Man Dat Charitable Fund supports pilot programmes like the Smart Accident Detection System.
5. EasyHome® Home Care Services: Fee-for-service home care including medical escort, home care, rehabilitation, and cleaning services. Includes labour and third-party liability insurance coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Senior Citizen Home Safety Association operates a 24/7 emergency response and care service for elderly Hong Kong residents through its Care-on-Call (一線通®平安鐘) brand, featuring wireless and mobile Personal Emergency Link devices, AI-powered fall detection, and a 24-hour service centre. It also provides home care services through the EasyHome (一線通管家易®) brand, including medical escort, elderly care, rehabilitation, and house cleaning services. The association operates as a self-financed social enterprise, combining paid subscriptions with charitable donations and government subsidies to serve both self-paying customers and approximately 10,000 low-income elderly annually.

Product overview

Senior Citizen Home Safety Association operates a comprehensive eldercare technology ecosystem combining hardware devices, mobile applications, AI-powered monitoring, and professional home care services. The core offering is the 一線通®平安鐘 (Care-on-Call) 24/7 emergency response service, supported by wireless (Wireless PEL) and mobile (Mobile Link, New Mobile Link) emergency devices. The portfolio extends to smartphone apps (eCare Link, EasyHome App), wearable technology (Smartwatch), specialized phones (Safety Phone), and an AI-powered Smart Accident Detection System using millimetre-wave fall detection. Home care is delivered through the 一線通管家易® (EasyHome) sub-brand offering medical escorts, elder care, housekeeping, rehabilitation, and bathroom safety services. Educational support includes workshops for dementia care and caregiver training. The service architecture integrates 4G mobile connectivity, location tracking, and proactive monitoring to enable aging in place.

Differentiator

Problem solved

Functional benefit

Brands

• 一線通®平安鐘 (Care-on-Call): 24-hour emergency call and comprehensive care service for seniors including emergency aid, vigilance service, location tracking, outpatient appointment booking, and medicine reminders
• 一線通管家易® (EasyHome)
• 一線通®智能意外偵測系統 (Smart Accident Detection System)
• eCare Link® App
• New Mobile Link®
• Wireless Personal Emergency Link

Products and services

• Care-on-Call Service (一線通®平安鐘) 24/7 emergency response and comprehensive care service for elderly, providing round-the-clock monitoring, emergency aid, proactive wellness calls, location tracking, outpatient appointment booking, medication reminders, and daily living assistance via 4G wireless network connectivity.
• Wireless Personal Emergency Link (一線通®無線平安鐘) Wireless emergency response device using 4G mobile network for stable and fast connectivity, replacing older wired technology. Features waterproof remote control button, enabling seniors to call for help from anywhere in their home.
• New Mobile Link (一線通®守護卡) Mobile emergency link device designed for outdoor use, providing GPS location tracking and emergency connectivity when seniors are away from home. Compact and portable form factor for continuous protection outside the residence.
• Smart Accident Detection System (一線通®智能意外偵測系統) AI-powered fall detection system using millimetre-wave sensing and AI analysis to monitor seniors for falls or extended inactivity. Privacy-preserving non-thermal imaging suitable for living rooms, bedrooms, and bathrooms. Automatically connects to 24-hour Service Centre with two-way communication capability.
• EasyHome Services (一線通管家易®服務) Comprehensive home care service providing on-demand professional caregivers including medical escorts, home elder care, housekeeping, and rehabilitation therapy services. Includes matchmaking within 3 hours, mobile app access, and labour/third-party liability insurance.
• Medical Escort Service (陪診服務) Professional escort service accompanying elderly to medical appointments, including transportation and in-appointment support.
• Home Care (長者照顧) In-home elderly care services providing professional caregivers for daily living assistance and companionship.
• House Cleaning (家居清潔) Professional home cleaning services for elderly households, maintaining safe and hygienic living environments.
• Rehabilitation Service (復康治療服務) Professional rehabilitation therapy services delivered in the home setting for elderly recovering from illness or injury.
• Bathroom Anti-slip Service (浴室防滑易) Professional anti-slip installation service for bathrooms, reducing fall risk in high-hazard wet areas common in elderly homes.
• eCare Link App (一線通智守護®APP) Smartphone application enabling remote monitoring and Care-on-Call service access, allowing family members to check on elderly users and seniors to access emergency services directly from their mobile devices.
• Safety Combo (一線通®守護組合) Bundle package combining multiple Care-on-Call products and services for comprehensive protection both indoors and outdoors at discounted pricing.
• Brain Health Navigator Program (一線通®腦健康導航計劃) Cognitive health support program providing brain health assessment and navigation to related services for elderly experiencing or at risk of cognitive decline.
• Thousand Miles Care Service (一線通®千里顧服務) Remote care coordination service extending support beyond local area, providing oversight and coordination for elderly living far from their family caregivers.
• Care-on-Call Smart Watch (智能手錶) Wearable smartwatch device with integrated Care-on-Call emergency service, providing continuous monitoring and emergency access for seniors.
• Safety Phone (平安手機®) Dedicated simplified mobile phone designed for elderly users with emergency call functionality and Care-on-Call service integration. Successor (4th Safety Phone) launched in 2021.
• Care-on-Call Charity Programme (一線通®平安鐘慈善計劃) Charity programme providing free Care-on-Call emergency call services to approximately 10,000 low-income elderly annually, funded by charitable donations and corporate sponsorships.
• Community Care Service Voucher (長者社區照顧服務券) Government-subsidized community care service voucher program enabling eligible elderly to access EasyHome home care services at reduced cost.
• Care-on-Call Workshops (一線通®工作坊) Educational workshops including brain health and cognitive training for elderly and caregivers, providing skills development and knowledge for dementia care and smartphone usage.

Quantifiable outcome

• ~12.6% higher emergency hospital admissions in winter compared to annual average
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Hong Kong Housing Authority (香港房屋署)minorStrategic or Co-development Partner · 1 March 2026The Hong Kong Housing Authority provided valuable technical advice during the installation process of Smart Accident Detection System devices in public housing units.
• Social Welfare Department (社會福利署)coreStrategic or Co-development Partner · 1 April 2025The association is the designated service provider for the Social Welfare Department's 'Subsidy Scheme for Provision of Emergency Call System Service'. Under this scheme, the association provides free emergency call services to eligible singleton/doubleton elderly and persons with disabilities referred by Care Teams across all 18 districts of Hong Kong.
• 18 District Care Teams (關愛隊)coreChannel Partner/ Reseller/ Distributor · 1 March 2024Care Teams across all 18 districts of Hong Kong refer eligible singleton/doubleton elderly and persons with disabilities to the association's emergency call service. Care Teams also assist in identifying high-risk households and provide local community support and follow-up visits for inactive users.
• Hong Kong Observatory (香港天文台)coreStrategic or Co-development PartnerThe association conducts regular joint press conferences with the Hong Kong Observatory to alert the public about extreme weather conditions (heat waves, cold spells, typhoons) and their impact on elderly health. This partnership enhances public safety messaging and reinforces the association's role in elderly welfare during weather emergencies.
• Fire Department (消防局)coreStrategic or Co-development PartnerEmergency response coordination partner. The association contacts the Fire Department/Ambulance service (999) when users require emergency rescue, and shares relevant medical history and user information to streamline rescue processes.
• Hospital Authority (醫院管理局)coreStrategic or Co-development PartnerHealthcare system partner. With 'eHealth' (醫健通) authorisation, the association receives notifications when beneficiaries are discharged from hospital and can provide follow-up care calls, arrange home care services, or provide social worker referrals for discharged patients.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Medical Guardian: US-based direct-to-consumer PERS provider offering in-home and mobile emergency response devices with 24/7 monitoring. Directly comparable to SCHSA's Wireless PEL and New Mobile Link offerings.
• Home Instead: Global franchise network providing non-medical home care (companionship, personal care, errands) to seniors. Direct comparable to SCHSA's EasyHome home care services including medical escort, elder care, housekeeping, and rehabilitation.
• Life Alert: US pioneer of personal emergency response services for seniors with 24/7 monitoring centre and pendant/wrist hardware. Direct competitor in the PERS category; useful proxy for SCHSA's core Care-on-Call subscription model.
• Bay Alarm Medical: US PERS provider offering in-home, mobile, and fall-detection hardware with 24/7 monitoring. Closely mirrors SCHSA's combination of hardware devices (Wireless PEL, Mobile Link) plus optional fall detection add-on.
• Tunstall Healthcare: UK-headquartered global provider of personal emergency response, telecare, and 24/7 monitoring services for elderly and vulnerable individuals. Closest direct peer to SCHSA's Care-on-Call service: same hardware-plus-monitoring-centre business model, same target users, and same regulatory/social-care ecosystem orientation.
• VRI (Valued Relationships Inc): US provider of PERS, medical alert, and remote patient monitoring services for elderly and chronically ill clients. Comparable monitoring-centre and emergency-link service model.
• Comfort Keepers: Global in-home care provider offering personal care, companionship, and specialized elder care services. Closely comparable to EasyHome's home care, escort, and cleaning services portfolio.

Emerging players

• CarePredict: US-based AI-driven wearable that detects activity and health anomalies in elderly users via passive monitoring. Emerging technology peer to SCHSA's Smart Accident Detection System, focused on the same aging-in-place value proposition.

Regional players

• St James Settlement: Hong Kong non-profit offering elderly care services, health support, and community programmes. Operates in overlapping territory and beneficiary base as SCHSA, particularly around elderly living alone.
• Hong Kong Sheng Kung Hui Welfare Council: Major Hong Kong non-profit providing elderly services (day care, home support, housing) across the territory. Regional community-care peer competing for the same Hong Kong elderly population and government service contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SCHSAPR
• Facebookfacebook.com/229564217066600
• LinkedInlinkedin.com/company/schsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Citizen Home Safety Association