Tanzschule Schwebach

What Tanzschule Schwebach does

Tanzschule Schwebach is a privately held Austrian dance school operating two physical locations — a 1,500 m² purpose-built facility in Vienna's 22nd district (Donaustadt) opened in 2016 and a historic St. Pölten site in Lower Austria — alongside a digital learning platform called Tanzwohnzimmer delivered through the Schwebach-App. The company offers group dance courses for couples, singles, youth (14-19), and seniors at all skill levels from beginner (Grundstufe) to advanced (Platinstufe), spanning Standard, Latin, Boogie, Salsa, Lindy Hop, Slowfox, Discofox, West-Coast-Swing, and specialty styles, plus a senior-focused fitness program branded MOVITA. The business model is built on a monthly subscription product (TanzAbo) with four tiers priced between €69 and €111 per month, complemented by per-visit Tanzcafé entry fees (€7-€14), private lessons, workshops, event tickets, and gift vouchers; the Schwebach-Abo carries 12-month initial terms while the Flex-Abo offers monthly cancellation. Operational scale includes 124 courses per week, 25 weekly livestreams, 750+ on-demand Erinnerungsvideos, and 60 hours of weekly Tanzcafé practice, with customer acquisition driven primarily by a free Probestunde trial, a 4-week entry cycle (Einstiegswochen), and a digital 7-Day Challenge launched in 2025.

The underlying technology stack combines a custom Schwebach-App (smartphone, tablet, and web browser at app.schwebach.at) for course reservation, check-in, payment management, livestreams, and an on-demand video library, with Nimbuscloud handling booking and ticketing infrastructure, Klick-Tipp powering email marketing automation, and SOFORT-Gutschein (via FIRMEDIA) processing gift voucher sales. The company is managed by Thomas Schwebach and Martina Schwebach as Geschäftsführer of Tanzschule Schwebach GmbH in Vienna and by Jürgen Kranabetter as Geschäftsführer of the wholly-owned subsidiary Tanzschule Schwebach St. Pölten GmbH, with no external investors, no public listing, and no disclosed funding. The school is a member of the fluup network of modern dance schools, the Austrian Association of Dance Teachers (VTÖ), the Association of Vienna Dance Schools (VTW), and the Vienna and Lower Austria Chambers of Commerce, and carries a 4.8/5 Google rating.

Name

Tanzschule Schwebach

Legal name

Tanzschule Schwebach GmbH

Website

https://schwebach.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tanzschule Schwebach is an Austrian dance school operating two physical locations in Vienna and St. Pölten plus a digital Tanzwohnzimmer platform, offering multi-level group dance courses, private lessons, and senior fitness programs via a monthly TanzAbo subscription to couples, singles, youth, and seniors.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance Fitness Classes (e.g., Zumba) (HSADABAD), Ballroom & Latin Dance Shows (MPAGADAE), Dance Performances (THAJAFAD)

Keywords

• Dance school services
• Ballroom dance lessons
• Dance subscription membership
• Social dance instruction
• Dance fitness programs

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. TanzAbo Subscription (Monthly Recurring): Monthly subscription model (TanzAbo) providing access to dance courses at two physical locations plus online Tanzwohnzimmer. Four tiers: Schwebach-Abo Basic (€69/month, 5 visits), Schwebach-Abo Premium (€95/month, unlimited), Flex-Abo Basic (€85/month, 5 visits, monthly cancellation), Flex-Abo Premium (€111/month, unlimited). Revenue is recurring monthly via SEPA direct debit. Additional visits: €9.90 each.
2. Tanzcafe Entry Fees: Revenue from Tanzcafe (dance café) entry fees for external guests. Morning sessions: €7/person (incl. hot beverage). Afternoon/evening: €14/person. Drink packages sold separately. Revenue is supplementary to the subscription model.
3. Gift Vouchers / Gutscheine: Sale of gift vouchers (Gutscheine) for dance courses, event tickets, and drink packages through the SOFORT-Gutschein online shop. One-time purchases, not recurring.
4. Event Tickets (Dancenights, Themed Parties): Sale of tickets to dance events and themed nights. Tickets are sold via online shop with optional ticket insurance. Ticket refunds are generally excluded except with insurance.
5. Private Lessons (Privatstunden): Private dance lessons booked separately from subscriptions, offering personalized instruction for wedding dances, technique improvement, or specific dance learning. Instructors set their own schedules.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tanzschule Schwebach operates a dance school teaching Standard, Latin, swing, and party/social dances to couples, singles, youth, and seniors across all skill levels (Grundstufe to Platin) at two physical locations in Vienna (Donaustadt) and St. Pölten, Austria. Its core commercial offering is the TanzAbo monthly subscription giving access to 124 weekly in-person courses, a digital Tanzwohnzimmer platform with 25 weekly livestreams and 750+ on-demand videos via the Schwebach-App, plus practice time in the on-site TanzCafé.

Product overview

Tanzschule Schwebach operates as a dance school with two physical locations in Vienna and St. Pölten, Austria, plus a digital platform called Tanzwohnzimmer accessible via the Schwebach-App. The core product is Tanzkurse (dance courses) for couples, singles, youth, and seniors at all levels, which can be subscribed to via the TanzAbo monthly subscription model. The Schwebach-App serves as both a customer portal for course reservations and a digital learning platform offering Livestream and On-Demand dance instruction. Additional offerings include Privatstunden (private lessons), Workshops (advanced technique courses), TanzCafé (social practice sessions), MOVITA (fitness program for 50+), and the free 7 Tage Challenge online course. Gift vouchers and themed events round out the product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Tanzwohnzimmer: Online dance school platform with livestream courses and on-demand video library accessible via Schwebach App
• Schwebach App
• TanzAbo
• Tanzcafé
• MOVITA

Products and services

• Tanzkurse (Dance Courses) Weekly group dance courses for couples, singles, youth, and seniors at all skill levels from beginner (Grundstufe) to advanced (Platinstufe), covering Standard/Latin dances, Boogie, Salsa, Lindy Hop, Slowfox, Discofox, West-Coast-Swing, and special courses. 124 courses per week across both locations.
• TanzAbo (Dance Subscription) Monthly subscription membership offering flexible dance training across all course levels at both Vienna and St. Pölten locations, plus access to the Tanzwohnzimmer online platform with livestreams and on-demand videos. Four tiers: Schwebach-Abo Basic (€69/month, 5 visits), Schwebach-Abo Premium (€95/month, unlimited), Flex-Abo Basic (€85/month, 5 visits, monthly cancellation), Flex-Abo Premium (€111/month, unlimited).
• Schwebach-App (Tanzwohnzimmer) Online dance school platform accessible via mobile app or web browser (app.schwebach.at), offering livestream dance courses multiple times per week, on-demand recordings of all courses, 750+ Erinnerungsvideos (reminder/training videos), community features, music playlists, and online themed dance courses. Can be subscribed to independently (online-only option) or bundled with physical attendance via the TanzAbo.
• Privatstunden (Private Lessons) One-on-one or couple dance instruction with personalized curriculum, dedicated studio space, and exclusive attention from an instructor. Used for wedding dances, technique improvement, and specific dance learning. Instructors set their own schedules.
• Workshops Premium 3-hour workshops for advanced dancers covering West-Coast-Swing, Salsa, and Bachata, with approximately 50% technique and 50% figures and variations. Available to external participants at €29/day or bundled with a 1-month Flex-Abo Premium for €111.
• TanzCafé Social dancing venue open 6 days per week for practice sessions with a dedicated dance floor and on-site café. Included in TanzAbo subscriptions; available to external guests at €7 (morning) or €14 (afternoon/evening) including a hot beverage. 60 hours of practice time per week.
• MOVITA Dance fitness program for Best Ager 50+ combining dance, lifestyle, and fitness. Joint-friendly with no jumping or floor exercises. Includes Warm-Up, Fitness, Dance, and Cool-Down phases. Covers Hoop Fitness, Latino Solo, and LineDance, targeting mobility, vitality, and balance.
• 7 Tage Challenge (7-Day Challenge) Free online challenge teaching Boogie and Discosamba to couples at home over 7 days, with daily 15-minute video instructions from instructors Thomas and Jenny. Includes personal video guidance, both leading and following roles explained, and a dance cafe voucher upon completion.
• Tanzgutscheine (Gift Vouchers) Gift vouchers available in variable amounts for all dance courses from Grundstufe to Platinstufe, special courses (Salsa, Boogie, Discofox, West-Coast-Swing), event tickets, and drink packages. Purchased via the SOFORT-Gutschein online shop; printable PDF vouchers available for last-minute gifts.
• Dancenights & Events Themed dance nights with special atmospheres including Valentine's Day, Halloween, Christmas (Swinging Christmas), Oktoberfest, and Tanz in den Mai. Tickets sold via the online shop with optional ticket insurance.

Quantifiable outcome

• 124 dance courses offered per week across both locations
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• fluupcoreOthersfluup is a network of modern dance schools in Austria/Germany committed to guest-oriented, individual, and high-quality instruction. Tanzschule Schwebach is part of this network, which differentiates it from sports-oriented dance schools. The network provides a shared brand identity and quality standards.
• Nimbuscloud (Nimbuscloud IT GmbH)coreTechnology or IntegrationNimbuscloud provides the booking management and ticketing infrastructure for Tanzschule Schwebach's course bookings, online ticketshop, and event ticketing. Customer data processed: Linz, Austria. This is a critical operational technology partnership for the digital side of the business.
• VTÖ (Verband der Tanzlehrer Österreichs)minorOthersAustrian Association of Dance Teachers. Membership provides industry credibility and likely networking/standards within the Austrian dance school sector.
• VTW (Verband der Wiener Tanzschulen)minorOthersAssociation of Viennese Dance Schools. Membership signals industry standing within Vienna's dance school market.
• WKO Wien (Wirtschaftskammer Wien) - Fachgruppe der FreizeitbetriebeminorOthersMembership in the Vienna Chamber of Commerce, Leisure Facilities sector. Provides regulatory standing and likely business support services.
• WKO NÖ (Wirtschaftskammer Niederösterreich) - Fachgruppe der FreizeitbetriebeminorOthersMembership in the Lower Austria Chamber of Commerce, Leisure Facilities sector. Supports business operations at the St. Pölten location.

Scale indicators8 records

Recent moves7 records

Expansion highlights10 records

Emerging players

• Steezy: Online dance education platform offering on-demand video lessons across multiple dance styles. Comparable to Tanzwohnzimmer's digital subscription component, though focused on urban/street dance styles rather than Standard/Latin.
• CLI Studios: Online dance education platform offering livestream and on-demand classes. Partial overlap with Tanzwohnzimmer's livestream + on-demand model, though more focused on choreography and urban dance.

Broad incumbents

• Arthur Murray International: Global dance studio franchise offering private and group lessons in ballroom and Latin. Comparable subscription/private lesson model and franchise-style positioning, though at much larger scale and traditional sports orientation.
• Zumba Fitness: Global dance-fitness franchise and digital platform offering group dance-based fitness classes. Comparable to MOVITA's dance-fitness positioning for the 50+ Best Ager segment and overlapping on subscription-based dance fitness.
• Fred Astaire Dance Studios: Large U.S.-based dance studio chain with franchise studios offering ballroom instruction. Comparable subscription/group lesson model with structured curriculum, though serving a different market.
• ADTV Tanzschulen: German association of dance schools with broad national footprint and standardized curriculum. Comparable as a broader dance school ecosystem, though more traditional/sport-oriented than Schwebach's relaxed positioning.

Direct peers

• Tanzschule Seiler: Austrian dance school chain with locations across multiple cities, offering Tanzkurse for couples, singles, and youth. Comparable subscription model and tiered course structure.
• Tanzschule Brügger: Austrian dance school offering Standard/Latin courses with multiple locations. Similar product mix targeting couples, singles, and youth with comparable course-level progression.
• Tanzschule Immler: Vienna-based dance school offering Standard/Latin courses, subscription-style Tanzabo, and event programming. Directly comparable Austrian dance school with similar course offerings and citywide footprint.

Others

• fluup (Network): Network of modern, non-sporty dance schools of which Schwebach is a member. Comparable positioned as a brand ecosystem rather than a single operator, with shared quality standards and cross-referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tanzschule.schwebach
• LinkedInlinkedin.com/company/tanzschule-schwebach

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanzschule Schwebach