ADTV

What ADTV does

ADTV Ltd. is a private Israeli digital media company, founded in 2010 and headquartered in Rehovot, that operates what it describes as Israel's first and largest elevator advertising network. The company's core asset is a proprietary smart multimedia screen system installed inside the elevator cabs of luxury residential towers, premium business buildings, and high-end hotels across Israel. Each screen combines a remote-controlled digital display with an integrated building-communications layer that shows video advertising alongside real-time content such as weather updates, news flashes, floor indicators, resident announcements, and a per-floor resident name directory. The platforms are centrally managed via a remote-control system, enabling ADTV to operate the network as a unified captive-audience media channel rather than as a set of independent displays.

The business operates two interrelated revenue streams. The primary stream is advertising space rental: brands pay to place video creative on screens deployed in 30+ premium locations — including Azrieli towers, Electra Tower, Moshe Aviv Tower, BSR Towers, Isrotel hotels (Royal Beach Tel Aviv, Orient Jerusalem), and Leonardo City Tower — reaching roughly 250,000 daily exposures and 8+ million monthly exposures during the average 30-second elevator ride. Advertisers include a roster of enterprise brands such as Audi, Samsung, McDonald's, Aston Martin, Discount Bank, Bank Jerusalem, Carolina Herrera, Lenovo, Arkia Airlines, Hyundai, Lexus, Korean Air, and Menora Mivtachim, alongside media buyer McCann TLV. The secondary stream is multimedia system installation and ongoing service contracts sold to building owners, hotel operators, and property managers — covering hardware deployment and remote content management. Pricing is quote-based, structured in multi-year contracts, and not publicly disclosed. Distribution is sales-led and direct: the company maintains phone- and web-driven sales funnels aimed at enterprise advertisers on one side and real-estate operators on the other. ADTV markets itself through its corporate website (Hebrew and English), a Facebook page, a YouTube demo channel, and earned media in Israeli outlets including Calcalist, GeekTime, and Ice magazine.

Name

ADTV

Legal name

ADTV Ltd.

Website

https://adtv.co.il

Company type

Private

Founded year

2010

Operating status

Operating

Short description

ADTV is a private Israeli digital media company operating Israel's first elevator advertising network. The company installs proprietary smart multimedia screens in luxury towers, business buildings, and hotels, selling advertising space to enterprise brands targeting affluent captive audiences.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

akta.pro secondary industries

Digital Signage & Commercial Displays (HDACADAL), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Elevator advertising
• Digital signage
• Captive audience media
• Out-of-home advertising
• Multimedia display systems

Headquarters

HQ city

Or Yehuda

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Advertising space rental: ADTV generates primary revenue by renting advertising space on screens deployed in elevators of luxury towers, hotels, and business buildings. Advertisers pay to display their messages to captive audiences of high-income individuals, decision-makers, and influential people in Israel. The company offers targeted advertising exposure to more than 250,000 daily viewers across their network of premium locations.
2. Multimedia system installation: ADTV provides multimedia system installation services to building owners, hotel operators, and property managers. This includes deploying screens in elevators and throughout buildings, with ongoing remote management and support. Revenue is generated through installation fees and potentially ongoing service contracts for system maintenance and content management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ADTV develops, installs, and operates smart multimedia display screens in elevators of luxury towers, business buildings, and hotels across Israel. The company sells advertising space on these screens to brands seeking to reach affluent, decision-making captive audiences, and provides building operators with remote-controlled digital communication systems that display video ads, real-time information (weather, news), floor indicators, and resident announcements.

Product overview

ADTV is a digital media company offering two interconnected core offerings: (1) a proprietary smart multimedia screen system for elevators installed in luxury towers, business buildings, and hotels across Israel, featuring real-time content display including video advertising, weather, news flashes, floor indicators, and building announcements; and (2) advertising space rental services targeting decision-makers and influential professionals in premium locations. The system serves both as a building communications platform and an advertising channel reaching over 250,000 daily exposures across 60+ locations including Azrieli Towers, Electra Tower, Moshe Aviv Tower, and major hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Elevator Multimedia Advertising Screens Proprietary smart multimedia screen system installed in elevators of luxury towers, business buildings, and hotels across Israel. The screens display high-quality video advertising, real-time information (weather, news flashes), digital floor indicators, resident name directories, and building management announcements. The system is controlled remotely and offered as an installation service to building owners, property managers, and hotel operators.
• Advertising Space Rental Rental of advertising space on ADTV's deployed elevator screens across premium Israeli locations including Azrieli Towers, Electra Tower, Moshe Aviv Tower, and major hotels. Targets enterprise brands and media agencies seeking to reach over 250,000 daily captive, high-income viewers, with an in-house content production studio supporting campaign execution.

Quantifiable outcome

• 98% of elevator passengers look at floor displays during rides
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vistar Media: Vistar Media is a leading programmatic DOOH ad server and supply-side platform enabling automated buying of digital out-of-home inventory. It is comparable as a participant in the same DOOH inventory ecosystem that ADTV operates in, and increasingly sets the technology standard ADTV may need to meet.
• Place Exchange: Place Exchange is a programmatic DOOH supply-side platform that aggregates elevator, transit, and billboard inventory for programmatic buying. It is comparable to ADTV as a participant in the same DOOH ecosystem and represents both a potential partner and competitive threat via programmatic disintermediation.
• Broadsign: Broadsign provides the dominant CMS / content management software used by DOOH networks to manage digital screens remotely. It is comparable to ADTV as part of the same DOOH technology stack — ADTV's remote-controlled elevator screens are an application of the same digital signage management paradigm.
• AdMobilize: AdMobilize provides audience analytics and computer-vision tools for digital signage and OOH networks. It is comparable as an adjacent technology provider serving the same DOOH / elevator-screen advertising ecosystem where ADTV operates.

Broad incumbents

• Lamar Advertising: Lamar Advertising is one of the largest outdoor advertising companies in North America, primarily operating billboards and digital displays. It is comparable as a broad OOH incumbent with digital signage capabilities that overlap with ADTV's building-screen advertising model.
• OUTFRONT Media: OUTFRONT Media is a major US outdoor advertising company operating billboards, transit, and digital displays. It is comparable as a broad OOH incumbent expanding digital signage in premium urban and commercial locations similar to ADTV's premium elevator sites.
• JCDecaux: JCDecaux is the world's largest outdoor advertising company, with a strong presence in street furniture and premium transit-area OOH. It is comparable as a global OOH incumbent that overlaps with elevator/building digital advertising as part of a wider portfolio.

Direct peers

• Intersection: Intersection operates premium digital media in transit hubs and commercial buildings (including LinkNYC kiosks and office tower displays). It directly competes with ADTV in the digital OOH/elevator-adjacent space and shares the property-partnered media owner model.
• Captivate: Captivate is the leading elevator and office-building digital screen advertising network in North America, operating displays in commercial office towers. It is the closest direct analog to ADTV's premium elevator advertising model, matching the captive-audience, property-partnered business model.
• Firefly: Firefly operates digital advertising screens on taxis and rideshare vehicles in major US cities, targeting captive urban audiences. While its venue is vehicles rather than elevators, the underlying model — premium captive-audience DOOH with venue-owner partnerships — is closely analogous to ADTV.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ADTVelevatormedia/videos
• Facebookfacebook.com/ADTVnewmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADTV