Scottish Attachment In Action (SAIA)

What Scottish Attachment In Action (SAIA) does

Scottish Attachment In Action (SAIA) is a Scottish Charitable Incorporated Organisation (SCIO), registered with the Office of the Scottish Charity Regulator (OSCR) under charity number SC045708 and founded in 2015. Operating from a small Development Team of approximately five employees supported by a Board of Trustees and volunteers, the charity focuses on education, training, and public awareness of attachment theory and trauma-informed practice across Scotland. Its principal audiences are education practitioners, parents and caregivers (including foster and kinship carers), social work and child protection professionals, and organisations such as schools, charities, and local authorities.

SAIA's core products are a three-tier annual membership programme (Individual £20/year, Student £15/year, Organisation £200/year) providing reduced-cost access to events, AGM participation, and community membership, alongside paid digital content such as video recordings of expert presentations (e.g., 'A Day with Dan Hughes' at £10) and a calendar of in-person and online training events and seminars covering topics from Dyadic Developmental Psychotherapy and the PACE approach to Polyvagal Theory. The organisation also runs sub-brand projects including 'Adoption Allies' (educational access for adopted children), 'Wee Breathers' (breathing and mindfulness), the 'Attachment, Racism and The Impact on Relationships' project, and its 'Keeping The Promise' alignment with Scotland's national care-experienced children's reform agenda.

SAIA relies on a hybrid revenue model combining recurring membership subscriptions, fee-based and free training events, modest sales of digital content, donations, and grants from Scottish charitable funders including The Robertson Trust and the CORRA Foundation. Distribution is primarily regional (Scotland) and digital, via its own website (e-commerce storefront), email newsletter, organic social channels, Eventbrite for some events, and Kiltwalk fundraising. The organisation holds no proprietary technology products and is governed independently with no parent company or external equity backing.

Name

Scottish Attachment In Action (SAIA)

Legal name

Scottish Attachment In Action (SAIA) – Scottish Charitable Incorporated Organisation (SCIO)

Website

https://scottishattachmentinaction.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Scottish Attachment In Action (SAIA) is a Scottish charity (SCIO, founded 2015) that delivers membership programmes, training events, and digital resources on attachment theory and trauma-informed practice to practitioners, parents, carers, and organisations across Scotland.

Ownership category

akta.pro rank

Headquarters

HQ city

Renfrew

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership subscriptions providing reduced-cost access to events, invitation to AGM, and community membership. Three tiers: Individual (£20/year), Student (£15/year), and Organisation (£200/year).
2. Training Events: Paid training events and professional learning opportunities for education staff and practitioners. Some events are offered free while others have fees.
3. Digital Products: Sale of video recordings of presentations, such as 'A Day with Dan Hughes' for £10 one-time fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SAIA is a Scottish charity that delivers education, training, and resources on attachment theory and trauma-informed practice. Its core offerings are annual memberships (Individual, Student, Organisation tiers) that grant reduced-cost access to events and community participation, alongside paid training events, workshops, and digital video content (e.g., expert presentation recordings) sold through its website.

Product overview

SAIA offers a portfolio of membership-based services focused on attachment theory and trauma-informed practice education. The core offerings include three membership tiers (Individual, Student, and Organisation) providing access to events, training, and community participation. Additionally, SAIA sells digital video content featuring expert presentations on developmental trauma and therapeutic approaches. The organisation also delivers free and low-cost training events, workshops, and resources through its Adoption Allies project and other initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Adoption Allies: Training service promoting full access to education opportunities for adopted children
• Wee Breathers

Products and services

• Individual Membership

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major and minor.

• The Promise ScotlandmajorStrategic or Co-development PartnerOrganisation responsible for driving change demanded by the Independent Care Review. SAIA is Keeping The Promise to care-experienced infants, children, young people, adults and their families.
• Aberlour - Scotland's Children's CharityminorOthersOrganisational member of SAIA, demonstrating commitment to attachment-aware practice.
• Barnardo'sminorOthersOrganisational member of SAIA.
• Celcis - Centre for Excellence for Children's Care and ProtectionminorOthersOrganisational member of SAIA. Celcis is based at University of Strathclyde in Glasgow.
• Early Years ScotlandminorOthersOrganisational member of SAIA.
• Argyll and Bute CouncilminorOthersOrganisational member of SAIA representing local government.
• St Andrew's Children's SocietyminorOthersOrganisational member of SAIA, adoption services provider.
• CrossreachminorOthersOrganisational member of SAIA.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• YoungMinds: UK charity focused on children and young people's mental health, offering training, resources, and campaigning. Comparable on the training-for-education-professionals segment but at broader mental-health scale.
• Place2Be: Large UK children's mental health charity providing school-based counselling and training. Overlaps with SAIA on the children-and-education training segment but operates at significantly greater scale and scope.
• Anna Freud Centre: National children's mental health charity delivering research, training, and service design for schools and mental health services. Comparable practitioner-training offering but at substantially greater institutional scale.
• Barnardo's: One of the UK's largest children's charities, already an SAIA organisational member, with broad training, policy, and direct service capability. Represents the kind of much larger incumbent that could absorb specialist attachment-training work.

Emerging players

• Kids Inspire: East of England charity providing trauma-informed therapeutic support and training for children and professionals. Comparable niche mission and training delivery model, though operating in a different UK region.

Direct peers

• CoramBAAF: Membership organisation for adoption, fostering, and kinship care professionals, providing training, publications, and policy advocacy. Directly comparable membership-and-training model targeted at the same practitioner base.
• PAC-UK (Post Adoption Centre UK): Specialist charity providing therapy, training, and consultation on adoption, kinship, and attachment issues. Closely comparable to SAIA on attachment-focused training and adoption-related practitioner support.
• Trauma-Informed Schools UK: UK initiative dedicated to helping schools become trauma-informed through training and resources. Closely comparable to SAIA's 'Why Attachment Matters in Education' strand and education practitioner audience.
• The Mulberry Bush: Charity offering trauma-informed therapeutic services, training, and consultation for children, families, and professionals. Comparable on attachment/trauma training content and practitioner audience.
• Adoption UK: UK-wide charity providing support, training and resources for adopted people, adoptive parents, and professionals. Overlaps with SAIA's attachment/adoption focus and training-for-practitioners model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/saiaorg
• YouTubeyoutube.com/channel/UClqxEHUKm5ZBgfg2RyiomQQ
• Facebookfacebook.com/scottishattachmentinaction
• Instagraminstagram.com/scottishattachmentinaction
• LinkedInlinkedin.com/company/saiaorg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scottish Attachment In Action (SAIA)