Protime
Protime is a Belgian workforce management software vendor and SD Worx subsidiary that provides time recording, personnel scheduling, access control, and HR data integration to more than 6,000 enterprises managing over 700,000 employees across eight European countries.
- Company typePrivate
- Founded1995
- HeadquartersAartselaar, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Protime does
Protime, headquartered in Aartselaar, Belgium, is a European workforce management (WFM) software vendor founded in 1995 and operated since the early 2010s as a wholly-owned subsidiary of SD Worx, the Belgian payroll and HR services group. The company serves more than 6,000 customers managing over 700,000 employees from a network of eight offices across Belgium, the Netherlands, France, Germany, the UK, Spain, Austria, and Romania, employing roughly 575 people.
The Protime platform is built around four functional pillars: time recording (clocking, absence, and compliance), personnel scheduling (shift planning, including AI-based planning acquired through Sheepblue in 2024), physical access control (badges, terminals, and readers), and a data/integration layer called Insights Cloud that exposes APIs and analytics. Employee-facing workflows are delivered through the myProtime self-service portal. The architecture is explicitly multi-country, supporting localization for payroll, labor law, and languages across the eight served markets, and is sold as an integrated bundle alongside SD Worx payroll and HR services.
Go-to-market is sales-led and enterprise-focused, with quote-based pricing rather than self-serve tiers, and the named customer base spans multi-site retail (Albert Heijn, AD Delhaize), manufacturing (Komatsu, VF Europe), logistics (DSV), beauty (L'Oréal), and hospitality (Radisson Blu). Revenue mechanics combine recurring SaaS subscriptions, professional services and implementation fees, and recurring hardware attach (terminals, badges, access readers). Geographic growth, AI-led scheduling via Sheepblue, and the deepening of the Insights Cloud integration layer represent the main vectors of current product and commercial expansion.
Protime firmographics
Firmographics- Name
- Protime
- Legal name
- Protime
- Website
- https://protime.be
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Protime is a Belgian workforce management software vendor and SD Worx subsidiary that provides time recording, personnel scheduling, access control, and HR data integration to more than 6,000 enterprises managing over 700,000 employees across eight European countries.
- Ownership category
- akta.pro rank
Protime industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Workforce Management & Scheduling (BPACAPAI)
- akta.pro secondary industries
- Payroll, Time & Attendance (BPACAPAB), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Time, Attendance & Scheduling Administration (BPACAIAE)
Keywords
Where Protime is headquartered
LocationHeadquarters
- HQ city
- Aartselaar
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Protime business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): Annual or multi-year subscription-based access to workforce management software including time tracking, scheduling, and access control modules. Pricing likely per employee/seat given the HR software industry standard model.
- Professional Services: Implementation, training, and consulting services provided to help customers deploy and optimize the workforce management solutions
- Hardware Sales: Sale of access control hardware and time recording devices for physical workforce management integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on organization size and required modules |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Protime product offering
Product offeringCore offering
Protime provides cloud-based workforce management software centered on time recording, personnel scheduling, and access control for European businesses. Its unified platform supports employees, team leaders, HR, and management across SMEs, large enterprises, and multinationals, complemented by an employee self-service portal, analytics cloud, data integrations with payroll systems, and professional implementation services. The platform leverages AI-based workforce planning capabilities acquired through Sheepblue.
Product overview
Protime is a workforce management platform offering a unified suite of integrated products centered on time recording, personnel scheduling, and access control. The core product line includes Time Recording Software for tracking working hours and activities, Workforce Scheduling for optimal staff placement, and Access Control with visitor management. Supporting modules include myProtime (employee self-service portal), Insights Cloud (analytics), Data & Integrations (connectivity to external systems), and professional Services including Extended Services and Training Center. The platform is designed for employees, team leaders, HR departments, and management across SMEs, large enterprises, and multinational organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Tijdregistratie (Time Recording Software) Time tracking software for measuring and managing time usage efficiently. Supports activity registration, office/home work registration, payroll processing, and time and attendance management. Used by HR departments, team leaders, and employees.
- Planning (Personnel Scheduling / Workforce Scheduling) Personnel scheduling software ensuring the right person is at the right place at the right time, including AI-based workforce planning capabilities (via Sheepblue). Enables workforce planning and optimization across various sectors such as construction, retail, healthcare, and hotels.
- Toegangscontrole (Access Control) Building access control and visitor management system providing secure facility management and accurate visitor registration for organizations.
- myProtime (HR Employee Portal) Employee self-service portal providing intuitive and efficient tools for employees to manage their own time, engagement, work-life balance, and communication within the Protime platform.
- Diensten (Professional Services) Professional services including Extended Services and a Training Center for implementation support, ongoing customer support, and user training on Protime workforce management solutions.
Quantifiable outcome
- Over 6,000 customers trust Protime for workforce management across Europe
- +1 more outcomes
Companies that use Protime
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Protime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Protime partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SheepbluecoreProtime acquired Austria-based Sheepblue, a developer of AI-based workforce planning software. This acquisition enhances Protime's personnel scheduling capabilities across various sectors. The integration allows Protime to offer enhanced AI-powered workforce management to its customer base.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Protime competitors and assessment
Company assessmentDirect peers
- UKG (Kronos): UKG is the global leader in workforce management and HCM, offering time and attendance, scheduling and analytics solutions to enterprises. It is the most direct large-scale competitor to Protime's core WFM platform, particularly for multinational accounts across Europe.
- Personio: Personio is a European HR and workforce management platform serving SMBs and mid-market with HR, time tracking and people analytics. It competes head-to-head with Protime in the SME and mid-market tier across DACH and broader Europe.
- ATOSS Software: ATOSS is a German workforce management vendor specializing in time and attendance, personnel scheduling and AI-based demand-driven planning. It competes directly with Protime in DACH and across Europe, especially for enterprise and SME customers.
- BambooHR: BambooHR provides cloud HR software with time tracking and employee management features for SMBs. It targets a similar SME buyer profile to Protime and represents a competing entry point in the European mid-market.
- Planday: Planday (now part of Xero) provides workforce scheduling, time tracking and employee engagement tools focused on shift-based industries such as hospitality, retail and healthcare. It overlaps directly with Protime's verticalized scheduling offering in Europe.
- Deputy: Deputy offers cloud-based employee scheduling, time tracking and workforce management for shift-based businesses globally. It targets the same SME and mid-market shift-work segments as Protime, particularly in retail, hospitality and healthcare verticals.
Broad incumbents
- Workday: Workday is a leading cloud HCM and finance platform that includes time tracking and workforce planning modules. It is a broad incumbent in the same enterprise buyer conversations as Protime, but its core differentiation is HCM and ERP, not specialized WFM.
- ADP Workforce Now: ADP is a global payroll and HCM incumbent offering time and attendance and scheduling as part of its broader Workforce Now suite. While it overlaps with Protime, ADP's primary focus is payroll and HR rather than specialized WFM.
- SAP SuccessFactors: SAP SuccessFactors is a global HCM suite with embedded time and attendance functionality. As a broad incumbent, it overlaps with Protime for large enterprise accounts but competes through the breadth of its HCM/ERP portfolio rather than WFM specialization.
Others
- SD Worx: SD Worx is Protime's parent company and a major European HR and payroll services provider. It is the most closely related ecosystem participant, providing Protime with bundled payroll distribution, customer overlap and operational leverage rather than direct competition.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Protime social profiles
Digital presenceProtime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Protime leadership team
Management profileNumber of profiles
Protime subsidiaries and ownership
Company hierarchySubsidiaries1 record
Protime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Protime M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Protime
What does Protime do?
Protime provides cloud-based workforce management software centered on time recording, personnel scheduling, and access control for European businesses. Its unified platform supports employees, team leaders, HR, and management across SMEs, large enterprises, and multinationals, complemented by an employee self-service portal, analytics cloud, data integrations with payroll systems, and professional implementation services. The platform leverages AI-based workforce planning capabilities acquired through Sheepblue.
Is Protime a public or private company?
Protime is a private company. It is classified as corporate owned and is currently operating.
When was Protime founded?
Protime was founded in 1995. It employs 51 to 100 people.
Where is Protime based?
Protime is headquartered in Aartselaar, Belgium, in the Europe region.
How does Protime make money?
Three revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are professional Services and hardware Sales.
Who are Protime's main competitors?
Direct peers on record are UKG (Kronos), Personio, ATOSS Software, BambooHR, Planday and Deputy. Broad incumbents are Workday, ADP Workforce Now and SAP SuccessFactors. SD Worx is listed as an others.
Does Protime have an API?
No public API is recorded for Protime.
What industry is Protime in?
Protime's product category is Workforce Management Software. Its primary akta.pro industry code is BPACAPAI, Workforce Management & Scheduling, with a secondary code of BPACAPAB, Payroll, Time & Attendance. Its NAICS code is 51821 and its SIC code is 7372.