SecondBest
SecondBest is a Spanish omnichannel retailer selling verified new and second-hand consumer electronics, gaming, and lifestyle products via secondbest.es and six Barcelona-area showrooms to budget-conscious Spanish consumers, gamers, and collectors.
- Company typePrivate
- Founded2008
- HeadquartersSant Andreu, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SecondBest does
SecondBest, operating under the legal entity CHF Armis S.L., is a Spanish omnichannel retailer of new and second-hand consumer electronics, gaming products, and lifestyle merchandise. Incorporated on March 13, 2008 in Madrid and headquartered in Granollers, Cataluña, the company runs an e-commerce storefront at secondbest.es alongside six physical showrooms across the Barcelona metropolitan area (Sant Andreu, Badalona, Santa Coloma, Mataró, Poblenou, and Gracia). Its catalog spans smartphones, Apple products, current and retro gaming consoles, computing devices, audio and music equipment, photography gear, LEGO and toys, DIY tools, and home/lifestyle products, with products individually priced from €5 to over €1,000.
The core operating asset is an e-commerce retail platform with a proprietary product verification system: every second-hand item is inspected by experts and graded into one of four condition tiers (Nuevo, Nuevo desprecintado, Perfecto estado, Buen estado) before listing, and is backed by a 1-year warranty (up to 2 years on new units). A "Venta recuperable" buy-back service feeds the refurbished inventory pipeline. The technology stack is a standard transactional e-commerce site; there is no disclosed API, no proprietary AI/ML component, and no mobile app.
SecondBest generates revenue through direct hardware sales on a transaction-by-transaction basis, accepting Visa, Mastercard, American Express, PayPal, and Discover. Shipping is free above €60 and €6.50 below, and seasonal promo codes (e.g., VERANO26) provide 5% discounts. Go-to-market is self-serve / product-led growth: customers browse and purchase directly online, with WhatsApp and web chat support, while the physical stores function as both retail showrooms and order pickup points. The company serves a horizontal base of budget-conscious consumers, gamers, and collectors/hobbyists in Spain, with no disclosed enterprise customers, no external funding, and 12 employees.
SecondBest firmographics
Firmographics- Name
- SecondBest
- Legal name
- CHF Armis S.L.
- Website
- https://secondbest.es
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SecondBest is a Spanish omnichannel retailer selling verified new and second-hand consumer electronics, gaming, and lifestyle products via secondbest.es and six Barcelona-area showrooms to budget-conscious Spanish consumers, gamers, and collectors.
- Ownership category
- akta.pro rank
Where SecondBest is headquartered
LocationHeadquarters
- HQ city
- Sant Andreu
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
SecondBest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales (New and Second-Hand): Revenue generated from selling both new and second-hand/refurbished consumer electronics, gaming products, and lifestyle merchandise. Transaction-based model with individual product pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual product pricing based on condition |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SecondBest product offering
Product offeringCore offering
SecondBest is a Spanish omnichannel retailer that sells new and verified second-hand consumer electronics, gaming consoles, computing equipment, audio/photography gear, LEGO and collectibles, DIY tools, and home/lifestyle products through its e-commerce site secondbest.es and six physical showrooms in the Barcelona metropolitan area. Each second-hand product is inspected and graded (Nuevo, Nuevo desprecintado, Perfecto estado, Buen estado) and ships with a 1-year warranty, allowing customers to buy refurbished items at up to 70% off new retail prices.
Product overview
SecondBest is an online marketplace offering both new and second-hand consumer products across multiple categories including electronics, gaming, computing, audio equipment, photography gear, LEGO and toys, DIY tools, and home lifestyle products. The platform operates as a unified marketplace where verified second-hand items are sold alongside new products, all covered by quality assurance processes and warranty policies. The business model focuses on refurbishment and resale of consumer electronics and lifestyle products with verified quality standards.
Differentiator
Problem solved
Functional benefit
Products and services
- SecondBest Online Marketplace (secondbest.es)
- SecondBest Physical Retail Showrooms
- Verified Product Certification with 1-Year Warranty
- Venta Recuperable (Buyback / Trade-In Service)
Quantifiable outcome
- Products up to 70% less expensive than new retail prices
Companies that use SecondBest
Customer profileSegments3 records
Ideal customer profiles3 records
SecondBest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SecondBest partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights3 records
SecondBest competitors and assessment
Company assessmentBroad incumbents
- Phone House: Major European specialty mobile phone retailer with broad Spanish retail footprint. Overlaps with SecondBest on smartphone retail and trade-in but operates as a new-product-led incumbent rather than a recommerce specialist.
- Amazon Renewed: Amazon's refurbished and certified pre-owned program for consumer electronics, computing, gaming, and lifestyle products. Comparable as a warranty-backed recommerce channel; broader and well-capitalized but offers less category depth in niche verticals like retro gaming and LEGO.
Direct peers
- Refurbed: Austrian-founded European marketplace for refurbished consumer electronics (smartphones, laptops, tablets) with warranty and quality certification. Comparable as a quality-graded recommerce platform expanding across European markets including Spain.
- Cash Converters: International chain operating physical buy-sell-trade stores across Spain, trading in used electronics, gaming, and lifestyle goods. Directly comparable brick-and-mortar recommerce competitor in the same Spanish geography and product categories.
- CeX: UK-based retail chain specializing in buying and selling second-hand consumer electronics, gaming, and entertainment products with a graded condition system. Operates in Spain and competes directly on the same product verticals and trade-in model.
- Back Market: French-headquartered global recommerce platform specializing in refurbished consumer electronics with warranty-backed grading. Directly comparable as a primary consumer electronics recommerce operator expanding across Europe, including Spain.
- reBuy: German recommerce platform purchasing and reselling used electronics, media, and lifestyle products. Comparable as a European recommerce operator with similar product breadth, trade-in sourcing, and quality grading approach.
- Wallapop: Leading Spanish peer-to-peer recommerce marketplace with strong smartphone and electronics categories. Overlaps with SecondBest on used consumer electronics demand in Spain, though operates as a C2C marketplace rather than a graded retailer.
Emerging players
- Swappie: Nordic-headquartered smartphone refurbishment and resale platform with strong quality grading and warranty. Comparable as a category-focused recommerce operator with similar warranty and verification positioning; competes in the same smartphone vertical.
Regional players
- Milanuncios: Spain's largest classifieds platform, strong in secondhand electronics and consumer goods. Comparable as a Spanish recommerce demand source but operates as a C2C listings marketplace without grading or warranty infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SecondBest social profiles
Digital presenceSecondBest financial estimates
Financial estimateRevenue estimate
Valuation estimate
SecondBest leadership team
Management profileNumber of profiles
SecondBest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SecondBest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SecondBest
What does SecondBest do?
SecondBest is a Spanish omnichannel retailer that sells new and verified second-hand consumer electronics, gaming consoles, computing equipment, audio/photography gear, LEGO and collectibles, DIY tools, and home/lifestyle products through its e-commerce site secondbest.es and six physical showrooms in the Barcelona metropolitan area. Each second-hand product is inspected and graded (Nuevo, Nuevo desprecintado, Perfecto estado, Buen estado) and ships with a 1-year warranty, allowing customers to buy refurbished items at up to 70% off new retail prices.
Is SecondBest a public or private company?
SecondBest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SecondBest founded?
SecondBest was founded in 2008. It employs 11 to 50 people.
Where is SecondBest based?
SecondBest is headquartered in Sant Andreu, Spain, in the Europe region.
How does SecondBest make money?
One revenue line is on record: product Sales (New and Second-Hand).
Who are SecondBest's main competitors?
Broad incumbents on record are Phone House and Amazon Renewed. Direct peers are Refurbed, Cash Converters, CeX, Back Market, reBuy and Wallapop. Swappie is listed as an emerging player. Milanuncios is listed as a regional player.
Does SecondBest have an API?
No public API is recorded for SecondBest.