Phone House
Phone House is a Spanish omnichannel consumer electronics and telecom retailer (subsidiary of Dominion) selling smartphones, tablets, gaming, and home electronics through nationwide stores, e-commerce, franchise network, and a third-party marketplace, with integrated device services including renting, refurbishment, repair, buy-back, and mobile insurance.
- Company typePrivate
- Founded2014
- HeadquartersMadrid, Spain
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Phone House does
Phone House (legal entity The Phone House Spain S.L.) is a Spanish omnichannel consumer electronics and telecommunications retailer headquartered in Madrid and operating as a subsidiary of Dominion, a diversified group. The company sells smartphones, tablets, computers, gaming consoles, wearables, televisions, photography equipment, smart-home devices, and accessories, alongside an integrated services stack that includes the Rentik mobile renting subscription, reNuevos certified pre-owned devices, the Reacondicionados refurbished outlet, Removil buy-back, Reparaciones repair services, and Zurich-underwritten mobile insurance. Its go-to-market combines nationwide physical retail stores with same-hour click-and-collect, a full e-commerce site at phonehouse.es, telephone sales, a franchise program, and a marketplace hosting multiple third-party sellers shipping across Spain and the EU.
The underlying platform is a multi-channel retail and marketplace architecture: first-party inventory sits alongside listings from authorized third-party sellers (TodoConsolas SL, EuroMarketplace, LEASI, MS2 Digital, BCB Darty, Infopavon, SITELICON, OCASIONIA, Grupo Hub Sales, Electropolis, Minfo), with online-exclusive offers, financing (3-18 month plans from €50 to €3,000), and tariff-comparison integrations against Spanish carriers (Orange, Yoigo, Lowi, Jazztel, Finetwork, MásMóvil, Pepephone, LlamaYa, Vodafone). The technology stack is described in functional retail terms rather than as a proprietary tech platform, and there is no disclosed AI/ML, API, or SDK surface.
The business model blends one-time product sales (own inventory plus marketplace commission), subscription/recurring revenue (Rentik rentals, mobile insurance), and affiliate referral economics on telecom tariff sign-ups. Customer segments are predominantly Spanish consumer retail (with budget, mid, and premium device tiers) plus a secondary SMB/business segment and a franchise partner channel; no enterprise or B2B anchor customers are disclosed, and revenue is not publicly reported. Strategic positioning leans on distribution density, brand recognition built since 1997, and the device-lifecycle services ecosystem rather than on proprietary technology differentiation.
Phone House firmographics
Firmographics- Name
- Phone House
- Legal name
- The Phone House Spain S.L.
- Website
- https://phonehouse.es
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Phone House is a Spanish omnichannel consumer electronics and telecom retailer (subsidiary of Dominion) selling smartphones, tablets, gaming, and home electronics through nationwide stores, e-commerce, franchise network, and a third-party marketplace, with integrated device services including renting, refurbishment, repair, buy-back, and mobile insurance.
- Ownership category
- akta.pro rank
Phone House industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Consumer Electronics and Appliances Rental (53221)
- SIC
- Services-Computer Rental & Leasing (7377)
- akta.pro primary industry
- Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI)
- akta.pro secondary industries
- Refurbished, Used & Recommerce Smartphones (CRACALAG), Consumer Electronics & Mobile Device Leasing (FSAKANAB)
Keywords
Where Phone House is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Phone House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time sales of consumer electronics including smartphones, tablets, computers, gaming consoles, TVs, audio equipment, and accessories. Products sold through both owned inventory and marketplace third-party sellers.
- Marketplace Commission: Commission revenue from third-party sellers operating on the Phone House marketplace platform, including various electronics retailers from Spain and across Europe.
- Mobile Services: Revenue from mobile insurance products (Protección Total and Protección Esencial), mobile repair services, and the Rentik mobile renting service.
- Telecom Services: Partnership-based revenue through referrals to telecom operators (Finetwork, Orange, Yoigo, Lowi, Jazztel, MásMóvil, Pepephone, Vodafone) for mobile and fiber tariff contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
| Subscription | Monthly | Mobile insurance plans |
| Subscription | Monthly | Rentik mobile renting |
| Transaction based/ take rate | Monthly | Financing plans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Phone House product offering
Product offeringCore offering
Phone House is a Spain-based omnichannel consumer electronics retailer that sells new, certified pre-owned (reNuevos), and refurbished (Reacondicionados) devices — smartphones, tablets, laptops, gaming consoles, wearables, TVs, audio, cameras, and smart-home products — through its own physical stores, e-commerce site (phonehouse.es), telephone sales, and an in-house marketplace hosting third-party sellers. It wraps the hardware offering with an integrated services stack: Rentik mobile renting, Reparaciones in-house mobile repairs, Removil device buy-back, Seguros de Móvil mobile insurance (underwritten by Zurich Insurance Europe AG), and a multi-operator mobile and fiber tariff comparison and sales service.
Product overview
Phone House is a Spanish electronics retail and services company operating both physical stores and an e-commerce platform. The core offering centers on consumer electronics retail encompassing smartphones, tablets, computers, gaming consoles, wearables, and accessories across multiple price tiers from budget to premium. The company operates several distinct sub-brands and service lines: reNuevos (certified pre-owned phones) and Reacondicionados (refurbished electronics) for the used device market; Rentik for mobile device renting; Reparaciones for repair services; Removil for buy-back of used devices; and Seguros de Móvil for insurance coverage underwritten by Zurich Insurance. The company also operates as a telecom reseller offering mobile and fiber tariffs from multiple operators (Orange, Yoigo, Lowi, Jazztel, Finetwork, MásMóvil, Pepephone, LlamaYa) through an integrated comparison and sales platform. Additionally, Phone House maintains a marketplace model connecting customers with third-party sellers for select product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartphones and Mobile Phones New and used smartphones from major brands including Apple, Samsung, Xiaomi, OPPO, ZTE, Motorola, and vivo, sold with contract options, renting plans, or outright purchase to individual consumers in Spain.
- reNuevos (Certified Pre-Owned Phones) Phone House's certified pre-owned phone program offering refurbished-grade devices with quality assurance to Spanish consumers seeking lower-priced alternatives to new models.
- Reacondicionados (Refurbished Electronics) Refurbished electronics including smartphones, tablets, and computers available through the Phone House outlet marketplace at reduced prices, backed by a 1-year warranty.
- Rentik (Mobile Device Renting) Mobile phone renting service allowing customers in Spain to lease devices with flexible terms on a recurring monthly payment basis.
- Reparaciones (Mobile Phone Repairs) Mobile phone repair services including screen replacement, battery replacement, and technical support for Spanish consumers, booked online and fulfilled by Phone House.
- Removil (Device Buy-Back) Service allowing customers in Spain to sell their used mobile phones to Phone House through a dedicated online portal at removil.phonehouse.es.
- Seguros de Móvil (Mobile Phone Insurance) Mobile phone insurance coverage for theft, damage, and fraudulent calls up to €3,000, underwritten by Zurich Insurance Europe AG and distributed by Phone House on a monthly subscription basis with the first month free.
- Tablets and iPads Tablet devices including iPads, Samsung Galaxy Tab series, Lenovo tablets, and ZTE tablets sold to individual consumers through Phone House retail and online channels.
- Computers and Laptops Desktop computers, laptops, all-in-one PCs, and computer components including RAM, processors, and storage sold to individual consumers through Phone House retail and online channels.
- Gaming Consoles and Video Games Gaming consoles including PlayStation 5, PlayStation 4, Xbox Series S/X, Nintendo Switch, Nintendo 3DS, Nintendo Wii, and Nintendo Wii U, along with video games for various platforms, sold to Spanish consumers.
- Wearables Smartwatches, smartbands, and smartglasses including Apple Watch, Samsung Galaxy Watch, and Mibro devices sold to individual consumers.
- Mobile Accessories Phone accessories including cases, screen protectors, chargers, cables, headphones, and speakers sold to individual consumers alongside smartphones and mobile devices.
- Televisions and Audio Smart TVs, home cinema systems, sound bars, speakers, and audio equipment from brands like LG, Samsung, Philips, and Xiaomi sold to Spanish consumers.
- Photography and Cameras Digital cameras including reflex, compact, and action cameras from Canon, Nikon, and Sony sold to Spanish consumers.
- Home and Smart Home Smart home devices, home appliances, personal care products, and connected speakers including Google Home and Amazon Echo sold to Spanish consumers.
- Gaming Controllers and Accessories Gaming controllers and gamepads for PC, PlayStation, Xbox, and Nintendo Switch from brands including Thrustmaster, Razer, NACON, Hori, and PowerA, sold to Spanish consumers.
- Tarifas Móvil y Fibra (Mobile and Fiber Tariffs) Mobile phone and fiber internet tariff comparison and sales service partnering with multiple telecom operators including Orange, Yoigo, Lowi, Jazztel, Finetwork, MásMóvil, Pepephone, Vodafone, and LlamaYa, contracted by Spanish consumers through Phone House stores and website.
- Phone House Marketplace Third-party seller marketplace within Phone House where authorized sellers (TodoConsolas SL, EuroMarketplace, LEASI, MS2 Digital, BCB Darty, Infopavon, SITELICON, OCASIONIA, Grupo Hub Sales, Electropolis, Minfo) offer products including electronics, gaming, and accessories to Spanish consumers.
Companies that use Phone House
Customer profileSegments3 records
Ideal customer profiles3 records
Phone House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Phone House partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- FinetworkcoreMobile virtual operator whose tariffs are offered through Phone House stores and website, including fiber and mobile packages.
- OrangecoreMajor telecom operator with tariffs and mobile plans available through Phone House retail and online channels.
- YoigocoreSpanish mobile operator whose services are offered alongside other telecom providers through Phone House.
- LowicoreLow-cost mobile operator available through Phone House comparison and sales platform.
- JazztelcoreTelecom operator whose mobile and fiber services are offered through Phone House.
- MásMóvilcoreSpanish telecom operator with promotional fiber+mobile bundles advertised on Phone House website.
- PepephonecoreMobile operator available for tariff comparisons and sales through Phone House.
- VodafonecoreGlobal telecom operator whose services are offered alongside other providers through Phone House.
- SamsungcoreKey brand partner with dedicated product pages and featured promotions across Samsung smartphones, tablets, and wearables.
- ApplecorePremium brand partner offering iPhones, iPads, and accessories through Phone House retail and online channels.
- XiaomicoreStrategic smartphone and electronics brand with dedicated pages and featured promotional campaigns.
- DominioncoreParent company of The Phone House Spain S.L., as indicated by Dominion logo appearing on the website footer.
- Zurich Insurance Europe AGcoreInsurance provider for Phone House mobile protection plans (Protección Total and Protección Esencial), with Zurich providing the actual insurance policies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Phone House competitors and assessment
Company assessmentEmerging players
- Refurbed: Refurbed is a European refurbished electronics marketplace operating in Spain, competing with Phone House's reNuevos certified pre-owned and Reacondicionados refurbished device offerings in the recommerce smartphone and electronics category.
- Back Market: Back Market is a refurbished electronics marketplace operating in Spain, directly competing with Phone House's reNuevos and Reacondicionados sub-brands in the certified pre-owned smartphone and recommerce category.
Regional players
- Worten Spain: Worten is a Portuguese-origin consumer electronics retailer operating in Spain with similar product categories (smartphones, computing, TV, gaming) and store-based omnichannel model comparable to Phone House's positioning in Iberia.
Direct peers
- Fnac Spain: Fnac operates Spanish retail stores and e-commerce for consumer electronics, computing, gaming, and entertainment products, with similar omnichannel positioning and category overlap to Phone House's electronics and services portfolio.
- PC Componentes: PC Componentes is a Murcia-based Spanish consumer electronics and computing e-commerce specialist (acquired by Amazon), directly competing with Phone House in computing, gaming, and consumer electronics with a strong online-first model.
- MediaMarkt Spain: MediaMarkt is Spain's largest consumer electronics specialist retailer with extensive physical stores and e-commerce, directly competing with Phone House across smartphones, computing, TV/audio, and home appliances with similar omnichannel and service-bundling strategies.
Broad incumbents
- Orange Spain Retail: Orange Spain operates its own branded retail stores and online channels for smartphones, mobile services, and fiber, competing with Phone House for both device sales and tariff customer relationships as a direct operator-owned retail channel.
- Carrefour Spain: Carrefour operates hypermarkets and e-commerce in Spain selling consumer electronics, smartphones, and home appliances as part of a wider retail portfolio, with overlapping electronics assortment to Phone House's catalog.
- El Corte Inglés: Spain's leading department store chain sells consumer electronics, smartphones, and computing through dedicated technology sections both in-store and online, with overlapping product assortment and services comparable to Phone House's electronics retail.
- Amazon Spain: Amazon Spain is the dominant e-commerce platform in Spain selling consumer electronics, smartphones, and computing products, plus operates as a marketplace hosting third-party sellers — overlapping Phone House's online retail and marketplace model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Phone House social profiles
Digital presencePhone House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phone House leadership team
Management profileNumber of profiles
Phone House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phone House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phone House
What does Phone House do?
Phone House is a Spain-based omnichannel consumer electronics retailer that sells new, certified pre-owned (reNuevos), and refurbished (Reacondicionados) devices — smartphones, tablets, laptops, gaming consoles, wearables, TVs, audio, cameras, and smart-home products — through its own physical stores, e-commerce site (phonehouse.es), telephone sales, and an in-house marketplace hosting third-party sellers. It wraps the hardware offering with an integrated services stack: Rentik mobile renting, Reparaciones in-house mobile repairs, Removil device buy-back, Seguros de Móvil mobile insurance (underwritten by Zurich Insurance Europe AG), and a multi-operator mobile and fiber tariff comparison and sales service.
Is Phone House a public or private company?
Phone House is a private company. It is classified as corporate owned and is currently operating.
When was Phone House founded?
Phone House was founded in 2014. It employs 1,001 to 5,000 people.
Where is Phone House based?
Phone House is headquartered in Madrid, Spain, in the Europe region.
How does Phone House make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are marketplace Commission, mobile Services and telecom Services.
Who are Phone House's main competitors?
Emerging players on record are Refurbed and Back Market. Worten Spain is listed as a regional player. Direct peers are Fnac Spain, PC Componentes and MediaMarkt Spain. Broad incumbents are Orange Spain Retail, Carrefour Spain, El Corte Inglés and Amazon Spain.
Does Phone House have an API?
No public API is recorded for Phone House.
What industry is Phone House in?
Phone House's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAJAI, Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned), with a secondary code of CRACALAG, Refurbished, Used & Recommerce Smartphones. Its NAICS code is 449 and its SIC code is 7377.