What Securitas Alarm does

Securitas Alarm İzleme ve Güvenlik Sistemleri A.Ş. is the Turkish electronic security subsidiary of Sweden-based Securitas Group, operating a nationwide residential and commercial alarm monitoring business headquartered in Çankaya, Ankara with regional offices in Istanbul, Izmir, Bursa, and Antalya. The company's core offering is a 24/7/365 Alarm Monitoring Center (Alarm İzleme Merkezi) operated redundantly from facilities in both Ankara and Istanbul, which receives signals from installed alarm panels and dispatches police, fire, ambulance, or private security response. The product portfolio spans home and business alarm systems (intrusion, fire, gas leak, water flood, medical, panic), AHD and IP camera systems, card access and parking control, fire alarm and emergency announcement systems, electromechanical locks, and building automation. Systems use third-party DSC and Paradox panels, with a proprietary AI-based smart security solution, "Securitas Kapım Güvende," introduced in December 2024.

The company monetizes through a hybrid model combining one-time hardware sales and recurring subscription monitoring fees (monthly and annual), with both purchase and rental options. Customer acquisition is conducted via a call center (444 83 73), regional field sales offices, a nationwide franchise/dealer network ("İş Ortağı") covering all 81 provinces of Turkey, an e-commerce store, and co-branded B2B2C campaigns with major consumer brands including Garanti BBVA, Sodexo Pluxee Plus, Vodafone Red Business, Migros, and Sigortam.net. Service segments are horizontally split between individual homeowners (B2C), small-to-medium businesses, and larger enterprise/corporate customers requiring integrated multi-system deployments. Operations are supported by ISO 9001, 14001, 45001, 10002, and 27001 certifications plus the mandatory Turkish Alarm Monitoring and Operation Competency Certificate and TSE Service Adequacy Certificate.

Name

Securitas Alarm

Legal name

Securitas Alarm İzleme ve Güvenlik Sistemleri A.Ş.

Website

https://securitasalarm.com.tr

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

Securitas Alarm is the Turkish electronic security subsidiary of Securitas Group, providing 24/7 alarm monitoring and integrated security systems for residential, SMB, and enterprise customers across all 81 provinces of Turkey via redundant Ankara-Istanbul monitoring centers and a nationwide franchise network.

Ownership category

akta.pro rank

Product category

Electronic Security Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Fire Protection (92216)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Commercial & Industrial Alarm Monitoring (BPAKAFAB)

akta.pro secondary industries

Residential Alarm Monitoring (Burglar/Intrusion) (BPAKAFAA), Fire Alarm Monitoring & Dispatch (BPAKAFAC), Access Control Alarm Monitoring & After-Hours Dispatch (BPAKAFAH), Intrusion Detection & Burglar Alarm Systems Integration (BPAKAGAC)

Keywords

• Alarm monitoring services
• Electronic security systems
• Home security solutions
• Commercial security systems
• Video surveillance systems

Headquarters

HQ city

Ankara

HQ country

Türkiye

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Alarm Monitoring Service (Abonelik/Izleme Hizmeti): Recurring monthly or annual subscription fee for 24/7 professional alarm monitoring. The monitoring service includes signal tracking, emergency dispatch coordination (police, fire, ambulance), and customer notification. Offered as both purchase and rental models.
2. Security Equipment Sales (Satin Alma): One-time revenue from sale of alarm systems, cameras, access control, and related security hardware. Equipment includes DSC and Paradox branded panels and detectors.
3. Equipment Rental (Kiralama): Rental model where customers pay recurring fees to use security equipment. Rental agreements include monitoring service. Competitive rental campaigns offered (e.g., first 12 months at 50% discount).
4. Corporate Enterprise Solutions: Customized integrated security solutions for businesses including alarm systems, camera systems (AHD and IP), card access and parking systems, fire alarm and public address systems, electromechanical locks, and temperature-humidity control/automation. Includes professional installation and ongoing monitoring.
5. Online Store (Magaza): E-commerce sales of security products and accessories through the Securitas Alarm online store (magaza.securitasalarm.com.tr).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Securitas Alarm provides 24/7 professionally monitored electronic security systems for residential and commercial customers across Turkey, including intrusion, fire, gas leak, water flood, medical, and panic alarm systems, paired with AHD and IP camera systems. Service is delivered through redundant Alarm Monitoring Centers in Ankara and Istanbul, supported by a nationwide franchise/dealer network, mobile app, and AI-based smart security (Securitas Kapım Güvende). Offerings are available on purchase or rental, with monthly monitoring subscriptions.

Product overview

Securitas Alarm offers a comprehensive, integrated electronic security ecosystem centered on its 24/7 Alarm Monitoring Center (Alarm İzleme Merkezi) operating from redundant facilities in Ankara and Istanbul. The core product portfolio spans two main alarm system lines — Ev Alarm Sistemleri (Home Alarm Systems) and İş Yeri Alarm Sistemleri (Business Alarm Systems) — both supporting the same six alarm sub-products: Hırsız Alarmı (intrusion), Yangın Alarmı (fire), Gaz Kaçağı Alarmı (gas leak), Su Baskını Alarmı (water flood), Tıbbi Alarm (medical), and Panik Alarmı (panic). These alarm systems are offered on purchase or rental plans, with a professional installation service and connectivity to the monitoring center. The Kurumsal Çözümler (Corporate Solutions) layer extends the portfolio with AHD Kamera Sistemleri and IP Kamera Sistemleri (camera systems), Kartlı Geçiş ve Otopark Sistemleri (card access and parking), Yangın İhbar ve Acil Anons Sistemleri (fire and emergency announcement), Elektromekanik Kilit Sistemleri (electromechanical locks), and Sıcaklık-Nem Kontrol ve Otomasyon Sistemleri (temperature-humidity automation). A differentiated AI-powered offering, Securitas Kapım Güvende, represents the company's first AI-based smart security product. The ecosystem is tied together by the Securitas Alarm Mobil app (iOS/Android) and the Online İşlem Merkezi web portal. The company operates across all 81 provinces of Turkey, providing nationwide installation and monitoring services.

Differentiator

Problem solved

Functional benefit

Brands

• Securitas Kapım Güvende: AI-based smart security solution
• Yeni Nesil Akıllı Güvenlik Sistemi

Products and services

• Alarm Monitoring Center (Alarm İzleme Merkezi) 24/7/365 professional alarm monitoring service that receives signals from installed security systems and coordinates emergency response by dispatching police, ambulance, fire, or security personnel to the protected premises. Operates from redundant monitoring centers in Ankara and Istanbul. Sold to residential and commercial customers across Turkey.
• Home Alarm Systems (Ev Alarm Sistemleri) Residential alarm and security systems covering intrusion (burglar), fire, gas leak, water flood, medical emergency, and panic situations. Systems are professionally installed and connected to the Alarm Monitoring Center, with options for purchase or rental. For individual homeowners and renters in Turkey.
• Business Alarm Systems (İş Yeri Alarm Sistemleri) Commercial alarm systems for offices and enterprises covering intrusion, fire, gas, flood, medical, and panic events with features tailored for business environments including after-hours access alerts. Includes professional installation and connection to the Alarm Monitoring Center. For SMB and commercial customers in Turkey.
• Camera Systems (Kamera Sistemleri) Video surveillance systems including AHD (Analog High Definition) and IP camera technologies, offered as a standalone security product or bundled with alarm systems for comprehensive residential and corporate security. For homeowners, SMBs, and enterprise customers in Turkey.
• Corporate Solutions (Kurumsal Çözümler) Enterprise-grade integrated security solutions combining alarm systems, AHD and IP camera systems, card access and parking management, fire alarm and public address systems, electromechanical locks, and temperature-humidity control and building automation, all managed centrally. For large corporations and enterprises across multiple sites or large facilities in Turkey.
• Mobile Panic Button (Mobil Panik Butonu) Portable emergency button device and mobile app that allows users to trigger an instant panic alert to the monitoring center, enabling rapid dispatch of emergency services with location sharing. Offered at promotional pricing (e.g., 99.90 TL) and free to individuals with qualifying disabilities. For residential and commercial subscribers in Turkey.
• Securitas Kapım Güvende (Securitas Kapim Guvende) AI-based smart security solution leveraging artificial intelligence for video analytics and intelligent threat detection. Introduced as Turkey's first AI-based smart security solution for residential and commercial customers. For homeowners and businesses seeking advanced smart security.
• New Generation Smart Security System (Yeni Nesil Akıllı Güvenlik Sistemi) Next-generation intelligent security system integrating AI, advanced sensors, and connectivity for proactive threat detection and automated monitoring. For residential and commercial customers across Turkey seeking modern, sensor-rich security systems.

Quantifiable outcome

• Minimum 8 hours uninterrupted alarm operation during power outages (battery backup)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MigroscoreGTM or Marketing PartnerSecuritas Alarm and Migros Money partnership offering 1,000 TL discount on alarm or camera system purchases for Migros Money card members. Additionally, Migros Money members receive 100 TL Money bonus on purchases of 900 TL or more at Migros stores using their Money card. Campaign valid June - December 2026, limited to first 2,000 participants.
• Sodexo Pluxee PluscoreGTM or Marketing PartnerSecuritas Alarm and Sodexo Pluxee Plus partnership offering the first 3 months of alarm monitoring service free for Sodexo members who purchase an alarm or camera system (rental excluded). Campaign valid January 2024 - December 2026.
• Garanti BBVAcoreGTM or Marketing PartnerSecuritas Alarm and Garanti BBVA POS partnership exclusively for Garanti BBVA POS merchant business customers. Merchants receive 50% discount on alarm monitoring service for the first 6 months on alarm or camera system purchase or rental using Garanti BBVA commercial credit cards. Valid January 2024 - December 2026.
• Vodafone Red BusinessminorGTM or Marketing PartnerVodafone Red Business customers receive 50% discount on Mobile Panic Button rental for 12 months for alarm and camera system purchases. Campaign valid January - December 2026.
• Sigortam.netminorGTM or Marketing PartnerSecuritas Alarm customers receive exclusive insurance discounts through Sigortam.net (5% Kasko, 3% Traffic, 6% Health, 3% DASK, 10% Home insurance). Conversely, Sigortam.net users receive additional 10% discount on Securitas Alarm alarm or camera system purchases/rentals. Campaign valid January 2026 - January 2027.
• Franchise/Dealer Partners (Is Ortaklari)coreChannel Partner/ Reseller/ DistributorSecuritas Alarm's nationwide franchise network called 'Is Ortakligi' covering all 81 provinces of Turkey. Technical Solution Partners handle installation and service, Sales Partners handle customer acquisition. Partners receive brand licensing, training, and operational support from Securitas Alarm.
• Securitas Kontrol ve Destek Hizmetleri A.S.coreStrategic or Co-development PartnerGroup company providing supplementary security services including physical security guard services (kontrol gorevlisi), 'Key Safe' (Anahtar Guvende) service for key holding, and regular patrol/check services. Data is shared between Securitas Alarm and Securitas Kontrol for coordinated service delivery to shared customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ajax Systems: Ajax Systems is a fast-growing European smart alarm and security device manufacturer with its own professional monitoring integrations. It competes with Securitas Alarm's hardware ecosystem, particularly for tech-forward installers and end users.
• SimpliSafe: SimpliSafe is a US DIY home security company offering self-install alarm systems with optional professional monitoring. It represents the disruptive, lower-cost alternative model that pressures traditional monitored security providers like Securitas Alarm.

Broad incumbents

• ADT: ADT is the largest US-based monitored security provider with broad residential and commercial offerings. As the global incumbent in professional alarm monitoring, it represents the same category leadership benchmark that Securitas Alarm aspires to at the Turkish level.
• Vivint: Vivint is a US smart home and monitored security provider offering integrated alarm, camera, and automation services. As a broader portfolio incumbent with recurring monitoring revenue, it parallels Securitas Alarm's enterprise and home integration ambitions.

Direct peers

• Brinks Home: Brinks Home is a US provider of professionally monitored home security and alarm services with subscription revenue model. Its monitored intrusion and smart home security portfolio is highly comparable to Securitas Alarm's residential business.
• Pronet: Pronet is one of Turkey's largest electronic security and alarm monitoring companies, offering very similar residential and commercial monitored alarm services across Turkey. It is the closest direct competitor to Securitas Alarm in the Turkish market.
• Despec Alarm: Despec Alarm is a Turkish alarm and security systems provider offering monitored intrusion, fire, and emergency alarm services to residential and commercial customers. It competes directly with Securitas Alarm in the same Turkish alarm monitoring category.
• Verisure: Verisure is the leading European professionally-monitored alarm provider operating across multiple countries. It is the closest international analogue to Securitas Alarm in terms of subscription-based monitored security services with central monitoring stations.
• Kale Alarm: Kale Alarm is a Turkish security company providing monitored alarm systems and electronic security solutions for homes and businesses. As a domestically branded competitor with similar product positioning, it is a directly comparable peer to Securitas Alarm.
• Sector Alarm: Sector Alarm is a European monitored alarm provider with operations in the Nordics and several other countries. Its subscription-driven, professionally-monitored residential and SME model closely mirrors Securitas Alarm's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/securitasalarm
• YouTubeyoutube.com/c/securitasalarm
• Facebookfacebook.com/securitasalarm
• LinkedInlinkedin.com/company/securitas-alarm
• Instagraminstagram.com/securitasalarm.tr

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Securitas Alarm