What SEEDBALL does

SEEDBALL is a UK-based non-profit limited company (company registration 10967666) that manufactures and sells seedballs: native wildflower seeds encased in a protective ball of clay, peat-free compost, and chili powder. The chili and clay formulation is designed to deter birds, insects, and erosion until germination conditions are favorable, distinguishing the product from loose wildflower seed mixes. The company was founded in 2012 and operates with approximately 5 employees.

The company serves home gardeners, conservation organizations, event planners (including weddings), and corporate/branded gifting buyers. Distribution is exclusively within the UK and runs through three channels: direct-to-consumer e-commerce on seedball.co.uk, a dedicated B2B trade portal at seedballtrade.co.uk for wholesale stockists, and a network of UK retail stockists. Unit pricing ranges from approximately £3.50 for small consumer tins to £35 for gift collections, with the bulk of SKUs priced below £10, indicating a low-AOV, long-tail revenue profile.

SEEDBALL has built a partnership ecosystem with UK conservation bodies including People's Trust for Endangered Species (PTES), The Wildlife Trusts, London Wildlife Trust, Plantlife, the Royal Horticultural Society (RHS, with Plants for Pollinators endorsement), and an exclusive branded range with the Royal Entomological Society. The company has also received third-party validation including Gift of the Year 2018. Operational footprint is UK-only — the company explicitly states it cannot deliver outside the UK — which functions as a hard geographic constraint on growth. There are no disclosed funding rounds, investors, or financial figures.

Name

SEEDBALL

Legal name

Seedball Ltd

Website

https://seedball.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SEEDBALL is a UK-based non-profit (founded 2012) that manufactures and sells wildflower seedballs — native seeds encased in clay, peat-free compost, and chili powder — to home gardeners, conservation organizations, event planners, and corporate buyers via DTC, wholesale, and UK retail stockists.

Ownership category

akta.pro rank

Product category

Wildflower Seeds & Gardening Products

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG)

Keywords

• Wildflower seed balls
• Eco-friendly gardening
• Pollinator conservation
• Native wildflower seeds
• Sustainable gardening products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of seedballs through seedball.co.uk. Products include wildflower seed tins, tubes, jars, grow kits, herb collections, and accessories. One-time purchase model with free shipping threshold at £25.
2. Wholesale/Bulk Sales: B2B wholesale channel for bulk ordering through dedicated wholesale shop and trade website (seedballtrade.co.uk).
3. Corporate/Branded Products: Custom branded seedballs for promotional giveaways and corporate gifts. Special occasion boxes (wedding favors, party bags, thank you gifts).
4. Accessories and Gift Services: Supplementary revenue from gift wrapping services (£4.00), handwritten message cards, and branded merchandise such as organic cotton bags and t-shirts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SEEDBALL manufactures and sells wildflower seed balls — UK native wildflower seeds encased in a protective ball made from clay, peat-free compost, and chili powder that protects seeds from birds, ants, and slugs while providing nutrition during germination. Products are sold through a direct-to-consumer e-commerce website, wholesale shop, dedicated trade website, and UK retail stockists, with offerings tailored for home gardeners, event planners, corporate gift buyers, and educational institutions.

Product overview

SEEDBALL is a UK-based company offering a simplified way to grow native wildflowers through seed balls - balls made from UK native wildflower seeds, clay, peat-free compost, and chili powder that protect seeds from birds and insects. The product range includes: seed balls in recyclable steel tins (20 balls per tin, ~30 seeds each), seed tubes, and matchboxes for party favours; Wildflower Jars (set of six with different varieties); Herb Collections (five culinary herbs); specialized wildlife mixes for bees, butterflies, birds, bats, beetles, and hedgehogs; habitat products like Hedgehog Highways and wildlife boxes; occasion boxes for weddings and parties; branded corporate seed boxes; bulk/wholesale options; and eco-merchandise including organic cotton bags, aprons, wildlife cards, and gardening accessories. The company manufactures in London using 100% recyclable packaging and UK-sourced, Flora Locale accredited seeds. Gift services include themed wrapping (wildflower, bee, green designs) and handwritten message options.

Differentiator

Problem solved

Functional benefit

Products and services

• Seedball Wildflower Seed Tins Recyclable steel tins containing 20 seed balls each (approximately 30 seeds per ball) made from UK native wildflower seeds, clay, peat-free compost, and chili powder. No digging or expert knowledge required. Priced at £7.50 per tin.
• Seedball Tubes Seed balls packaged in tubes containing 20 seed balls per tube, designed for easy scattering on soil or compost. Available as sets of three priced at £18.00-£19.50.
• Seedball Matchboxes Small seed boxes made from 100% recycled cardboard containing seed balls, suitable as eco-friendly party bag fillers and gifts.
• Wildflower Jars Set of six jars containing 8 seed balls each of different wildflower varieties including Chamomile, Corn Marigold, Cornflower, Poppy, Forget-me-not, and Buttercup. Complete set priced at £22.50.
• Herb Collection (Set of Five) Five culinary herb tubes containing Basil, Spearmint/Green Mint, Chive, Parsley, and Wild Rocket Salad seeds. Each tube contains 20 seed balls. Priced at £35.00 per set.
• Wedding Favours Wildflower seed ball favours for weddings, providing eco-friendly wedding favors that support pollinators.
• Branded Seedballs Custom branded seed boxes made from 100% recycled cardboard for promotional giveaways and corporate gifts.
• Bulk Shop / Wholesale Bulk purchasing options for wholesale and trade customers with discounted pricing through seedball.co.uk/shop/wholesale/ and seedballtrade.co.uk.
• Hedgehog Highway UK-made steel fence corridor creating 13x13cm passage for hedgehogs to move between gardens. Single unit £13, Two Pack £20.
• Wildlife Boxes (Bee, Butterfly, Bumblebee) Habitat boxes designed to support specific wildlife including bees, butterflies, and bumblebees in gardens.
• Wildflower Grow Kit Complete grow kits for starting wildflowers from seed balls, including necessary components for successful germination.
• Seed Mixes (Bee, Butterfly, Bird, Bat, Hedgehog) Specialized wildflower seed ball mixes targeting specific pollinators and wildlife including bees, butterflies, birds, bats, beetles, and hedgehogs.
• Create Your Own Gift Boxes Customizable gift boxes allowing customers to create their own three-tin (£25.50) or four-tin wildflower seed ball gift sets.
• Occasion Boxes Eco-friendly seed boxes for various occasions including 'Thank You For Coming To My Party' packs (£16.00 for set of six), available in orange or green designs for party bag fillers.

Quantifiable outcome

• Each tin contains 20 seed balls with approximately 30 seeds per ball, covering approximately 1 square meter or 3-5 medium containers.
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• People's Trust for Endangered Species (PTES)coreStrategic or Co-development PartnerPTES logo displayed on SEEDBALL website footer, indicating partnership/affiliation with the endangered species conservation organization. Alignment with shared mission of protecting UK wildlife populations.
• The Wildlife TrustscoreStrategic or Co-development PartnerWildlife Trusts logo appears on SEEDBALL website, indicating official affiliation. Organization focuses on UK wildlife conservation and habitat restoration.
• London Wildlife TrustcoreStrategic or Co-development PartnerLondon Wildlife Trust logo displayed on SEEDBALL website footer. Partnership aligns with urban wildlife conservation initiatives in London.
• PlantlifecoreStrategic or Co-development PartnerPlantlife logo appears on SEEDBALL website. Organization focuses on plant conservation and wildflower preservation in the UK. SEEDBALL sources wildflower information from Plantlife for their identification guides.
• Royal Entomological SocietycoreStrategic or Co-development PartnerExclusive partnership for Royal Entomological Society branded wildflower seed range. Products include Royal Entomological Society Wildflowers tin and Mixes (Set of Three).
• Royal Horticultural Society (RHS)coreStrategic or Co-development PartnerRHS Plants for Pollinators endorsement. SEEDBALL exhibited at RHS shows as an exhibitor. Official recognition that products support pollinator populations.
• London National Park CityminorStrategic or Co-development PartnerLNPC (London National Park City) supporter logo displayed. Initiative promoting London as the world's first National Park City.
• Outdoor Classroom DayminorStrategic or Co-development PartnerOutdoor Classroom Day logo displayed. Organization focuses on getting children outdoors for learning and play.
• Backyard NatureminorStrategic or Co-development PartnerBackyard Nature initiative logo displayed. Campaign encouraging wildlife-friendly practices in private outdoor spaces.
• Bumblebee Conservation TrustminorStrategic or Co-development PartnerReferenced for bee-friendly plant recommendations. SEEDBALL's bee mix products align with Bumblebee Conservation Trust guidance on pollinator-friendly plants.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Suttons Seeds: Long-established UK seed retailer offering flower, vegetable, and wildflower seeds through catalogue, online, and garden centre channels. Broad incumbent with overlapping wildflower offering and similar DTC distribution approach, but operates a much wider product portfolio.
• Sarah Raven: UK gardening lifestyle brand selling seeds, plants, and gardening products through a premium DTC platform. Comparable on premium UK gardening DTC positioning and customer base (design-conscious, sustainability-aware gardeners), though broader in category scope than SEEDBALL.
• Mr Fothergill's: Major UK seed brand selling flower and vegetable seeds through UK retail and online. Comparable as a broad UK gardening incumbent with overlapping pollinator-friendly wildflower seed lines, though positioned as a mass-market gardening brand rather than a niche conservation-focused product.
• Thompson & Morgan: One of the UK's largest and longest-established seed and plant companies, selling flower, vegetable, and wildflower seeds via DTC and garden centre channels. A broad incumbent that overlaps with SEEDBALL in the wildflower seed category but operates at a much larger scale across many seed categories.

Direct peers

• Naturescape: UK supplier of native wildflower seeds and meadow mixes for gardeners, conservation groups, and trade customers. Direct peer on product category and customer segments, operating in the same UK-native wildflower niche.
• Beebombs: Wildflower seedball brand sold through UK and international e-commerce. Competes head-to-head on the seedball format with similar pollinator-focused branding and DTC e-commerce distribution, making it one of the closest product-format peers.
• British Wild Flower Seeds: UK small business specializing in 100% British-native wildflower seeds sold online. Direct peer focused on the same native-wildflower, UK-sourced positioning that underpins SEEDBALL's marketing differentiation.
• Pictorial Meadows: UK supplier of native wildflower seed mixes for gardens, landscaping, and large-scale habitat projects. Comparable to SEEDBALL in wildflower expertise, UK-native positioning, and pollinator-focused mission, though oriented more toward larger landscape and trade customers.
• Emorsgate Seeds: UK specialist in native wildflower and meadow seeds, supplying both retail and trade customers. Directly comparable to SEEDBALL on core product (UK native wildflower seeds), target market (gardeners, conservation buyers), and country of operation.
• Seedbom: UK-based maker of seedbombs, a near-identical clay-and-seed product format sold through retail and gift channels. Direct competitor in the seedball product category with overlapping customer base (home gardeners, gift buyers) and a very similar go-to-market approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seedball

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEEDBALL