seeUplay S.A. de C.V.
seeUplay S.A. de C.V. is a Mexico City-based AI-powered remote audiovisual production company that delivers broadcast-quality live sports coverage to leagues, teams, and broadcasters across Mexico and the United States using robotic cameras, AI-driven auto-direction, and centralized control rooms.
- Company typePrivate
- Founded-
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What seeUplay S.A. de C.V. does
seeUplay S.A. de C.V. is a Mexico City-based private company that delivers remote audiovisual production for live sports broadcasting through AI-powered and robotic-camera infrastructure. Founded in 2016 and headquartered in Cuajimalpa de Morelos, CDMX, the company operates state-of-the-art centralized control rooms from which it produces sports events without requiring on-site broadcast crews, serving sports leagues and federations, sports teams and clubs, and sports broadcasters and streaming platforms across Mexico and the United States.
The company's technical stack combines robotic remote-controlled cameras, AI-powered cameras with intelligent action tracking and auto-framing, an AI autofollow system, an autodirector that selects camera angles, replays, and graphic overlays during live productions, and auto-production algorithms that generate highlight reels, player performance summaries, real-time graphics, and commentary. Fail-safe redundancy and backup mechanisms are layered at every critical point to ensure uninterrupted broadcast output. Three core service lines — Live AI Production, Live Remote Production, and Tailored Production — are complemented by live streaming and broadcast add-ons (camera switching, replays, live data generation, on-site/off-site commentary, encoding, and multistreaming).
Revenue is generated through a professional-services, quote-based enterprise sales model targeting sports organizations requiring high-quality remote production. The company markets via a bilingual website with 'Get a quote' and 'Get Started' CTAs, positions at industry events, and operates with a 24-person headcount. No external funding rounds, partnerships, patents, awards, or named customers are disclosed, and revenue figures are not publicly reported.
seeUplay S.A. de C.V. firmographics
Firmographics- Name
- seeUplay S.A. de C.V.
- Legal name
- seeUplay S.A. de C.V.
- Website
- https://seeuplay.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- seeUplay S.A. de C.V. is a Mexico City-based AI-powered remote audiovisual production company that delivers broadcast-quality live sports coverage to leagues, teams, and broadcasters across Mexico and the United States using robotic cameras, AI-driven auto-direction, and centralized control rooms.
- Ownership category
- akta.pro rank
seeUplay S.A. de C.V. industry classification
Industry- Product category
- Live Sports Broadcasting Services
- NAICS
- Motion Picture and Video Production (51211), Teleproduction and Other Postproduction Services (512191), Spectator Sports (7112)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Sports Production & Outside Broadcast (OB) for Live Events (MPABAJAI)
- akta.pro secondary industries
- Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE), Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed) (MPAGAMAI), Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)
Keywords
Where seeUplay S.A. de C.V. is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
seeUplay S.A. de C.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Live AI Production Services: AI-powered remote production services for live sports broadcasting including autonomous camera operation, auto-director functionality, replays, camera switching, and graphic overlays.
- Live Remote Production Services: Broadcast-quality remote production with clean and dirty feed options, fail-safe remote production capabilities, eliminating need for on-site operations personnel.
- Tailored Production Services: Customized production solutions integrating robotic main production with AI-driven camera data insights for comprehensive broadcast needs.
- Live Streaming and Broadcast Services: Additional broadcast services including live camera switching, replays, live data generation, on-site and off-site commentary, encoding and multistreaming.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
seeUplay S.A. de C.V. product offering
Product offeringCore offering
seeUplay delivers fully remote AI-powered audiovisual production services for live sports broadcasting. From centralized control rooms in Mexico City, the company operates robotic cameras, AI-driven auto-follow and auto-director systems, and managed broadcast workflows to produce professional-grade live coverage without requiring on-site operators or production crews at the event venue.
Product overview
seeUplay S.A. de C.V. is a remote audiovisual production company for live sports broadcasting, powered by AI and robotic camera technology. The company operates a platform-plus-services architecture consisting of three core production services (Live AI Production, Live Remote Production, and Tailored Production) supported by centralized control rooms in Mexico City. Live AI Production provides AI-powered automated camera tracking and autodirector features; Live Remote Production delivers broadcast-quality content with fail-safe redundancy; and Tailored Production offers customized solutions integrating robotic cameras with AI-driven data insights. All services are delivered through state-of-the-art centralized control rooms, enabling fully remote operations without the need for on-site personnel. Supporting streaming and broadcast services (camera switching, replays, live data generation, commentary, encoding/multistreaming) complement the core production offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Live AI Production AI-powered live sports production service featuring autonomous AI autofollow, auto-director capabilities, replays, camera switching, and graphic overlays with fixed installation options, managed remotely from centralized control rooms.
- Live Remote Production Remote broadcast-quality production service delivering clean and dirty feeds with fail-safe redundancy capabilities, eliminating the need for on-site operations personnel at the venue.
- Tailored Production Customized production solutions integrating robotic main production with AI-driven camera data insights to address comprehensive broadcast requirements for clients with specialized needs.
- Live Streaming and Broadcast Services Supporting broadcast services including live camera switching, replays, live data generation, on-site and off-site commentary, and encoding with multistreaming capabilities to complement the core production offerings.
Companies that use seeUplay S.A. de C.V.
Customer profileSegments3 records
Ideal customer profiles3 records
seeUplay S.A. de C.V. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
seeUplay S.A. de C.V. partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
seeUplay S.A. de C.V. competitors and assessment
Company assessmentEmerging players
- Hudl: US sports video and analytics platform serving club, high school, and collegiate teams with capture, analysis, and highlight tools. Adjacent peer whose audience (amateur and semi-pro sports teams) overlaps with seeUplay's sports teams and clubs segment.
Direct peers
- LiveU: US-based provider of IP-based live video transmission and remote production solutions used heavily in live news and sports. Comparable to seeUplay on the remote/REMI (Remote Integration Model) sports broadcast workflow, though LiveU focuses on contribution transport rather than AI auto-production.
- Veo Technologies: Denmark-based company offering AI-powered panoramic sports cameras that autonomously follow action and auto-produce match footage without an operator. Closest direct competitor in the AI/robotic amateur-sports broadcast category that seeUplay targets.
- Mobile Viewpoint (now part of Grass Valley): Provider of IP-based wireless live video contribution and remote production encoders used for sports and news. Directly comparable to seeUplay on the remote/REMI workflow and multi-camera live event broadcast without on-site crews.
- Pixellot: Israel-based provider of AI-powered, unmanned sports production cameras and cloud-based auto-production for live and on-demand sports. Most directly comparable to seeUplay on AI-driven autonomous capture, automated highlights, and remote production for amateur and youth sports leagues.
- Imagen: UK-based AI sports video management platform that ingests, auto-tags, and distributes live and on-demand sports footage. Comparable to seeUplay's auto-production/AI-highlights capabilities on the post-live media workflow side of sports production.
Broad incumbents
- Grass Valley: Major broadcast technology vendor offering cameras, switchers, routing, and live production solutions used by sports broadcasters worldwide. Broad incumbent competing with seeUplay for the same sports production RFPs through established global sales channels.
- ChyronHego: Provider of broadcast graphics, real-time sports telestration, and live production workflows used by major sports broadcasters. Overlaps with seeUplay on automated graphics overlays, replays, and live-data driven storytelling for sports broadcasts.
- EVS Broadcast Equipment: Belgium-based global leader in live broadcast infrastructure, especially for live sports outside broadcast and playout. Broad incumbent whose LiveCeption, XT-VIA, and replay/graphics tools overlap with the production-side functionality seeUplay delivers via its centralized control rooms.
Others
- Catapult Sports: Sports performance technology provider offering athlete tracking and video analysis for professional teams. Not a direct production peer but a thematically related sports-tech player selling AI-driven data products into the same sports-league buyers seeUplay targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
seeUplay S.A. de C.V. social profiles
Digital presenceseeUplay S.A. de C.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
seeUplay S.A. de C.V. leadership team
Management profileNumber of profiles
seeUplay S.A. de C.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
seeUplay S.A. de C.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about seeUplay S.A. de C.V.
What does seeUplay S.A. de C.V. do?
seeUplay delivers fully remote AI-powered audiovisual production services for live sports broadcasting. From centralized control rooms in Mexico City, the company operates robotic cameras, AI-driven auto-follow and auto-director systems, and managed broadcast workflows to produce professional-grade live coverage without requiring on-site operators or production crews at the event venue.
Is seeUplay S.A. de C.V. a public or private company?
seeUplay S.A. de C.V. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was seeUplay S.A. de C.V. founded?
seeUplay S.A. de C.V. was founded in -1. It employs 11 to 50 people.
Where is seeUplay S.A. de C.V. based?
seeUplay S.A. de C.V. is headquartered in Mexico City, Mexico, in the Latin America region.
How does seeUplay S.A. de C.V. make money?
Four revenue lines are on record. Live AI Production Services are the primary driver. The others are live Remote Production Services, tailored Production Services and live Streaming and Broadcast Services.
Who are seeUplay S.A. de C.V.'s main competitors?
Hudl is listed as an emerging player. Direct peers are LiveU, Veo Technologies, Mobile Viewpoint (now part of Grass Valley), Pixellot and Imagen. Broad incumbents are Grass Valley, ChyronHego and EVS Broadcast Equipment. Catapult Sports is listed as an others.
Does seeUplay S.A. de C.V. have an API?
No public API is recorded for seeUplay S.A. de C.V..
What industry is seeUplay S.A. de C.V. in?
seeUplay S.A. de C.V.'s product category is Live Sports Broadcasting Services. Its primary akta.pro industry code is MPABAJAI, Sports Production & Outside Broadcast (OB) for Live Events, with a secondary code of MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers). Its NAICS code is 51211 and its SIC code is 7812.