Segafredo Zanetti CR

What Segafredo Zanetti CR does

Segafredo Zanetti CR spol. s r.o. is the Czech Republic and Slovakia operating entity of the Italian-headquartered Massimo Zanetti Beverage Group (MZB Group), selling premium Italian-style coffee and related professional services to B2B customers in the HORECA channel and office segment. The company is headquartered in Prague 9 and has been active on the Czech market since 1994; the wider Segafredo brand traces its origins to 1973 in Bologna, where Massimo Zanetti acquired a small roastery. Across 110 countries, MZB Group reports 20 roasting facilities, more than 40 brands, 3,300+ employees, and €1.1 billion in 2023 revenue, with the Segafredo brand alone associated with 50 million cups consumed daily worldwide.

The core product portfolio spans whole-bean, ground, capsule, and decaffeinated coffee, alongside the fabia Wiener Premium Kaffee sub-brand, Brodies and Tiktak Premium tea lines, and supplementary beverage products. Production technology relies on traditional drum roasting combined with Arabica/Robusta blending following old Venetian recipes, paired with modern packaging featuring aroma valves for freshness. On the B2B side, the company supplies and maintains professional espresso and coffee equipment, delivers barista training, and provides ongoing service and support. Recent product innovation includes the October 2025 launch of Espresso Organico, a Fairtrade and BIO-certified dark-roast ground coffee, and a 2023 packaging refresh with a simplified logo.

Commercially, Segafredo Zanetti CR operates a direct field-sales model targeting six vertical segments: cafés and restaurants, hotels and guesthouses, bakeries, transit gastronomy, offices, and catering. Pricing is quote-based, tailored to customer needs and volume, with multi-year B2B contracts and no publicly listed pricing. Distribution runs through field-sales representatives serving HORECA and offices, complemented by a consumer e-commerce storefront at segafredo.cz. The entity sits within MZB Group's Central European Cluster, whose 8 markets are coordinated from Hallwang, Austria; in April 2024, Italian private equity firm QuattroR acquired a 50% stake in MZB Group to support growth, and the group has since installed new CEOs at both the parent and the CE cluster level.

Name

Segafredo Zanetti CR

Legal name

Segafredo Zanetti CR spol. s r.o.

Website

https://segafredo.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Segafredo Zanetti CR is the Czech and Slovak B2B operating arm of Italian coffee group Massimo Zanetti Beverage Group, selling premium Italian-style coffee, professional equipment, and servicing to HORECA customers and offices through a direct field-sales model.

Ownership category

akta.pro rank

Product category

Premium Coffee Products and HORECA Solutions

SIC

Beverages (2080)

akta.pro primary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

akta.pro secondary industries

Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Premium coffee B2B
• HORECA coffee solutions
• Espresso coffee products
• Professional coffee equipment
• Italian coffee distribution

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Premium Coffee Products: Sale of roasted coffee products including whole beans, ground coffee, capsules, and decaffeinated variants. Products are sourced globally and roasted to maintain authentic Italian espresso quality.
2. Professional Coffee Equipment: Supply and maintenance of professional espresso machines and coffee equipment for HORECA sector and offices.
3. Service and Support: Ongoing service support, maintenance, and consultation for coffee solutions in professional settings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Segafredo Zanetti CR is the Czech Republic and Slovakia operating arm of the Italian Segafredo Zanetti brand (part of Massimo Zanetti Beverage Group), selling premium roasted Italian espresso and coffee products — whole bean, ground, capsules, decaffeinated, and certified BIO/Fairtrade variants — to professional hospitality businesses (HORECA: cafés, restaurants, hotels, bakeries, offices, catering). The offering is bundled with professional coffee equipment supply, maintenance, barista training, and ongoing service support delivered by a direct field sales team.

Product overview

Segafredo Zanetti CR operates as the Czech Republic and Slovakia arm of the Italian coffee company Segafredo Zanetti (part of Massimo Zanetti Beverage Group), offering a unified B2B coffee portfolio centered on Italian espresso and premium roast coffee. The core offering spans whole bean, ground, capsule, and certified (BIO/Fairtrade) coffees across multiple named product lines — including the main Segafredo range, the premium sub-brand fabia Wiener Premium Kaffee (targeting gastronomy with Viennese-style blends), and specialty products like Espresso Organico. These products are distributed alongside professional coffee solutions (Kávová řešení) providing equipment, service, and support tailored to HORECA segments (cafés, restaurants, hotels, bakeries, offices, catering). For consumers, the company also offers at-home coffee products through retail channels.

Differentiator

Problem solved

Functional benefit

Brands

• fabia Wiener Premium Kaffee: Premium coffee line featuring Wiener Werte (sustainable bio fairtrade blend), Wiener Mokka, Wiener Creme, Wiener Klassik, and Wiener Moderne varieties.
• Brodies
• Tiktak Premium

Products and services

• Segafredo Zanetti Coffee (B2B Portfolio) A comprehensive B2B coffee portfolio for professional hospitality venues, including whole bean coffee, certified coffee, capsule coffee, and decaffeinated coffee, supported by tea lines (Brodies, Tiktak Premium) and supplementary beverage products.
• Segafredo Coffee Solutions (Kávová řešení) Tailored professional coffee solutions for specific HORECA segments: Cafés & Restaurants, Hotels & Guesthouses, Bakeries, Transit Catering, Offices, and Catering, accompanied by service and support.
• fabia Wiener Premium Kaffee A premium sub-brand offering Viennese-style coffee lines for gastronomy, including varieties such as Wiener Werte (sustainable bio fairtrade arabica/robusta blend), Wiener Mokka (100% arabica), Wiener Creme, Wiener Klassik, and Wiener Moderne. Available as 1,000 g whole bean and 1,000 g ground.
• Segafredo Espresso Casa Whole bean espresso coffee that received the dTest Quality Mark award, scoring three 'very good' ratings including caffeine content and sensory evaluation across both automatic and lever espresso machines.
• Espresso Organico BIO and Fairtrade certified dark-roast ground coffee with flavor notes of bitter chocolate and nougat. Packaged in a tin with a QR code linking to creative reuse tips. Suitable for moka pot, french press, and lever espresso machines.
• Professional Coffee Equipment Supply and maintenance of professional espresso machines and coffee equipment (including automatic machines and lever espresso machines) for HORECA sector and offices, delivered alongside coffee supply.
• Brodies and Tiktak Premium Tea Lines Tea brands (Brodies and Tiktak Premium) offered alongside the coffee portfolio for HORECA and office customers as part of the complete beverage solution.

Quantifiable outcome

• 50 million cups of Segafredo coffee consumed daily worldwide
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Prague Gala 2026minorGTM or Marketing Partner · 13 March 2026Charitable gala at Obecní dům (Municipal House) supporting Potravinová banka Praha. Segafredo provided complete coffee service including equipment, logistics, and coordination.
• Catering ZátišíminorGTM or Marketing Partner · 13 March 2026Catering company assisting with Prague Gala 2026 coffee service - helping with clearing dishes and coordinating event logistics.
• Krups CZcoreGTM or Marketing Partner · 15 July 2025Partner for summer cycling challenge providing Krups Coffee Crush SA401 coffee grinders as prizes. Competition runs 15.7 - 15.9.2025 with 9 prizes total.
• Švihej (January Jump Rope Challenge)coreGTM or Marketing Partner · 1 January 2025Partner in January Jump Rope Challenge organized by Švihej and Srdce na pravém místě. 9,028 participants completed 198,864,831 jumps raising 3,507,573 CZK for children. Segafredo contributed 35,000 CZK.
• WMF Česko a SlovenskominorGTM or Marketing Partner · 1 June 2024Coffee equipment partner for cycling challenge prizes. WMF automatic home coffee machines offered as prizes in promotional competitions.
• Cyklo ŽitnýminorGTM or Marketing Partner · 1 June 2024Partner providing Pirelli tires as prizes for cycling challenge competitions.
• N DistributionminorGTM or Marketing Partner · 1 June 2024Distributor providing Santa Cruz Blur 4 C 29 MD mountain bikes worth 125,000 CZK as grand prizes in cycling challenges.
• V-Press / FOR BIKESminorGTM or Marketing Partner · 1 March 2024Partner at FOR BIKES trade fair - major cycling industry event. Branded coffee station serving quality coffee to attendees. Partnership with Velo magazine.
• Cyklostar PirellicoreGTM or Marketing Partner · 1 January 2024Mountain biking team sponsorship representing Czech Republic in national and international competitions. Riders include Kryštof Bažant and Adam Žitný. Team participates in World Cups and European Championships.
• Pavlína VejvodovácoreGTM or Marketing Partner · 1 January 2024Czech para-cyclist (category T1) supported through SCK Asteria Dubí club. Won gold medals at 2023 World Championships in road race and time trial T1. Ambassador for summer cycling challenge.
• Jakub TruksacoreGTM or Marketing Partner · 1 January 2024Passionate cyclist and content creator, ambassador for Segafredo cycling challenges. Completed 165km ride from Prague to Zlaté návrší in Krkonoše mountains. Active on social media inspiring cycling community.
• Štěpán SokolcoreGTM or Marketing Partner · 1 January 2024Television sports news presenter and cycling enthusiast. Ambassador for Segafredo cycling challenges. Combines active lifestyle with passion for quality coffee.
• Café Local StromovkaminorGTM or Marketing Partner · 1 January 2024Award-winning café in Hradec Králové awarded 'Best Café' title. Long-term B2B customer relationship for premium coffee supply.
• Italian Embassy and Italian Cultural InstitutecoreStrategic or Co-development Partner · 1 January 2024Natural partnership connecting shared Italian values. Segafredo coffee served at official events, cultural occasions, and daily moments where quality, origin, and authenticity matter.
• TA ČR (Technology Agency of Czech Republic)coreGTM or Marketing Partner · 1 January 2024Partner for DEN TA ČR gala evening at National Museum - exceptional event connecting science, innovation, and social dialogue. Coffee served during prestigious evening.
• Trek-Segafredo (historical)minorGTM or Marketing Partner · 1 June 2023Former cycling team partnership concluded after nearly 8 years of collaboration. Celebrated shared memories and achievements together.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pellini Caffè: Italian coffee roaster with HORECA focus and growing international presence. Comparable on Italian espresso heritage, B2B distribution model, and product portfolio (blends, capsules, pods) competing for premium HORECA accounts.
• Bristot (Caffè Bristot): Italian coffee roaster under Procaffe/DEO group (now part of Massimo Zanetti-affiliated universe historically), serving HORECA with espresso beans, pods, and ground coffee. Comparable on Italian heritage, espresso specialization, and B2B HORECA focus.
• Julius Meinl: Austrian premium coffee roaster with deep Central European HORECA presence, particularly in Czech Republic, Slovakia, and Austria. Closest geographic peer to Segafredo Zanetti CR, competing head-to-head in cafés, hotels, and restaurants with similar Viennese/Italian coffee heritage positioning.
• illy: Italian premium espresso brand with strong HORECA presence and 'Ernesto Illy' quality positioning. Directly comparable to Segafredo on Italian heritage, premium pricing, and B2B coffee solutions strategy serving cafés, hotels, and offices.
• Kimbo: Naples-based Italian coffee roaster competing in HORECA both domestically and internationally. Comparable as a Southern Italian heritage espresso brand with bean, ground, capsule, and pod offerings for professional and retail customers.
• Dallmayr: German premium coffee roaster with strong HORECA and office coffee focus in Germany, Austria, and Central Europe. Comparable B2B business model with quality-focused positioning and full-service coffee solutions.
• Lavazza: Italy's largest independent coffee roaster and the most direct competitor to Segafredo in HORECA. Both are Italian heritage B2B coffee brands with global roasting networks, deep espresso heritage, and similar product portfolio (beans, ground, capsules, equipment, service).

Broad incumbents

• Tchibo: German coffee and consumer goods company with strong Central European presence. Competes in HORECA and office coffee segments with broad portfolio including capsules, beans, and ground coffee, often at price points below Italian specialty roasters.
• JDE Peet's (Jacobs Douwe Egberts): Global coffee company owning brands like Jacobs, Douwe Egberts, Peet's, L'OR, and Senseo. Serves B2B and HORECA globally with broad product portfolio; competes in Czech Republic and Slovakia through retail and out-of-home coffee channels.
• Nestlé Professional (Nespresso Professional): Global foodservice division of Nestlé serving HORECA with coffee, beverage, and food solutions. Nespresso Professional is a direct competitor in the office and premium HORECA segments with larger global reach and equipment-financing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFtJg9nJM-qGla8EQ_MPaXw/featured
• Facebookfacebook.com/Segafredoczsk
• LinkedInlinkedin.com/company/segafredo-zanetti-cr
• Instagraminstagram.com/segafredoczsk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segafredo Zanetti CR