Švihej

What Švihej does

Švihej (legal entity ŠVIHEJ JUMP ROPES s.r.o.) is a Czech direct-to-consumer fitness brand founded in 2016 in Ostrava by brothers Tomáš Vaněček and Marek Vaněček, operating through owned e-commerce stores svihej.cz and svihej.sk. The company designs and sells three core jump rope product lines: the beaded Katana Rope (the flagship, 699 CZK, manufactured in Czech Republic with customizable 120+ color combinations and adjustable length up to 195 cm), the speed-oriented PVC Ninja Rope (599 CZK), and the 12mm weighted Gladius Rope for HIIT (999 CZK). Revenue mechanics are anchored on one-time hardware sales ranging 599-1,999 CZK, augmented by bundled offerings such as the Katana Rope 3v1 starter package (1,499 CZK, combining a rope, the 36-day Cesta Šviháka beginner training program, and Facebook community access), standalone digital training programs (999 CZK each), and ancillary lines including a jumping mat, branded clothing, dietary supplements, training accessories, and gift vouchers. The brand also offers the Švihejland gamified children's rope product (ages 4-9).

The go-to-market model is product-led growth centered on a self-serve e-commerce funnel supported by a community ecosystem: a 14,000+ member private Facebook group (Šviháci), the Švihej Portal mobile/web training platform with 40,000+ registered users, an active YouTube channel, ambassador program (Švihangers), and seasonal challenges (the January Lednová charity challenge has raised 11M+ CZK since 2021; the summer Švihopis challenge drives vacation-themed acquisition). The company is privately held with no disclosed external funding, runs on a 14-person team, and serves primarily the Czech and Slovak consumer fitness market. Brand assets include a 5/5 Google rating across 2,252 reviews, 95% positive on Heureka.cz, recurring Czech media coverage, and a limited-edition collaboration with MMA fighter Jiří 'BJP' Procházka. Customer outcomes featured publicly include weight-loss transformations (e.g., 40 kg, 30 kg, 28 kg, 21 kg losses documented in customer testimonials).

Name

Švihej

Legal name

ŠVIHEJ JUMP ROPES s.r.o.

Website

https://svihej.cz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Švihej is a Czech direct-to-consumer fitness brand founded in 2016 that sells beaded, speed, and weighted jump ropes plus training programs through its e-commerce stores in the Czech Republic and Slovakia, serving beginner to advanced home fitness consumers.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Jump rope fitness
• Fitness equipment
• Home workout gear
• Training programs
• Fitness accessories

Headquarters

HQ city

Ostrava

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Jump Rope Hardware Sales: Sale of beaded, fitness, and weighted jump ropes. Core product line includes Katana Rope (beginners), Ninja Rope (fitness), Gladius Rope (intensive training), and children's ropes. Configurable ropes with 120+ color combinations.
2. Training Programs: Digital training programs sold as packages. Cesta Šviháka (36-day beginner program, 999 Kč), Kondiční program (21-day fitness program, 999 Kč). Includes YouTube videos and PDF plans delivered via email.
3. Bundled Products (3v1 Packages): Combined packages offering rope + training program + community access. Katana Rope 3v1 package priced at 1,499 Kč (rope value 699 Kč + program value 999 Kč + community access free).
4. Clothing and Merchandise: Apparel line including clothing for men, women, and children, plus accessories and sport socks.
5. Dietary Supplements: Sports nutrition and dietary supplements sold on the platform.
6. Gift Vouchers: Gift certificates starting at 1,000 Kč for gifting jump rope products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels13 records

Core offering

Švihej designs, manufactures, and sells Czech-made jump ropes (beaded Katana Rope, fitness Ninja Rope, weighted Gladius Rope) and a full training ecosystem for consumers in Czech Republic and Slovakia. The company bundles its hardware with structured training programs (Cesta Šviháka 36-day beginner program, Kondiční program 21-day toning program), the Švihej Portal mobile training platform, and a 14,000+ member Facebook community. Additional offerings include children's ropes with the Švihejland game, replacement parts, branded apparel, supplements, gift vouchers, and corporate workshop events. Distribution is direct-to-consumer exclusively via the svihej.cz and svihej.sk e-commerce stores.

Product overview

Švihej is a Czech direct-to-consumer fitness brand specializing in jump ropes and associated training ecosystem. The product portfolio is organized around three core jump rope product lines (Katana Rope bead rope, Ninja Rope cardio cable, Gladius Rope weighted cable), sold alongside training programs (Cesta Šviháka 36-day beginner program, Kondiční program 21-day toning program), the digital Švihej Portal, and complementary accessories (jump rope mats, replacement parts, resistance bands, sports bottles). The brand also offers clothing, dietary supplements, gift vouchers, and a custom rope builder. The flagship product is the Katana Rope bead jump rope (made in the Czech Republic), which is also sold as a 3-in-1 starter bundle with a training program and community access. Special editions include a limited collaboration with MMA fighter Jiří 'BJP' Procházka. The company operates primarily in the Czech Republic and Slovakia, with a reported 50,000+ customers.

Differentiator

Problem solved

Functional benefit

Brands

• Katana Rope: Beaded jump rope for beginners, the company's best-selling product
• Ninja Rope
• Gladius Rope
• Švihejland
• Cesta Šviháka
• Švihej portál
• Švihcoiny

Products and services

• Katana Rope — Korálkové švihadlo (Beaded Jump Rope) Flagship beaded jump rope for beginners. Made in the Czech Republic. Does not twist or tangle. Features 300cm PES rope, PP handles (27g), and LDPE beads. Adjustable length up to 195 cm body height. Available in 120+ color combinations of handles and beads. Priced at 699 CZK.
• Katana Rope Basic Entry-level PVC cable jump rope for faster jumping. Suitable for beginners and intermediate users who prefer speed over the slower rotation of the bead rope. Adjustable length.
• Ninja Rope — Švihadlo na kondici (Fitness Jump Rope) Speed jump rope for cardio and intensive training. PVC cable design for faster, more intensive cardio training. Available in 4mm diameter (for women) and 5mm diameter (for men). Adjustable length based on height. Priced at 599 CZK.
• Gladius Rope — Zátěžové švihadlo (Weighted Jump Rope) Heavy weighted jump rope for intense training and HIIT workouts. 12mm PVC cable. Engages biceps, shoulders, core, and legs. Includes 6 video training sessions (10–30 minutes each) available on YouTube. Adjustable up to 195 cm user height. Made in the Czech Republic. Priced at 999 CZK.
• Katana Rope x Jiří 'BJP' Procházka — Limited Edition Limited edition collaboration between Švihej and MMA fighter Jiří 'BJP' Procházka, featuring a special bead-style Katana Rope design for combat sports enthusiasts and his fan base.
• Children's Jump Rope + Švihejland Game (Dětské švihadlo + hra Švihejland) Children's jump rope for ages 4–9 bundled with the interactive 'Švihejland' game — a 10-level gamified jumping experience that helps children develop coordination and fitness through fun progression. Also offered for ages 10–15.
• Cesta Šviháka — 36-Day Beginner Training Program 36-day jump rope training program for absolute beginners. Teaches jumping from zero with step-by-step progression. Delivered via YouTube videos and PDF plan sent via email. Sold as a standalone (999 CZK) and as part of the Katana Rope 3v1 bundle.
• Kondiční Program na zpevnění postavy — 21-Day Body Toning Program 21-day body-toning program combining jump rope with bodyweight strength training. 9 workouts (3x per week) led by Švihej ambassadors (Bety, Tom, Mára). Delivered via YouTube videos and PDF. Focuses on full-body toning and conditioning. Priced at 999 CZK.
• Katana Rope 3v1 — Starter Bundle (Rope + Program + Community) All-in-one starter bundle combining the Katana Rope bead jump rope (699 CZK value), the 36-day 'Cesta Šviháka' training program (999 CZK value), and access to the private Facebook community of 14,000+ members. Priced at 1,499 CZK (down from 1,698 CZK).
• Family Bundle — Parent + Child (Sada pro rodinu) Family bundle pairing an adult Katana Rope with the children's Švihejland jump rope, enabling parents and children to jump together. Includes the 10-level Švihejland game for the child. Priced at 1,199 CZK (down from 1,398 CZK).
• Švihej Portal (Švihej portál) Digital training platform accessible via mobile app. Offers video tutorials, training plans, and performance tracking. Provides access to community challenges and the private Facebook community. Reported 40,000+ registered users, with 50,000+ total Šviháci community members.
• Jump Rope Mat (Podložka na skákání) Dedicated jump rope mat/cushion designed to reduce impact on joints and minimize noise for neighbors when jumping indoors. Reduces impact sound by up to 30%. Rolls up in 10 seconds for portability. Priced at 1,999 CZK.
• Replacement Parts — Cables and Components (Náhradní lanka a díly) Replacement parts for jump ropes including PVC cables (4mm, 5mm), weighted cables (10mm, 12mm for Gladius/Brut), bead packs, handle assemblies, and a portable carrying bag.
• Clothing and Merchandise (Oblečení a merch) Branded clothing and merchandise including yellow Švihej socks (with pink rope detail and black toe cap), apparel for women, men, and children. Sold via the e-commerce store.
• Dietary Supplements (Doplňky stravy) Dietary supplements sold alongside jump ropes and training gear as complementary products for fitness-oriented customers.
• Training Accessories (Tréninkové doplňky) Training accessories including PATband Tactical resistance bands, sports water bottles, and exercise gear complementing the jump rope training ecosystem.
• Gift Vouchers (Dárkové poukazy) Gift vouchers starting at 1,000 CZK, allowing recipients to choose their own Švihej products across the catalog.

Quantifiable outcome

• 110,000+ people have jumped using Švihej products since 2016
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Jiří 'BJP' ProcházkaflagshipGTM or Marketing Partner · 1 January 2026MMA fighter and UFC competitor Jiří Procházka (BJP) partnership for limited edition Katana Rope BJP jump rope. Celebrity endorsement leveraging his athletic credibility and fan base to market the brand to combat sports enthusiasts and broader fitness audience.
• ComGate PaymentscoreTechnology or IntegrationPayment gateway provider enabling online card payments, Google Pay, Apple Pay, and Skip Pay (deferred payment) services. Licensed payment institution under Czech National Bank supervision.
• Fio BankacoreTechnology or IntegrationBanking partner for payment processing. Czech account: 2402007642/2010, Slovak account: 2202007656/2010. Handles bank transfers and payment verification.
• Packeta/ZásilkovnacoreChannel Partner/ Reseller/ DistributorCzech and Slovak parcel delivery service with pickup points and box network. Primary shipping partner for customer orders in both markets.
• GLS (General Logistics Systems)coreChannel Partner/ Reseller/ DistributorEuropean parcel delivery service providing home delivery across Czech Republic and Slovakia.
• BalíkovnacoreChannel Partner/ Reseller/ DistributorCzech parcel delivery service with pickup points and home delivery options. Required for oversized items like jumping mats.
• PPL (Pedagogicko-psychologická laboratoř - actually Parcel PPL)coreChannel Partner/ Reseller/ DistributorCzech parcel delivery service offering home delivery and pickup point delivery options.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Decathlon: Global sporting-goods retailer carrying jump ropes and fitness equipment across thousands of SKUs. Larger incumbent that overlaps with Švihej on fitness hardware, with the scale to enter any specialty niche.
• Bowflex: Home fitness equipment brand selling cardio and strength gear direct-to-consumer. Comparable DTC channel and home-workout buyer, though product category is broader than jump ropes.
• Rogue Fitness: US fitness equipment brand serving CrossFit, strength sports, and combat-sports communities. Comparable overlap in combat-sports and conditioning athletes, with a much broader product portfolio.
• Peloton Interactive: Connected home-fitness platform combining hardware (bike, treadmill) with subscription content and community. Adjacent comparable on the integrated hardware + content + community model Švihej is building at smaller scale.

Direct peers

• Crossrope: US-based DTC jump rope fitness brand offering interchangeable weighted rope systems paired with a custom app and training programs. Closest direct competitor to Švihej's hardware-plus-content-plus-community model.
• WODFitters: Cross-training jump rope brand serving the functional fitness and CrossFit community. Comparable in jump rope category and in targeting combat-sport and conditioning athletes.
• Rx Smart Gear: Performance jump rope brand specializing in speed, agility, and weighted ropes for fitness and combat sports athletes. Directly comparable in jump rope hardware and target buyer.
• Tangram Factory (Smart Rope): Tech-enabled smart jump rope with embedded sensors and a connected training app. Direct competitor in the jump rope category, differentiated by technology rather than community.
• Buddy Lee: Established US jump rope brand with broad sporting-goods distribution and a long-standing reputation in the category. Comparable jump rope specialty positioning.
• Survival and Cross: DTC fitness brand offering speed, weighted, and beaded jump ropes with customization. Comparable product line, customer base, and direct-to-consumer model to Švihej.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCD7Ey-u3RD0t319cZAJxaPA
• Facebookfacebook.com/svihej
• Instagraminstagram.com/svihej
• LinkedInlinkedin.com/company/svihej

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Švihej