SEGES Innovation

Name

SEGES Innovation

Legal name

SEGES Innovation P/S

Website

https://segesinnovation.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Agricultural Software

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

akta.pro secondary industries

Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM)

Keywords

• Agricultural digital solutions
• Farm management software
• Livestock management systems
• Precision farming tools
• Agricultural advisory services

Headquarters

HQ city

Aarhus N

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Software Subscriptions: SEGES Innovation generates revenue through annual subscription fees for its digital solutions including CropManager, FarmTracking, ESGreenTool, and other agricultural software products. Subscriptions are tiered based on farm size (hectares) and include setup fees and recurring annual charges.
2. Advisory Services: The company provides a wide range of advisory services to the agricultural industry including breeding, working environment, law, economics, nature, environment, animal health, management and IT consulting.
3. Training and Courses: SEGES Innovation offers courses, educations and theme days to all stakeholders in agriculture for professional development.
4. Online Store Sales: Sales of products and services through online stores including digital products and publications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SEGES Innovation develops and sells a portfolio of more than 20 subscription-based digital solutions for Danish agriculture, including farm management (CropManager, FarmTracking, FarmTime), dairy and livestock tools (DMS, EasyCow, SEGES Insight), ESG and climate reporting (ESGreenTool), traceability (TraceIT), chemical safety (CRiskA), and whistleblower compliance (Whistler). The company also provides specialist advisory services, agricultural research and development, training, and testing/experiments to the Danish farming and agri-food sector.

Product overview

SEGES Innovation operates a platform-plus-modules digital product portfolio serving Danish agriculture with over 20 digital products used by more than 35,000 customers. The offerings span both field/crop management and livestock/dairy management domains. Core field products include CropManager (precision farming with application layers and forecasts), FarmTracking (fieldlog with GPS tracking and irrigation management), and FarmTime (time registration and task logging). Livestock solutions include DMS (AI-powered dairy management), EasyCow (mobile dairy herd management), and SEGES Insight (sow/piglet survival reporting). Additional products address farm business needs: ESGreenTool (carbon footprint and ESG reporting), CRiskA (chemical risk assessment), INVE (investment evaluation), TraceIT (traceability for the value chain), and Whistler (whistleblower compliance). SEGES Digital, a 170-employee department within SEGES Innovation, develops and maintains these digital products. Products are primarily sold as subscriptions tiered by farm size, with free trial periods available.

Differentiator

Problem solved

Functional benefit

Products and services

• DMS (Dairy Management System) Strategic digital partner for data-driven dairy farming that transforms raw data into actionable insights using AI technologies and real-time analytics, helping optimize production, streamline workflows, and enhance herd health.
• EasyCow Mobile dairy management PWA letting farmers manage their dairy herd directly from the stable via smartphone or tablet, eliminating the need for paper notes, with offline functionality and iDDEN hub integration.
• FarmTracking Digital fieldlog app with GPS functionality that allows farmers to easily record comprehensive fieldlogs of all field activities, track treatments, monitor irrigation, and ensure crop cultivation regulation compliance.
• CropManager Premium precision farming software offering application layers, biomass placement maps, and forecasts for professional farmers seeking financial, environmental, and climate-related benefits.
• FarmTime Time registration and task logging solution that helps employees register working hours on a screen in the barn or via FarmTracking App, with optional task management functionality.
• CRiskA Chemical risk assessment app that provides easy access to safety datasheets and chemical risk assessments, helping users work safely with hazard-labeled chemicals and comply with legislation.
• ESGreenTool Agriculture's digital ESG solution consisting of ESGreenTool Climate (farm carbon footprint calculation and scenario planning) and ESGreenTool Report (ESG documentation covering environment, governance, and social responsibility with over 100 datapoints).
• TraceIT White-label business intelligence platform providing companies in the Agro-Industry-Value-Chain full documentation of products purchased from farmers, including carbon footprints, management data, and quality parameters.
• Whistler Advanced whistleblower software providing encrypted communication using public/private key encryption and compliance with the EU Whistleblowing Directive, promoting transparency and ethical conduct within organizations.
• SEGES Insight Herd data visualization tool providing piglet survival reports, sow survival reports, and sow optimeter reports with benchmarking against anonymized peer farms, integrating data from Cloudfarms, AgroVision, and SKIOLD.
• INVE Investment evaluation program that helps farmers calculate profitability of different investment options before taking action, providing templates with standard figures for common agricultural investments.
• Specialist Advisory Services Wide range of advisory and consultancy services to the agricultural industry covering breeding, working environment, law, economics, nature, environment, animal health, management, and IT consulting.
• Training and Education Courses Courses, educations, and theme days offered to all stakeholders in agriculture for professional development, including topics across plant production, livestock, climate, and farm management.
• Testing, Trials, and Experiments Impartial testing, trials, and experiments conducted by SEGES Innovation for the agricultural sector, including agricultural experiment station activities at Grønhøj in Viborg.

Quantifiable outcome

• Danish fields emit significantly less nitrous oxide than the 1% currently used in climate calculations - emissions during growing season are much lower than standard emission factor
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• GRANIT PartsminorChannel Partner/ Reseller/ Distributor · 17 November 2025GRANIT Parts and SEGES Innovation formed a partnership around the CRiskA app which provides users with access to chemical risk assessments and safety data sheets. The partnership aims to boost use of the workplace safety app through GRANIT's distributor network.
• DatabrickscoreStrategic or Co-development Partner · 10 November 2025SEGES Innovation and Databricks are teamed up to host the first Danish Masters in Databricks - a new competition for everyone working with data, cloud, and AI. SEGES Innovation leverages Databricks for their data analytics capabilities.
• Novo Nordisk FoundationcoreStrategic or Co-development Partner · 28 May 2024SEGES Innovation embarked on a new cooperative venture with the Novo Nordisk Foundation focused on nitrous oxide and nitrogen research. This is a major research collaboration for developing climate-friendly food-production solutions.
• VikingDanmarkcoreStrategic or Co-development Partner · 13 June 2023SEGES Innovation and VikingDanmark formed a partnership aimed at boosting development tasks within cattle-breeding innovation. Two of Denmark's strongest cattle-breeding stakeholders joining forces.
• Innovation Centre for Organic Farming (ICOF)coreStrategic or Co-development Partner · 23 May 2023SEGES Innovation and the Innovation Centre for Organic Farming entered into a cooperation agreement to ensure continued development of ESGreenTool - agriculture's common climate mitigation tool.
• Forenet KreditminorGTM or Marketing PartnerForenet Kredit sponsors ESGreenTool as part of supporting sustainable agriculture development in Denmark.
• NykreditminorGTM or Marketing PartnerNykredit sponsors ESGreenTool and recognizes ESGreenTool Report as a valid ESG documentation tool for banking relationships.
• Aarhus UniversitycoreStrategic or Co-development PartnerSEGES Innovation cooperates with Aarhus University on research projects including biogas report for Danish Energy Agency and evaluation of catchment officer pilot projects.
• Danish Technological InstitutecoreStrategic or Co-development PartnerSEGES Innovation cooperated with Danish Technological Institute on report for Danish Energy Agency regarding straw use in biogas production.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• CropX: CropX provides soil-sensor-based decision support, irrigation management and farm analytics for agricultural operations. It is comparable to SEGES's precision-agriculture stack (CropManager, FarmTracking, ESGreenTool Climate) which similarly combines field data with decision-support software for farmers.
• Conservis: Conservis offers farm-management software for planning, tracking and analyzing agronomic and financial data across row-crop operations. It is directly comparable to SEGES's CropManager and Field Online products aimed at professional farmers managing multi-field operations.
• Climate FieldView (Bayer): Bayer's Climate FieldView is one of the most widely adopted digital agriculture platforms globally, offering field data collection, agronomic insights and farm-management software to growers. It is directly comparable to SEGES's CropManager and FarmTracking in serving farmers with subscription-based digital agronomy tools.
• Granular (Corteva Agriscience): Granular, owned by Corteva, provides farm-business and agronomy management software for mid-to-large operations with planning, financial tracking and field analytics. It is directly comparable to SEGES's CropManager, FarmTracking and INVE investment-evaluation modules.
• Trimble Agriculture: Trimble Agriculture offers precision agriculture solutions including guidance, telemetry, water management and farm-data software integrated with mixed-fleet equipment. It is comparable to SEGES's precision-ag and GPS-enabled fieldlog offerings (CropManager, FarmTracking, EasyCow).

Emerging players

• Agreena: Agreena operates a carbon-farming MRV platform that helps European farmers monetize regenerative practices through verified carbon credits. It is comparable to SEGES's ESGreenTool Climate and ESGreenTool Report, which similarly provide farm-level carbon-footprint calculation and ESG documentation recognized by financial institutions.
• Taranis: Taranis provides AI-driven aerial imagery and field-level agronomic intelligence for ag retailers and growers. It overlaps with SEGES's CropManager biomass/application-layer functionality and high-resolution aerial map offering, but focuses on imagery-driven insights rather than full farm-management workflows.

Broad incumbents

• AGCO Corporation: AGCO is a major global agricultural equipment group (Fendt, Massey Ferguson, Valtra) with its Fuse precision-ag platform for connected farming. It overlaps with SEGES in precision agriculture but addresses the market through a much broader equipment-and-services portfolio.
• John Deere (Deere & Company): John Deere is the dominant global farm-equipment manufacturer and increasingly bundles precision-agriculture software (John Deere Operations Center) with its machinery. As a broad incumbent, it competes for farmer software mindshare against SEGES's CropManager and FarmTracking, but does not specialize in the Danish regulatory/advisory ecosystem.
• Bayer Crop Science: Bayer Crop Science is a global seeds-and-crop-protection giant whose Climate FieldView platform is the closest mass-market equivalent to SEGES's farm-management portfolio. It is a broad incumbent in farmer-facing digital agriculture rather than a specialist in Danish regulatory and sustainability tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/segesinnovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEGES Innovation